What Celebrity Fashions does

Celebrity Fashions Ltd is an India-domiciled, publicly listed apparel manufacturer (BSE, 2005) operating since 1989, structured around two integrated revenue streams: contract manufacturing for global fashion brands and proprietary retail under the Indian Terrain menswear label. On the B2B side, the company produces custom tops, bottoms, and outerwear for enterprise clients including L.L.Bean, Gap, Old Navy, Reiss, Cotopaxi, Quince, KITH, and Stoney Creek, historically also serving Diesel, Timberland, and Marlboro. Manufacturing is anchored in two dedicated facilities — one for top-wear, one for bottom-wear — operating 24 production lines with a stated capacity of approximately 250,000 pieces per month, backed by fully integrated washing plants (15 washing machines, 5 hydro extractors, 12 dryers) and a specialized portfolio of wash effects including enzyme, stone, silicone, bio-enzyme, garment over-dye, plus performance finishes such as UV-protection (UPF 50), anti-microbial, cool comfort, and water-oil repellent treatments. The technology platform is augmented by Studio Celebrity, an in-house design showcase combining WGSN trend research, concept boards, fabric samples, and finish techniques to support brand-side product development collaborations.

The business model operates on custom-quoted contract manufacturing fees for B2B orders (no public pricing), complemented by Indian Terrain's omnichannel retail distribution spanning 200+ exclusive stores, 1,000+ multi-brand outlets, and major e-commerce platforms in India. Go-to-market is enterprise field sales driven by direct relationships and brand reputation rather than marketing-led demand generation. The sourcing layer incorporates sustainable raw materials (organic cotton, BCI cotton, recycled fabrics) and a tested supplier network using SWOT analysis, in-house testing, shadow audits, and R&D assessments. The company is part of the Celebrity Group, reported at approximately $100m in valuation, with leadership held by founder-Chairman Venkatesh Rajagopal and Managing Director/CEO Vidyuth Venkatesh Rajagopal (since 2017), both members of the YPO Madras Chapter.

Name

Celebrity Fashions

Legal name

Celebrity Fashions Ltd

Website

https://celebritygroup.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Celebrity Fashions is an India-based, publicly listed apparel manufacturer since 1989 that produces custom tops, bottoms, and outerwear for global fashion brands (L.L.Bean, Gap, Reiss, Cotopaxi, KITH, others) and operates the Indian Terrain menswear retail brand across 200+ exclusive stores and 1,000+ multi-brand outlets in India.

Ownership category

akta.pro rank

Product category

Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Apparel manufacturing
• Garment production services
• Menswear retail brand
• Fabric sourcing solutions
• Private label manufacturing

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Apparel Manufacturing: Contract manufacturing services for global fashion brands and retailers. Produces garments including tops, bottoms, and outerwear for iconic international brands. Revenue generated through manufacturing fees for custom orders based on brand specifications and designs.
2. Indian Terrain Retail Brand: Own retail brand launched in 2000 targeting the cosmopolitan, upwardly-mobile young Indian man. Revenue from direct retail sales through 200+ exclusive stores, 1000+ multi-brand outlets, and major e-commerce platforms. Product range includes shirts, t-shirts, sweaters, shackets, trousers, shorts, and denims.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Celebrity Fashions is a contract apparel manufacturer operating two Indian production units that design, source, and manufacture garments for global brands including L.L.Bean, Old Navy, Gap, Cotopaxi, Reiss, KITH, Quince and Stoney Creek. In parallel, the company owns and retails the Indian Terrain menswear brand across its exclusive and franchise stores in India.

Product overview

Celebrity Fashions is a single unified apparel manufacturing platform offering end-to-end solutions across the garment production lifecycle. The core offering consists of Design Solutions (trend spotting, product development), Sourcing Solutions (fabric and trim sourcing with sustainable materials), and Manufacturing Solutions (state-of-the-art production facilities with specialized washing capabilities). Supporting these is Studio Celebrity, a showcase and advisory service for product development. The company also operates a retail sub-brand, Indian Terrain, which sells menswear through 200+ exclusive stores and e-commerce platforms. This integrated structure enables Celebrity Fashions to serve as a one-stop partner for brands, from concept development through finished garment delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebrity Fashions B2B Apparel Manufacturing End-to-end apparel manufacturing service for international fashion brands, leveraging two Indian manufacturing units, in-house design, sourcing and quality capabilities to produce garments at scale. The offering is used by global brands including L.L.Bean, Old Navy, Gap, Cotopaxi, Reiss, KITH, Quince and Stoney Creek.
• Indian Terrain Menswear Brand Own retail menswear brand operated by Celebrity Fashions, marketed as a young, fashionable brand for Indian men. Sold through exclusive brand stores, franchise outlets and e-commerce platforms across India.

Quantifiable outcome

• 2,50,000 pieces per month production capacity
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• WGSNcoreTechnology or IntegrationWGSN is a trusted industry trend forecasting service that Celebrity Fashions uses for design and product development. Their design team utilizes WGSN research to stay on track of fast-moving fashion trends and future-proof designs.
• Organic Cotton SupplierssupportingOthersSuppliers of responsibly sourced organic cotton materials. Part of company's commitment to sustainable and responsible sourcing practices.
• BCI Cotton SupplierssupportingOthersSuppliers of Better Cotton Initiative (BCI) certified cotton. Part of company's sustainable sourcing strategy to reduce wastewater and emissions.
• Recycled Fabric SupplierssupportingOthersSuppliers of recycled fabric materials. Enables company to offer environmentally conscious product options to brands.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Loyal Textile Mills: Indian textile and apparel manufacturer serving global markets with a focus on technical and value-added products. Comparable as an Indian listed apparel manufacturer with international B2B customers.
• Page Industries: Indian apparel manufacturer and exclusive licensee of Jockey and Speedo in India. Comparable as a publicly listed Indian apparel manufacturer combining manufacturing capability with branded distribution.
• Gokaldas Exports: India-based apparel manufacturer producing readymade garments for global fashion brands and retailers. Directly comparable as an Indian B2B apparel manufacturer operating at scale for international clients.
• Shahi Exports: India's largest apparel exporter and contract manufacturer serving global fashion brands. Highly comparable as a B2B apparel manufacturing peer with large-scale Indian production capacity and international brand customers.
• KPR Mill: Vertically integrated Indian textile and apparel manufacturer with significant export-oriented production. Comparable as a large-scale Indian apparel manufacturer serving global apparel buyers.
• Pearl Global Industries: Indian apparel manufacturer and exporter serving global fashion brands across multiple product categories. Comparable B2B contract manufacturing model with India-based facilities and international brand customers.
• Arvind Limited: Leading Indian textile and apparel manufacturer operating an integrated model that includes B2B denim and woven manufacturing for global brands alongside branded apparel retail. Closely mirrors Celebrity Fashions' combined manufacturing-plus-retail structure and India-based operations.
• Raymond Limited: Indian textile and apparel company with integrated manufacturing and branded retail presence including men's wear. Comparable in combining Indian apparel manufacturing scale with a domestic branded menswear retail footprint.
• Madura Fashion & Lifestyle (Aditya Birla Fashion & Retail): Indian retail arm operating premium and mid-market menswear brands including Louis Philippe, Van Heusen, and Allen Solly. Directly comparable as a competitor to Indian Terrain in the Indian menswear retail segment.

Broad incumbents

• Vardhman Textiles: Large Indian textile conglomerate with yarn, fabric, and apparel manufacturing operations serving domestic and global customers. Comparable as a broader Indian textile/apparel incumbent with overlapping manufacturing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/celebrity-fashions-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebrity Fashions