Plaintiff First Funding
Plaintiff First Funding is a Michigan-based private litigation funding company that provides non-recourse cash advances of 10-15% of projected case value (typically $500 to $100,000) to personal injury plaintiffs awaiting settlement, distributed through direct intake and attorney referrals.
- Company typePrivate
- Founded-
- HeadquartersFarmington Hills, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Plaintiff First Funding does
Plaintiff First Funding LLC is a privately held, non-recourse lawsuit financing company headquartered at 30600 Northwestern Hwy., Suite 430, Farmington Hills, Michigan. The company advances plaintiffs with pending personal injury lawsuits a percentage of their projected case recovery upfront — typically 10-15% of projected value, with individual advance sizes ranging from $500 to $100,000 and most under $10,000. Repayment is contingent on a successful settlement or judgment; if the plaintiff loses the case, no repayment is owed. Pricing uses flat monthly rates that are never compounded and are capped in the event cases are prolonged, with no upfront fees, no out-of-pocket costs, and no payments required until recovery. The firm states it can deliver funds within 24 hours of receiving required case information.
The company operates through two primary distribution channels: direct engagement with plaintiffs and referral partnerships with personal injury attorneys, who are positioned as core go-to-market partners. The firm emphasizes ethical alignment with plaintiff counsel — capping advances at 10-15% of projected value so cases remain settleable, subordinating its interest to attorney fees and costs, and assigning a single dedicated case manager per application. Eligibility is restricted to plaintiffs over the age of 18 with a pending lawsuit, with case-level underwriting conducted at the firm's sole discretion.
Operationally, Plaintiff First Funding presents as a traditional, low-technology lawsuit funding provider. No proprietary technology platform, AI/ML tooling, mobile application, or API integration is disclosed. No management team, headcount, revenue figures, funding rounds, ownership structure, partnerships, M&A activity, patents, awards, or regulatory actions are documented in available source material. The website is controlled from Michigan and references Worker's Compensation funding subject to state-level restrictions, but the company's primary stated footprint is Michigan-centric, and the terms of service disclaim any representation that the offering is appropriate outside of Michigan.
Plaintiff First Funding firmographics
Firmographics- Name
- Plaintiff First Funding
- Legal name
- Plaintiff First Funding
- Website
- https://plaintifffirst.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Plaintiff First Funding is a Michigan-based private litigation funding company that provides non-recourse cash advances of 10-15% of projected case value (typically $500 to $100,000) to personal injury plaintiffs awaiting settlement, distributed through direct intake and attorney referrals.
- Ownership category
- akta.pro rank
Plaintiff First Funding industry classification
Industry- Product category
- Lawsuit Financing
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Private Credit — Litigation / Legal Finance (FSAHAJAL)
- akta.pro secondary industry
- Litigation Finance / Legal Assets Special Situations Funds (FSANAKAK)
Keywords
Where Plaintiff First Funding is headquartered
LocationHeadquarters
- HQ city
- Farmington Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plaintiff First Funding business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Non-Recourse Litigation Funding: Plaintiff First provides non-recourse lawsuit financing by purchasing a portion of the plaintiff's projected settlement or award. The company advances a percentage of the projected case value upfront (10-15%) and is repaid solely from the proceeds of settlement or judgment. If the plaintiff loses the case, they owe nothing—the advance is theirs to keep.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Non-recourse lawsuit financing with flat monthly rates |
Go-to-market motion2 records
Distribution channels2 records
Plaintiff First Funding product offering
Product offeringCore offering
Plaintiff First Funding provides non-recourse lawsuit financing to plaintiffs with pending personal injury lawsuits. The company advances a percentage (typically 10–15%) of the projected case recovery upfront, ranging from $500 to $100,000 per case, and is repaid only if the plaintiff wins or settles the case. If the plaintiff loses, the advance is theirs to keep and they owe nothing. The product is delivered with flat monthly rates that are never compounded, no upfront fees, and funds delivered within 24 hours of obtaining required case information.
Product overview
Plaintiff First Funding offers a single core product: non-recourse lawsuit financing. The company advances plaintiffs a percentage (typically 10-15%) of their projected case value upfront, with repayment required only upon successful settlement or judgment. The service features flat monthly pricing that is never compounded and is capped if cases become prolonged. Advances range from $500 to $100,000, with most under $10,000. The company works directly with plaintiffs' attorneys and can fund cases within 24 hours of obtaining required case information.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawsuit Financing / Litigation Funding Non-recourse lawsuit financing that advances a plaintiff a percentage (typically 10–15%) of their projected case recovery upfront. Repayment occurs only if the plaintiff wins or settles the case; if the case is lost, the advance is theirs to keep. Advances range from $500 to $100,000 (most under $10,000). Pricing uses flat monthly rates that are never compounded and capped in prolonged cases, with no upfront fees and no payments until recovery. Funding can be delivered within 24 hours of receiving required case information.
Quantifiable outcome
- Funding available within 24 hours of obtaining required case information, sometimes same day
- +2 more outcomes
Companies that use Plaintiff First Funding
Customer profileSegments2 records
Ideal customer profiles2 records
Plaintiff First Funding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plaintiff First Funding partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Plaintiff First Funding competitors and assessment
Company assessmentDirect peers
- USClaims: Pre-settlement funding company focused on personal injury plaintiffs with non-recourse advances. Closely comparable on target customer, product structure, and attorney-referral distribution model.
- Oasis Financial: Largest U.S. consumer pre-settlement funding company, providing non-recourse cash advances to personal injury plaintiffs. Direct competitor to Plaintiff First on product, customer (PI plaintiffs), and business model.
- High Rise Financial: Pre-settlement funding company for plaintiffs with pending lawsuits, particularly personal injury. Comparable on product, customer, and attorney-referral channel.
- LawCash: Provides pre-settlement lawsuit funding to plaintiffs, primarily in personal injury and similar mass-tort-eligible cases. Direct peer on non-recourse funding to plaintiffs.
- TriMark Legal Funding: Lawsuit funding company offering pre-settlement advances to plaintiffs; comparable product offering, customer segment, and case-based underwriting approach.
- Cash Now: Pre-settlement cash advance provider serving plaintiffs awaiting settlements, with a similar non-recourse structure and attorney-referral channel. Closely comparable on customer and product.
- Bayshore Capital: Plaintiff-focused litigation funder providing cash advances against pending personal injury and other cases. Direct peer in non-recourse pre-settlement funding.
- Novation Funding: Provides non-recourse lawsuit cash advances to plaintiffs; directly comparable on product structure and customer segment.
Broad incumbents
- Burford Capital: Largest publicly-traded litigation finance provider, focused on commercial legal finance rather than consumer pre-settlement funding. Comparable category leader but serves lawyers/insurers rather than individual plaintiffs.
Emerging players
- LexShares: Tech-enabled litigation finance marketplace offering pre-settlement funding and portfolio investing. Comparable category and customer (plaintiffs), with a more technology-driven approach than Plaintiff First.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Plaintiff First Funding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plaintiff First Funding leadership team
Management profileNumber of profiles
Plaintiff First Funding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plaintiff First Funding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plaintiff First Funding
What does Plaintiff First Funding do?
Plaintiff First Funding provides non-recourse lawsuit financing to plaintiffs with pending personal injury lawsuits. The company advances a percentage (typically 10–15%) of the projected case recovery upfront, ranging from $500 to $100,000 per case, and is repaid only if the plaintiff wins or settles the case. If the plaintiff loses, the advance is theirs to keep and they owe nothing. The product is delivered with flat monthly rates that are never compounded, no upfront fees, and funds delivered within 24 hours of obtaining required case information.
Is Plaintiff First Funding a public or private company?
Plaintiff First Funding is a private company. It is classified as unknown and is currently operating.
When was Plaintiff First Funding founded?
Plaintiff First Funding was founded in -1.
Where is Plaintiff First Funding based?
Plaintiff First Funding is headquartered in Farmington Hills, United States, in the North America region.
How does Plaintiff First Funding make money?
One revenue line is on record: non-Recourse Litigation Funding.
Who are Plaintiff First Funding's main competitors?
Direct peers on record are USClaims, Oasis Financial, High Rise Financial, LawCash, TriMark Legal Funding, Cash Now, Bayshore Capital and Novation Funding. Burford Capital is listed as a broad incumbent. LexShares is listed as an emerging player.
Does Plaintiff First Funding have an API?
No public API is recorded for Plaintiff First Funding.
What industry is Plaintiff First Funding in?
Plaintiff First Funding's product category is Lawsuit Financing. Its primary akta.pro industry code is FSAHAJAL, Private Credit — Litigation / Legal Finance, with a secondary code of FSANAKAK, Litigation Finance / Legal Assets Special Situations Funds. Its SIC code is 8111.