Zadkine Media

What Zadkine Media does

Zadkine Media is a Netherlands-based, privately held full-service media exploitation bureau founded in 1992 and headquartered in Schiedam. The company acts as an outsourced advertising sales and administration partner for publishers, managing the complete advertising lifecycle — from acquisition and campaign booking through invoicing — on behalf of 20+ Dutch print and online titles. Its publisher portfolio spans premium newspapers (NRC Handelsblad, Nederlands Dagblad), business and opinion magazines (EW, HP/de Tijd), women's weeklies (Vriendin, Weekend, Party, Santé, Mijn Geheim, Liny's), fashion (KnipMode), royalty (Royalty), high-end real estate lifestyle (Qualis), and customer/independent publications (Mercedes Magazine, Wynia's Week). Core publisher partners include NRC Media, Audax, Roularta, Qualis, and Headoffice België, with Mercedes-Benz as a customer-side brand and Omroep Twee as a regional broadcast channel partner.

The company monetizes primarily through commission or margin on advertising space sold across its represented titles, with pricing set per publication (e.g., NRC classifieds at €5.60 per millimeter, minimum €56). It supplements this advertising revenue stream with in-house graphic design services (logos, brochures, corporate identity, websites) and operates BijzondereZaken.nl, a sub-brand classified advertising platform reaching affluent Dutch consumers. An online ad submission tool with iDeal payment enables self-service placement of small one-off advertisements, while larger campaigns are handled through a named direct sales team.

Zadkine Media's go-to-market is direct-to-advertiser through personal relationships ('Persoonlijk en vertrouwd is ons motto') and publisher-bundled multi-title campaigns. There is no proprietary technology platform, no disclosed AI or data capability, no mobile application, and no public funding or M&A activity. The company operates as a small, independent intermediary with a lean sales and traffic function, currently advertising a sales vacancy to cover its Audax portfolio.

Name

Zadkine Media

Legal name

Zadkine Media

Website

https://zadkinemedia.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Zadkine Media is a Netherlands-based, privately held media exploitation bureau founded in 1992 that handles end-to-end advertising sales and administration on behalf of publishers across 20+ Dutch print and online titles, supplementing advertising commissions with in-house graphic design services.

Ownership category

akta.pro rank

Product category

Advertising Sales Services

NAICS

Media Representatives (541840), Media Buying Agencies (541830)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Advertising sales bureau
• Media exploitation services
• Print advertising sales
• Classified advertising platform
• Publisher ad representation

Headquarters

HQ city

Schiedam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising sales and administration: Full-service media exploitation bureau handling the complete advertising sales and administration process for publishers. They manage the entire process from sale to invoicing, taking a commission or margin on advertising space sold across print and online titles.
2. Design services: Graphic design services including house style materials, new logos, brochures, business cards, and websites for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zadkine Media is a full-service media exploitation bureau that, on behalf of publishers, handles the complete advertising sales and administration cycle — from customer acquisition and campaign management through invoicing — across more than 20 Dutch print and online titles. The offering is supplemented by an in-house graphic design studio for ad creative, logos, brochures, business cards, and websites, and by an online self-serve tool for placing one-off small classified advertisements.

Product overview

Zadkine Media is a full-service media exploitation bureau established in 1992 that handles complete advertising sales and processing for print and online campaigns across more than 20 Dutch publications. The portfolio includes major newspapers (NRC Handelsblad reaching 3 million monthly readers), general interest magazines (EW Magazine, HP/de Tijd), women's weeklies (Vriendin, Weekend, Party, Santé, Mijn Geheim), fashion (KnipMode), royalty coverage (Royalty), and lifestyle publications (Qualis). They operate their own BijzondereZaken.nl classified advertising platform and represent regional media (Twee TV/FM/Online), Mercedes Magazine, Plus Magazine, Wynia's Week, and Nederlands Dagblad. Services span from advertising sales through billing, supplemented with graphic design capabilities and an online advertising submission tool.

Differentiator

Problem solved

Functional benefit

Brands

• BijzondereZaken.nl: Platform for private and business classified advertisements, the largest label for classified ads reaching millions of affluent consumers through top magazines, daily newspapers and online.

Products and services

• Advertising Sales Services (full-service media exploitation) Full-service advertising sales and administration bureau handling the complete cycle — from advertiser acquisition and campaign management through invoicing — across more than 20 Dutch print and online publications on behalf of publishers including NRC Media, Audax, Roularta, Qualis, Headoffice België, and Mercedes-Benz.
• Graphic Design Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• NRC MediacoreChannel Partner/ Reseller/ DistributorPrimary publisher partner for whom Zadkine Media handles advertising sales and administration across NRC Handelsblad, including classified ads (Bijzondere Zaken), real estate (Vastgoed), business opportunities (Bijzonder Zakelijk), city supplements (Amsterdam/Rotterdam strook), and exclusive relationship matchmaking.
• AudaxcoreChannel Partner/ Reseller/ DistributorPublisher partner whose titles include Vriendin, Weekend, Party, Mijn Geheim, Liny's package, and others. Zadkine Media handles advertising sales for these publications.
• QualismajorChannel Partner/ Reseller/ DistributorNetwork of 55 real estate brokerages with lifestyle magazine (24,000 households) and gallery magazine (12,000 properties). Zadkine Media handles advertising sales for Qualis publications reaching high-net-worth homeowners.
• RoulartamajorChannel Partner/ Reseller/ DistributorPublisher partner for EW Magazine and related titles. Zadkine Media handles advertising sales.
• Mercedes-BenzmajorChannel Partner/ Reseller/ DistributorAutomotive brand for whom Zadkine Media handles Mercedes Magazine advertising sales, reaching luxury vehicle owners and brand enthusiasts.
• Headoffice BelgiëminorChannel Partner/ Reseller/ DistributorBelgian publisher partner. Zadkine Media handles advertising sales for their titles.
• Twee (Omroep Twee)minorChannel Partner/ Reseller/ DistributorPublic regional broadcaster for Vlaardingen and Schiedam, operating on radio, TV, and online. Zadkine Media handles advertising sales for radio, TV, and online spots.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DPG Media: DPG Media is one of the largest Dutch media houses (de Volkskrant, Trouw, AD, regional titles, magazines). It operates its own integrated ad sales function, making it both a potential publisher partner and a competitor that could in-source Zadkine-style sales work.
• Sanoma: Sanoma is a leading Dutch/Finnish publisher of magazines and digital media with its own ad sales force. It serves as both a large publisher with comparable audience targeting and a competitor in selling Dutch consumer-magazine advertising.
• Dentsu Netherlands: Dentsu is a global advertising and media services network with Dutch operations providing media planning and buying. It competes for the same advertiser budgets that Zadkine Media accesses through its publisher relationships.
• GroupM Netherlands: GroupM is a global media investment group (Mindshare, Wavemaker, Essence) operating in the Netherlands. It competes with Zadkine Media for advertiser mandates, particularly in planning and buying across print and digital channels.
• Mediahuis: Mediahuis is a major Benelux publisher (NRC's parent group at various points, De Telegraaf) with integrated advertising sales. It overlaps with Zadkine Media in representing Dutch newspaper and magazine inventory to advertisers.

Direct peers

• The Media Company: The Media Company is a Dutch independent media agency focused on media strategy and buying across Dutch titles. It is a direct competitor to Zadkine Media for advertisers seeking multi-title print and online campaigns.
• Talpa Advertising: Talpa is a Dutch commercial broadcaster and media network with its own advertising sales arm. It represents another centralized sales house for media owners in the Netherlands, directly comparable in function to Zadkine Media's role for print publishers.
• Ster: Ster is the Dutch public-broadcasting advertising sales house that sells ad inventory on behalf of NPO broadcasters. Like Zadkine Media, Ster operates as an outsourced ad-sales intermediary between media owners and advertisers across TV, radio, and online.
• Adfactor: Adfactor is an independent Dutch media agency offering media planning, buying, and campaign management across national and regional titles. It is a comparable independent mid-market media agency competing for the same advertiser mandates.

Others

• NMO (Nationaal Media Onderzoek): NMO is the joint industry body that provides audience reach measurement for Dutch media. While not a direct sales competitor, Zadkine Media and its publisher partners depend on NMO data to price and position advertising campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/zadkinemedia
• Instagraminstagram.com/bijzonderezaken
• Xx.com/zadkinemedia
• LinkedInlinkedin.com/company/zadkine-media-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zadkine Media