Willow Pediatric Dentistry

What Willow Pediatric Dentistry does

Willow Pediatric Dentistry is a privately-held, single-location pediatric dental practice operating from 22032 El Paseo, Suite 215, Rancho Santa Margarita, California. The practice provides comprehensive dental care for patients from infancy through age 18, including preventive services (cleanings, exams, fluoride treatments, sealants), restorative care (metal-free fillings, zirconia crowns), surgical procedures (extractions, frenectomies for tongue and lip ties), cosmetic bonding, and specialized care for children with special healthcare needs including sedation and general anesthesia options. The clinical team consists of two pediatric dentists — Dr. Sam Alzayat (15+ years of dental experience) and Dr. Trina L. Melancon (Columbia University-trained pediatric specialist) — supported by an office environment explicitly designed for pediatric comfort, including a play area, TVs with headphones, sensory-friendly accommodations, and "lap exams" for infants held by parents during appointments.

The business operates a direct-to-consumer professional services model, generating revenue through insurance reimbursement and out-of-pocket payments for clinical services. Pricing is not publicly disclosed, but the practice offers a $149 new-patient special (cleaning, exam, fluoride) and a free first visit for children under 3 as acquisition tools, and accepts 11 major dental insurance networks (Aetna, Ameritas, Anthem, Cigna, Delta Dental, Guardian, Humana, Lincoln Financial, Metlife, Principal, United Healthcare). Patient acquisition runs through multiple channels: online booking via the Modento scheduling platform, phone booking, doctor referrals through an inbound web form, a patient referral program, organic social media (Facebook and Instagram), SEO-optimized website content, and an educational blog. The practice also runs a community partnership with the Jessie Rees Foundation (monthly Joy Drives, per-new-patient donations of socks or beanies) as a brand-building and goodwill lever.

The operating footprint is single-site and single-geography (Rancho Santa Margarita and surrounding Orange County, CA). Hours run Monday–Friday plus Saturday mornings. There is no disclosed revenue, no external funding, no parent company, no subsidiaries, and no expansion to additional locations publicly announced. The practice is independently owned and operated, with Dr. Sam Alzayat identified as the primary owner-operator.

Name

Willow Pediatric Dentistry

Legal name

Willow Pediatric Dentistry

Website

https://willowpediatricdentistry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Willow Pediatric Dentistry is a privately-held, single-location pediatric dental practice in Rancho Santa Margarita, California, providing preventive, restorative, surgical, and special-needs dental care to patients from infancy through age 18, led by two credentialed pediatric dentists.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

akta.pro secondary industries

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI)

Keywords

• Pediatric dental services
• Children's dentistry
• Preventive dental care
• Special needs dentistry
• Infant oral health

Headquarters

HQ city

Rancho Santa Margarita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Pediatric Dental Services: Direct dental services including preventive care (cleanings, exams, fluoride treatments, sealants), restorative care (fillings, crowns), extractions, dental bonding, frenectomies, and special needs dentistry. Revenue generated through insurance claims and out-of-pocket payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Willow Pediatric Dentistry provides pediatric dental care for infants, children, teenagers, and patients with special healthcare needs at its single Rancho Santa Margarita, California office. Services span preventive care, restorative treatment, frenectomies, extractions, sedation, and child-centered amenities designed to minimize dental anxiety.

Product overview

Willow Pediatric Dentistry is a pediatric dental practice offering a comprehensive suite of dental services for children from infancy through adolescence. The practice operates as a single-location clinic providing preventive care (cleanings, exams, sealants, fluoride), restorative treatments (fillings, crowns), specialized services (infant dentistry, teen dentistry, special needs care), and surgical procedures (frenectomies, extractions). The practice is led by Dr. Trina L. Melancon and Dr. Sam Alzayat, serving the Rancho Santa Margarita, California community.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry Preventive dental care service for children that includes gentle cleanings, comprehensive exams, dental sealants, fluoride treatments, X-rays, and periodontal care aimed at maintaining oral health and preventing cavities.
• Restorative Dentistry
• Infant Dentistry
• Teens' Dentistry
• Dental Bonding
• Frenectomies
• Tooth Extractions
• Special Needs Care
• First Visits
• Cavities and Decay Treatment
• Wisdom Teeth Services

Quantifiable outcome

• Practice follows OSHA, CDC, and ADA standards for infection control ensuring highest clinical safety levels
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Jessie Rees FoundationcoreStrategic or Co-development PartnerWillow Pediatric Dentistry partners with the Jessie Rees Foundation, a nonprofit supporting families with children fighting cancer. The practice facilitates monthly Joy Drives to collect toys and encourages patients to color greeting cards for children in need. For every new patient, the practice donates a pair of socks or a beanie to the Foundation. Partnership focused on community giving back and supporting families during difficult times.
• AetnaminorOthersMajor dental insurance provider accepted at Willow Pediatric Dentistry.
• AmeritasminorOthersMajor dental insurance provider accepted at Willow Pediatric Dentistry.
• AnthemminorOthersMajor dental insurance provider accepted at Willow Pediatric Dentistry.
• CignaminorOthersMajor dental insurance provider accepted at Willow Pediatric Dentistry.
• Delta DentalminorOthersMajor dental insurance provider accepted at Willow Pediatric Dentistry.
• GuardianminorOthersMajor dental insurance provider accepted at Willow Pediatric Dentistry.
• HumanaminorOthersMajor dental insurance provider accepted at Willow Pediatric Dentistry.
• Lincoln FinancialminorOthersMajor dental insurance provider accepted at Willow Pediatric Dentistry.
• MetlifeminorOthersMajor dental insurance provider accepted at Willow Pediatric Dentistry.
• PrincipalminorOthersMajor dental insurance provider accepted at Willow Pediatric Dentistry.
• United HealthcareminorOthersMajor dental insurance provider accepted at Willow Pediatric Dentistry.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sonrava Health: National dental and orthodontic support organization operating Western Dental, Brident, and affiliated pediatric brands; comparable as a broad incumbent with strong California footprint overlapping Willow's market.
• Smile Brands: Multi-brand dental support organization operating general and specialty practices under brands including Bright Now! Dental; comparable as a broad incumbent competing for insured pediatric patients in California.
• Heartland Dental: Largest US dental support organization supporting primarily general dentistry offices with some specialty practices; comparable as a broad incumbent shaping the competitive landscape for solo and group dental operators.
• Guardian Dentistry Partners: Multi-specialty dental partnership organization with growing pediatric footprint in the Southeast and Mid-Atlantic; comparable as a broad DSO consolidator active in the pediatric specialty space.
• Pacific Dental Services: One of the largest US dental support organizations, supporting thousands of general and specialty practices including pediatric offices; comparable as a broad incumbent with overlapping patient base and service menu.
• MB2 Dental: Doctor-owned dental partnership network supporting hundreds of practices including pediatric specialty; comparable as a DSO that competes for similar family-patient acquisition channels.

Direct peers

• Imagen Dental Partners: Private-equity-backed dental support organization focused on pediatric and specialty dental practices; directly comparable as a pediatric-focused platform competing for the same family demographic and specialty-needs patients.

Emerging players

• Specialized Dental Partners: Private-equity-backed DSO focused on specialty dental including pediatric, endodontic, and oral surgery practices; comparable as an emerging platform targeting the same specialty-niche opportunity as Willow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WillowPediatricOC
• Instagraminstagram.com/willowpediatricoc
• Xx.com/WillowPediatric
• LinkedInlinkedin.com/company/willowpediatricoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Pediatric Dentistry