Europos

What Europos does

Europos Group (ООО «Европос Групп»), operating under the EPG brand, is a Russian manufacturer and distributor of point-of-sale (POS) materials and retail-store equipment, founded in 2008 and headquartered in Moscow with a central warehouse in Podolsk, Moscow Oblast. The company produces a broad catalog spanning 18+ product categories: automated shelf-product feeding systems (FORTA PUSH, ROLLER, MULTIPUSH), shelf price-tag holders, shelf dividers and back supports, plastic and click information frames, table tents and menu holders, chalkboards and markers, displays and shelving, product containers (SLIDEBOX with DIV-LOCK, SPACEBOX), advertising stands (INFOSTAND-XL), shopping baskets and trolleys (QUADRO, TANGO, DRIFT, VIBE), suspended ceiling-rail systems (AIRTRACK, ECOTRACK, UNITRACK, PRICEBOARD), flip systems, checkout-zone equipment (CHECKOUT DIVIDER, OPTIMA/RONDA coin trays, CLIP STRIP hangers, EUROBOX anti-theft containers), STEPP step stools, and the CHICKER safety knife. Core technology combines in-house plastic injection/molding and metal-fabrication capabilities for retail fixtures with proprietary brand IP (EPG, FORTA) and product-engineered features (e.g., EUROBOX AM+RF 5000 Gs magnetic protection, telescopic INFOSTAND-XL).

The company runs a sales-led B2B go-to-market, selling directly to all federal retail chains and major FMCG manufacturers in Russia and CIS via an enterprise field-sales motion, while also serving smaller buyers through its proprietary e-commerce storefront europos.ru (launched 2022). Pricing is per-unit (range approximately 3 RUB to 20,000+ RUB per SKU), with a 7% cashback loyalty program, no minimum order, and invoice-based B2B billing; delivery is free or from 590 RUB depending on order size. Customer segments include retail chains (supermarkets, hypermarkets, discounters, specialty stores) as the primary segment, plus HoReCa (menu and advertising materials), pharmacies (specialized displays and shelving), and FMCG manufacturers (merchandising equipment for their product presence in retail). Europos does not publish revenue, has no external funding or institutional investors disclosed, and has not undertaken any M&A activity in the source materials; leadership or restructuring events are likewise undisclosed. Marketing channels are limited to VK Video, Telegram bot/channel, and the company website/e-commerce store.

Strategic intent visible in recent activity is product-portfolio expansion rather than geographic or acquisitive moves: between 2022 and 2025, the company introduced roughly 16+ new SKUs and sub-lines across baskets, suspended systems, modular containers, price-holder clamps, advertising stands, and safety/security products, while self-positioning as market leader by production volume, product quality, and customer service in Russia and CIS. There is no disclosed move into adjacent geographies outside CIS or into digital/AI-driven merchandising, indicating that growth is being pursued through organic SKU breadth and deeper penetration of existing Russian and CIS accounts rather than market-creating bets.

Name

Europos

Legal name

ООО «Европос Групп»

Website

https://europos.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Europos Group (EPG) is a Russian manufacturer and B2B distributor of POS materials and retail-store equipment, serving federal retail chains, FMCG producers, HoReCa, and pharmacies across Russia and CIS through direct sales and its europos.ru e-commerce platform.

Ownership category

akta.pro rank

Product category

Retail Merchandising Equipment (POS Materials Manufacturing)

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)

Keywords

• POS materials manufacturing
• Retail merchandising equipment
• Shelf management systems
• Price tag holders
• Checkout zone equipment

Headquarters

HQ city

Novosibirsk

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. POS Materials Sales: One-time product sales of POS materials, retail equipment, and store fixtures to B2B customers including retailers and FMCG manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Europos Group manufactures and sells a full catalog of POS materials and retail equipment under its proprietary EPG brand, including product pushers (FORTA PUSH, ROLLER, MULTIPUSH), shelf dividers and back supports, price tag holders, information frames and click-frames, table tents and menu holders, displays, retail containers, information and advertising stands (INFOSTAND), shopping baskets and trolleys, suspended ceiling rail systems (AIRTRACK, ECOTRACK, PRICEBOARD, UNITRACK), flip systems, checkout zone equipment (CHECKOUT DIVIDER, OPTIMA/RONDA coin trays, CLIP STRIP, EUROBOX anti-theft containers), step stools, chalk boards, and CHICKER safety knives. The offering is aimed at B2B customers — federal retail chains, FMCG manufacturers, HoReCa establishments, and pharmacies — primarily in Russia and CIS markets.

Product overview

Европос Групп (бренд EPG) — российский производитель POS-материалов и оборудования для оснащения мест продаж, основанный в 2008 году. Компания предлагает комплексное решение для оснащения магазинов, кафе, ресторанов и офисов, включающее: системы автоподачи товаров FORTA (PUSH, ROLLER, MULTIPUSH), полочные ценникодержатели и разделители, информационные рамки и клик-рамы, тейбл-тенты и менюхолдеры (COLOR MENU HOLDER), дисплеи и стеллажи, контейнеры для продукции (SLIDEBOX, SPACEBOX), стойки для информации и рекламы (INFOSTAND-XL), покупательские корзины и тележки (QUADRO, TANGO, DRIFT, VIBE, TECHNO XL), подвесные системы (AIRTRACK, ECOTRACK, PRICEBOARD, UNITRACK), перекидные системы, рекламную фурнитуру, оборудование прикассовых зон (кассовые разделители CHECKOUT DIVIDER, монетницы OPTIMA/RONDA, подвесные ленты CLIP STRIP), стремянки и табуреты (STEPP), противокражные боксы EUROBOX, демонстрационное оборудование, меловые таблички и безопасные ножи CHICKER. Портфель включает собственные торговые марки EPG, бренды FORTA, а также широкий ассортимент универсальных решений для ритейла.

Differentiator

Problem solved

Functional benefit

Products and services

• FORTA Automated Product Feeding Systems (PUSH, ROLLER, MULTIPUSH) Automated systems for feeding products to the front of retail shelves, including spring-loaded FORTA PUSH pushers, FORTA ROLLER roller systems, and FORTA MULTIPUSH fully automated product feeding systems. Designed for retail chains and FMCG manufacturers needing reliable shelf replenishment.
• Shelf Price Tag Holders Self-adhesive and profile-mounted price tag holders for shelves, including models for refrigerator shelves, wooden and glass shelves, mesh shelves and baskets, and hook-mount versions, with colored insert accessories. For retail chains needing SKU price labeling.
• Shelf Dividers and Back Supports
• Information Frames and Click-Frames Plastic frames for displaying printed information, click-frames for fast insert replacement, pocket-protectors, and the ТЕХНО МИНИ accessory series. For retail and office communication.
• Table Tents and Menu Holders Menu stands and menu holders for displaying menu information and promotions in HoReCa venues. Includes the COLOR MENU HOLDER series. For hotels, restaurants, cafés, and bars.
• Price Tag Holders (Cassette, Hinge, DELI Series) Cassette price tags, hinge-mounted holders, the DELI series, and plastic and metal price tag holders. For retail checkout and shelf-edge price labeling.
• Chalk Boards and Markers
• Demonstration and Promotional Equipment Brochure holders, business card stands, sign holders on clamps, information holders, sign holders on standoffs, magnetic holders, and stands for phones and tablets. For retail promotional and informational display.
• Displays and Shelving Displays for small goods, multi-tier displays, and plastic shelving for product presentation at retail. Includes UNIBOWL displays. For retail merchandising.
• Product Containers Plastic containers for storage and display of goods, including SLIDEBOX with DIV-LOCK dividers, SPACEBOX for bulk products, and ICEBOX for frozen products. For retail storage and merchandising.
• Information and Advertising Stands Advertising roll-up stands, banner stands, framed information stands, banner stands with frames, and INFOSTAND advertising stand series. For retail and HoReCa promotional events.
• Shopping Baskets and Trolleys Plastic wheeled baskets, shopping baskets, trolleys, and basket stackers, including QUADRO, TANGO, DRIFT, VIBE, and TECHNO XL models. For retail stores and supermarkets.
• Suspended Ceiling Systems (AIRTRACK, ECOTRACK, PRICEBOARD, UNITRACK) Suspended ceiling rail systems for retail signage and product display, including aluminum profiles and plastic profiles. Includes AIRTRACK, ECOTRACK, PRICEBOARD, and UNITRACK product lines. For retail and HoReCa in-store communication.
• Flip Systems
• Advertising Hardware Accessories Accessories for advertising constructions including screws, clamps, connectors, banner holders, shelf-talkers, hooks, suction cups, lanyards, and lanyard mounts. For advertising fixture assembly.
• Checkout Zone Equipment
• Step Stools and Auxiliary Equipment Step stools and step-ladders in the STEPP and LADDER-ST series, including STEPP MINI and STEPP PRO. For retail back-of-house and shelf-stocking operations.
• EUROBOX Anti-Theft Containers Anti-theft safes in the EUROBOX series (sizes S, M, L, XXL) with AM+RF 5000 Gs magnetic protection to protect high-value merchandise at checkout zones. For retail loss prevention.
• CHICKER Safety Knife Safety knife with automatic spring-loaded mechanism that returns the blade to its base after use, designed for safe opening of retail and warehouse packaging. For retail back-of-house and warehouse operations.

Quantifiable outcome

• Market leadership in Russia and CIS for POS materials

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• POS Tuning GmbH: POS Tuning is a German manufacturer of product pusher systems and shelf optimization solutions — directly comparable to Europos' FORTA PUSH, ROLLER, and MULTIPUSH pusher series, serving the same retail merchandising use case with similar mechanics.
• Pacer Group: US retailer of store fixtures, shopping carts, baskets, and checkout equipment — closely comparable to Europos' basket and cart lines (QUADRO, TANGO, DRIFT, VIBE) and checkout zone equipment (CHECKOUT DIVIDER, EUROBOX).
• Madix Inc. US manufacturer of store fixtures, shelving systems, and retail merchandising hardware — directly comparable to Europos' core manufacturing activity of metal and plastic fixtures used in retail store operations.
• HMY Group: France-based retail fixtures and store equipment manufacturer serving major European supermarket and hypermarket chains — directly comparable to Europos' B2B sales model selling display systems, shelving accessories, and checkout equipment to federal retailers.
• Sebert Group S.p.A. Italian manufacturer of POS displays, store fixtures, and merchandising equipment for retail chains and HoReCa — directly comparable to Europos' full-range POS materials catalog spanning pushers, dividers, info frames, and checkout equipment.

Broad incumbents

• International Paper Company: Large US-based paper and packaging conglomerate with retail merchandising and display offerings — comparable as an incumbent packaging-and-display supplier to retail and FMCG end-markets, though Europos is plastic/metal and IP is paper-heavy.
• Smurfit Kappa Group: Global paper-based packaging giant with a dedicated POS display division serving FMCG brands and retailers — overlapping with Europos on corrugated/cardboard POS displays, POP displays, and shelf-ready packaging at much larger scale.
• DS Smith Plc: UK-listed international packaging company with a strong retail displays business unit — comparable as a broad incumbent in POS/POP displays, point-of-sale promotional packaging, and shelf-ready merchandising solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/europosable
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/europos-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europos