What Zenkoku Hosho does

Zenkoku Hosho Co., Ltd. (全国保証株式会社) is an independent Japanese credit guarantee company that acts as joint and several guarantor for housing loans originated through partner financial institutions. Founded in 1981 and headquartered in Tokyo's Chiyoda-ku (Otemachi), the company pivoted from public-sector loan guarantees to private financial institution housing loan guarantees in 1997, which became its core revenue driver. It listed on the Tokyo Stock Exchange (now Prime Market, ticker 7164) in 2012 and reported a guarantee liability balance of ¥19.46 trillion as of March 2025, holding approximately 9.5% of the Japanese mortgage guarantee market — the top domestic position. The company distributes exclusively through a B2B partner network of 712 financial institutions across Japan (banks, regional banks, shinkin banks, JA, JF, and credit associations), supported by 13 sales branches and a face-to-face field sales model.

The company's product portfolio is anchored by housing loan guarantees and extends to education loan guarantees, apartment loan guarantees, card loan guarantees, scholarship guarantees, and group credit life insurance (web enrollment). Its core technology is a proprietary credit guarantee underwriting platform built on over 40 years of accumulated internal housing-loan performance data and external data sources, complemented by a web-based guarantee application platform using dedicated lines and internet connections and AI-assisted screening for preliminary mortgage assessment. The platform is supplemented by integrated credit information agency connections (CIC, JICC, Zenginkyo) and insurance partnerships with Fukoku Life and Meiji Yasuda Life for credit life products. The company holds JCR A credit rating, PrivacyMark certification (JIS Q 15001:2023), and ISO 27001-aligned information security controls, and is included in the FTSE JPX Blossom Japan Sector Relative Index.

Zenkoku Hosho generates revenue primarily through one-time upfront guarantee fees and administrative fees charged to borrowers at loan origination, with secondary revenue from credit management and subrogation-related collection activities post-default and non-life insurance agency commissions on group credit life insurance products. Wholly owned subsidiaries include MINORI Guarantee (credit guarantees), AKEBONO Servicer (debt collection and business rehabilitation consulting), Zenkoku Business Partner (administrative outsourcing), and three regional credit guarantee subsidiaries (Tsukuba Shinyo Hosho, Nanohana Guarantee, Mie Sogo-Shinyo). The group reported ¥10.7 billion in capital as of March 2026, 319 non-consolidated / 378 consolidated employees, average tenure of 10.9 years, and average annual salary of ¥8.094 million. Strategic positioning emphasizes independent neutrality versus bank-affiliated guarantee subsidiaries, broad partner-type accessibility, and local-government partnerships for vacant house revitalization.

Name

Zenkoku Hosho

Legal name

全国保証株式会社

Website

https://zenkoku.co.jp

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Zenkoku Hosho is an independent Japanese credit guarantee company providing housing, education, apartment, and card loan guarantees through 712 partner financial institutions, holding ¥19.46 trillion in guarantee liability and 9.5% domestic market share.

Ownership category

akta.pro rank

Product category

Credit Guarantee Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Home Equity Loan/HELOC Underwriting & Credit Policy (FSALAGAC)

akta.pro secondary industries

Home Equity Loan/HELOC Risk Management & Loss Mitigation (Delinquency, Collections, Charge-offs) (FSALAGAG), Public Mortgage Insurance & Government Credit Guarantee Programs (FSALAKAD)

Keywords

• Mortgage guarantee services
• Housing loan guarantees
• Credit guarantee underwriting
• Education loan guarantees
• Group credit life insurance

Headquarters

HQ city

Otemachi

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Mortgage Guarantee Fees: Guarantee fees received from borrowers (housing loan borrowers) as consideration for acting as joint and several guarantor. Fees are charged at the time of loan origination and are a one-time upfront payment.
2. Administrative Fees: Processing and administrative fees charged to borrowers for handling guarantee applications and ongoing guarantee administration.
3. Credit Management and Subrogation Revenue: Revenue from debt collection activities after subrogation (paying the outstanding loan to the financial institution on behalf of the defaulting borrower) and subsequent collateral recovery.
4. Insurance Agency Operations: Non-life insurance agency operations; group life insurance (credit life insurance) services offered alongside guarantee products.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Zenkoku Hosho is an independent (non-bank affiliated) credit guarantee company that acts as joint and several guarantor for housing loans originated by Japanese financial institutions. The company charges guarantee fees at loan origination and provides credit screening, ongoing administration, and post-default credit management services. Its products include housing loan guarantees (primary), education loan guarantees, apartment loan guarantees, and card loan guarantees, complemented by group credit life insurance offered in partnership with Fukoku Life and Meiji Yasuda Life.

Product overview

Zenkoku Hosho operates as a credit guarantee company offering a portfolio of guarantee products centered on housing loan guarantees. The core product lineup includes 住宅ローン保証 (Housing Loan Guarantee) as the primary revenue driver, supplemented by 教育ローン保証 (Education Loan Guarantee), アパートローン保証 (Apartment Loan Guarantee), and 奨学金保証. The company also provides 団体信用生命保険（WEB申込） as a complementary web-based group credit life insurance service offering various coverage options (general, cancer, 3-major diseases, 3-major diseases inability to work). All guarantee products are distributed through a nationwide network of over 700 partner financial institutions including banks, shinkin banks, credit cooperatives, JA, and JF.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing Loan Guarantee Credit guarantee service where Zenkoku Hosho acts as joint and several guarantor for borrowers seeking housing/ mortgage loans from partner financial institutions. Generates guarantee fees and administrative fees at origination.
• Education Loan Guarantee Credit guarantee service for educational loans, enabling customers to obtain financing for education expenses with Zenkoku Hosho as guarantor.
• Apartment Loan Guarantee Credit guarantee service for apartment construction and rental property loans, supporting real estate investors and property developers.
• Card Loan Guarantee Credit guarantee service for card loan (unsecured personal loan) products offered through partner financial institutions.
• Group Credit Life Insurance (WEB Application) Group credit life insurance with web application service offered to housing loan borrowers. Offers general group credit life insurance, cancer coverage, three major diseases coverage, and three major diseases inability to work coverage, accessible through online application. Insurance provided by Fukoku Life and Meiji Yasuda Life.

Quantifiable outcome

• ¥110 billion maximum potential increase in credit-related expenses under RCP8.5 climate scenario by 2050 (physical risk analysis)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Hakone Town (箱根町)minorStrategic or Co-development Partner · 1 May 2024Agreement signed in May 2024 for measures to address vacant houses. Zenkoku Hosho offers preferential housing loan fees for properties registered in the Hakone Town vacant house database, supporting local government efforts to reduce vacant properties.
• Japan Philharmonic Orchestra (公益財団尘日本フィルハーモニー交響楽団)minorOthersZenkoku Hosho supports the Japan Philharmonic Orchestra's cultural activities, including performances and children's music education programs since 2011. Part of regional cultural contribution efforts.
• Local Governments (Municipalities)minorOthersPartnerships with local governments for vacant house countermeasures, developing specialized mortgage products for vacant properties. The company is expanding the number of partner municipalities beyond Hakone Town.
• Fukoku Life Insurance (富国 생명보험相互회사)coreTechnology or IntegrationFukoku Life provides group credit life insurance (団体信用 생명보험) offered to housing loan borrowers alongside Zenkoku Hosho guarantees. Personal information may be shared for insurance enrollment and management purposes.
• Meiji Yasuda Life Insurance (明治安田 생명보험相互회사)coreTechnology or IntegrationMeiji Yasuda Life provides group credit life insurance products (团体信用 생명보험) linked to housing loans guaranteed by Zenkoku Hosho. Personal data sharing for insurance underwriting and claims processing.
• Credit Information Center (CIC) - 株式会社シー・アイ・シーcoreOthersCIC is a designated credit information agency under the Installment Sales Act and Money Lending Business Act. Zenkoku Hosho uses CIC data for creditworthiness assessments and reports credit data to CIC.
• Japan Credit Information Organization (JICC) - 株式会社日本信用情報機構coreOthersJICC is a designated credit information organization under the Money Lending Business Act. Zenkoku Hosho accesses borrower credit information and reports guarantee and repayment data.
• Zenginkyo (全国銀行個人信用情報センター)coreOthersAll Japan Bank Personal Credit Information Center. Zenkoku Hosho accesses and reports credit information related to bank-originated housing loans through this center as an affiliated credit information organization.
• Minori Guarantee (みのり信用保証株式会社)coreStrategic or Co-development PartnerSubsidiary group company (established August 4, 1997; capital ¥495 million; Chuo-ku, Tokyo). Creates new guarantee services to meet diverse customer needs. Contributes to group guarantee business expansion.
• AKEBONO Servicer (あけぼの債権回収株式会社)coreStrategic or Co-development PartnerSubsidiary company (established August 9, 2004; capital ¥516 million; Chuo-ku, Tokyo). Specializes in debt collection, credit management, and business rehabilitation consulting services. Supports Zenkoku Hosho's post-subrogation debt recovery operations.
• Zenkoku Business Partner (全國ビジネスパートナー株式会社)minorOthersSubsidiary (established April 1, 2010; capital ¥9 million; Koto-ku, Tokyo). Provides contracted administrative services supporting Zenkoku Hosho's operational functions.
• Tsukuba Shinyo Hosho (筑波信用保証株式会社)minorStrategic or Co-development PartnerSubsidiary group company (established January 10, 1984; capital ¥91 million; Tsukuba City, Ibaraki). Regional credit guarantee subsidiary.
• Nanohana Guarantee (ナノハナ保証株式会社)minorStrategic or Co-development PartnerSubsidiary group company (established April 23, 1979; capital ¥100 million; Chuo-ku, Chiba City). Regional credit guarantee subsidiary.
• Mie Sogo-Shinyo (三重相互信用保証株式会社)minorStrategic or Co-development PartnerSubsidiary group company (established April 1, 1974; capital ¥40 million; Matsusaka-shi, Mie Prefecture). Regional credit guarantee subsidiary.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Essent Group Ltd. US private mortgage insurance provider serving mortgage originators. Direct functional analog in mortgage credit guarantee/insurance business model.
• Radian Group Inc. US mortgage insurance and real estate services company providing private mortgage insurance and related credit solutions. Functionally analogous to a mortgage guarantor from a lender's perspective.
• MGIC Investment Corporation: Leading US private mortgage insurance company providing credit enhancement on residential mortgages. Comparable business model — guaranteeing mortgage credit risk on behalf of originating lenders — but operating in the US market rather than Japan.
• Enact Holdings, Inc. US mortgage insurance company providing credit guarantee on residential loans originated by lenders. Closely comparable business model of guaranteeing mortgage credit risk for FI partners.

Broad incumbents

• Assurant, Inc. Global specialty insurer with credit-related insurance products including credit life, mortgage credit, and lender-placed insurance. Overlaps with Zenkoku's group credit life insurance and guarantee-adjacent offerings.
• Orient Corporation (Orico): Large Japanese consumer finance company with credit guarantee operations serving regional banks. Overlaps with Zenkoku in mortgage guarantee distribution and credit screening.
• Jaccs Co., Ltd. (株式会社ジャックス): Major Japanese consumer credit and credit guarantee company offering housing loans, card loans, and credit guarantees. Overlapping FI partnership distribution and credit underwriting competencies with Zenkoku Hosho.

Direct peers

• Casa Inc. Japanese mortgage credit guarantee company (TSE-listed) providing housing loan guarantees through regional bank and credit union channels. Directly comparable business model, customer base (FIs), and product focus as Zenkoku Hosho.
• InTrust Co., Ltd. (イントラスト): Japanese guarantee company with mortgage and rent guarantee products distributed through financial institutions. Comparable in intermediating credit risk between borrowers and FIs.
• House Guard Co., Ltd. (ハウスガード): Japanese housing loan guarantee specialist serving regional banks and shinkin institutions. Comparable in distribution model (FI partnerships) and product offering (mortgage guarantees).

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zenkoku-hosho

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenkoku Hosho