Videnza

What Videnza does

Videnza is a Lima-based, private Peruvian advisory and research organization founded in 2014 by economist Janice Seinfeld and Nicolás Besich. The firm delivers evidence-based policy analysis, consulting, and professional training to government agencies, private companies, and international organizations, with a methodological focus on behavioral economics and field-validated diagnostics. Its work spans public-sector reform, social policy, health, education, and corporate social-responsibility interventions (e.g., preventing alcohol sales to minors with Backus, promoting mobile-wallet adoption with the Juntos program).

The company operates through three wholly-owned strategic units: Videnza Consultores (policy diagnostics and implementation support), Videnza Escuela de Gestores (public-management training and scholarships, including the Gestores de Cambio program), and Videnza Instituto (research and dissemination). Leadership has been deliberately reinforced with three former Peruvian ministers (Milton von Hesse, Luis Miguel Castilla, Paola Bustamante) joining as directors between 2017 and 2021, giving the firm unusual government-side credibility for a 40-person shop.

Videnza generates revenue through quote-based consulting engagements and institutional partnerships. Pricing is not publicly disclosed, and the firm has not raised external funding; it remains entirely founder-controlled. Geographic reach has expanded from Lima to eight Peruvian regions via the scholarship program in partnership with Instituto Bicentenario, though operations are otherwise concentrated within Peru.

Name

Videnza

Legal name

Videnza

Website

https://videnza.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Videnza is a Lima-based private Peruvian advisory firm founded in 2014 that delivers evidence-based policy consulting, behavioral-economics research, and public-management training to government agencies, private companies, and international organizations through three units: Consultores, Escuela de Gestores, and Instituto.

Ownership category

akta.pro rank

Product category

Policy Research and Consulting

NAICS

Management Consulting Services (54161), Research and Development in the Social Sciences and Humanities (541720), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industry

Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Policy research consulting
• Behavioral economics research
• Public management consulting
• Evidence-based policy analysis
• Social development consulting

Headquarters

HQ city

Lince

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Research and Consulting Services: Provides evidence-based research and consulting services on public policy, economics, health, and education to government agencies, private companies, and international organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Videnza is a Peruvian think tank and consulting organization that delivers evidence-based research, policy analysis, and behavioral-economics-informed consulting to government agencies, private companies, and international organizations. Its work spans policy diagnostics, program design and field validation, implementation support, and capacity building for public managers across three strategic units: Videnza Consultores, Videnza Escuela de Gestores, and Videnza Instituto.

Product overview

Videnza is a Peruvian think tank organization with a unified portfolio organized into three strategic units: Videnza Consultores (consulting services), Videnza Escuela de Gestores (education and training), and Videnza Instituto (research). The organization offers analysis and evidence-based solutions for sustainable economic, social, and environmental development, with a focus on improving public and private management in Peru. The three units work together to provide comprehensive services spanning policy research, consulting, and professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Videnza Consultores A consulting unit of Videnza that provides analysis and evidence for economic, social, and environmental development, specializing in public policy diagnostics and implementation strategies for government agencies, private companies, and international organizations.
• Videnza Escuela de Gestores An educational institution dedicated to developing human capital and management competencies for efficient public and public-private management, offering specialized courses and training programs for public sector professionals across Peru.
• Videnza Instituto A research institute focused on generating and disseminating evidence-based analysis to support public policy reforms and sustainable development in Peru.
• Gestores de Cambio Program A scholarship and training program delivered through Videnza Escuela de Gestores in partnership with Instituto Bicentenario, offering 300 scholarships in decentralized public management and economics across 8 Peruvian regions (Arequipa, Cusco, Junín, La Libertad, Loreto, Pasco, Piura, and San Martín).

Quantifiable outcome

• Won Premio Poder Think Tank de Mayor Promesa 2015 for bringing behavioral sciences to economic research
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Instituto BicentenariocoreStrategic or Co-development Partner · 21 February 2022Partnership to support the Gestores de Cambio program offering 300 scholarships in public management and economics across 8 regions of Peru. The program includes courses in Decentralized Public Management (directed by Paola Bustamante) and Introduction to Economics (directed by Luis Miguel Castilla).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Results for Development (R4D): Global non-profit advisory firm working with governments and funders on health, education, and governance in low- and middle-income countries. Comparable to Videnza Consultores on evidence-based public-sector advisory engagements funded by multilaterals.
• Deloitte (Peru / Latin America public sector practice): Global professional services firm with public-sector consulting operations across Latin America. Competes with Videnza on operational improvement, public management, and large government contract work.
• McKinsey & Company (Peru office): Global management consultancy with public-sector practice covering Latin American governments. Overlaps with Videnza Consultores on large public-sector transformation engagements and competes for senior-level ex-minister talent and government contracts.

Direct peers

• Instituto de Estudios Peruanos (IEP): Long-standing Peruvian social-science research institute producing evidence-based analysis on politics, economics, and social issues. Directly comparable to Videnza Instituto in scope and audience, and a likely competitor for the same pool of government and multilateral research contracts.
• Mathematica Policy Research: U.S.-based policy research and data analytics firm specializing in evidence-based program evaluation, behavioral interventions, and large-scale social program design. Directly comparable in methodology (rigorous field-based diagnostics, RCT-style evaluation, behavioral economics) and client base (government agencies).
• Busara Center for Behavioral Economics: Nairobi-based behavioral economics research and advisory firm working with governments and NGOs in developing economies. Comparable as a behavioral-economics specialist applying nudge-based methods to public-sector problems in emerging markets.
• Innovations for Poverty Action (IPA): Global non-profit that designs and evaluates evidence-based development programs using randomized evaluations, including behavioral-economics interventions. Closely comparable to Videnza's evidence-based policy and behavioral-economics methodology, often working with the same donors and government counterparts.
• Consorcio de Investigación Económica y Social (CIES): Peruvian consortium of university-based research centers producing economic and social research. Competes with Videnza Instituto for policy research contracts with Peruvian government and donor agencies.

Regional players

• Grupo Propuesta Ciudadana: Peruvian civil-society coalition producing policy analysis and watchdog research on governance, decentralization, and public spending. Comparable to Videnza on policy advocacy and public management content targeted at Peruvian decision-makers.

Emerging players

• Centro de Investigación de la Universidad del Pacífico (CIUP): Academic research center where Videnza founder Janice Seinfeld spent 15+ years. Comparable focus on Peruvian economic and social research, and a direct talent feeder (and potential competitor) for policy analysis work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/VidenzaC
• Facebookfacebook.com/videnzaconsultores
• LinkedInlinkedin.com/company/videnzaconsultores

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videnza