Lerado Financial Group

What Lerado Financial Group does

Lerado Financial Group Company Limited (Hong Kong Stock Exchange stock code: 1225.HK) is a Bermuda-incorporated holding company with its principal place of business in Sheung Wan, Hong Kong, operating across three distinct business segments: financial services, healthcare products, and plastic toys manufacturing. The financial services segment is conducted through wholly-owned Hong Kong subsidiaries—BlackMarble Securities Limited (Type 1 Dealing in Securities licensee with Stock Exchange Trading Right, acquired in 2015), BlackMarble Capital Limited (a licensed money lender under the Money Lenders Ordinance), and the Qianneizhu internet financial platform, which together deliver securities brokerage, margin financing, money lending, and digital wealth management services to individual and institutional investors.

The healthcare products segment manufactures and distributes mobility aids and other healthcare equipment, while the manufacturing segment produces plastic toys. The company operates regional offices in Zhongshan and Shanghai to support its mainland China operations, alongside its Hong Kong headquarters. GTM is a hybrid of direct financial services sales through its licensed subsidiaries (targeting enterprise and institutional investors), a self-serve digital channel via the Qianneizhu platform (targeting SMB and individual consumers), and traditional manufacturing distribution for the toys and healthcare product lines.

The company's revenue model spans transaction fees (securities brokerage and margin financing), recurring interest income (money lending), subscription/wealth management fees (Qianneizhu platform), and hardware sales (healthcare and plastic toys). The company is publicly listed with no parent entity, maintaining a board of three Executive Directors and three Independent Non-Executive Directors, with Elite Partners CPA Limited as auditor and Sidley Austin as legal counsel. Pricing for financial services is not publicly disclosed.

Name

Lerado Financial Group

Legal name

Lerado Financial Group Company Limited

Website

https://lerado.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Lerado Financial Group (1225.HK) is a Hong Kong-listed diversified holding company operating securities brokerage, margin financing, money lending, and the Qianneizhu wealth management platform through its BlackMarble subsidiaries, alongside healthcare mobility products and plastic toys manufacturing.

Ownership category

akta.pro rank

Product category

Diversified Financial Services

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Personal Credit Institutions (6141)

akta.pro industry

PRIMARYFSAHAJAF

Direct Lending — Specialty Finance (Consumer/SME Lending Platforms)

Financial & Insurance/Hedge Funds & Alternative Investments/Alternative Investments — Private Credit & Direct Lending

Keywords

• Securities brokerage services
• Money lending services
• Margin financing services
• Wealth management platform
• Healthcare products distribution

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Securities Brokerage: Securities brokerage services through BlackMarble Securities Limited (formerly Yim Cheong Securities Limited), providing Type 1 (Dealing in Securities) regulated activities with Stock Exchange Trading Right.
2. Margin Financing: Margin financing business intended to be engaged through the securities subsidiary.
3. Money Lending: Money lending business in Hong Kong through wholly-owned subsidiary BlackMarble Capital Limited, a licensed money lender under the Money Lenders Ordinance (Chapter 163 of Laws of Hong Kong).
4. Wealth Management Platform: Internet financial platform (Qianneizhu) providing customers with safe, secure, steady income wealth management services.
5. Healthcare Products: Manufacturing and distribution of healthcare products including mobility aids and other healthcare equipment.
6. Plastic Toys: Manufacturing and distribution of plastic toys.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Lerado Financial Group Company Limited (Stock Code: 1225.HK) provides financial services including securities brokerage, margin financing, and money lending through Hong Kong licensed subsidiaries, alongside healthcare products (mobility aids and healthcare equipment) and plastic toys manufacturing and distribution. The group operates through BlackMarble Securities Limited for securities brokerage with Type 1 regulated activity license, BlackMarble Capital Limited as a licensed money lender, and the Qianneizhu internet wealth management platform.

Product overview

Lerado Financial Group Company Limited is a diversified company operating across three main segments: Financial Services (securities brokerage through BlackMarble Securities Limited, margin financing, money lending via BlackMarble Capital Limited, and the Qianneizhu internet wealth management platform), Healthcare Products (mobility aids and healthcare equipment), and Manufacturing (plastic toys). The financial services business operates through Hong Kong licensed subsidiaries under the Securities and Futures Ordinance, while the healthcare segment focuses on mobility aid products and the manufacturing segment produces plastic toys.

Differentiator

Problem solved

Functional benefit

Brands

• Qianneizhu: Internet financial platform providing customers with safe and secure, steady income wealth management services.
• BlackMarble Securities Limited
• BlackMarble Capital Limited

Products and services

• Financial Services Securities brokerage, margin financing, and money lending services provided through Hong Kong licensed subsidiaries (BlackMarble Securities Limited and BlackMarble Capital Limited), targeting individual and institutional investors seeking capital access and investment services.
• Qianneizhu Wealth Management Platform Internet financial platform providing customers with safe, secure, steady income wealth management services, accessible online for retail investors.
• Healthcare Products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Elite Partners CPA LimitedcoreOthersExternal auditor providing annual audit and financial reporting services.
• Sidley AustincoreOthersSolicitor providing legal advisory services to the company.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Public Financial Holdings Limited: Hong Kong-listed banking and financial services group offering consumer lending, brokerage, and wealth management. Comparable through its consumer finance and brokerage operations under HK regulatory framework.
• Sun Hung Kai & Co. Limited: Hong Kong-listed financial services group offering brokerage, wealth management, and consumer lending. Directly comparable as a HK-domiciled multi-license financial services platform, though materially larger and more diversified.
• AEON Credit Service (Asia) Company Limited: Hong Kong-listed consumer finance provider specializing in personal loans, credit cards, and consumer lending. Comparable to BlackMarble Capital's consumer money lending activity, with similar HK regulatory exposure.

Emerging players

• Futu Holdings Limited: Hong Kong-headquartered digital brokerage and wealth management platform. Comparable to the Qianneizhu internet financial platform as a tech-driven wealth distribution channel, though serving a much larger customer base.

Direct peers

• Get Nice Holdings Limited: HK-listed financial group engaged in securities brokerage, margin financing, money lending, and property investment. Closest comparable by business mix (brokerage + money lending) and Hong Kong listing structure.
• Hong Kong Finance Group Limited: Hong Kong-listed licensed money lender providing property mortgage loans and personal loans. Directly comparable through the money lending arm (BlackMarble Capital) operating under the same HK Money Lenders Ordinance.
• Christfund Securities Limited: Hong Kong-based securities brokerage firm holding Type 1 regulated activity license. Directly comparable to BlackMarble Securities in HK securities brokerage, though smaller and more narrowly focused.
• Tai Fook Securities Group Limited: Hong Kong-based financial services group providing brokerage, margin financing, and wealth management. Directly comparable to BlackMarble Securities' Type 1 brokerage business and overall HK financial services focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lerado Financial Group