What VEJA does

VEJA is Brazil's leading weekly news magazine, founded in 1968 and published by Abril Comunicações S.A., part of Grupo Abril — one of Brazil's largest media conglomerates. Reaching its 3000th edition in 2026 after 57 years of continuous publication, VEJA covers Brazilian and international politics, economy, world news, culture, sports, health, and lifestyle. The publication operates a multi-platform operation comprising a weekly print magazine, a digital subscription product (VEJA Digital) accessible via web and native mobile apps for iOS and Android, themed email newsletters, and a video content platform (VEJA+ TV). Specialized sub-brands extend the brand across verticals and regions, including VEJA Negócios (business), VEJA Saúde (health), VEJA Rio, and VEJA São Paulo, plus the Acervo VEJA historical archive.

The underlying technology is a standard digital news platform with a tiered subscription paywall, multi-platform content delivery, and digital magazine rendering. VEJA makes money through a freemium subscription model with pricing tiers ranging from R$1.99/month for budget educational content (Guia do Estudante) up to R$52.50/month for bundled packages. The core premium offering — Revista em Casa + Digital Premium — starts at R$39.99/month and bundles four print magazines per month with full digital access and Abril Signature membership (discounts, cashback). Additional revenue comes from display and sponsored advertising, newsletter sponsorship, and the Vivo Fibra telecom partnership offering free access to internet subscribers. Distribution is primarily domestic (Brazil) through self-serve web/app channels, direct print delivery, and channel partner programs, targeting a broad Brazilian general readership, business and political elites, and digital-first news consumers.

Name

VEJA

Legal name

Abril Comunicações S.A.

Website

https://veja.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

VEJA is Brazil's leading weekly news magazine (founded 1968), published by Grupo Abril. It offers multi-platform journalism across print, web, mobile apps, video, and sub-brands (Negócios, Saúde, Rio, SP) via tiered subscriptions and advertising.

Ownership category

akta.pro rank

Product category

News and Magazine Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

akta.pro secondary industries

Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Weekly news magazine
• Digital news subscription
• Journalism publishing
• Print magazine delivery
• Business news coverage

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Digital Subscriptions: Monthly and annual digital subscription plans providing access to website content and digital magazine editions. Plans range from basic digital (R$2.99/month) to premium packages including print magazines (R$39.99/month)
2. Print Magazine Subscriptions: Physical magazine delivery service bundled with digital access in premium subscription tiers
3. Advertising: Display advertising on website and digital platforms, sponsored content sections, and branded partnerships
4. Newsletter Services: Email-based news delivery services including themed newsletters (Destaques do dia, Política, Veja Negócios) provided free to subscribers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

VEJA is a Brazilian weekly news magazine (founded 1968) that produces and distributes investigative journalism, political analysis, economic reporting, cultural commentary, sports coverage, and lifestyle content. The publication operates a multi-platform subscription business spanning a weekly print magazine, a digital website (veja.abril.com.br), iOS and Android mobile apps, video content (VEJA+ TV), and specialized vertical editions including VEJA Negócios, VEJA Rio, VEJA São Paulo, and VEJA Saúde. Subscribers pay monthly fees (from R$2.99 digital to R$39.99 print+digital bundles) for tiered access to real-time news, digital magazine editions, and a historical archive (Acervo VEJA).

Product overview

VEJA is a Brazilian weekly news magazine published by Grupo Abril, offering a multi-platform news operation comprising the print magazine, digital subscription (VEJA Digital), mobile app, and regional sub-brands (VEJA Negócios, VEJA Rio, VEJA São Paulo, VEJA Saúde). The subscription model provides access to real-time news on the website, digital magazine editions, exclusive video content (VEJA+ TV), a historical archive (Acervo VEJA), and a subscriber portal (Minha Abril). The Abril Signature loyalty program adds subscriber benefits. VEJA operates as a unified media platform where the weekly print/digital magazine serves as the flagship product, supported by continuous digital news delivery and specialized vertical content.

Differentiator

Problem solved

Functional benefit

Brands

• VEJA Rio: Regional edition covering news and events in Rio de Janeiro
• VEJA São Paulo
• VEJA Saúde
• VEJA Negócios
• VEJA+ TV

Products and services

• VEJA Digital Subscription

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Vivo FibraminorChannel Partner/ Reseller/ DistributorVivo Fibra (telecom operator) offers bundled access to VEJA content as part of their internet subscription packages, providing free access to VEJA digital content for subscribers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• O Globo: Major Brazilian daily newspaper with a digital subscription (O Globo + Extra) and print legacy. Competes directly with VEJA for premium news consumers and political/business advertising in Brazil.
• Exame: Brazil's leading business magazine, also published under a Brazilian media group, with digital subscription, paywall, and print+digital bundles. Closely comparable to VEJA Negócios in particular as a subscription-based business news title.
• O Estado de S. Paulo (Estadão): Historic Brazilian newspaper with both print and digital subscription products. Competes with VEJA for high-end political and economic readers and operates a similar freemium-to-paid digital funnel.
• IstoÉ: Long-running Brazilian weekly news magazine covering politics, economy, and culture. The closest weekly print+digital direct competitor to VEJA in Brazilian newsstand and subscription economics.
• Folha de S.Paulo: Brazil's largest paid-circulation newspaper and a digital subscription pioneer (paywall, Folhapress wire). Direct competitor to VEJA for Brazilian news subscribers and advertising budgets, with a comparable print-plus-digital subscription model.
• CartaCapital: Brazilian weekly news magazine with digital subscription offering political and economic analysis. Competes with VEJA for the same political/business elite segment.

Broad incumbents

• Time Magazine: Iconic US weekly news magazine that has executed the print-to-digital subscription pivot. Comparable to VEJA as a legacy weekly news brand navigating digital subscription and multi-platform content distribution.
• The Economist: Global weekly news magazine with a strong digital subscription model and themed newsletters. Comparable to VEJA as a weekly periodical monetizing authoritative political-economic journalism through subscriptions.
• The New York Times: Global benchmark for digital news subscription transitions, with tiered paywall, themed newsletters, and bundled print+digital products. Strategically comparable as a reference model for VEJA's subscription monetization playbook.
• Bloomberg: Global business and financial news subscription product with paywalled content and tiered subscriptions. Comparable to VEJA Negócios for vertical business-news subscription economics and B2B/finance advertising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/veja
• YouTubeyoutube.com/user/vejapontocom
• Facebookfacebook.com/Veja
• Instagraminstagram.com/vejamais
• LinkedInlinkedin.com/company/veja-com

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VEJA