ReCoat Revolution

What ReCoat Revolution does

ReCoat Revolution is a US-based floor refinishing franchise founded in 2021 and headquartered in Fenton, Missouri. The company delivers a proprietary, dust-free, one-day floor refinishing service called the Clean ReCoat Process, which uses chemical abrasion rather than traditional sanding to prepare floors before applying a polymer-based polyurethane finish. Beyond the flagship process, the service portfolio includes wood floor cleaning, recoating, acrylic and wax removal, traditional sand and refinish, stain and coat, painted floors, and dedicated gymnasium, event space, and hard-surface (tile, concrete, terrazzo, VCT, LVP, linoleum) offerings.

The business operates through a franchise distribution model, with branded locations across at least 10 US metros in Missouri, South Carolina, Utah, Ohio, Tennessee, Texas, Florida, North Carolina, and Georgia. Revenue is generated from two streams: per-job service fees (quote-based, priced by square footage, with payment due on completion) and franchise fees/royalties from new operators joining the network. Customers reach the company through a toll-free number, a website-driven quote funnel, and direct contact at local franchise locations, with marketing heavily anchored on 267 Google reviews averaging 5.0 stars and on word-of-mouth referrals.

End customers span residential homeowners (including historic and pet-damaged floor owners), real estate agents preparing listings, Airbnb and short-term rental hosts managing turnover, and commercial accounts such as schools, churches, gyms, event venues, restaurants, and property management firms. The company's positioning rests on three structural claims versus traditional refinishing: roughly half the price, completion in a single day, and a 100% dust-free experience that allows customers to remain on premises.

Name

ReCoat Revolution

Legal name

ReCoat Revolution

Website

https://recoatrevolution.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

ReCoat Revolution is a US floor refinishing franchise operating the proprietary Clean ReCoat Process, delivering dust-free, one-day hardwood and hard-surface refinishing to residential homeowners and commercial clients such as gyms, schools, churches, event venues, and short-term rental hosts.

Ownership category

akta.pro rank

Product category

Floor Restoration & Refinishing Services

NAICS

Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Hardwood Floor Refinishing & Restoration (HSAPAGAB)

akta.pro secondary industries

Hardwood Floor Cleaning, Buffing & Recoating (Screen & Recoat) (HSAEAOAF), Hardwood Floor Repair & Refinishing (HSAGAFAA), Engineered Wood Floor Repair & Refinishing (HSAGAFAB), Tile & Stone Surface Restoration (Polishing, Honing, Refinishing) (HSAGAGAG), Bamboo & Cork Floor Repair & Refinishing (HSAGAFAJ)

Keywords

• Floor restoration services
• Wood floor refinishing
• Dustless floor cleaning
• Commercial gym floor services
• Hard surface refinishing

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Floor Refinishing Services: One-time service fees for floor cleaning, refinishing, and restoration. Pricing is based on square footage and specific services requested. The company emphasizes cost-effectiveness, claiming their service costs approximately half of traditional sanding refinishing methods. Revenue is generated per job with payment due upon completion.
2. Franchise Fees: The company operates a franchise model, with new franchise locations paying fees to join the ReCoat Revolution network. Franchise opportunities are marketed on their website under a dedicated Franchise section.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ReCoat Revolution delivers dustless, one-day floor refinishing and restoration services for both residential and commercial customers, anchored by its proprietary Clean ReCoat Process™. Services include wood floor cleaning, recoating, sand-and-refinish, stain-and-coat, floor painting, acrylic/wax removal, and treatments for non-wood hard floors, applied to gymnasiums, event spaces, and other facilities. Each job is preceded by a free, on-site estimate and uses eco-friendly sealers and finishes to reduce disruption versus full floor replacement.

Product overview

ReCoat Revolution is a floor refinishing service company offering a unified portfolio centered on its proprietary Clean ReCoat Process—a dust-free, one-day chemical abrasion refinishing method. The core offering includes the Clean ReCoat Process supplemented by individual services: Wood Floor Cleaning, ReCoating Wood Floors, Acrylic & Wax Removal, Sand & Refinish, Stain & Coat, and Paint Wood Floors. Specialty services cover Gymnasium Floor Services, Event Space Floor Services, and Other Floors (ceramic tile, concrete, terrazzo, VCT, LVP, linoleum). The company operates on a franchise model with locations across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Clean ReCoat Process: The company's proprietary dust-free, one-day floor refinishing process that involves deep cleaning and professional finish application.

Products and services

• Clean ReCoat Process Proprietary dustless, one-day floor refinishing and restoration service that cleans, preps, and recoats wood and other hard floors without traditional sanding, for residential and commercial customers.
• Wood Floor Cleaning Deep cleaning service that removes dirt, buildup, and contaminants from wood floors to restore appearance, offered as a standalone service for homeowners and commercial facilities.
• ReCoating Wood Floors Re-coating service that applies a fresh topcoat to existing wood floors to renew gloss and extend floor life, for homeowners and commercial customers seeking a low-disruption refresh.
• Acrylic & Wax Removal Specialized service that strips built-up acrylic and wax coatings from gymnasium, event, and other commercial wood floors in preparation for recoating or repainting.
• Sand & Refinish Wood Floors Full sand-and-refinish service for wood floors with heavy damage or finish failure, returning the floor to bare wood before applying new stain and protective coatings.
• Stain & Coat Wood Floors Staining and protective coating service that changes or refreshes the color of wood floors and applies a durable finish coat, for homeowners and commercial customers.
• Paint Wood Floors Painting service for wood floors used to apply solid colors, designs, school/team colors, or refreshed coatings, primarily for gymnasiums, event spaces, and other commercial floors.
• Gymnasium Floor Services Dedicated gymnasium floor service package combining deep cleaning, acrylic/wax removal, recoating, and painting/refinishing tailored to athletic and school facility requirements.
• Event Space Floor Services Dedicated event space floor service package providing deep cleaning, recoating, and refinishing of high-traffic venue floors with scheduling aligned to event calendars.
• Other Floor Services (tile, vinyl, etc.) Cleaning, restoration, and maintenance service for non-wood hard floors including tile, vinyl, and similar surfaces, for residential and commercial customers.

Quantifiable outcome

• 267 Google Reviews with 5.0 star average rating demonstrates exceptional customer satisfaction
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/recoatrevolution

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReCoat Revolution