Pasaj.com

What Pasaj.com does

Pasaj.com is the online e-commerce marketplace of Turkcell, Turkey's largest telecommunications operator, operated through the subsidiary Turkcell Satış A.Ş. The platform aggregates consumer goods across eight primary categories: mobile phones and accessories (Apple iPhones from the 11 through 17, Android devices, AI phones, keypads, refurbished devices, 5G-compatible handsets, wearables, AirPods, headphones, chargers, screen protectors, and cases); computers and tablets (MacBook, gaming and standard laptops, Mac mini, iMac, Mac Studio, all-in-one desktops, Apple and Android tablets, plus peripherals including monitors, keyboards, mice, webcams, and printers); home appliances (steam irons, robot and cordless vacuums, air fryers, food processors, blenders, coffee machines, tea makers, toasters, kettles, water dispensers, water purifiers, microwave and mini ovens, and heating/cooling systems); health and personal care (skincare devices, hair dryers and stylers, shavers, electric toothbrushes, oral irrigators, epilators, IPL devices, thermometers, blood pressure monitors, massage devices, and scales); hobby and gaming (PlayStation 5, Nintendo, Xbox consoles, digital product codes and memberships, gaming peripherals, cameras, drones, microphones, scooters, bicycles, and music products); TV and audio systems (Smart, LED, 4K, 8K, OLED, and QLED televisions, projectors, Bluetooth speakers, soundbars, and home cinema systems); and home and living (sports and outdoor equipment, smart home lighting and security, baby and child products, smart pet feeders, luggage, vehicle solutions, building market products, and office supplies). Supporting product lines include Pasaj Blog (a content platform with buying guides, product comparisons, and how-to articles hosted at pasajblog.turkcell.com.tr) and Pasaj Gaming (a dedicated gaming-focused sub-brand). The technology stack is described as a standard e-commerce platform integrated with Turkcell's broader digital ecosystem, supporting fast delivery tracking, in-app order management through the Turkcell App, and digital payment processing through Paycell; no proprietary AI, ML, or otherwise differentiated technology components are identified.

Pasaj operates as a direct-to-consumer e-commerce platform with primary focus on individual Turkish consumers, alongside a secondary corporate/business customer segment for bulk device purchases and corporate gift or employee benefit programs. The platform's distinctive functional feature is its deep integration with Turkcell services: Pasaj Limit, a proprietary credit facility, allows customers to make installment purchases without hitting credit card limits — Turkcell subscribers can have up to 2,500 TL added to their mobile bill, while non-subscribers repay through Financell payment channels. The platform also integrates with Paycell (Turkcell's own mobile payment platform) and Fibabank for shopping credit (Alışveriş Kredisi) with promotional interest rates, and runs promotional campaigns with at least seven Turkish banks — İş Bankası (Maximum), Garanti BBVA (Bonus), Akbank (Hangi Kredi), QNB Finansbank, Fibabanka (Kiraz Hesap), and Onbank (HangiKredi) — for point promotions, interest-free installments, and 0% financing campaigns. Fast delivery (Turkcell Hızlı Teslimat) is available for orders from the Turkcell Satış A.Ş. vendor in Istanbul and Kocaeli, with same-day delivery for orders placed before 10:00 AM; a 14-day return policy applies to eligible products. Geographic scope is exclusively Turkey, with no international expansion indicated.

The business model centers on direct retail and marketplace sales of consumer goods across the eight categories, with one-time purchase transactions augmented by installment payment options of up to 36 months. Revenue is consolidated within Turkcell Group financials with no separate disclosure for Pasaj, and the entity has no independent funding history, no standalone valuation, and no separately tracked headcount in the source material. The go-to-market motion is digital-direct, leveraging the Turkcell mobile app (available on Google Play and the App Store) and the pasaj.com website as primary touchpoints, supported by content marketing through Pasaj Blog, email/CRM through Turkcell's customer database, and promotional partnerships with banking partners. Marketing channels include in-app merchandising, the Pasaj Blog, banking partner co-promotions, and QR-code-driven app download promotions. Corporate parent: Turkcell (publicly traded on Borsa Istanbul as TCELL); operating entity: Turkcell Satış A.Ş.

Name

Pasaj.com

Legal name

Turkcell Satış A.Ş.

Website

https://pasaj.com

Company type

Private

Operating status

Operating

Short description

Pasaj.com is Turkcell's Turkey-exclusive e-commerce marketplace, operated by Turkcell Satış A.Ş., selling consumer electronics, home appliances, gaming products, and lifestyle goods across eight categories with Pasaj Limit installment financing and same-day delivery in Istanbul and Kocaeli.

Ownership category

akta.pro rank

Product category

Online Consumer Electronics Retail

NAICS

Sales Financing (52222), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Payouts, Disbursements & Marketplace Split Payments (CRAFALAI), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH)

Keywords

• Online electronics retail
• Consumer e-commerce marketplace
• Installment shopping platform
• Mobile carrier e-commerce
• Consumer electronics store

Headquarters

HQ city

Ankara

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Product Sales (Retail/E-commerce): Pasaj generates revenue through direct retail sales of consumer electronics, appliances, and lifestyle products. The platform acts as both a direct retailer and marketplace, selling products at stated prices with various payment and financing options including installments, Pasaj Limit credit, and shopping credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pasaj.com is Turkcell's online e-commerce marketplace offering consumer electronics, home appliances, computers, mobile phones, gaming products, and personal care items across multiple categories. The platform provides flexible payment options including Pasaj Limit (carrier-billed installments), credit card installments, and shopping credit through Paycell and Fibabank. It serves both Turkcell subscribers and non-subscribers in Turkey, with same-day delivery available in Istanbul and Kocaeli.

Product overview

Pasaj.com is Turkcell's online e-commerce marketplace operating as a multi-category consumer goods platform. The core product is the Pasaj E-Ticaret Platformu which aggregates products across eight main categories: Cep Telefonu ve Aksesuar (mobile phones and accessories including iPhones, Android devices, wearables), Bilgisayar ve Tablet (computers and tablets including MacBooks, gaming PCs), Elektrikli Ev Aletleri (home appliances including robot vacuums, coffee machines), Sağlık ve Kişisel Bakım (health and personal care), Hobi ve Oyun (gaming consoles, cameras, drones), TV ve Ses Sistemleri (smart TVs, audio systems), and Ev ve Yaşam (smart home, sports, pet products). Supporting services include Pasaj Blog (buying guides and comparisons), Pasaj Gaming (gaming-focused section), Pasaj Limit (proprietary installment credit), and Turkcell Hızlı Teslimat (same-day delivery). The platform integrates with Paycell and Fibabank for shopping credit, and accepts various payment methods including credit cards, Turkcell bill installments, and installment payments through Financell.

Differentiator

Problem solved

Functional benefit

Brands

• Pasaj Blog: Blog platform featuring product guides, technology reviews, and shopping tips for Pasaj customers
• Pasaj Gaming

Products and services

• Pasaj E-Ticaret Platformu Turkcell's flagship online shopping marketplace aggregating products across seven main categories: mobile phones and accessories, computers and tablets, home appliances, health and personal care, hobbies/gaming, TV/audio systems, and home/living. Features integrated payment solutions including Turkcell's Pasaj Limit credit, credit card installments, and shopping credit through Paycell and Fibabank.
• Pasaj Limit Proprietary credit facility allowing customers to make purchases without hitting credit card limits. Turkcell subscribers can have installments up to 2,500 TL added to their Turkcell bill; non-Turkcell customers pay installments through Financell payment channels.
• Turkcell Hızlı Teslimat Same-day or next-day delivery service available for orders placed before 10:00 AM within Istanbul and Kocaeli regions, covering specific districts within these areas.
• Pasaj Blog Content platform providing buying guides, product comparisons, and how-to articles on topics including smart home devices, Android phone security tips, and product recommendations to support purchasing decisions.
• Pasaj Gaming Gaming-focused vertical within the Pasaj marketplace featuring gaming consoles, gaming accessories, games, digital product codes (game pins, memberships), and gaming-related promotional campaigns.

Quantifiable outcome

• Same-day delivery available in Istanbul and Kocaeli for orders placed before 10:00
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered minor.

• İş Bankası (Maximum)minorGTM or Marketing Partnerİş Bankası Maximum credit card holders can earn up to 30,000 points on Pasaj purchases during promotional campaigns.
• Garanti BBVA (Bonus)minorGTM or Marketing PartnerGaranti BBVA Bonus card holders can access up to 25,000 TL interest-free and fee-free installment cash advance promotions through Pasaj campaigns.
• Fibabanka (Kiraz Hesap)minorGTM or Marketing PartnerFibabanka Kiraz Hesap holders can access interest promotions on Pasaj purchases.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• A101 Online: Discount Turkish retailer (part of Sabancı ecosystem) extending into electronics and lifestyle online. Competes for price-sensitive Turkish consumers in adjacent categories to Pasaj.
• Vodafone Türkiye Shop: Telecom operator running device and accessory sales through its own retail and online channels. A telecom-led retail model structurally analogous to Pasaj's Turkcell-anchored approach.
• Türk Telekom Online: State-linked Turkish telecom operator offering device sales and digital services online. Comparable as a telecom-anchored sales channel competing for similar subscribers.

Direct peers

• Teknosa: Turkish electronics specialty retailer owned by Sabancı Holding, with both physical stores and e-commerce. Closely comparable to Pasaj's electronics and appliance assortment.
• N11: Multi-category Turkish e-commerce marketplace owned by Doğan Group and SK Group. Comparable to Pasaj in marketplace model, category mix, and installment-driven consumer financing.
• Trendyol: Turkey's largest multi-category e-commerce marketplace, owned primarily by Alibaba. Directly competes with Pasaj across electronics, home, and lifestyle categories with nationwide fulfillment and far larger scale.
• Hepsiburada: Major publicly listed Turkish e-commerce marketplace operating across consumer electronics, home, and lifestyle. Closely comparable to Pasaj in assortment and target customer, with broader logistics footprint.
• MediaMarkt Turkey: Specialist consumer electronics and home appliance retailer operating physical stores and online in Turkey. Direct competitor in the same electronics-heavy categories as Pasaj.

Broad incumbents

• Migros Sanal Market: Turkey's largest grocery chain's online arm, growing into broader consumer goods and electronics. Comparable e-commerce platform overlapping with Pasaj's home and lifestyle assortment.
• Amazon Turkey: Global e-commerce incumbent operating in Turkey with broad assortment and Prime logistics. Competes with Pasaj in consumer electronics and household categories with global scale advantages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pasajcom
• Facebookfacebook.com/pasaj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasaj.com