De Garage
De Garage is a Dutch privately-held fashion retailer operating five physical stores in small Dutch cities, selling curated sustainable and fair fashion brands with personalized in-store styling services for sustainability-minded consumers.
- Company typePrivate
- Founded1987
- HeadquartersNijkerk, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What De Garage does
De Garage is a privately held Dutch fashion retailer that operates five physical stores in Barneveld, Ede, Harderwijk, Nijkerk, and Zeist, all located in the Gelderland and Utrecht provinces of the Netherlands. The company sells a curated selection of sustainable and fairly produced fashion brands across clothing, accessories, shoes, jeans, and casual wear, and explicitly does not operate an e-commerce webshop, positioning the tactile in-store experience and personal styling advice as its core service. Distribution is exclusively through the five retail locations, augmented by social-media-driven item reservations (Instagram and Facebook), private after-hours shopping appointments, gift cards redeemable across all stores, and an email newsletter.
The business model is straightforward one-time physical retail sales to consumers, with no recurring revenue streams, subscriptions, or enterprise contracts. Pricing follows standard specialty fashion-retail levels; specific price tiers are not publicly disclosed. The go-to-market motion is sales-led, relying on in-store trained staff, word-of-mouth, and organic social channels (Instagram, Facebook, Pinterest). Technology plays a minimal role: the stack consists of Google Analytics with Google Signals for advertising analytics and Divide for web hosting, with no proprietary technology, app, API, SDK, or AI/ML capabilities disclosed. The company has formalized GDPR compliance through an appointed Data Protection Officer and a documented Privacy Protocol.
De Garage is privately held, with no disclosed ownership structure, investors, parent company, subsidiaries, funding rounds, or audited financials. Operations are family- and team-oriented (the company refers internally to the 'De Garage familie'), with each store staffed by five to seven named personnel and an administrative contact based in Nijkerk. The company targets fashion-conscious Dutch consumers, both male and female, who prioritize sustainable and ethical production and value expert styling guidance over online convenience.
De Garage firmographics
Firmographics- Name
- De Garage
- Legal name
- De Garage
- Website
- https://de-garage.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Garage is a Dutch privately-held fashion retailer operating five physical stores in small Dutch cities, selling curated sustainable and fair fashion brands with personalized in-store styling services for sustainability-minded consumers.
- Ownership category
- akta.pro rank
Where De Garage is headquartered
LocationHeadquarters
- HQ city
- Nijkerk
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
De Garage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Physical Retail Sales: De Garage generates revenue through in-store sales of sustainable fashion brands. They operate 5 physical retail locations in the Netherlands where customers purchase clothing and accessories. The company emphasizes personal service and in-store shopping experiences as the core of their business model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift cards available in variable amounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
De Garage product offering
Product offeringCore offering
De Garage sells clothing, accessories, shoes, jeans, and casual wear from a curated selection of sustainable and fairly produced fashion brands through five physical retail stores in the Netherlands. The company does not operate an online webshop; customers purchase in-store, supplemented by personal styling advice, gift cards, and social-media-based item reservations for in-store pickup.
Product overview
De Garage is a Dutch sustainable fashion retailer operating five physical store locations (Barneveld, Ede, Harderwijk, Nijkerk, and Zeist). The company does not operate an online webshop, emphasizing in-person shopping experiences with personal service. Their product portfolio centers on a curated selection of sustainable, fairly-produced fashion brands across clothing, accessories, shoes, and casual wear. Additional offerings include gift cards redeemable at any store location, and personalized shopping advice services delivered by trained staff.
Differentiator
Problem solved
Functional benefit
Products and services
- De Garage Giftcard
- Sustainable Fashion Brands (Apparel and Accessories)
- Personal Shopping Advice
Companies that use De Garage
Customer profileSegments2 records
Ideal customer profiles1 record
De Garage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Garage partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
De Garage competitors and assessment
Company assessmentBroad incumbents
- Zalando: Zalando is a leading European online fashion platform with an explicit sustainability category and many of the same third-party sustainable brands De Garage stocks. Comparable as a broad incumbent competing for the same Dutch consumer wallet, but online-first versus De Garage's offline-curation model.
- C&A: C&A is a Dutch-origin global apparel retailer with a meaningful sustainable fashion assortment and stores across Europe. Comparable as a broad incumbent operating in the same Dutch retail market with overlapping sustainability positioning, but at much larger scale and with private-label rather than curated multi-brand focus.
- Patagonia: Patagonia is a long-established sustainable apparel brand operating its own branded retail stores globally. Comparable as a benchmark for sustainability-led apparel retail positioning and brand storytelling, though it is a single-brand incumbent with a far larger footprint than De Garage's multi-brand boutique model.
- H&M: H&M is a global fast-fashion incumbent with a dedicated 'Conscious' sustainable collection and physical stores across Europe. Comparable as a same-channel Dutch/European apparel retailer where De Garage competes for share of wallet, but with opposite positioning (mass-market vs. curated sustainable).
Emerging players
- MUD Jeans: MUD Jeans is a Dutch circular denim brand operating a rental and resale model alongside retail distribution in the Netherlands. Comparable as a Dutch sustainable apparel player overlapping with De Garage's assortment and customer values, though it leans circular-economy rather than multi-brand boutique.
- Kuyichi: Kuyichi is a Dutch sustainable denim and casualwear brand selling through its own webshop and select European retail partners. Comparable to De Garage as a Dutch-rooted sustainable apparel brand likely stocked in-store, illustrating both supplier and emerging-peer dynamics in the same category.
- Nudie Jeans: Nudie Jeans is a Swedish sustainable denim brand with its own branded stores across Europe and free repair services. Comparable as a sustainable apparel retailer with a physical-store presence in Europe and a similar brand-experience-led model, though single-brand rather than multi-brand.
- Vestiaire Collective: Vestiaire Collective is a global resale platform for pre-owned luxury and designer fashion. Comparable as an emerging sustainable-fashion channel competing for the same conscious-consumer wallet in the Netherlands, though digital and resale-focused rather than new-apparel multi-brand.
Direct peers
- Reformation: Reformation is a US-based sustainable fashion retailer selling curated, ethically produced apparel and accessories through its own physical stores plus e-commerce. Directly comparable to De Garage on curated sustainable assortment and experiential retail, though at significantly larger scale and global reach.
- Armedangels: Armedangels is a German sustainable fashion brand with its own retail presence and wholesale distribution across Europe. Comparable to De Garage on sustainable positioning and DACH/NL retail overlap, though primarily a single brand with brand-operated retail rather than a multi-brand curator.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
De Garage social profiles
Digital presenceDe Garage compliance and trust
Trust signalCompliance1 record
De Garage financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Garage leadership team
Management profileNumber of profiles
Profiles1 record
De Garage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Garage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Garage
What does De Garage do?
De Garage sells clothing, accessories, shoes, jeans, and casual wear from a curated selection of sustainable and fairly produced fashion brands through five physical retail stores in the Netherlands. The company does not operate an online webshop; customers purchase in-store, supplemented by personal styling advice, gift cards, and social-media-based item reservations for in-store pickup.
Is De Garage a public or private company?
De Garage is a private company. It is classified as unknown and is currently operating.
When was De Garage founded?
De Garage was founded in 1987. It employs 11 to 50 people.
Where is De Garage based?
De Garage is headquartered in Nijkerk, Netherlands, in the Europe region.
How does De Garage make money?
One revenue line is on record: physical Retail Sales.
Who are De Garage's main competitors?
Broad incumbents on record are Zalando, C&A, Patagonia and H&M. Emerging players are MUD Jeans, Kuyichi, Nudie Jeans and Vestiaire Collective. Direct peers are Reformation and Armedangels.
Does De Garage have an API?
No public API is recorded for De Garage.