What LoanPalaceUK does

LoanPalaceUK (operating brand: CashFacts, cashfacts.co.uk) is a UK-domestic direct lender offering unsecured personal loans to individuals with poor or thin credit histories. The platform originates loans ranging from £1,000 to £25,000 over 12–60 months, accepting applicants with County Court Judgements (CCJs), defaults, bankruptcy, part-time income, and benefits as repayment sources. A single-page online application performs a soft credit check and returns same-day decisions with 24-hour fund disbursal, supported by phone-based assistance; no broker intermediation or upfront fees are involved.

The product portfolio spans 15+ categories — including payday, bad credit, unemployed, student, no-guarantor, debt consolidation, text, car, home improvement, short-term, holiday, Christmas, installment, bridging, and disabled-person loans — unified under one direct-lender origination platform. Distribution is direct-to-consumer via the company website and organic SEO, targeting sub-prime and non-traditional-income borrowers underserved by mainstream lenders.

The business model is transaction-based, generating revenue from interest charged on originated loans; eligibility requires UK residency, age 18+, and minimum monthly income of £700 (full-time) or £400 (part-time), with no bankruptcy or bank default in the prior two years. The company is privately held with no disclosed headcount, ownership, funding, or revenue figures.

Name

LoanPalaceUK

Legal name

CashFacts

Website

https://loanpalace.co.uk

Company type

Private

Operating status

Operating

Short description

LoanPalaceUK (CashFacts) is a UK direct lender offering unsecured personal loans of £1,000–£25,000 to individuals with bad credit, CCJs, or non-traditional income, originated online with same-day decisions and 24-hour funding.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Near-Prime Unsecured Personal Loans (Installment) (FSAKAAAB)

akta.pro secondary industries

Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI), Personal Loan Refinance (Rate/Term) (FSAKAIAB)

Keywords

• Consumer lending
• Bad credit loans
• Personal loans
• Direct lender
• Payday loans

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Loan Interest Revenue: Revenue generated from interest charged on personal loans. Loans range from £1,000 to £25,000 with terms of 12-60 months. Interest rates are determined based on affordability assessment and credit profile.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LoanPalaceUK operates as a UK-based direct lender offering unsecured personal loans ranging from £1,000 to £25,000 with terms of 12-60 months. The company specializes in serving individuals with poor credit histories, including those with CCJ, defaults, bankruptcy charges, and unemployed or part-time workers, providing same-day loan decisions and fund disbursal through an online application process without requiring guarantors or collateral.

Product overview

CashFacts is a direct lender UK platform offering a comprehensive portfolio of personal loan products designed primarily for individuals with poor credit histories. The core offering includes unsecured personal loans ranging from £1000 to £25000 with terms of 12-60 months. The product portfolio spans multiple loan categories including Payday Loans, Bad Credit Loans, Unemployed Loans, Student Loans, No Guarantor Loans, Guaranteed Loans, Debt Consolidation Loans, Text Loans, Car Loans, Home Improvement Loans, Short Term Loans, Holiday Loans, Christmas Loans, Installment Loans, and Bridging Loans. The platform differentiates through guaranteed approval based on affordability analysis, acceptance of very bad credit scores (including CCJ and bankruptcy), no guarantor requirements, and same-day fund disbursal. All products are offered exclusively online with soft credit checks and no upfront fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Payday Loans Short-term personal loans repayable on the next salary day, with no formalities, no guarantor required, and quick approval within minutes. Targeted at UK consumers needing fast access to small sums of money.
• Bad Credit Loans Personal loans for individuals with poor credit scores, including those with County Court Judgements (CCJ). No collateral required, with approval based on current loan affordability assessment.
• Unemployed Loans Personal loans for unemployed individuals, accepting part-time income or government benefits as the repayment source. Designed for borrowers who lack traditional employment verification.
• Student Loans Loans designed for students to manage education expenses and living costs, with flexible repayment terms that do not impose heavy repayment burden during study periods.
• No Guarantor Loans Personal loans for bad credit borrowers with no guarantor needed. Approval is based on the applicant's earning capacity rather than third-party backing, with affordable repayments designed to help improve credit scores.
• Text Loans Short-term loans accessible via text message application, processed entirely online without paperwork, enabling fast access to funds through a mobile-friendly process.
• Car Loans Personal loans specifically for purchasing vehicles, with flexible terms determined based on the borrower's affordability assessment.
• Home Improvement Loans Loans for funding home improvement projects, with loan amounts ranging from £1,000 to £25,000 to support renovation and home upgrade expenses.
• Holiday Loans Personal loans specifically for funding holiday travel and vacation expenses, allowing borrowers to spread the cost of travel over a manageable repayment term.

Quantifiable outcome

• Same-day fund disbursal upon loan approval
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Direct peers

• Oakam: UK online installment lender serving subprime and thin-file borrowers with small-ticket personal loans. Comparable in targeting borrowers rejected by mainstream lenders and in digital installment product design, with overlap in customer segment (low income, credit-impaired).
• Amigo Loans: UK lender historically focused on guarantor and bad-credit personal loans. Comparable in subprime personal-loan product mix and online origination, though with heavier guarantor-loan emphasis; relevant comp for the bad-credit installment book.
• Lending Stream: UK fintech direct lender providing short-term personal loans via a fully digital application and decisioning flow. Highly comparable on D2C online funnel and near-prime / subprime positioning, with similar same-day funding promise.
• 118 118 Money: UK direct lender offering personal loans, home credit and credit cards to near-prime and subprime consumers. Comparable on subprime unsecured personal-loan product and D2C / online origination approach, with broader product suite.
• Peachy: UK direct online lender focused on short-term and installment loans for borrowers with imperfect credit. Comparable on product structure (payday and installment), online origination and subprime underwriting, though Peachy tends toward a younger / first-time borrower cohort.
• Dot Dot Loans: UK online installment lender offering personal loans from £300 to £5,000 to near-prime and credit-impaired consumers. Comparable product shape (small-ticket installment), D2C online origination and near-prime underwriting, though smaller average ticket than CashFacts.
• SafetyNet Credit: UK online direct lender offering small installment and short-term loans aimed at borrowers who fall foul of payday price caps. Comparable on D2C digital funnel, subprime underwriting and small-ticket installment positioning.
• Cashfloat: UK FCA-authorised direct lender offering short-term and installment personal loans to bad-credit and near-prime borrowers. Closest comparable: same direct-to-consumer model, similar £200–£1,500 short-term and installment products, and same bad-credit / CCJ-accepting underwriting posture.

Broad incumbents

• Provident Financial: Long-standing UK subprime consumer-credit group operating home-collected credit, online lending and consumer credit cards. Comparable end customer (subprime UK borrower) and product overlap (small-ticket installment), but materially larger and broader in product / channel than a single-site direct lender like CashFacts.
• Zopa: UK consumer digital bank offering personal loans, savings, credit cards and investments. Comparable on UK consumer personal-loan product and online D2C origination, but serves a far more prime customer base and operates at materially larger scale; relevant broad-incumbent comp on channel / product mechanics rather than target segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoanPalaceUK