Yiding
Yiding (在线娱乐) is a Guangzhou-based operator of a web-based online entertainment portal (365yiding.com) that aggregates direct access links to multiple gaming and entertainment domains, serving individual Chinese consumers seeking online entertainment services.
- Company typePrivate
- Founded2012
- HeadquartersGuangzhou, China
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Yiding firmographics
Firmographics- Name
- Yiding
- Legal name
- 在线娱乐
- Website
- https://365yiding.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yiding (在线娱乐) is a Guangzhou-based operator of a web-based online entertainment portal (365yiding.com) that aggregates direct access links to multiple gaming and entertainment domains, serving individual Chinese consumers seeking online entertainment services.
- Ownership category
- akta.pro rank
Yiding industry classification
Industry- Product category
- Online Gaming & Entertainment Portal
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI)
- akta.pro secondary industry
- Gaming Community, Chat & LFG Platforms (BPAMAKAK)
Keywords
Where Yiding is headquartered
LocationHeadquarters
- HQ city
- Guangzhou
- HQ country
- China
- HQ region
- Asia
Markets served
Yiding business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Go-to-market motion1 record
Distribution channels1 record
Yiding product offering
Product offeringCore offering
Yiding (在线娱乐) operates a web-based online entertainment portal that provides direct access links to multiple gaming and entertainment domains (zx2682.com, zx2037.com, zx4634.com). The platform functions as a centralized gateway for consumers seeking online gaming and entertainment services in China.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Entertainment Portal (在线娱乐)
Companies that use Yiding
Customer profileSegments1 record
Ideal customer profiles1 record
Yiding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yiding partnerships and signals
Strategic signalScale indicators1 record
Yiding competitors and assessment
Company assessmentDirect peers
- 265.com: Chinese web directory and navigation portal historically aggregating links to games, software, and entertainment services. Closely comparable to Yiding in the simple portal/navigation model linking users to third-party gaming and entertainment destinations.
- 7K7K: Chinese casual gaming portal aggregating hundreds of browser-based mini-games. Comparable to Yiding in the direct-to-consumer, web-portal gaming aggregation model serving Chinese-speaking users.
- 4399: One of China's largest online gaming portal/aggregator platforms, operating a web hub that links users to a broad catalog of browser and casual games. Directly comparable to Yiding as a web-based aggregator of gaming destinations targeting Chinese consumers.
- 17173: Long-established Chinese online gaming portal offering game information, downloads, and aggregation across publishers. Directly comparable to Yiding as a Chinese gaming aggregation portal serving consumers via web.
Regional players
- Huya: Chinese game live-streaming and esports entertainment platform. Comparable as a Chinese online entertainment destination aggregating gaming content for end consumers, with a streaming-led rather than portal-aggregator model.
- Douyu: Major Chinese gaming-centric live streaming and entertainment platform. Comparable in serving Chinese gaming-entertainment consumers through a web/app portal, though Douyu's core is live streaming rather than game aggregation.
Broad incumbents
- 37Games (37互娱): Major Chinese game publisher and operator with web platform distribution. Comparable as a broader incumbent in Chinese online gaming distribution, though 37Games operates a much larger and more vertically integrated publishing business.
- YY (JOYY Inc.): Chinese online entertainment platform spanning live streaming, gaming, and social. Comparable as a Chinese online entertainment aggregator at much larger scale, providing a benchmark for the category's upside.
Market position
Customer concentration
Yiding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yiding leadership team
Management profileNumber of profiles
Profiles1 record
Yiding funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yiding M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yiding
What does Yiding do?
Yiding (在线娱乐) operates a web-based online entertainment portal that provides direct access links to multiple gaming and entertainment domains (zx2682.com, zx2037.com, zx4634.com). The platform functions as a centralized gateway for consumers seeking online gaming and entertainment services in China.
When was Yiding founded?
Yiding was founded in 2012. It employs 1 to 10 people.
Where is Yiding based?
Yiding is headquartered in Guangzhou, China, in the Asia region.
Who are Yiding's main competitors?
Direct peers on record are 265.com, 7K7K, 4399 and 17173. Regional players are Huya and Douyu. Broad incumbents are 37Games (37互娱) and YY (JOYY Inc.).
Does Yiding have an API?
No public API is recorded for Yiding.
What industry is Yiding in?
Yiding's product category is Online Gaming & Entertainment Portal. Its primary akta.pro industry code is MPAEABAI, Online Casino Aggregators & Game Hubs (Multi-Brand Portals), with a secondary code of BPAMAKAK, Gaming Community, Chat & LFG Platforms. Its NAICS code is 713290 and its SIC code is 7990.