Right at Home
Right at Home is a 1995-founded in-home care franchise network delivering companion, personal, nursing, and specialty care services to seniors and adults with disabilities through nearly 800 franchise offices across 46 U.S. states and 5 countries.
- Company typePrivate
- Founded1995
- HeadquartersSherman Oaks, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Right at Home does
Right at Home is a privately held in-home care franchise network founded in 1995 and headquartered in Omaha, Nebraska (corporate entity Right at Home, LLC; the Sherman Oaks address listed in firmographic data is inconsistent with multiple primary sources pointing to Omaha). The company delivers companion care, personal care, nursing services, and a broad specialty care portfolio — including Alzheimer's/dementia, hospice, hospital-to-home transitions, Parkinson's, diabetes, palliative, respite, 24-hour, and veterans care — to seniors and adults with disabilities who want to age in place. Care is delivered through nearly 800 independently owned and operated franchise offices across 46 U.S. states and 5 countries, with the franchisor operating an asset-light corporate function (1–10 corporate employees per the firmographic record).
The underlying service platform combines standardized caregiver training (including a proprietary Cognitive Support Program developed with dementia expert Jackie Pool featuring 12 hours of specialized training), in-home monitoring technology (RightAssist and AI/wearables integration for proactive care), and franchise operating infrastructure including Right at Home University for ongoing caregiver certification. Operational quality is benchmarked through a partnership with Home Care Pulse / Activated Insights, with documented outcomes including a RightTransitions program that cut hospital readmission rates from 33% to 17% and reduced readmissions within the program by 65%.
The business model operates on two intertwined revenue streams: usage-based in-home care billings at the franchise level (priced per hours, service type, and geography through free in-home consultations) and franchisor-level income from initial franchise fees, ongoing royalties, and marketing fund contributions. Customer acquisition is multi-channel — direct-to-consumer digital marketing, professional referrals from hospitals and geriatric care managers, and healthcare professional continuing education — reflecting a deliberate horizontal segmentation across seniors, adults with disabilities, family caregivers, and veterans.
Right at Home firmographics
Firmographics- Name
- Right at Home
- Legal name
- Right at Home, LLC
- Website
- https://rightathome.net
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Right at Home is a 1995-founded in-home care franchise network delivering companion, personal, nursing, and specialty care services to seniors and adults with disabilities through nearly 800 franchise offices across 46 U.S. states and 5 countries.
- Ownership category
- akta.pro rank
Right at Home industry classification
Industry- Product category
- Home Health Care Services
- NAICS
- Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Home Care Franchise Network Staffing & Placement (HSABAMAJ)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)
Keywords
Where Right at Home is headquartered
LocationHeadquarters
- HQ city
- Sherman Oaks
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Right at Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- In-Home Care Services: Revenue generated from providing in-home care services to seniors and adults with disabilities. Services include companion care, personal care, nursing services, and specialty care for conditions such as Alzheimer's, diabetes, Parkinson's, and hospice. Pricing varies by geographic location, number of care hours, frequency of visits, and types of services needed.
- Franchise Fees: Revenue from franchise ownership opportunities, where independently owned and operated offices pay franchise fees to be part of the Right at Home network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Customized care plans based on individual needs assessment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Right at Home product offering
Product offeringCore offering
Right at Home is a franchise network providing in-home care services to seniors and adults with disabilities through nearly 800 independently owned and operated offices across the U.S. and internationally. Core offerings include companion care, personal care, nursing services, and specialty care for conditions such as Alzheimer's/dementia, Parkinson's, diabetes, hospice, palliative, and post-hospital transitions, delivered by trained, background-checked caregivers and licensed nurses.
Product overview
Right at Home is an in-home senior care franchise network providing non-medical and medical care services through independently owned franchise locations. The core service portfolio includes Companion Care, Personal Care, Nursing Services, and an extensive Specialty Care category with sub-services for Alzheimer's/dementia, hospice, hospital-to-home transitions, Parkinson's, diabetes, palliative care, respite, 24-hour care, veterans care, and adults with disabilities. The company also offers a Cognitive Support Program with specialized training developed with dementia expert Jackie Pool. Technology offerings include RightAssist monitoring systems and Right at Home University for caregiver training. The RightConversations Guide provides family communication resources. Nearly 800 franchise locations operate across the U.S. and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- RightConversations: A downloadable guide for family caregivers providing advice on communication barriers and difficult conversations about senior care.
- Caring Right at Home
Products and services
- Companion Care Non-medical in-home assistance with light housekeeping, grocery shopping, transportation, wellness checks, and medication reminders to help seniors live comfortably at home.
- Personal Care Physical assistance with bathing, dressing, grooming, mobility, toileting, and other activities of daily living for seniors and adults with disabilities.
- Nursing Services In-home medical care provided by licensed professionals including wound management, medication administration, ostomy care, and chronic condition monitoring.
- Specialty Care Specialized care programs for specific conditions and care situations including Alzheimer's/dementia, hospice, hospital-to-home transitions, Parkinson's, diabetes, palliative care, respite, chronic condition care, 24-hour care, and veterans care.
- Alzheimer's, Cognitive and Dementia Care Specialized memory care support delivered by Certified Cognitive Support Program Providers with 12 hours of specialized training, focused on ability, personhood, and lifestyle.
- Hospice Care End-of-life care and support services for seniors and their families.
- Hospital to Home Transitional care services helping patients recover at home after hospital discharge, with documented outcomes including reduced readmission rates.
- Adults With Disabilities In-home support services for adults with disabilities to help maintain independence.
- Diabetes Care Specialized care for individuals managing diabetes, including support with blood sugar monitoring and lifestyle adjustments.
- Parkinson's Disease Care Specialized support for individuals with Parkinson's disease, including mobility assistance and therapy support.
- Palliative Care Comfort-focused care for individuals with serious illness, aimed at improving quality of life.
- Respite Care Temporary relief for family caregivers, providing professional care for their loved ones while caregivers take breaks.
- 24 Hour Care Round-the-clock in-home care providing continuous support and monitoring for seniors who need constant assistance.
- Veterans Care Specialized in-home care services for veterans, including assistance with accessing veterans' benefits.
Quantifiable outcome
- 263 franchise offices received 2026 Best of Home Care Awards, ranking #1 in Provider of Choice, Employer of Choice, and Leader in Experience categories
- +3 more outcomes
Companies that use Right at Home
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Right at Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Right at Home partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Aging Life Care Association™coreProfessional association partnership providing credibility and referral network for geriatric care professionals who work with seniors and families navigating aging challenges
- Home Care Pulse (HCP)coreProvides caregiver training platform (learn.homecarepulse.com) and experience management program used for satisfaction surveys and quality measurement across franchise network
- Parkinson's FoundationcoreNonprofit partnership providing resources and support for Parkinson's care, with Right at Home recognized for specialized care services
- Home Care Association of AmericacoreIndustry association membership providing advocacy, standards, and resources for home care providers
- Jackie Pool (Dementia Expert)coreTwo-year collaboration with leading dementia expert and occupational therapist Jackie Pool (mentored by Tom Kitwood) to develop proprietary Cognitive Support Program with 12 hours of specialized caregiver training
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Right at Home competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Right at Home social profiles
Digital presenceRight at Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right at Home leadership team
Management profileNumber of profiles
Profiles1 record
Right at Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right at Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right at Home
What does Right at Home do?
Right at Home is a franchise network providing in-home care services to seniors and adults with disabilities through nearly 800 independently owned and operated offices across the U.S. and internationally. Core offerings include companion care, personal care, nursing services, and specialty care for conditions such as Alzheimer's/dementia, Parkinson's, diabetes, hospice, palliative, and post-hospital transitions, delivered by trained, background-checked caregivers and licensed nurses.
Is Right at Home a public or private company?
Right at Home is a private company. It is classified as unknown and is currently operating.
When was Right at Home founded?
Right at Home was founded in 1995. It employs 1 to 10 people.
Where is Right at Home based?
Right at Home is headquartered in Sherman Oaks, United States, in the North America region.
How does Right at Home make money?
Two revenue lines are on record. In-Home Care Services are the primary driver. The others are franchise Fees.
Does Right at Home have an API?
No public API is recorded for Right at Home.
What industry is Right at Home in?
Right at Home's product category is Home Health Care Services. Its primary akta.pro industry code is HSABAMAJ, Home Care Franchise Network Staffing & Placement, with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 6216 and its SIC code is 8082.