Pinturas Popular

What Pinturas Popular does

Pinturas Popular, S.A. is a privately held Dominican Republic paint and coatings manufacturer founded in 1964 and headquartered in the Zona Industrial de Herrera, Santo Domingo. The company manufactures architectural paints (100% Ultra Acrílica line in Mate, Satinada, and Semigloss finishes), the Antibacterial/Hospitalaria line featuring Troy Corporation antimicrobial technology under the HomeShield seal, the Dry Block waterproofing family (Siliconado, Fibrado, Uretanizado, and hydrophobic acrylic variants), the Línea Pro professional series, and the Color Matcher custom colorization system. It operates four business units — Architectural Paints, Industrial Coatings, Furniture and Wood Finishes, and Institutional/Government — with a product portfolio of more than 30 SKUs plus digital tools (App Visualizador mobile app and online paint calculator).

Production runs on a DROMONT IN CAN/IN BATCH automated manufacturing system — the only such installation in Latin America — which incorporates automated material transport, weighing, dosing, labeling, and pneumatic palletizing. The facility is 100% solar-powered (2,920 panels, 1,013.5 kW DC, 1,522 MWh/year) and operates a closed-loop wastewater treatment plant enabling reuse of liquid and solid effluent. The company holds ISO 9001, ISO 14001, BASC (5 consecutive years), and OEA certifications, and has received multiple Premio Nacional a la Producción Más Limpia awards.

The company makes money by selling paints and coatings through a distribution network of more than 300 authorized establishments across the Dominican Republic (hardware stores/ferreterías, retail chains, and specialized paint retailers), supplemented by direct sales to government and institutional customers and export operations to Caribbean and other markets. Pricing is not publicly disclosed and varies by establishment; value-added services include custom color matching via Color Matcher/Color Matcher Advanced systems. The customer base is structurally diffuse across individual consumers, SMB contractors, and institutional buyers, with no single concentrated revenue anchor.

Name

Pinturas Popular

Legal name

Pinturas Popular, S.A.

Website

https://pinturaspopular.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Pinturas Popular is a 60-year-old Dominican Republic paint and coatings manufacturer, market leader by sales volume, serving consumers, contractors, and institutions through 300+ authorized dealers and a unique DROMONT automated plant in Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Santo Domingo

HQ country

Dominican Republic

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Architectural Paints and Coatings: Core revenue stream from residential and commercial painting products including Ultra Acrílica, Pro line, and specialty coatings sold through distributors and retailers.
2. Industrial and Specialty Coatings: Industrial coatings, waterproofing products (Dry Block line), anticorrosive paints, and wood/furniture finishes for professional applications.
3. Custom Color Services: Color Matcher custom colorization service allowing customers to create personalized colors from base paints, generating additional value per transaction.
4. Export Operations: International sales to Caribbean and other markets, demonstrating export capabilities and diversification of revenue sources.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pinturas Popular is a Dominican Republic paint and coatings manufacturer that produces architectural paints, industrial coatings, waterproofing products, and antibacterial/hospital paints. The company sells its products through a nationwide network of over 300 authorized hardware stores, retail chains, and specialized dealers, with custom color matching and professional application support. It also serves institutional and government customers directly for large-scale projects.

Product overview

Pinturas Popular is a leading paint and coatings manufacturer in the Dominican Republic with over 50 years of experience. The company offers a comprehensive portfolio organized across several product lines: the core 100% Ultra Acrílica line (available in Mate, Satinada, and Semigloss finishes) for general architectural use; the Antibacterial/Hospitalaria line providing antimicrobial protection for healthcare facilities; the Dry Block Waterproofing family (including Siliconado, Fibrado, and Uretanizado variants plus Hydrophobic versions) for roof and surface protection; the professional Línea Pro series for professional applicators; the Color Matcher and Color Matcher Advanced systems enabling custom color creation in multiple bases; and primers/sealants (Ultra Imprimador line). The company also provides digital tools including the App Visualizador for virtual paint visualization and a paint Calculator for estimating quantities. The company operates in four market segments: Architectural Paints, Industrial Coatings, Furniture and Wood Finishes, and Related Products.

Differentiator

Problem solved

Functional benefit

Brands

• Domastur: Brand produced at the modern manufacturing plant alongside Pinturas Popular products, mentioned in context of production capabilities differentiation (serving as another brand alongside Popular products in the IN CAN manufacturing mode).

Products and services

• 100% Ultra Acrílica Line (Satinada, Semigloss, Mate) Core 100% acrylic water-based paint line available in Mate (matte), Satinada (satin), and Semigloss finishes. Formulated with anti-fungal and anti-algae additives for interior and exterior surfaces, offering low odor, excellent wash resistance, and wide color range. Sold to residential consumers and contractors through hardware stores and retail chains across the Dominican Republic.
• 100% Ultra Esmalte Alquídico Alkyd enamel paint for metal and wood surfaces providing durable finish with excellent adhesion properties. Used for furniture, doors, metal fixtures, and woodwork.
• Antibacterial y Hospitalaria Line (Satinada, Semigloss, Mate) Antimicrobial acrylic paint line available in satin, semi-gloss, and matte finishes, designed specifically for healthcare facilities and hospital environments. Carries the HomeShield world-class antibacterial certification seal based on Troy Corporation antimicrobial technology.
• Dry Block Waterproofing Line (Siliconado 6500, Fibrado 8500, Uretanizado 9500) Three-variant waterproofing product line for roof and exterior surface protection: Siliconado 6500 (silicone-based, water repellency and weather resistance), Fibrado 8500 (fiber-reinforced membrane for wet areas), and Uretanizado 9500 (polyurethane-based for maximum durability). Includes additional hydrophobic acrylic variants.
• Impermeabilizante 4500 and Impermeabilizante Pro Roof waterproofing coatings for flat and sloped surfaces protecting against water infiltration. The Pro version offers enhanced durability and weather resistance for professional-grade applications.
• Dry Block Hidrofóbica Line (Mate, Semiglos, Satinada) Hydrophobic 100% acrylic paint line available in matte, semi-gloss, and satin finishes with water-repellent properties designed for exterior surfaces in humid and rainy environments.
• Línea Pro (Primer, Esmalte, Mate, Satinado, Semigloss) Professional-grade paint line including Pro Primer (pigmented acrylic primer), Pro Esmalte (alkyd enamel for metal and wood), Pro Mate, Pro Satinado, and Pro Semigloss. Designed specifically for professional applicators and contractors requiring enhanced durability.
• Color Matcher System (Acrílico Mate, Satinado, Semigloss) Custom color matching system using acrylic bases in matte, satin, and semi-gloss finishes. Creates thousands of custom colors through computerized colorization technology operated by trained personnel at stores nationwide, allowing customers to obtain personalized colors.
• Color Matcher Advanced System (Ultra Acrílica Bases and Esmalte Universal) Advanced custom color matching system using 100% Ultra Acrílica bases in matte, semi-gloss, and satin finishes plus Universal Enamel base. Professional-grade colorization for projects requiring precise custom colors.
• Ultra Imprimador Line (Caucho Clorado, Acrílico Pigmentado, Clear Latex) Primer and sealant product line including Ultra Imprimador Caucho Clorado (chlorinated rubber-based primer for concrete and metal), Ultra Imprimador Acrílico Pigmentado (pigmented acrylic primer), and Ultra Imprimador Clear Latex (clear latex primer for porous surfaces). Improves paint adhesion and coverage.
• Ultra Anticorrosivo Anti-corrosive alkyd primer for metal surfaces that prevents rust and corrosion on iron and steel substrates. Used in industrial and commercial applications requiring metal protection.
• Ultra Latex Acrílico
• Dry BlockAid Filler
• App Visualizador (Mobile App) Free mobile application for iOS and Android allowing users to consult color charts, virtually paint their spaces, and locate nearby authorized retailers. Available on Apple App Store and Google Play Store.
• Calculadora de Pintura (Online Paint Calculator)

Quantifiable outcome

• 100% solar-powered internal operations with 1,522 MWh/year production capacity
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Troy CorporationcoreStrategic or Co-development Partner · 1 January 2020Global raw materials supplier for the paint industry with operations in over 170 countries. Association for antimicrobial technology and raw materials that enabled Pinturas Popular's antibacterial product line. Featured in international coating industry publication Coating World.
• DROMONT (Italy)coreTechnology or IntegrationItalian technology company that designed and delivered the modern automated paint manufacturing plant. Unique IN CAN and IN BATCH production systems installed, representing the only such facility in Latin America. DROMONT trained Pinturas Popular technical staff who now operate the installation autonomously.
• BASC República DominicanacoreOthersBusiness Alliance for Secure Commerce chapter in Dominican Republic. Pinturas Popular maintains certified compliance with international supply chain security standards and has been recognized for 5 consecutive years promoting security culture and trade facilitation.
• OEA (Organización de Estados Americanos)coreOthersOrganization of American States security certification program. Pinturas Popular maintains OEA compliance for supply chain security alongside BASC certification.
• Alcaldía del Distrito Nacional (ADN)flagshipStrategic or Co-development PartnerMunicipal government partnership for urban beautification and heritage preservation projects including 'Pinta tu Gazcue' (30+ heritage homes), 'Villa Juana Pop' festival (15 murals), and ongoing mural programs in various neighborhoods.
• Boa Mistura (Spain)minorStrategic or Co-development PartnerSpanish multidisciplinary art collective born from graffiti. Pinturas Popular provided 200 gallons of paint plus Color Matcher Advanced system for the 'SOMOS' mural at FIACI art fair, and 300+ gallons for museum exhibitions at Museo de Arte Moderno and Palacio de Bellas Artes.
• Proyecto Artístico TransitandominorGTM or Marketing PartnerArtistic project organizing mural creation events. Partnered with Pinturas Popular for 'Vive Don Bosco!' initiative where 20+ artists created 16 murals using company paints.
• Monumental RDminorGTM or Marketing PartnerDominican muralist guild collaborating on 'Villa Juana Pop' festival and other urban art initiatives sponsored by Pinturas Popular.
• INTEC (Instituto Tecnológico de Santo Domingo)minorOthersUniversidad INTEC received paint donation from Pinturas Popular for restoration of 'Exaltación a la Naturaleza' murals by artist Elsa Núñez, originally created in 1992 as part of 'El Color de la Vida' project.
• Fundación Manos Unidas por el AutismominorOthersNonprofit foundation for autism support. Pinturas Popular sponsors the annual 'Dale color a mi vida' awareness walk held at National Botanical Garden.
• Ministerio de Medio Ambiente y Recursos NaturalesminorOthersGovernment ministry collaborating on reforestation initiatives. Pinturas Popular conducts annual reforestation jornadas planting trees in Yamasá, Monte Plata province, with ministry participation.
• Sociedad de Arquitectos de la República Dominicana (SARD)minorStrategic or Co-development PartnerProfessional architects society partnered with Pinturas Popular to create 'Premio Excelencia Académica José Antonio Caro Álvarez' recognizing best architecture degree theses with cash prizes.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hempel: Global coatings manufacturer specializing in protective, marine, and decorative coatings. Comparable as a multinational competitor in the waterproofing and protective coatings space where Pinturas Popular's Dry Block line competes for infrastructure and commercial projects.
• BASF Coatings: Global chemical and coatings division of BASF supplying automotive, industrial, and architectural coatings. Comparable as a raw materials and coatings competitor with deep Caribbean and Latin American reach, particularly relevant given BASF's ownership of Suvinil.
• Glidden: Architectural paint brand owned by PPG positioned at value-oriented retail channels. Comparable as a competitor in the architectural acrylic segment where Pinturas Popular's Ultra Acrílica competes on price-performance across DIY and small contractor channels.
• Sherwin-Williams: Global #1 paint and coatings manufacturer with broad architectural, industrial, and specialty product lines. Comparable as the dominant global reference point for Pinturas Popular's architectural paints, waterproofing, and industrial coatings portfolio, and a likely competitor in the Caribbean.
• AkzoNobel: Global paint and coatings major (Dulux, Coral, Sikkens brands) operating across decorative, industrial, and specialty segments. Comparable as a multinational whose Dulux-branded architectural products directly compete with Pinturas Popular's Ultra Acrílica line across Latin American markets.
• Axalta Coating Systems: Global coatings company focused on refinish, industrial, and architectural applications. Comparable as a competitor in Pinturas Popular's industrial coatings segment (Ultra Anticorrosivo, Recubrimientos Industriales) where anticorrosive and protective performance drives specification.
• PPG Industries: Global paint and coatings major serving architectural, industrial, and protective markets. Comparable as a multinational competitor with the scale and R&D resources that could challenge Pinturas Popular's specialty lines, particularly in institutional/government channels.

Direct peers

• Suvinil: Brazil-based decorative paints brand (now part of BASF) with a strong Latin American distribution model. Comparable as a regional paint peer focused on architectural acrylics with custom color systems and a dealer-based GTM that mirrors Pinturas Popular's approach.
• Pintuco: Colombia-based paint manufacturer (now part of AkzoNobel/Grupo Orbis) producing architectural, industrial, and automotive coatings across Latin America. Comparable as a regional Latin American paint peer with a comparable product portfolio and dealer-driven distribution model.
• Comex: Latin America's largest paint manufacturer, owned by PPG, with a strong architectural paints footprint across Mexico and Latin America. Comparable as a regional paint brand operating a similar retail/dealer distribution model targeting residential and commercial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PinturasPopular
• Xx.com/pinturaspopular
• Facebookfacebook.com/PinturasPopular
• LinkedInlinkedin.com/company/pinturas-popular

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinturas Popular