Style
Style is an affordable fashion retailer operating over 120 stores across South Africa, Botswana, and Namibia, serving everyday consumers and families with contemporary and formal clothing for women, men, and children. It operates as a division of Pepkor Trading (Pty) Ltd.
- Company typePrivate
- Founded-
- HeadquartersUmhlanga, South Africa
- Headcount—
- GTM typeB2C
- OfferingServices
What Style does
Style is a fashion retail brand operating as a division of Pepkor Trading (Pty) Ltd, which is part of the publicly listed Pepkor Group, a major South African retail conglomerate. The company operates over 120 physical retail stores across South Africa, Botswana, and Namibia, selling affordable contemporary and formal fashion for women, men, and children, alongside accessories and footwear. Style's product portfolio spans four core categories: women's formal wear and dresses, men's fashion (T-shirts, golfers, denim), and kids' fashion featuring licensed character themes. The brand is described as an established household name in Namibia and Botswana with a growing footprint in South Africa.
The company's go-to-market is direct-to-consumer, anchored by its physical store network and complemented by an e-commerce storefront at stylefashion.co.za built on the Shopify platform. Marketing is multi-channel, combining organic social presence on Facebook, Instagram, and TikTok with email newsletters and paid digital advertising through Google and Meta. A commercial partnership with Capfin extends the in-store offering into financial services products. Style's underlying technology stack is limited to standard Shopify e-commerce functionality, with no public API, no proprietary AI features, and no documented developer platform.
Style's business model is one-time retail transactions on physical fashion merchandise, with no subscription or recurring revenue components and no publicly disclosed pricing. The customer base is horizontally segmented into three primary personas—women, men, and children/families—with no enterprise or B2B customer concentration. The company is POPIA-compliant for South African data protection and operates under the corporate governance, financial infrastructure, and buying power of the Pepkor Group. Revenue, headcount, and growth metrics are not disclosed in available data.
Style firmographics
Firmographics- Name
- Style
- Legal name
- Style, a division of Pepkor Trading (Pty) Ltd
- Website
- https://stylefashion.co.za/
- Company type
- Private
- Operating status
- Operating
- Short description
- Style is an affordable fashion retailer operating over 120 stores across South Africa, Botswana, and Namibia, serving everyday consumers and families with contemporary and formal clothing for women, men, and children. It operates as a division of Pepkor Trading (Pty) Ltd.
- Ownership category
- akta.pro rank
Where Style is headquartered
LocationHeadquarters
- HQ city
- Umhlanga
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Style business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Fashion Sales: STYLE generates revenue through the sale of physical fashion merchandise including women's, men's, and children's clothing and accessories across its retail store network and e-commerce platform. Transactions are primarily one-time purchases with no recurring revenue model.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Style product offering
Product offeringCore offering
Style operates a fashion retail business selling affordable contemporary and formal apparel for women, men, and children through more than 120 physical stores across South Africa, Botswana, and Namibia, complemented by an e-commerce website. The assortment spans everyday essentials to special-occasion wear, including ladies' sandals and dresses, men's T-shirts, golfers and denim, and kids' clothing featuring licensed character themes. Style is a division of Pepkor Trading (Pty) Ltd and leverages the Pepkor group's buying power to deliver value-priced fashion to Southern African consumers.
Product overview
STYLE is a fashion retail brand operating over 120 physical stores across South Africa, Botswana, and Namibia, with a growing e-commerce presence. The company offers affordable fashion across four core categories: Womens Formal, Womens Dresses, Mens Fashion (including T-shirts, golfers, and denim), and Kids Fashion featuring licensed characters. The product portfolio includes apparel, footwear, and accessories sold through both in-store and online channels via a Shopify e-commerce platform. STYLE is a division of Pepkor Trading (Pty) Ltd.
Differentiator
Problem solved
Functional benefit
Products and services
- Womens Formal Formal wear collection for women including professional attire and occasion wear, sold through STYLE stores and online.
- Womens Dresses Dress collection for women, noted as a winning product category, sold in-store and online.
- Mens Fashion Men's casual and everyday fashion including T-shirts, golfers, and denim, sold through STYLE stores and online.
- Kids Fashion Children's clothing featuring popular licensed character themes and designs, sold to parents and caregivers through STYLE stores and online.
- Footwear Footwear products available for purchase through STYLE's online and in-store channels, including ladies' sandals highlighted as a strong category.
- Accessories (Bags) Bag products available for purchase through STYLE's online and in-store channels, complementing the core apparel assortment.
Companies that use Style
Customer profileSegments3 records
Ideal customer profiles3 records
Style technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Style partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Pepkor GroupcoreSTYLE is a division of Pepkor Trading (Pty) Ltd. The company leverages the Pepkor group's buying power and retail expertise to source and distribute affordable fashion products. Pepkor provides corporate governance, financial infrastructure, and strategic direction while STYLE operates as the fashion retail brand within the portfolio.
- CapfinminorCapfin is referenced as a commercial partner within the Pepkor group ecosystem, offering financial services products to STYLE customers. Capfin provides short-term loans and financial services at STYLE store locations.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Style competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Style social profiles
Digital presenceStyle compliance and trust
Trust signalCompliance1 record
Style financial estimates
Financial estimateRevenue estimate
Valuation estimate
Style leadership team
Management profileNumber of profiles
Style funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Style M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Style
What does Style do?
Style operates a fashion retail business selling affordable contemporary and formal apparel for women, men, and children through more than 120 physical stores across South Africa, Botswana, and Namibia, complemented by an e-commerce website. The assortment spans everyday essentials to special-occasion wear, including ladies' sandals and dresses, men's T-shirts, golfers and denim, and kids' clothing featuring licensed character themes. Style is a division of Pepkor Trading (Pty) Ltd and leverages the Pepkor group's buying power to deliver value-priced fashion to Southern African consumers.
Is Style a public or private company?
Style is a private company. It is classified as corporate owned and is currently operating.
When was Style founded?
Style was founded in -1.
Where is Style based?
Style is headquartered in Umhlanga, South Africa, in the Africa region.
How does Style make money?
One revenue line is on record: retail Fashion Sales.
Does Style have an API?
No public API is recorded for Style.