What Turbel does

Turbel (legal entity: Turbelco Endüstriyel Kaplama San. ve Tic. A.Ş.) is an Istanbul-headquartered industrial baking tray manufacturer and specialty coating services provider founded in 1994. It designs and produces custom aluminum and aluminized-steel pans for hamburger buns, bread, croissants, muffins, cakes, pizza, donuts, grissini, flat trays, and specialty moulds, alongside a proprietary coating portfolio (DuraShield, OptiShield, TurboCoat, TurboFlon, TurboSilk) with FDA-compliant food-contact certification and rated cycle lives from 800 to 5,000+. Its technology stack centers on the patented e²PAN Turkey Patent No. EP2566337 high-strength aluminized steel design and the Smart Pan Tracking IoT system, which uses laser-engraved QR codes and conveyor sensors to monitor pan coating life, baking cycles, and line efficiency in real time.

The company operates through three revenue streams: custom pan manufacturing (minimum order quantities of 100 units for standard pans and 250 units for ePAN hamburger pans, with 6–12 week lead times), proprietary coating application services, and pan recoating and restoration at eight global depots in Turkey, Brazil, Germany, Mexico, Romania, Spain, the UK, and the USA. Distribution is direct enterprise field sales via a regional sales-representative network speaking 11+ languages, supplemented by online inquiry forms, downloadable product catalogs, and corporate social channels (LinkedIn, Facebook, Instagram, YouTube via Bundy Baking Solutions).

Turbel is a privately held subsidiary of Bundy Baking Solutions, a multi-brand conglomerate that also owns American Pan, Chicago Metallic, Pan Glo, Runex, Synova, and USA Pan. In July 2024, Turbel formalized a strategic partnership with American Pan, integrating 30+ years of coating expertise with American Pan's global sales reach and repositioning Turbel as the EMEA/EMEA manufacturing and coating hub within the group. Its primary customer segments are industrial bread and bun manufacturers, pastry and confectionery producers, and QSR bread suppliers, all served through a consultation-driven, project-based sales motion.

Name

Turbel

Legal name

Turbelco Endüstriyel Kaplama San. ve Tic. A.Ş.

Website

https://turbel.com.tr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Turbel is an Istanbul-based industrial baking tray manufacturer and proprietary coating services provider serving global industrial bakeries, QSR bun suppliers, and pastry manufacturers through custom pans, FDA-compliant coatings, patented ePAN energy-efficient trays, and an eight-country recoating depot network under Bundy Baking Solutions.

Ownership category

akta.pro rank

Product category

Commercial Bakeware

NAICS

Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)

akta.pro secondary industries

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)

Keywords

• Industrial baking pans
• Non-stick coatings
• Commercial bakeware
• Pan recoating services
• Energy-efficient baking

Headquarters

HQ city

Cekmece

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Industrial Baking Pans: Design and manufacture of custom industrial baking trays including bread pans, hamburger bun pans, muffin/cake pans, croissant pans, flat trays, pizza and grissini pans, donut pans, and special design molds. Custom orders have a minimum quantity of 100 units. Production lead time is 6-8 weeks if materials are in stock, or 10-12 weeks if materials need to be procured.
2. Pan Coating Services: Application of proprietary non-stick coatings (DuraShield, OptiShield, TurboCoat, TurboFlon, TurboSilk) to new and existing baking pans. Coatings are FDA-compliant for food contact safety.
3. Pan Recoating and Restoration: Cleaning and recoating service for existing baking pans. Includes inspection for damage, straightening of bent/distorted pans using hydraulic presses and custom molds, coating removal, and recoating with DuraShield. Typical turnaround of 2-3 weeks. Recoating available at multiple global locations including Turkey (Karaman), Brazil, Germany, Mexico, Romania, Spain, UK, and USA.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Turbel (Turbelco Endüstriyel Kaplama San. ve Tic. A.Ş.) designs and manufactures custom industrial baking trays (bread, hamburger bun, croissant, muffin/cake, pizza, donut, grissini, flat trays, and special-design moulds) and applies proprietary non-stick coatings (DuraShield, OptiShield, TurboCoat, TurboFlon, TurboSilk) for large-scale industrial bakery operators. The company also offers pan recoating and restoration services through global depot locations, and produces energy-efficient ePAN® pans as well as an IoT-based Smart Pan Tracking® system for monitoring pan lifecycle on production lines.

Product overview

Turbel (Turbelco Endüstriyel Kaplama San. ve Tic. A.Ş.) is an industrial baking tray manufacturer and coating services company headquartered in Istanbul, Turkey, formed through a partnership between Turbel and American Pan. The company offers two core product lines: (1) Custom-manufactured industrial baking trays (pişirme tavaları) including bread trays, hamburger/sandwich trays, hot dog trays, croissant trays, muffin/cake trays, pizza/grissini trays, donut trays, flat trays, and custom design mould trays; and (2) Specialty coatings including DuraShield®, OptiShield®, TurboCoat®, TurboFlon®, and TurboSilk® with turn cycles ranging from 800 to 5000. The portfolio also includes proprietary solutions such as ePAN® energy-efficient trays and the Smart Pan Tracking® IoT monitoring system for tracking coating life and line efficiency. The company provides coating application and recoating services through global facilities including Turkey, Germany, Brazil, Mexico, Romania, Spain, UK, and USA.

Differentiator

Problem solved

Functional benefit

Brands

• ePAN®: Energy-efficient baking trays designed to reduce weight, energy consumption, and improve baking efficiency.
• DuraShield®
• OptiShield®
• TurboCoat®
• TurboFlon®
• TurboSilk®
• Smart Pan Tracking®

Products and services

• DuraShield® Coating Premium polymer non-stick coating offering up to 5,000 baking cycles (turns) for hamburger buns, bread, cakes, and muffins; available in DuraShield, DuraShield SureBake, and DuraShield Ultra variants with FDA-compliant food contact safety. Designed for industrial bakery operators requiring the longest-lasting release life.
• OptiShield® Coating High-performance coating system with multiple formulations (OptiShield CR for pancakes, EM for English muffins/griddle, EZ for pizza/high-oil, Plus for buns/bread/cake/muffin, SC for waffles/complex moulds, SD for pretzel/sticky dough) tailored to challenging doughs and special application requirements in industrial bakeries.
• TurboCoat® Coating Versatile non-stick coating suitable for nearly any bakery product, providing approximately 1,500–2,000 baking cycles with excellent heat transfer; standard colors green or black. Particularly suited for cake and croissant trays in industrial baking operations.
• TurboFlon® Coating Fluoropolymer non-stick coating offering the longest-lasting release for hamburger buns, bread, cakes, and croissants, with approximately 1,500–3,000 baking cycles; also used on industrial machine parts. Standard colors black/green/anthracite.
• TurboSilk® Coating Silicon-based coating formulated for sugar-containing products such as cakes, offering approximately 800–1,000 baking cycles and significantly reducing oil usage during baking. Standard color transparent; FDA-compliant.
• ePAN® Energy-Efficient Baking Pans Proprietary high-strength aluminized steel baking pans offered in ePAN® and e²PAN® variants (e²PAN protected by Turkey Patent No. EP2566337 with patented band design). Reduces pan weight by 30–50%, oven temperature by 29.4°C, baking time by 45 seconds, and pan cooling time by 25%. Designed for large industrial bakery operations.
• Smart Pan Tracking® System IoT-based pan lifecycle monitoring system using laser-engraved QR codes on smart pans and oven conveyor sensors to capture real-time baking cycles, pan spacing, coating life, and theoretical line efficiency; provides dashboards, mobile compatibility, multi-line aggregation, and alarm/email notifications. Compatible with existing oven equipment.
• AUTOBAKE Trays Baking trays engineered for automated and robotic loading/unloading systems, featuring high resistance to deformation, seamless construction with locked belt design, and easy stacking via nesting design. Intended for automated industrial bakery lines.
• Hamburger Bun Pans Industrial baking trays for hamburger buns available in standard, folding, and reverse-folding options, with deep product embossing supported through digital design programs. Targeted at high-volume QSR bun suppliers and industrial bakeries.
• Hot Dog & Sandwich Pans Hot dog and sandwich bread trays designed with custom frame band configurations enabling lighter weight and seam-free product surfaces. For industrial bakery operations serving QSR and retail sandwich bread customers.
• Flat Baking Trays (Düz Tepsiler) Flat baking trays available in wire/feder or interlocking nervured designs, made from aluminum, aluminized steel, or stainless steel with options for flat or perforated cooking surfaces and customizable coating and dimensions. Used across industrial bakery lines.
• Grissini Pans Grissini baking trays featuring a TabLock design for easy and economical replacement of baking sheets; available in flat or channel configurations for industrial, conveyor, or rack ovens. For industrial breadstick producers.
• Croissant Pans Croissant baking trays made from high-quality materials with channel frames, reinforcement options, and profile chassis for high strength; designed for integration with new or existing oven lines per baking and production system requirements. For industrial and artisan pastry manufacturers.
• Open-Lid Bread Pans Open-lid bread trays for single-print, folding, traced, or perforated bread products, built from high-strength aluminized steel for durability and improved heat transfer. Designed for industrial bread manufacturers using conveyor and rack ovens.
• Lidded Bread Pans Lidded bread trays available in locked or non-locked designs with pin or locking solutions for proofing; features formed imprint lids in various sizes with perforations for efficient heat transfer. For industrial bread and bun producers requiring top/bottom moulding.
• Pizza Pans Pizza baking trays designed to fit any operation and pizza shape, with customized options for shape, size, depth, stacking, and easy-release properties. For industrial pizza producers and foodservice bakery operations.
• Donut Pans Custom-shaped donut trays designed to specification with nesting design for safe stacking and storage; features holes and slots for improved cleaning and baking performance. For industrial donut manufacturers.
• Filled Cake Pans Custom cake mould trays for filled cakes with radiused corners enabling smooth rotation on production lines. Designed for industrial filled-cake and pastry manufacturers.
• Custom Design Mould Pans Custom design mould trays featuring animal, flower, tart, and other figurine shapes with aesthetically pleasing designs, high-strength construction, and easy stacking solutions. For specialty industrial and seasonal bakery producers.
• Muffin and Cake Pans Muffin and cake trays suitable for tray or rack ovens and industrial systems, available in single-pan, channel frame, or banded settler configurations. For industrial bakery and in-store bakery muffin/cake producers.
• Special ePAN® Hamburger Pans ePAN®-branded hamburger bun and roll trays made from high-strength aluminized steel with a unique band design; minimum order quantity of 250 units. Targeted at large QSR bun suppliers seeking energy-efficient pan designs.
• Pan Recoating and Restoration Service Cleaning and recoating service for existing industrial baking pans, including inspection for damage, straightening of bent/distorted pans using hydraulic presses and custom moulds, coating removal, and recoating with DuraShield. Typical turnaround 2–3 weeks, available at global depots in Turkey, Brazil, Germany, Mexico, Romania, Spain, UK, and USA.
• Pan Coating Application Service Application of proprietary non-stick coatings (DuraShield, OptiShield, TurboCoat, TurboFlon, TurboSilk) to new and existing baking pans; coatings are FDA-compliant for food contact safety. Service performed at Turbel's Karaman, Turkey manufacturing facility and global recoating depots.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• American PancoreStrategic or Co-development PartnerTurbel's 30+ years of industry experience combined with American Pan's global scale and resources. The partnership integrates Turbel's Turkish manufacturing capabilities and domain expertise with American Pan's global brand, product portfolio, and international sales network. The combined entity operates under the Bundy Baking Solutions umbrella, with Turbel serving as the Turkish operation and the combined brand leveraging Turbel's production infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Albert Mühr GmbH: Albert Mühr is a German manufacturer of industrial baking pans and trolleys, primarily serving the German and Central European bakery market. It is comparable to Turbel on custom industrial bakeware for bread and rolls, though with a more regional footprint.

Direct peers

• Chicago Metallic: Chicago Metallic is another Bundy Baking Solutions brand focused on commercial bakeware, including pans, sheets, and rack-oven systems. It overlaps with Turbel in coated pans and baking trays sold to industrial bakeries and foodservice operators.
• Pan-Glo: Pan-Glo is a Bundy Baking Solutions sister brand specializing in bakery pan coatings and glazes for industrial bakeries. It is the closest coating-only peer to Turbel's DuraShield, OptiShield, TurboCoat, TurboFlon, and TurboSilk portfolio.
• USA Pan: USA Pan is a Bundy Baking Solutions brand manufacturing commercial-grade aluminized steel bakeware for professional and industrial bakeries. It competes with Turbel in custom pans and coated bakeware for the same QSR and industrial bakery customers.
• Runex: Runex, part of the Bundy Baking Solutions family, specializes in release agents and pan conditioning products for industrial bakeries. It is adjacent to Turbel's coatings business and competes for the same shelf of pan-life and release-quality spend.
• American Pan: American Pan is Turbel's direct sister company under Bundy Baking Solutions and the originator of the ePAN energy-efficient pan platform. Both serve industrial bakeries with custom pans, coatings, and recoating services across overlapping geographies.
• Synova (Innovative Food Solutions): Synova, another Bundy Baking Solutions brand, provides bakery release agents and oils. It competes with Turbel's coating solutions for the same release-efficiency and pan-life budget at industrial bakery customers.

Emerging players

• Wenatex / Frienhof (Dacapo / Dacart): Dacapo/Dacart is a European industrial baking pan and coating specialist focused on custom trays for bread, buns, and pastry production. It overlaps with Turbel on pan customization and coating life, though it does not yet have Turbel's recoating depot footprint.
• Ekibol Group / Piron S.r.l. (Piron): Piron is an Italian manufacturer of industrial baking pans, trays, and coated bakeware serving European artisan and industrial bakeries. It is an emerging/regional competitor comparable to Turbel in custom industrial pan design and non-stick coatings.

Broad incumbents

• Bundy Baking Solutions: Bundy Baking Solutions is Turbel's parent group and the global umbrella under which Turbel, American Pan, USA Pan, Chicago Metallic, Pan-Glo, Runex, and Synova operate. It is the broader incumbent platform against which any independent competitor in industrial bakeware is benchmarked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bundybakingsolutions?utm_source=footer&utm_medium=website&utm_campaign=TU_Website_YouTubeIcon
• Facebookfacebook.com/Turbel
• LinkedInlinkedin.com/company/turbel-co
• Instagraminstagram.com/turbelcompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turbel