R+Co
R+Co is a Miami-based premium haircare brand operating as a collective of editorial and salon stylists, with a portfolio of 212+ vegan, color-safe products sold direct-to-consumer, through professional salons, and via subscription. Owned by Luxury Brand Partners, the brand spans R+Co, R+Co BLEU, and R+Co COLOR.
- Company typePrivate
- Founded2014
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What R+Co does
R+Co is a US-based premium haircare brand founded in 2014 and headquartered in Miami, operating as a private subsidiary of Luxury Brand Partners (LBP). The brand is structured as a collective of editorial and salon hairstylists, anchored by co-founder Garren New York, who develop professional-grade haircare formulations that are color-safe, vegan, cruelty-free, gluten-free, and free from parabens, sulfates, and mineral oil. The product portfolio spans 212+ SKUs across core categories (shampoo, conditioner, treatments, styling) and benefits (hydration, curl care, volume, color protection, repair), organized under the core R+Co brand, the premium R+Co BLEU sub-brand, and the R+Co COLOR line, with formats ranging from travel sizes to liter bottles.
The company's business model combines direct-to-consumer e-commerce via randco.com, professional salon wholesale through the Carry Us and R+Co Pro programs, subscriptions, and tiered loyalty (R+Co Rewards). Products are priced from $18 to $294, with free shipping above $40, Afterpay installment support, and bulk liter formats offering roughly 280 washes per bottle. Marketing relies on Instagram and TikTok content, a blog, a hair quiz, an affiliate program, the R+Radio podcast, and high-fashion editorial placements (Vogue, the Today Show, Anna Sui runway shows).
The company is privately held, employs 11–50 people, and has not disclosed any external funding rounds. Operating geographies are reported as the United States, with shipping limited to the contiguous U.S. Notable integrations include Rebuy (e-commerce), Afterpay (payments), and RIVO (loyalty), but no AI/ML capabilities are disclosed. The brand's measurable milestones include Vogue and Today Show editorial features, runway styling for the Anna Sui Resort 2027 collection, and product reviews averaging 4.1–4.9 stars across hero SKUs.
R+Co firmographics
Firmographics- Name
- R+Co
- Legal name
- R+Co
- Website
- https://randco.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R+Co is a Miami-based premium haircare brand operating as a collective of editorial and salon stylists, with a portfolio of 212+ vegan, color-safe products sold direct-to-consumer, through professional salons, and via subscription. Owned by Luxury Brand Partners, the brand spans R+Co, R+Co BLEU, and R+Co COLOR.
- Ownership category
- akta.pro rank
R+Co industry classification
Industry- Product category
- Premium Haircare Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industries
- Professional Hair Color (CRABALAA), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Conditioners & Hair Masks (CRABABAB)
Keywords
Where R+Co is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
R+Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Direct E-commerce Sales: Primary revenue stream through randco.com, selling full-size products, travel sizes, liter bottles, kits and sets directly to consumers with free shipping on orders over $40.
- Professional Salon Wholesale: Wholesale distribution to salons through the Carry Us program and R+Co Pro professional channel, where salons purchase products to use and resell.
- Subscription Model: Product subscription service allowing recurring deliveries of favorite products for customer convenience and retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Subscription | Monthly | Subscription Pricing |
| Unit Pricing | Pay-as-you-go | Large Format (Liter) Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
R+Co product offering
Product offeringCore offering
R+Co designs, formulates, and sells premium professional-grade haircare products including shampoos, conditioners, styling products, treatments, dry shampoos, and accessories under the R+Co, R+Co BLEU, and R+Co COLOR brands. The company distributes its products directly to consumers through randco.com and through a professional salon channel (Carry Us, R+Co Pro), and also offers recurring subscriptions, large-format liter bottles, and travel sizes.
Product overview
R+Co is a collective of hairstylists offering an award-winning line of professional-grade haircare products. The portfolio consists of two main sub-brands: R+Co (the core brand) and R+Co BLEU (the premium sub-brand), along with specialized lines like R+Color for color care. Products span shampoo, conditioner, styling products, treatments, and accessories across categories including hydration (ATLANTIS), curl care (CASSETTE), color protection (GEMSTONE), thickening (DALLAS), and general styling. All products are vegan, cruelty-free, gluten-free, color-safe, and free from parabens and sulfates. Products are available in standard sizes, bulk liters (280+ washes), and travel formats. The company also operates a loyalty rewards program (R+Co Rewards) and subscription options.
Differentiator
Problem solved
Functional benefit
Brands
- R+Co BLEU: Premium sub-brand line under R+Co featuring products like Essential Air Dry/Blow Dry Crème, Primary Color collection, and specialized treatments for color care, repair, and volume
Products and services
- R+Co Core Brand Award-winning haircare line of shampoos, conditioners, styling products, and treatments covering all hair types; all formulas are vegan, cruelty-free, gluten-free, color-safe, and free from parabens and sulfates, sold to individual consumers and professional salons.
- R+Co BLEU Premium professional-grade haircare sub-brand offering shampoos, conditioners, styling, treatments, kits, travel sizes, and apparel positioned as a luxury line within the R+Co portfolio.
- R+Co COLOR Hair color care line of shampoos, conditioners, and treatments formulated to preserve vibrancy, prevent fade, and enhance shine in color-treated hair.
- TELEVISION Perfect Hair Shampoo + Conditioner Set Bestselling core wash duo providing comprehensive shampoo and conditioner care for general hair types; rated 4.7 out of 5 stars with 392 reviews.
- DALLAS Biotin Thickening Shampoo + Conditioner Set Biotin-infused thickening shampoo and conditioner duo designed to add volume and body to fine, thin, or limp hair.
- DART Pomade Stick Versatile pomade stick for shaping, styling, and defining hair; bestseller rated 4.6 out of 5 stars with 213 reviews.
- OUTER SPACE Flexible Hairspray Flexible-hold finishing hairspray that delivers workable, brushable hold; rated 4.9 out of 5 stars with 253 reviews.
- GEMSTONE Color Shampoo + Conditioner Set Color-protecting shampoo and conditioner duo formulated to preserve vibrancy and prevent fade in color-treated hair.
- AIR DRY BLOW DRY Crème (R+Co BLEU) Featured R+Co BLEU styling crème designed for both air-dry and blow-dry finishing.
- R+Co Subscription Service Recurring product subscription that delivers R+Co haircare favorites on a scheduled cadence for convenient replenishment and customer retention.
- Retail Liters (1L bulk format) Large-format 1-liter bottles of core haircare products delivering approximately 280 washes per bottle at value pricing ($102-$228), targeted at regular users and salons.
- Travel Size Products Mini and travel-sized versions of popular R+Co products starting at $18 for on-the-go and trial use.
- R+Co Kits and Sets Curated kits, sets, and bundles combining shampoos, conditioners, styling, and treatments, priced from $49 to $104.
Quantifiable outcome
- 212+ products across multiple collections
- +2 more outcomes
Companies that use R+Co
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
R+Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
R+Co partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Luxury Brand Partners (LBP)coreR+Co is owned by Luxury Brand Partners (LBP), a parent company that owns multiple luxury beauty and haircare brands. R+Co operates as a brand under the LBP portfolio.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
R+Co competitors and assessment
Company assessmentDirect peers
- Oribe: Oribe is a premium professional haircare brand built around celebrity-stylist credibility and sold through both salons and DTC. It directly mirrors R+Co's salon-plus-DTC model, premium pricing, and editorial-led brand strategy.
- Amika: Amika is a professional haircare brand with playful design and salon-plus-DTC distribution. It targets the same stylists and millennial/Gen-Z consumers as R+Co with comparable price points and ingredient positioning.
- Davines: Davines is a professional Italian haircare brand sold through salons and DTC with sustainability and clean-formulation positioning. It directly overlaps with R+Co's salon channel, premium tier, and clean ingredient claims.
- Verb: Verb is a professional-grade haircare brand sold through salons and DTC at accessible premium price points. It competes for the same stylists and at-home consumers seeking professional-quality haircare.
- Olaplex: Olaplex is a premium bond-building haircare brand distributed through professional salons and DTC, with patented chemistry at its core. It competes for the same salon stylist endorsements and high-LTV consumer purchase occasions as R+Co.
- Moroccanoil: Moroccanoil is a premium professional haircare brand with signature oil-led formulations, sold via salons and DTC globally. Its positioning, salon distribution model, and ingredient-anchored branding closely parallel R+Co's go-to-market.
- Living Proof: Living Proof is a science-led premium haircare brand sold through salons, prestige retail, and DTC. It mirrors R+Co's premium positioning, dual-channel distribution, and technology-anchored formulation story.
Broad incumbents
- Pureology: Pureology is L'Oréal's professional color-care haircare brand sold through salons. It overlaps directly with R+Co's R+Color positioning and salon-distributed color-safe formulations.
- Kerastase: Kerastase is L'Oréal's premium professional haircare brand distributed globally through salons. It competes for the same luxury consumer and stylist endorsement slot as R+Co but with much broader geographic reach and portfolio scale.
Emerging players
- Briogeo: Briogeo is a clean-ingredient, DTC-led haircare brand now expanding into professional channels. It overlaps with R+Co's clean formulation positioning and benefits-driven segmentation while competing for the same premium consumer wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
R+Co social profiles
Digital presenceR+Co compliance and trust
Trust signalCompliance4 records
R+Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
R+Co leadership team
Management profileNumber of profiles
Profiles1 record
R+Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R+Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R+Co
What does R+Co do?
R+Co designs, formulates, and sells premium professional-grade haircare products including shampoos, conditioners, styling products, treatments, dry shampoos, and accessories under the R+Co, R+Co BLEU, and R+Co COLOR brands. The company distributes its products directly to consumers through randco.com and through a professional salon channel (Carry Us, R+Co Pro), and also offers recurring subscriptions, large-format liter bottles, and travel sizes.
Is R+Co a public or private company?
R+Co is a private company. It is classified as corporate owned and is currently operating.
When was R+Co founded?
R+Co was founded in 2014. It employs 11 to 50 people.
Where is R+Co based?
R+Co is headquartered in Miami, United States, in the North America region.
How does R+Co make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are professional Salon Wholesale and subscription Model.
Who are R+Co's main competitors?
Direct peers on record are Oribe, Amika, Davines, Verb, Olaplex, Moroccanoil and Living Proof. Broad incumbents are Pureology and Kerastase. Briogeo is listed as an emerging player.
Does R+Co have an API?
No public API is recorded for R+Co.
What industry is R+Co in?
R+Co's product category is Premium Haircare Products. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRABALAA, Professional Hair Color. Its NAICS code is 456120 and its SIC code is 2844.