MRK Holdings

What MRK Holdings does

MRK Holdings Inc. is a Japan-based, publicly listed holding company (Tokyo Stock Exchange ticker 9980.T) headquartered in Osaka that operates four consumer-facing business segments targeting Japanese women across major life stages: body makeup/shapewear and lingerie under the flagship MARUKO brand (with sub-brands including Curvaceous, Maki Jellyrek, Belleages, axage, and Mon Marie); maternity, baby and postpartum products under ANGELIEBE (acquired 2018); premium hair and beauty salons under ALTIQS; and wedding/banquet venue operations across three locations (MARRYGRANT AKASAKA in Tokyo, Grand Sweet迎賓館 in Aichi, GRAND FESTA HAKATA in Fukuoka). The group is majority-controlled by RIZAP Group Inc. following a capital and business alliance formed in April 2016, and operates as a holding-company structure since October 2018 with operating businesses housed in wholly-owned subsidiaries Maruko Co., Ltd. and ALTIQS Co., Ltd.

The company's revenue model combines one-time product sales (shapewear, lingerie, maternity wear, cosmetics, and most recently celebration cakes targeting 'oshi-katsu' consumers) with professional services revenue from salon treatments and wedding/banquet event hosting. Distribution is overwhelmingly direct-to-consumer through company-operated retail stores (MARUKO and ANGELIEBE) supplemented by brand-specific e-commerce sites and wedding venue direct booking — a model MRK has used since shifting away from wholesale in 1991. Marketing channels include brand websites, official X/Twitter, Facebook and YouTube accounts, IR communications, and pink-ribbon breast cancer awareness community engagement.

For the fiscal year ending March 31, 2026, consolidated sales were 21.23 billion JPY (approximately US$130-140M at recent FX) across a 1,720-employee consolidated headcount. The portfolio refresh cadence is active — January-July 2026 alone saw multiple new shapewear, contact-cooling, and back-smoothing product launches, a new 'Previn' sub-brand, the nationwide senil cake product launch, and three MARUKO store relocations. No proprietary technology platform or AI/ML capabilities are disclosed; competitive differentiation rests on multi-decade MARUKO brand equity, owned-retail distribution, and the cross-segment ability to serve women from body-shaping through pregnancy, beauty services, and wedding milestones.

Name

MRK Holdings

Legal name

MRKホールディングス株式会社

Website

https://mrkholdings.co.jp

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MRK Holdings is an Osaka-based holding company operating four Japan-focused consumer segments — MARUKO body shapewear, ANGELIEBE maternity/baby products, ALTIQS hair and beauty salons, and three wedding/banquet venues — selling primarily through company-operated direct retail stores and brand e-commerce sites to serve Japanese women across life stages.

Ownership category

akta.pro rank

Product category

Women's Body Shaping and Lifestyle Services

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hand & Foot Care (CRABAAAE), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Cake Shops & Custom Celebration Cakes (THAFAFAC)

Keywords

• Body shapewear
• Maternity apparel
• Hair salon services
• Wedding venue operations
• Women's beauty retail

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Body Makeup Products: Sale of body makeup lingerie and shapewear under the MARUKO brand through direct sales retail stores and e-commerce.
2. Maternity & Baby Products: Sale of maternity wear, nursing clothing, baby wear, and gift products through ANGELIEBE retail stores and online.
3. Beauty Salon Services: Hair and beauty salon services under the ALTIQS brand.
4. Wedding & Banquet Services: Operation of wedding venues and banquet halls under MARRYGRANT AKASAKA, Grand Sweet迎賓館, and GRAND FESTA HAKATA brands.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MRK Holdings is a holding company that operates four business segments serving Japanese women across life stages: body makeup (foundation wear, shapewear, body care cosmetics under the MARUKO brand), maternity and baby products (maternity wear, nursing wear, baby clothing and gifts under ANGELIEBE), beauty salon services (hair styling under ALTIQS), and wedding/banquet venue operations (MARRYGRANT AKASAKA, Grand Sweet迎賓館, GRAND FESTA HAKATA). Products are sold through direct-operated retail stores, brand-specific e-commerce sites, and physical service venues, with manufacturing handled in-house for the core shapewear line.

Product overview

MRK Holdings operates as a comprehensive beauty and lifestyle services group with four main business segments: Body Makeup (body shaping lingerie and cosmetics under MARUKO brand), Maternity & Baby (maternity wear and baby products under ANGELIEBE), Beauty (hair salons under ALTIQS), and Wedding/Banquet (wedding venues including MARRYGRANT AKASAKA, Grand Sweet, and GRAND FESTA HAKATA). The portfolio includes core brands like MARUKO and ANGELIEBE, with sub-brands such as Curvaceous, Maki Jellyrek, Belleages, M.B.M.S community platform, and various cosmetics lines (axage, Decorte Lumiès, SARAVIR). The company transitioned to a holding company structure in October 2018 and operates as part of the RIZAP Group. Products range from foundation wear and shapewear to maternity clothing, salon services, and wedding venues.

Differentiator

Problem solved

Functional benefit

Products and services

• MARUKO (マルコ) Body Makeup Lingerie and Shapewear The flagship MARUKO brand offers body makeup lingerie, foundation wear, body shaping garments, and related body care cosmetics for Japanese women seeking body shaping and foundation solutions, distributed through direct-operated retail stores and the maruko.com e-commerce site.
• ANGELIEBE (エンジェリーベ) Maternity and Baby Products ANGELIEBE provides fashionable and functional maternity wear, nursing wear, maternity innerwear, baby wear, and premium birth celebration gifts for expecting and new mothers, sold through company-operated retail stores and the angeliebe.co.jp e-commerce site.
• ALTIQS (アルティクス) Hair and Beauty Salon Services ALTIQS operates hair and beauty salons across Japan under a philosophy of providing highest quality techniques and services, including the AKARENGA GARDEN salon featured on Chukyo TV media.
• MARRYGRANT AKASAKA (マリープラント アカサカ) Wedding and Banquet Venue Wedding ceremony and banquet venue located in the Akasaka district of Tokyo, operated as part of the group's wedding and banquet business segment.
• Grand Sweet迎賓館 Wedding and Banquet Venue Wedding venue in Aichi Prefecture (formerly known as Angelina Suite), offering high-quality original wedding services with regional characteristics for couples and banquet hosts.
• GRAND FESTA HAKATA (グランフェスタ ハカタ) Wedding and Banquet Venue Wedding ceremony and banquet venue in Hakata, Fukuoka, offering original wedding services tailored to regional characteristics for couples and banquet hosts.
• Curvaceous (カーヴィシャス) Premium Body Shaping Lingerie Line Premium body shaping lingerie sub-line under the MARUKO brand, featuring innovative curved design for body contouring and including the Éternelle variant with special color editions.
• Maki Jellyrek (マキジェリーレク) Shapewear Line Shapewear sub-brand under MARUKO featuring contact cooling, back-smoothing, and bust-shaping products including bras and camisoles with innovative support features.
• Mon Marie (モンマリエ) Bridal Wear Bridal wear sub-brand offering wedding-related apparel and accessories, including the Cheryl Ferritte series with limited edition color variants such as Ferritte Light Purple.
• m-fit sports active Sports Active Wear Sports active wear product line under the MARUKO umbrella, targeting women who want body shaping and active lifestyle apparel.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Gunze Limited: Gunze is a Japanese manufacturer of innerwear, legwear, and shapewear with a comparable product mix to MRK Holdings' MARUKO brand. Both serve the Japanese women's body and intimate apparel market with functional foundation garments.
• Triumph International (Japan): Triumph is a global intimate apparel and shapewear brand with significant Japan operations, directly competing with MRK's MARUKO in the foundation wear and body shaping category. Both brands emphasize body contouring and figure-enhancing products for Japanese women.
• Best Bridal (Higashi-Nihon Kaihatsu): Best Bridal is a Japanese wedding venue operator with a multi-location estate model, directly comparable to MRK's MARRYGRANT AKASAKA, Grand Sweet, and GRAND FESTA HAKATA venues. Both target couples seeking ceremony and reception packages in urban and regional Japanese markets.
• Wacoal Holdings: Wacoal Holdings is Japan's leading intimate apparel and shapewear company, directly comparable to MRK Holdings' MARUKO brand. Both target women seeking foundation garments, body shaping products, and lingerie through owned retail and wholesale channels in Japan and globally.
• Peach John: Peach John is a Japanese intimate apparel and lingerie retailer with strong e-commerce and brand recognition among younger women, directly competing with MARUKO in shapewear, body wear, and beauty-adjacent products. Both emphasize body confidence and feminine styling.

Broad incumbents

• RIZAP Group: RIZAP Group is MRK Holdings' parent company and a diversified beauty and wellness conglomerate. The group offers body transformation, beauty, healthcare, and lifestyle services, providing MRK with strategic synergies, customer cross-sell, and shared back-office infrastructure.
• TSI Holdings: TSI Holdings is a Japanese apparel holding company operating multiple women's fashion brands through owned retail and wholesale channels. Comparable to MRK Holdings' structure as a multi-brand women's lifestyle group with direct retail and product portfolio management.

Regional players

• Aoyama Trading Co. Aoyama Trading is a major Japanese apparel retailer focused on business suits, with comparable retail and DTC operations in Japan. While not a direct shapewear competitor, it shares the same multi-brand specialty retail model, owned-store distribution, and Japanese consumer base as MRK.

Emerging players

• Angelite (Nishimatsuya Chain): Nishimatsuya Chain operates maternity and baby-focused retail stores in Japan, partially overlapping with MRK's ANGELIEBE segment. Both target expecting and new mothers with functional apparel and baby products, though Nishimatsuya has a broader baby goods assortment.
• TBC Group (Total Beauty Corporation): TBC Group operates beauty salons and aesthetic services in Japan, partially overlapping with MRK's ALTIQS beauty segment. Both offer professional beauty treatments to Japanese women consumers, though TBC has a broader nationwide footprint and treatment menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mrkholdings
• YouTubeyoutube.com/channel/mrkholdings
• Facebookfacebook.com/mrkholdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRK Holdings