Teatro da Pedra

What Teatro da Pedra does

Teatro da Pedra is a private, nonprofit theater collective founded in 2015 and headquartered in São João del-Rei, Minas Gerais, Brazil, operating from a dedicated Centro de Pesquisa em Arte e Educação (research and education center). The organization runs three integrated business lines: theatrical production (a catalog of 14+ active performances for children, youth, and adult audiences), the Arte Por Toda Parte (APTP) community art-education project (active since 2005 across municipalities in Minas Gerais), and Editora Teatro da Pedra, a publishing arm producing community oral histories, dissertations, and articles. All productions are developed through a proprietary "criação coletiva" (collective creation) methodology that integrates Rudolf Laban's body-movement studies, Viola Spolin's improvisation games, Ernani Maleta's polyphonic acting, and Francesca Della Monica's actor-musicality research.

Name

Teatro da Pedra

Legal name

Teatro da Pedra

Website

https://teatrodapedra.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Teatro da Pedra is a Brazilian nonprofit theater collective founded in 2015 in São João del-Rei, Minas Gerais, producing live theatrical performances, running the 19-year-old Arte Por Toda Parte art-education program across Minas Gerais communities, and publishing regional oral histories. It serves children, youth, adults, and public-school audiences in interior Brazil.

Ownership category

akta.pro rank

Product category

Live Theater and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGABAB

Regional & Repertory Theatre Companies

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAM

Performing Arts Centers & Presenters (Programming/Booking)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYBPAGAHAB

Performing Arts Organizations (Theater, Dance, Opera, Music)

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

Keywords

• Live theater
• Theatrical performances
• Arts education
• Community theater
• Cultural publishing

Headquarters

HQ city

São João Del Rei

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales at performances held at the headquarters venue and touring events. Standard pricing: R$30 full, R$15 student/senior (meia-entrada), with free admission for certain programs and community events.
2. Federal Cultural Incentive (Lei Federal de Incentivo à Cultura): Main public funding mechanism: private companies sponsor the group through Brazil's federal cultural incentive tax program (Lei Rouanet equivalent), channeling a percentage of corporate income tax to cultural projects. State-level sponsorship through Lei Estadual de Incentivo à Cultura (Cemig, Marluvas) also documented.
3. Parliamentary Amendments (Emendas): State parliamentary amendments: R$50,000 (2021), R$100,000 (2022); Federal parliamentary amendment: R$200,000 (2024). Funding allocated through elected officials to support cultural programming.
4. 6% Income Tax Donation Campaign: Individual taxpayer donations via Brazil's cultural incentive mechanism allowing 6% of income tax to be directed to cultural projects. The group actively promotes this channel for public support.
5. Institutional Sponsorship: Private sector sponsorship from companies including COPASA (water utility), AMG, Vallourec, Bozel, Kinross Paracatu. 'Vai Pra Cuba' project and 'A Santa' film received support from sponsors including Hall Medicina e Segurança do Trabalho.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Teatro da Pedra is a theater collective that creates, produces, and presents live theatrical performances for children, youth, and adult audiences, operating from its research center in São João del-Rei, Minas Gerais. Its core offerings include 14+ named theatrical productions, the Arte por Toda Parte (APTP) community art-education project running since 2005 across Minas Gerais municipalities, and the Editora Teatro da Pedra publishing arm documenting local oral histories. Revenue is generated through ticket sales, cultural incentive law sponsorships, parliamentary amendments, individual income-tax donations, and corporate patrons.

Product overview

Teatro da Pedra is a theater collective offering a portfolio of 14 distinct theater performances spanning children's, youth, and adult audiences, focusing on themes of Brazilian culture, African ancestry, social justice, and rural traditions. The core offerings include theatrical productions such as 'Brutal', 'Ọkàn', 'Partidas', and 'Ao redor da história'. Adjacent to performances, the organization operates 'Arte por Toda Parte' (APTP), an 18-year-old educational project providing arts workshops in underserved communities across Minas Gerais, and an independent publisher documenting local oral histories and community stories through books like 'Histórias de Dores de Campos'. The collective also hosts annual theater seasons featuring both its own productions and invited companies.

Differentiator

Problem solved

Functional benefit

Brands

• Arte Por Toda Parte (APTP): The pedagogical project of Teatro da Pedra that offers theater, circus, and brincante (traditional folk) history workshops to children, youth, adults, and seniors in communities across Minas Gerais. Active since 2005.
• Centro de Pesquisa em Arte e Educação
• Editora Teatro da Pedra

Products and services

• Brutal Theatrical performance for audiences aged 16+ with a duration of 1h15, addressing social justice themes including colonization, racism, patriarchy, and systemic oppression under capitalism.
• Ao redor da história Performance featuring tales and stories from rural communities in Minas Gerais, presented in a conversational circle format where the audience participates in the narrative.
• Desmontagem Ọkàn Performance exploring how the painful experience of Brazilian slavery traverses the lives of the actors and transforms into art; premiered in Havana, Cuba.
• Ọkàn Infanto-juvenile performance telling the story of a Black family in Minas Gerais, in which a girl explores her African ancestry through her grandmother's stories.
• Partidas Performance about women from rural areas who migrate to large cities, exploring themes of love, longing, and the pain of exodus.
• A fada, a flor e a princesa Children's theater performance featuring fairies, princesses, and enchanted characters through songs, dances, poems, and stories.
• Cortejo de Natal Itinerant Christmas performance narrating the trajectory of Mary and Joseph from the angel Gabriel's announcement to the birth of Jesus, inspired by religious procession traditions.
• Caetanear Street musical procession performance featuring songs by Caetano Veloso, inviting audiences on a walk through the city while appreciating its architecture.
• Odisseia Theatrical adaptation of Homer's Odyssey following the journey of Odysseus facing adventures and challenges after the Trojan War.
• Fado Contemporary performance exploring the anxieties of modern man, daily struggles for work, sustenance, affection, and relationships, inspired by Tolstoy's 'Living Corpse'.
• Olho raso d'água Children's performance addressing water conservation through a Latin American adventure with stories, traditions, and music celebrating Latin American identity.
• A incrível aventura de Agnes e Joana Children's adventure story about two girls who discover lost memories and objects and embark on a journey to save the Kingdom of Geraniums.
• Três ruas Performance telling the story of Nelson, a boy growing up in small-town Minas Gerais who dreams of seeing the sea.
• Quase sem querer Performance for young audiences following a teenager's trajectory through daily confrontations with school, family, sexuality, and future.
• Arte por Toda Parte (APTP) Educational project offering theater, circus, and traditional play workshops to children, youth, adults, and seniors across rural communities in Minas Gerais, active since 2005.
• Editora Teatro da Pedra Publishing arm producing books, dissertations, and articles that document local stories, legends, and oral traditions from communities in Minas Gerais, including titles such as 'Histórias de Dores de Campos' and 'Receitas que Contam Histórias'.

Quantifiable outcome

• Thousands of children, youth, adults, and seniors reached with artistic experiences since 2005 through the APTP project
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Taal Gestão e CulturaminorImplementation/ SI/ Consulting PartnerProject consultancy partner providing advisory services for project management and cultural project development.
• ASSITEJ BrasilcoreStrategic or Co-development PartnerCo-host of the I Encontro Nacional de Teatro para a Infância e Juventude da ASSITEJ Brasil, with Teatro da Pedra serving as the event venue and local organizer. Connects the group with international ASSITEJ chapters from Argentina, Chile, Cuba, and Uruguay.
• Equilátero Gestão Contábil e Empresarial LTDAminorOthersAccounting firm providing financial and business management advisory services to Teatro da Pedra.
• WLM AdvogadosminorOthersLegal counsel providing legal advisory services to the organization.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cia Hiato: Brazilian contemporary theater company staging original works on social themes for varied audiences — comparable as a producing theater company with repertory and touring activities.
• Cia do Latão: São Paulo-based contemporary theater collective producing socially and politically engaged original works through collaborative processes — comparable collective-creation methodology and thematic focus.
• Giramundo: Minas Gerais-based puppet and visual theater company producing works rooted in Brazilian cultural identity, with similar community-outreach and education components in the same geography.
• Grupo Galpão: Long-established Belo Horizonte-based theater company known for traveling repertory productions with strong social themes and community engagement across Minas Gerais — directly comparable regional theater collective.
• Cia dos Atores: Rio de Janeiro-based theater company with a long-running repertory of contemporary Brazilian productions — comparable as an established producing theater company.
• Teatro Oficina: Historic São Paulo theater collective producing experimental and politically engaged works — comparable as a long-running Brazilian theater collective with distinctive artistic methodology.

Regional players

• Fundação Clóvis Salgado: Minas Gerais state cultural foundation operating Palácio das Artes and broader performing-arts programming in Belo Horizonte — comparable as a regional performing-arts ecosystem player in the same state.

Others

• Funarte: Brazil's federal arts foundation funding performing-arts projects nationally — comparable as a key funding/ecosystem actor that supports Teatro da Pedra's ASSITEJ Brasil encounter.
• ASSITEJ Brasil: Brazilian branch of the international ASSITEJ association for children's and youth theater — direct strategic partner of Teatro da Pedra and convener of the I Encontro Nacional hosted by the company.

Broad incumbents

• SESC: National network of cultural centers presenting theater, music, and educational programming across Brazil — comparable as a large-scale presenter of performing arts and arts-education activities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbia7CUwt9sv1Gjd0MgTf3w/featured
• Facebookfacebook.com/teatrodapedra
• Instagraminstagram.com/teatrodapedra
• LinkedInlinkedin.com/company/teatrodapedra

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teatro da Pedra