What Edward van Vliet does

Edward van Vliet Studio is an independent, founder-owned total concept design practice established in 1990 and headquartered in Barcelona, Spain. The studio operates under the creative direction of Edward van Vliet and applies a proprietary methodology organized around nine signature design keys and seven strategic deliverables to produce immersive environments for hospitality, luxury, and wellness clients. Its commercial portfolio spans interior design commissions, furniture collections, accessories, and ready-to-wear items, alongside three extension sub-brands — Omarowen Journeys, Rooms of Origins, and Cubikoo Pavilions — each targeting a distinct design niche.

The business generates revenue through two distinct streams. The primary line is bespoke professional design services sold to luxury and hospitality clients, evidenced by high-profile projects including the European Presidency and the Palazzo Turati collaboration with Gucci. The secondary line is a direct-to-consumer hair and beauty service operated on-site by GLOW+CO, with unit-priced offerings such as women's haircuts ($100), blow-dries ($50-$60), color treatments ($80-$180), and hair extensions ($200-$300) sold via online booking. The studio maintains a single physical location at Carrer de la Princesa 57 in Barcelona's Ciutat Vella district.

Distribution is anchored at the Barcelona studio, with digital marketing presence on Instagram, LinkedIn, and Pinterest, and a documented operational footprint in Spain and Brazil via the CASACOR São Paulo wellness project. The firm is privately held with no institutional investors, no disclosed funding history, and a headcount of 1-10, functioning effectively as a sole-practitioner creative enterprise with project-based collaborators.

Name

Edward van Vliet

Legal name

Edward van Vliet Studio

Website

https://edwardvanvliet.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent Barcelona-based total concept design studio founded in 1990 by Edward van Vliet, creating immersive hospitality, luxury, and wellness interiors for global brands and individuals, with extension sub-brands and an on-site salon.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Industrial Design Services (54142)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Hospitality interior design
• Luxury interior design
• Wellness design
• Retail interiors design
• Concept design studio

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hair and Styling Services: Direct retail services including cuts, color treatments, hair extensions, and styling offered at a physical studio location in Barcelona.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Edward van Vliet Studio is a total concept design house founded in 1990, creating interiors and product lines for hospitality, luxury, wellness, and retail clients, with physical sub-brand experiences such as Omarowen Journeys, Rooms of Origins, and Cubikoo Pavilions. The studio also operates GLOW+CO, a hair and beauty service delivered at its Barcelona flagship. Its practice is governed by two proprietary frameworks: the Nine Signature Design Keys and the Seven Strategic Deliverables.

Product overview

Edward van Vliet Studio is a total concept design studio operating as a single unified offering rather than a modular platform. The studio creates furniture, accessories, and ready-to-wear collections for businesses and individuals, organized around nine signature design keys and seven strategic deliverables. Related sub-brands include Omarowen Journeys, Rooms of Origins, and Cubikoo Pavilions, which extend the studio's design philosophy into specific niches. The platform also hosts hair and beauty services (operated by GLOW+CO) featuring cuts, coloring, and extension services.

Differentiator

Problem solved

Functional benefit

Brands

• Omarowen Journeys: One of the signature projects mentioned on the website navigation.
• Rooms of Origins
• Cubikoo Pavilions

Products and services

• Total Concept Design Services End-to-end concept design for hospitality, luxury, wellness, and retail clients, integrating interior architecture, branding, and product design under a single studio. Targeted at premium hospitality operators, luxury brands, and high-end retailers.
• Furniture, Accessories, and Ready-to-Wear Collections In-house designed and produced furniture collections, accessories, and ready-to-wear items, sold to both businesses and individual consumers as part of the studio's product design practice.
• GLOW+CO Hair and Beauty Services On-site hair and beauty services operated at the Barcelona studio, offering personal grooming services to visiting individual clients.
• Omarowen Journeys Wellness sub-brand of the studio delivering branded wellness concepts and experiences as a physical extension of the design practice.
• Rooms of Origins Sub-brand concept developed by the studio, extending its design identity into a distinct experiential offering.
• Cubikoo Pavilions Pavilion sub-brand concept developed by the studio, translating its design language into a portable experiential format.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Omarowen JourneysminorOthersRelated brand venture under Edward van Vliet's creative portfolio. Omarowen Journeys appears to be a separate journey/experience-focused venture within the studio's ecosystem of projects.
• Rooms of OriginsminorOthersRelated brand venture within Edward van Vliet's creative ecosystem, focused on room design concepts that explore origins and spatial narratives.
• Cubikoo PavilionsminorOthersRelated brand venture within the Edward van Vliet creative portfolio, specializing in pavilion design concepts.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Vincent Van Duysen: Belgian architect and designer working in luxury residential, hospitality, and product design — comparable as a European creator-led luxury design practice with total concept approach.
• Pierre-Yves Rochon: Paris-based luxury hotel and residential interior design firm — comparable as a high-end hospitality interior designer with international luxury credentials.
• Yabu Pushelberg: Toronto-based luxury hospitality and residential interior design firm with a global hospitality portfolio — comparable as a high-end hospitality design studio with international reach.
• Studio Indigo: London-based luxury interior design and architecture firm serving private and hospitality clients — comparable as a luxury boutique design studio with hospitality and residential work.
• Patricia Urquiola: Milan/Barcelona-based luxury designer with deep hospitality, residential, and product design work — directly comparable given Spanish/European base and total-concept approach across hospitality and product.
• Marcel Wanders: Dutch designer-led studio spanning hospitality interiors, furniture, and accessories — comparable as a creator-driven luxury design brand with products and immersive environments.
• Kelly Wearstler: Los Angeles-based luxury interior design studio led by a single celebrated designer, with hospitality, residential, and product lines — directly comparable as a creator-led luxury total-concept practice.
• Martin Brudnizki Design: London-based luxury interior design studio specializing in hotels, restaurants, and private residences — comparable as a creator-led luxury hospitality design practice.
• Tom Dixon: London-based designer-led firm combining luxury hospitality, furniture, lighting, and accessories — comparable as a founder-led luxury design brand with a multi-category product ecosystem.

Broad incumbents

• Hirsch Bedner Associates (HBA): Large global hospitality interior design firm — comparable at the category level but operates at much larger scale with a broader portfolio rather than a single founder vision.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/edward-van-vliet-studio
• Instagraminstagram.com/edwardvanvlietofficial
• Pinterestes.pinterest.com/edwardvanvliet/?invite_code=59b70fd0fbc5426ab216550578e2c64a&sender=91690679821931587
• Xx.com/evv_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edward van Vliet