Humanitas Association
Humanitas Association (Vereniging Humanitas) is a Dutch non-profit founded in 1945 that delivers volunteer-led social welfare services across six themes — loneliness, upbringing, grief, debt, detention, and contact — to more than 83,000 participants annually through local departments nationwide, funded by donations, lottery proceeds, and municipal referrals.
- Company typePrivate
- Founded1945
- HeadquartersAmsterdam, Netherlands
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Humanitas Association does
Vereniging Humanitas is a Dutch non-profit voluntary association (vereniging) founded on May 31, 1945, and headquartered in Amsterdam at Baarsjesweg 224. It is one of the largest and oldest volunteer organizations in the Netherlands, operating as a federated network of local departments delivering social welfare services through volunteer labor rather than technology platforms. In 2025, its 80th anniversary year, Humanitas reported reaching a record 83,586 participants supported by a volunteer base with 1,238,373 combined years of experience across more than 700 activities.
The organization delivers services through six thematic program areas: loneliness, upbringing and growing up, loss and grief, debt and administration, detention support, and contact and support. Named programs include Vriendschappelijk Huisbezoek (friendship home visits), Home-Start, VoorleesExpress, DoorleesExpress, Match-Up, Jongerenmaatjes, Kindervakantieweken, Rouw Ontmoetingsgroep (grief support groups), Vrijwillige Palliatieve Terminale Zorg (voluntary palliative terminal care), ANWB AutoMaatje (voluntary transport), and Een Nieuwe Start (re-entry support). Volunteer capability is institutionalized through the Humanitas Academie training platform. The organization also publishes the bimonthly Van Mens Tot Mens magazine and annual reports.
Revenue comes from individual donations (free services to participants, with parents paying a €50 contribution per child for Kindervakantieweken), long-standing lottery partnerships with the VriendenLoterij (25+ years) and the Postcode Lottery, and government/municipal referrals. Humanitas holds ANBI status (RSIN 2563253) and CBF-keur certification as an 'Erkend Goed Doel'. Distribution occurs through three channels: local department outreach, online self-registration, and municipality/social-service referrals. The 'Stop de schuldenindustrie' advocacy campaign, with more than 100,000 petition signatories, marks a deliberate expansion into policy influence alongside direct service delivery.
Humanitas Association firmographics
Firmographics- Name
- Humanitas Association
- Legal name
- Vereniging Humanitas
- Website
- https://humanitas.nl
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Humanitas Association (Vereniging Humanitas) is a Dutch non-profit founded in 1945 that delivers volunteer-led social welfare services across six themes — loneliness, upbringing, grief, debt, detention, and contact — to more than 83,000 participants annually through local departments nationwide, funded by donations, lottery proceeds, and municipal referrals.
- Ownership category
- akta.pro rank
Humanitas Association industry classification
Industry- Product category
- Social Welfare Services
- NAICS
- Individual and Family Services (6241), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- International & Local Implementing NGOs (HLAJAKAD)
- akta.pro secondary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
Keywords
Where Humanitas Association is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Humanitas Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Philanthropy: Humanitas generates revenue through donations from individuals and institutional supporters. The organization operates donation pages on its website and receives support from various donors including individual periodic donors.
- Lottery Funding: Humanitas receives annual contributions from VriendenLoterij (Friends Lottery), a partnership lasting over 25 years. This provides consistent funding from lottery proceeds directed to charitable causes.
- Postcode Lottery Support: Humanitas receives support from the Postcode Lottery, which allocates portions of lottery ticket sales to charitable organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free services for participants |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Humanitas Association product offering
Product offeringCore offering
Humanitas Association is a Dutch non-profit volunteer organization founded in 1945 in Amsterdam, the Netherlands. It delivers social welfare services through trained volunteer programs that address loneliness, upbringing support, grief, debt management, detention support, and contact/support for vulnerable individuals and families across the Netherlands.
Product overview
Humanitas Association operates as a single unified offering — a nationwide volunteer services portfolio organized into six thematic areas (loneliness, upbringing and growth, loss and grief, finances and administration, detention, and contact and support) — delivered through local branches across the Netherlands. The portfolio includes named programs such as Vriendschappelijk Huisbezoek, Home-Start, VoorleesExpress, DoorleesExpress, Match-Up, Jongerenmaatjes, Kindervakantieweken, Rouw Ontmoetingsgroep, Vrijwillige Palliatieve Terminale Zorg, ANWB AutoMaatje, and Een Nieuwe Start, all powered by volunteer labor coordinated through the Humanitas Academie training platform. The Van Mens Tot Mens magazine serves as a communication and storytelling vehicle for the organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Humanitas Friendly Home Visits (Vriendschappelijk Huisbezoek)
Quantifiable outcome
- 83,586 participants supported in 2025
- +2 more outcomes
Companies that use Humanitas Association
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles3 records
Humanitas Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Humanitas Association partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ANWBcoreHumanitas is the local partner of ANWB for the AutoMaatje program, which provides volunteer transportation services for less mobile individuals. Humanitas recruits and manages volunteers while ANWB provides the brand and framework.
- CBF (Centraal Bureau Fondsenwerving)coreCBF is the independent supervisor that certifies Humanitas as an 'Erkend Goed Doel' (Certified Charity). This certification validates that Humanitas meets quality standards for charitable organizations.
- NPO/Omroep HumanminorPartnership with public broadcaster NPO and Human for media coverage of volunteer activities, specifically the Kindervakantieweken program.
- Link Jongerenwerk Hollands KrooncoreHumanitas collaborates with Link Jongerenwerk in the Match-Up project for youth support, along with RCO de Hoofdzaak, to provide comprehensive youth assistance.
- RCO de HoofdzaakcorePartnership in the Match-Up project for youth aged 12-25, working together with Humanitas and Link Jongerenwerk to support young people in difficult situations.
- ROC Kop van Noord-HollandminorStudents from ROC vocational school participate in the VoorleesExpress program, reading to families in Den Helder as part of their educational activities.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Humanitas Association competitors and assessment
Company assessmentDirect peers
- Stichting de Luisterlijn: De Luisterlijn is a Dutch volunteer-driven organization providing 24/7 emotional support and a listening ear. It addresses the same loneliness and social-isolation segment as Humanitas's maatjes and home-visit programs, using a similar volunteer-based delivery model.
- VluchtelingenWerk Nederland: VluchtelingenWerk is a major Dutch NGO delivering volunteer-based social support, advocacy, and integration services to refugees. It shares Humanitas's volunteer-coordination model, ANBI status, advocacy orientation, and reliance on institutional/lottery funding.
- Stichting Present: Stichting Present is a Dutch volunteer organization that mobilizes volunteers to address social isolation, poverty, and loneliness in local communities. Its local-branch structure, volunteer recruitment model, and thematic overlap (loneliness, social connection) make it a direct operational peer.
- Rode Kruis Nederland (Dutch Red Cross): The Dutch Red Cross is a large volunteer-driven humanitarian organization operating nationwide in the Netherlands, with comparable scale, ANBI status, and reliance on donations and lottery funding. It addresses overlapping social-issue areas (loneliness, emergency support) with a similar volunteer-coordinated model.
- Leger des Heils Nederland (Salvation Army Netherlands): The Salvation Army Netherlands is a faith-based social services organization running volunteer-powered programs for poverty, homelessness, and reintegration. Its service portfolio (housing, debt, social support) and volunteer-based delivery model are directly comparable to Humanitas's.
- De Zonnebloem: De Zonnebloem is a large Dutch volunteer organization providing social contact, outings, and support to people with physical disabilities or chronic illness. Its national volunteer network and free-to-participant model closely mirror Humanitas's approach to elderly and isolated segments.
- Mezzo (Mantelzorg NL): Mezzo is the Dutch national association supporting informal caregivers through volunteer-driven programs, advice, and peer support. It operates with a similar national association structure, ANBI status, and thematic focus on social support that overlaps with Humanitas's family and elderly segments.
Broad incumbents
- Het Oranje Fonds: Het Oranje Fonds is the largest Dutch social fund supporting volunteer initiatives and social cohesion projects. It is comparable as a peer funder/incumbent in the volunteer-organization ecosystem and a potential partner or competitor for lottery and donor funds.
- Nederlandse Organisaties Vrijwilligerswerk (NOV): NOV is the Dutch umbrella association for volunteer organizations and one of the sector's primary advocates and capacity-builders. It is comparable as a broad incumbent shaping the funding and policy environment in which Humanitas operates.
Emerging players
- Kansfonds: Kansfonds is a Dutch participatory-society fund that finances community initiatives addressing loneliness, poverty, and social exclusion. It overlaps with Humanitas's thematic focus but functions as a grantmaker rather than a direct service provider, placing it in a partially adjacent peer role.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Humanitas Association social profiles
Digital presenceHumanitas Association compliance and trust
Trust signalCompliance3 records
Humanitas Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humanitas Association leadership team
Management profileNumber of profiles
Humanitas Association subsidiaries and ownership
Company hierarchySubsidiaries1 record
Humanitas Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humanitas Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humanitas Association
What does Humanitas Association do?
Humanitas Association is a Dutch non-profit volunteer organization founded in 1945 in Amsterdam, the Netherlands. It delivers social welfare services through trained volunteer programs that address loneliness, upbringing support, grief, debt management, detention support, and contact/support for vulnerable individuals and families across the Netherlands.
Is Humanitas Association a public or private company?
Humanitas Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Humanitas Association founded?
Humanitas Association was founded in 1945. It employs 5,001 to 10,000 people.
Where is Humanitas Association based?
Humanitas Association is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Humanitas Association make money?
Three revenue lines are on record. Donations and Philanthropy is the primary driver. The others are lottery Funding and postcode Lottery Support.
Who are Humanitas Association's main competitors?
Direct peers on record are Stichting de Luisterlijn, VluchtelingenWerk Nederland, Stichting Present, Rode Kruis Nederland (Dutch Red Cross), Leger des Heils Nederland (Salvation Army Netherlands), De Zonnebloem and Mezzo (Mantelzorg NL). Broad incumbents are Het Oranje Fonds and Nederlandse Organisaties Vrijwilligerswerk (NOV). Kansfonds is listed as an emerging player.
Does Humanitas Association have an API?
No public API is recorded for Humanitas Association.
What industry is Humanitas Association in?
Humanitas Association's product category is Social Welfare Services. Its primary akta.pro industry code is HLAJAKAD, International & Local Implementing NGOs, with a secondary code of BPAGAFAB, Human Rights & Anti-Discrimination Organizations. Its NAICS code is 6241 and its SIC code is 8300.