Van Straalen Schilderwerken

What Van Straalen Schilderwerken does

Van Straalen Schilderwerken (legal name: Schildersbedrijf Van Straalen) is a privately held Dutch painting and finishing contractor headquartered in Vleuten, Utrecht. Founded in 2010 and operating with a team of 1-10, the company delivers interior and exterior painting, plastering, glass fiber wallpaper (renovlies) installation, airless latex spraying, and recurring maintenance painting contracts to private homeowners, businesses, homeowner associations (VvE), and municipal clients across the Utrecht, Amsterdam, and Hilversum corridor of the Randstad. The principal operator is Brian Van Straalen. The company is VCA-certified for safety and is a member of the De Betere Schilder quality assurance network, offering a 2-year warranty on exterior work and a 3-year warranty on interior work.

The company's core technology stack is traditional trades execution combined with professional paint chemistry from preferred supplier Sigma Coatings (with Sikkens as a secondary brand). Service capabilities include specialized plaster finishes (sierpleister, betonlook, spackspuiten), airless latex spraying for cost-efficient large-surface coverage, and renovlies glass fiber wallpaper — a durable, paintable wall reinforcement product. The company also sells/specializes in a curated set of Sigma specialty paints including StainAway Matt (stain-insulating), Façade Topcoat Matt (4-season facade coating), Perfect Matt (smooth-layer interior), Sigmapearl Clean Matt (high-cleanability), S2U Allure Gloss (10-year maintenance-free lacquer), and Sigma Air Pure (formaldehyde-filtering interior paint). There is no proprietary software, app, or digital platform; digital presence consists of a main Dutch-language service website and a secondary website dedicated to renovlies.

The business model combines quote-based project revenue with a smaller recurring subscription layer. One-time projects (interior/exterior painting, plastering, renovlies) are priced per quote, with a 10% winter discount offered November through February and free color consultation included. Maintenance contracts are billed monthly and bundle annual inspections with touch-up work for homes, offices, and VvE properties. Go-to-market is direct-to-consumer and field sales: customers are acquired through the two websites, Klantenvertellen reviews, the De Betere Schilder directory listing, and phone/contact-form quote requests, with on-site service delivery across the Randstad region. Customer concentration is mixed, with a long-tail residential base supplemented by municipal and association contracts.

Name

Van Straalen Schilderwerken

Legal name

Schildersbedrijf Van Straalen

Website

https://vanstraalen-schilderwerken.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Van Straalen Schilderwerken is a Dutch painting and finishing contractor in Vleuten that provides interior and exterior painting, plastering, glass fiber wallpaper (renovlies), and maintenance contracts to homeowners, businesses, VvE associations, and Gemeente Utrecht across the Utrecht, Amsterdam, and Hilversum corridor.

Ownership category

akta.pro rank

Product category

Painting and Wall Finishing Services

NAICS

Painting and Wall Covering Contractors (23832), Building Finishing Contractors (2383)

SIC

Construction - Special Trade Contractors (1700)

akta.pro industry

PRIMARYHSAPAHAA

Interior Painting (Walls, Ceilings, Trim)

Home & Personal Services/Residential Renovation Services/Painting, Drywall & Plastering

SECONDARYHSAPAHAB

Exterior Painting (Siding, Stucco, Masonry)

Home & Personal Services/Residential Renovation Services/Painting, Drywall & Plastering

SECONDARYIMAIAKAA

Architectural & Decorative Painting (Interior/Exterior)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial & Commercial Painting, Coating & Surface Treatment

Keywords

• Painting contractor services
• Interior exterior painting
• Plastering wall finishing
• Maintenance painting contracts
• Fiberglass wallpaper installation

Headquarters

HQ city

Vleuten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Painting Services: One-time painting services for residential and commercial properties, including interior painting, exterior painting, woodwork, and metal surfaces. Revenue is generated per project based on quoted prices.
2. Maintenance Contracts: Recurring maintenance contracts offering annual inspections and painting maintenance for homes and office buildings, providing predictable recurring revenue from established client relationships.
3. Plastering and Wall Finishing: Stucwerk (plastering), renovlies installation, and other wall finishing services as one-time project revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Van Straalen Schilderwerken is a Dutch painting and finishing contractor providing interior and exterior painting, plastering (stucwerk), wall finishing, and fiberglass wallpaper (renovlies/glasvezelbehang) installation for residential and commercial properties. The company also offers recurring maintenance painting contracts with annual inspections, using premium Sigma and Sikkens paints, and operates mobile service teams across the Utrecht, Amsterdam, and Hilversum regions.

Product overview

Van Straalen Schilderwerken is a traditional painting and finishing services company offering a comprehensive portfolio of core services including painting (interior/exterior), plastering, wall finishing, fiberglass wallpaper (glasvezelbehang/renovlies), glazing, and maintenance painting contracts. The company operates primarily as a service provider using premium paint products from Sigma and Sikkens. Their Sigma product portfolio includes specialized paints such as StainAway Matt (stain-insulating), Façade Topcoat Matt (facade/exterior), Perfect Matt (smooth interior finish), Sigmapearl Clean Matt (cleanable walls), S2U Allure Gloss (high-gloss lacquer), and Air Pure (air-purifying paint). Services are offered to both private homeowners and commercial clients including VvE (association of owners) properties.

Differentiator

Problem solved

Functional benefit

Brands

• vanstraalen-renovlies.nl: A separate website dedicated to the company's specialization in renovlies (glass fiber wallpaper) installation services.

Products and services

• Schilderwerken (Painting Services)
• Binnenschilderwerken (Interior Painting)
• Stucwerk (Plastering Services)
• Wandafwerking (Wall Finishing)
• Glasvezelbehang/Renovlies (Fiberglass Wallpaper Installation)
• Onderhoudsschilder (Maintenance Painting Contract)

Quantifiable outcome

• 3-year warranty on interior painting work
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• De Betere SchildercoreChannel Partner/ Reseller/ DistributorVan Straalen Schilderwerken is a member of the De Betere Schilder network, a Dutch quality assurance association for painters. Members undergo regular quality and craftsmanship audits and can display the association's quality mark, providing customers with guarantees of quality, certainty, and warranty on painting work.
• Sigma CoatingscoreTechnology or IntegrationPreferred paint supplier providing professional-grade paints manufactured in Amsterdam. Sigma Coatings works closely with member painters like Van Straalen to develop products and maintain quality standards. Products include interior paints, exterior coatings, facade paints, and specialized products like Air Pure air-purifying paint.
• Gemeente UtrechtcoreStrategic or Co-development PartnerMunicipal government client for painting and maintenance services on public buildings and infrastructure within the Utrecht municipality.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Schildersbedrijf Rijnmond: Rotterdam-based painting contractor with similar service offerings focused on residential and commercial clients; same industry but different regional market.

Broad incumbents

• Facilicom Solutions: Large Dutch facility services provider that includes painting and finishing maintenance as part of broader integrated property services. Represents a larger-scale alternative for commercial and VvE clients.
• Koninklijke Van Eijk Schilderwerken: Established Dutch painting contractor serving residential and commercial clients with a broader national footprint. Comparable service portfolio including interior/exterior painting, maintenance contracts, and specialty wall finishes.
• Hagemans Vastgoedonderhoud: Larger Dutch building maintenance specialist offering painting, façade treatment, and renovation services for both residential and commercial clients. Overlaps with Van Straalen's maintenance contract and VvE service offering.

Direct peers

• Buijs Projecten: Dutch renovation and finishing contractor offering painting, plastering, and wall finishing services, with overlap in both residential and commercial customer segments.
• BRINK & VLIET Schilderwerken: Mid-sized Dutch painting contractor offering interior and exterior painting, plastering, and maintenance contracts. Comparable business model and customer base to Van Straalen.
• Klaver Giant Schilderwerken: Established Dutch painting contractor offering residential and commercial painting, wall finishing, and maintenance services. Comparable service portfolio and customer segments.
• Van der Veer Schilderwerken: Direct competitor linked from Van Straalen Schilderwerken's own website. A Dutch residential and commercial painting contractor operating in the same Randstad region with comparable service offerings.
• Vink Schilderwerken: Dutch painting contractor offering interior/exterior painting, plastering, and wall finishing services to similar residential and commercial customer segments.

Others

• De Betere Schilder: A Dutch quality assurance association and franchise network for painters. Van Straalen is a member, and member contractors are direct competitors sharing the same quality mark and customer base in the Dutch residential painting market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-straalen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Straalen Schilderwerken