ThinkOne
- Company typePrivate
- Founded2017
- HeadquartersCasablanca, Morocco
- Headcount11–50
- GTM typeB2B
- OfferingServices
ThinkOne firmographics
Firmographics- Name
- ThinkOne
- Legal name
- ThinkONE Research & Consulting
- Website
- https://thinkonegroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ThinkOne industry classification
Industry- Product category
- Market Research and Consulting Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Other Management Consulting Services (541618)
- akta.pro primary industry
- Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)
- akta.pro secondary industries
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Corporate Reputation & Thought Leadership (MPAAAOAF)
Keywords
Where ThinkOne is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
ThinkOne business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Market Research Projects: Custom research and consulting engagements including quantitative studies (CAPI, CATI, online panels), qualitative studies (focus groups, individual interviews, duos, triads), and behavioral research (ethnographic studies, observational studies). Projects are tailored to client needs across various sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
ThinkOne product offering
Product offeringCore offering
ThinkONE is a research and consulting firm that delivers market knowledge, data, and customer insight services to enterprises across multiple sectors. Its core offerings span Market Intelligence, Quantitative Research, Qualitative Research, and Behavioral Research, supported by proprietary tools such as EMPULSE (employee engagement), Facial Coding (emotion analysis), Virtual Shopping, Eye Tracking, and MindExplorer. The firm combines behavioral science and neuroscience methodologies with global panel access via YouGov to support brand strategy, customer experience, and growth decisions.
Product overview
ThinkONE is a research and consulting firm offering a comprehensive portfolio of market research and consulting services. The core offering spans four main service pillars: Market Knowledge (Market Intelligence, Strategic Analysis, Digital Listening), Quantitative Research (surveys, emotional data, CLT), Qualitative Research (focus groups, interviews, MindExplorer), and Behavioral Research (ethnographic studies, nudging). The portfolio includes proprietary products like EMPULSE for organizational health assessment, Flash Studies for rapid 48-72 hour qualitative research, and specialized technologies including Facial Coding for emotion detection, Eye Tracking, and Virtual Shopping tools. The company operates through an exclusive partnership with YouGov for global panel access and offers specialized services including Food & Beverages Tasting and Video Reports for insight visualization.
Differentiator
Problem solved
Functional benefit
Brands
- EMPULSE: A proprietary organizational health and employee engagement survey tool that enables HR professionals and business leaders to gather anonymous feedback, measure employee commitment, and identify organizational needs.
- Flash Studies
- MindExplorer
Products and services
- Market Intelligence Market benchmarking, trend analysis, stakeholder mapping, business and regulatory environment assessment, and competitive intelligence services for enterprise clients.
- Quantitative Research Face-to-face (CAPI), telephone (CATI), and online panel-based research methodologies including emotional data studies (Facial Coding, Emotional Mapping), Central Location Testing (CLT), and in-situ tests.
- Qualitative Research Focus Groups, Individual Interviews, Duos, Triads, and Mystery Shoppers conducted face-to-face or remotely (online or phone), including MindExplorer creativity sessions using projective techniques.
- Behavioral Research Ethnographic studies including in-home visits and field studies (Shop-Alongs), observational studies via WhatsApp, Nudging for behavior change strategies, and Behavioral Programs for training on decision-making factors.
- EMPULSE Proprietary organizational health and employee engagement survey tool that provides a complete multi-dimensional radiography of organizations, measuring employee commitment, identifying key needs, and fostering workplace improvement. Designed for HR professionals and business leaders.
- Flash Studies Rapid 48-72 hour in-depth qualitative research service providing quick, reliable insights on target audiences, products, or services with actionable strategic conclusions and recommendations.
- Facial Coding Emotion detection technology that deciphers the 7 universal emotions (joy, anger, sadness, fear, surprise, disgust, neutral) through facial analysis to optimize ad content, duration, and sequencing for improved campaign ROI.
- Eye Tracking Visual attention tracking technology used in Shopper studies with Virtual Shopping tools to understand shopper decision trees and optimize retail layouts.
- Virtual Shopping Virtual shelf and planogram testing tools for evaluating retail environments and shopper behavior without physical store implementation.
- MindExplorer Creativity session methodology based on projective techniques for unlocking deeper consumer insights and latent needs.
- Food & Beverages Tasting Blind and branded product testing combining organoleptic assessment with brand equity impact evaluation for food and beverage products.
- Brand Strategy Tracker and ad-hoc studies for brand image and health assessment, including popularity, brand funnel, differentiating assets, positioning, value and price perception, emotional score, and implicit drivers analysis.
- NPS & Satisfaction Net Promoter Score evaluation and analysis, satisfaction score measurement for B2C, B2B, employees, and intermediaries, Customer Effort Score, and Purchase Intent Score analysis.
- UX/CX Research Qualitative and quantitative research for customer experience optimization including ideation, UX/CX mapping, prototype/concept testing, usability testing, and user data analysis.
- Growth Strategy Strategic planning, new product/service development, strategic due diligence, go-to-market strategy, and development and investment consulting.
- YouGov Panel Access Access to YouGov's global panel network of 11+ million registered members through exclusive partnership, providing global research coverage across 115+ countries with 1+ million panelists in MENA region.
Quantifiable outcome
- ~60% of employees wish their company conducted employee engagement surveys more frequently; Disengaged workers make errors at a 60% higher rate
- +1 more outcomes
Companies that use ThinkOne
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
ThinkOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
ThinkOne partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YouGovflagshipThinkONE's exclusive partnership with YouGov enables the firm to offer consumer panels anywhere in the world. With over 11 million registered members globally and more than 1 million in the MENA region (including nearly 200,000 in Morocco), YouGov provides robust panel access with demographic quotas reflecting all social classes, ages, and regions. The partnership covers 65+ sectors via 20 panels, tracking 1,800+ brands daily.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ThinkOne competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Ipsos is a global market research leader with deep presence across MENA. It offers the same core services as ThinkONE (brand tracking, ad testing, shopper, CX) at far greater scale, serving the same multinational FMCG, financial services, and telecom clients.
- Kantar: Kantar is the world's largest marketing data and analytics firm with extensive MENA operations. Comparable to ThinkONE in brand strategy, consumer insight, and shopper research, but with global panels, proprietary brand tools, and significantly larger scale.
- NielsenIQ: NielsenIQ (formerly Nielsen) operates consumer measurement and analytics across MENA. Comparable to ThinkONE for FMCG clients (Coca-Cola, Friesland Campina, Bel) on market intelligence and consumer insights, with far larger data infrastructure.
- GfK (part of NielsenIQ): GfK is a global consumer and shopper intelligence firm with strong FMCG, retail, and financial services coverage in EMEA. Comparable to ThinkONE in shopper research and brand strategy, with deeper panel and POS data assets.
Direct peers
- Sigma Conseil: Sigma Conseil is a Moroccan market research and consulting firm serving many of the same enterprise clients (banks, insurers, telecoms, FMCG). It is one of ThinkONE's closest local competitors for Morocco-anchored mandates.
- BVA Group: BVA is a global market research and consulting firm with established MENA operations. It competes directly with ThinkONE in consumer insights, brand strategy, and CX research, and even appears on ThinkONE's client reference wall, signaling overlapping accounts.
- YouGov: YouGov is both ThinkONE's flagship partner and a direct competitor — running its own consumer research, brand tracking, and syndicated studies globally. ThinkONE resells YouGov panel access while competing against YouGov's in-house research services.
Regional players
- Infomineo: Infomineo is a research and insights outsourcing firm with strong operations across MENA and Africa. Comparable to ThinkONE in providing research support to global consultancies and enterprises, with broader geographic delivery capabilities.
Emerging players
- TGM Research: TGM Research is a global online panel and market research provider with strong MENA and Africa coverage. Comparable to ThinkONE as a regional MR competitor serving FMCG and consumer research needs across emerging markets.
- GlobeScan: GlobeScan is a global insights and strategy consultancy specializing in brand and reputation research. Comparable to ThinkONE's Brand Strategy and stakeholder research offerings, with similar qualitative depth but a broader international client base.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
ThinkOne social profiles
Digital presenceThinkOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThinkOne leadership team
Management profileNumber of profiles
Profiles2 records
ThinkOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThinkOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThinkOne
What does ThinkOne do?
ThinkONE is a research and consulting firm that delivers market knowledge, data, and customer insight services to enterprises across multiple sectors. Its core offerings span Market Intelligence, Quantitative Research, Qualitative Research, and Behavioral Research, supported by proprietary tools such as EMPULSE (employee engagement), Facial Coding (emotion analysis), Virtual Shopping, Eye Tracking, and MindExplorer. The firm combines behavioral science and neuroscience methodologies with global panel access via YouGov to support brand strategy, customer experience, and growth decisions.
Is ThinkOne a public or private company?
ThinkOne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThinkOne founded?
ThinkOne was founded in 2017. It employs 11 to 50 people.
Where is ThinkOne based?
ThinkOne is headquartered in Casablanca, Morocco, in the Africa region.
How does ThinkOne make money?
One revenue line is on record: market Research Projects.
Who are ThinkOne's main competitors?
Broad incumbents on record are Ipsos, Kantar, NielsenIQ and GfK (part of NielsenIQ). Direct peers are Sigma Conseil, BVA Group and YouGov. Infomineo is listed as a regional player. Emerging players are TGM Research and GlobeScan.
Does ThinkOne have an API?
No public API is recorded for ThinkOne.
What industry is ThinkOne in?
ThinkOne's product category is Market Research and Consulting Services. Its primary akta.pro industry code is MPAAALAN, Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing), with a secondary code of BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting. Its NAICS code is 541910.