The National Bullying Helpline

What The National Bullying Helpline does

The National Bullying Helpline is a UK-registered voluntary organisation (NCVO member since 2012, Certificate VC/17761) founded in 2003 by Christine Pratt and headquartered in Swindon. It operates a free, confidential telephone helpline (0300 323 0169) providing advice and support to individuals experiencing bullying in workplace, school, community, and online settings, with opening hours of 9am-5pm Monday-Friday and 10am-12pm Saturday. The organisation is volunteer-run, with its slim operational footprint supplemented by an informational website that draws over 5,000 daily visits according to Google Analytics.

The product portfolio centers on the helpline service and specialist advice streams covering workplace bullying (grievance procedures, employment law, constructive dismissal), school bullying support for parents and children, cyberbullying, and mental health resources including Post Traumatic Embitterment Disorder (PTED). Monetisation is limited to £10 one-time downloads of step-by-step help guides covering bounded scenarios (e.g., child bullying, accused-bully situations, subject access requests), voluntary public donations (via PayPal), and corporate sponsorships — most recently Chemist4U for a weight-shaming anti-bullying campaign. The organisation also curates a referral directory of solicitors, HR consultants, and mediators who serve bullying complainants.

The go-to-market is community-led and reputation-driven: direct phone and web access, organic social presence (Twitter, Facebook, LinkedIn), and a referral network encompassing the NHS, Samaritans, ChildLine, Citizens Advice, and GP surgeries. Endorsements from the Employment Tribunal Service, ACAS, OFSTED, former Prime Minister David Cameron, and celebrity ambassadors (Debbie Arnold, Paul Gorton) plus an ITV Coronation Street storyline partnership form the credibility backbone that underwrites inbound demand. There is no proprietary technology platform; service delivery is human-mediated volunteer advisory work rather than a software product.

Name

The National Bullying Helpline

Legal name

The National Bullying Helpline

Website

https://nationalbullyinghelpline.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Bullying Helpline is a UK volunteer-run charity founded in 2003 that provides free confidential telephone and online advice to individuals experiencing workplace, school, community, or cyberbullying, funded by donations, corporate sponsorships, and £10 downloadable help guides.

Ownership category

akta.pro rank

Product category

Anti-Bullying Helpline Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (62411), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH), School Counseling & Guidance Services (Academic/Social-Emotional) (EDAJALAF), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Bullying helpline services
• Workplace bullying advice
• Cyberbullying support
• Anti-bullying charity
• Employment law guidance

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Voluntary donations from the public; 100% of donations go to running the free helpline and website
2. Help Guide Downloads: Small contribution of £10 per downloadable help guide. Funds raised go directly to running the helpline and website
3. Corporate Sponsorships: Support provided by corporations and businesses from across the UK allows the organization to offer free advice

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The National Bullying Helpline is a UK charitable organization providing a free confidential telephone helpline (0300 323 0169) delivering advice and emotional support to anyone experiencing bullying in the workplace, at school, in the community, or online. Its offering is augmented by specialized advisory areas covering workplace grievances, school bullying, cyberbullying, and mental health, alongside paid downloadable help guides (priced at £10 each) covering specific bullying scenarios, and a directory connecting users with third-party solicitors and HR consultants.

Product overview

The National Bullying Helpline is a charitable organization offering a telephone helpline service (0300 323 0169) providing free confidential advice for bullying in all forms. The core offering consists of the helpline service combined with specialized advice for workplace bullying, school bullying, and cyberbullying. The organization also offers paid downloadable help guides (£10 each) covering specific scenarios like child bullying, accused bullies, and online harassment, as well as a directory connecting users with third-party solicitors and HR consultants. Mental health support resources covering stress and PTED are also provided as supplementary services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bullying Helpline Service Free confidential telephone helpline offering advice and emotional support to any individual (adult or child) experiencing bullying in the workplace, school, community, or online. Available on freephone 0300 323 0169 and standard line 0845 225 5787.
• Downloadable Help Guides Step-by-step downloadable guides covering bullying scenarios such as 'Is your child being bullied', 'What to do if accused of being a bully', 'Someone you know is bullying you online', and 'Subject Access Request'. Priced at £10 per download.
• Case Assessment Services Assessment services helping individuals understand their bullying situation and identify the options available to them for resolution, including grievance procedures, employment law routes, and conflict resolution strategies.
• Advice for Managers (Workplace) Specialized advice for managers and employers handling workplace bullying complaints, implementing anti-bullying policies, conducting investigations, and resolving employee disputes.
• Bullying Directory UK-wide directory connecting users with solicitors, HR consultants, mediators, and resolution services specialized in bullying and employment law matters.
• Mental Health Support Resources Information and signposting resources for mental health issues arising from bullying, including work-related stress, anxiety, self-harm and Post Traumatic Embitterment Disorder (PTED).

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Chemist4UminorGTM or Marketing Partner · 1 January 2024Sponsorship partnership following research showing 73% of weight loss injection users face backlash and bullying. Chemist4U sponsors The National Bullying Helpline to support anti-bullying campaigns, particularly the 'Already Doing It' campaign against weight-shaming.
• Debbie ArnoldminorOthersActress, Author, Altruist, Writer and Voice Artist who has raised millions for charity. Serves as Ambassador to help convey messages about harassment and sexual abuse.
• Paul GortonminorOthersBBC The Traitors contestant working alongside the helpline to combat Gingerism and hair-color-based discrimination and bullying.
• ITV Coronation StreetminorStrategic or Co-development PartnerPartnership with ITV producers on bullying storyline involving Mason, Dylan and Liam. Actors consulted with helpline founder to ensure realistic portrayal of bullying scenarios.
• The TCM GroupminorImplementation/ SI/ Consulting PartnerAward-winning resolution and HR transformation services listed on the helpline's resolution services directory.
• Stephen Levinson MediatorminorImplementation/ SI/ Consulting PartnerIndependent Commercial & Workplace Mediator listed on resolution services directory covering UK.
• Go Legal HR LtdminorImplementation/ SI/ Consulting PartnerWiltshire based HR Consultancy covering employment contracts, policies, procedures and dispute resolution listed on helpline's directory.
• HR & Diversity Management LtdminorImplementation/ SI/ Consulting PartnerUK-wide conflict resolution and outsourced HR services provider; FCA Authorised.
• Landau Law SolicitorsminorImplementation/ SI/ Consulting PartnerLeading employment law firm for employees listed on helpline's solicitor directory.
• McCabe and Co SolicitorsminorImplementation/ SI/ Consulting PartnerExpert employment law solicitors with offices in Bath, Chippenham, Swindon and Newbury.
• Taylor Fordyce SolicitorsminorImplementation/ SI/ Consulting PartnerTraditional firm with modern approach providing wide range of legal services including employment law.
• The SamaritanscoreOthersClose working relationship including benchmarking techniques and models; mutual referrals of clients between organizations.
• ChildLinecoreOthersRefers children and young people to the helpline; one of the organizations that refer cases to NBH.
• The Field FoundationminorOthersFoundation established by late Tim Field and Christine Pratt to continue anti-bullying work.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ChildLine (NSPCC): Operated by the NSPCC, ChildLine is the UK's primary 24/7 helpline for children and young people, including bullying support. It is a direct peer and active referral partner, serving an overlapping child-bullying segment with significantly larger resources.
• Cruse Bereavement Care: UK charity providing bereavement support via helpline, webchat, and local services. Comparable as a volunteer-driven emotional support helpline with similar operating model and referral dynamics.
• Kidscape: UK charity focused on preventing bullying and child abuse, providing helpline support, training, and resources for parents and professionals. Directly comparable as a niche anti-bullying specialist serving children and families.
• Samaritans: UK-wide 24/7 emotional support helpline for people in distress, including those affected by bullying. Direct peer in helpline delivery model and a core referral partner; far larger scale and resources than NBH.
• Anti-Bullying Alliance: UK coalition of organizations working to stop bullying, coordinated by the National Children's Bureau. Comparable as a national anti-bullying umbrella focused on awareness, policy, and school-based interventions.
• Bullying UK (Family Lives): Family Lives runs the Bullying UK service, a UK-wide helpline and online support specifically for bullying victims and families. It is the closest direct peer in mission and audience, competing for the same awareness, donations, and referral channels.

Broad incumbents

• ACAS: Statutory body providing workplace advice and dispute resolution for employers and employees, including guidance on bullying and harassment. A broad incumbent that overlaps with NBH's workplace advisory services and is also an endorser/referral partner.
• Citizens Advice: UK-wide independent advice network providing free, confidential information on a broad range of issues including workplace rights. Comparable as a referral partner and broad advice provider with overlapping employment-law guidance.
• NSPCC: UK's leading children's charity, operating ChildLine and the adult helpline. A broad incumbent in child protection with significantly larger donor base and brand recognition; overlaps directly with NBH's child-bullying segment.
• Mind: Major UK mental health charity providing information, support, and local services. Comparable as a larger mental-health charity whose mission overlaps with NBH's bullying-related mental health resources and signposting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NationalEcrime
• Facebookfacebook.com/Nationalbullyinghelpline
• LinkedInlinkedin.com/company/the-national-bullying-helpline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The National Bullying Helpline