Vignobles Austruy

What Vignobles Austruy does

Vignobles Austruy is a privately-held French wine group founded by Philippe Austruy around 1998 and operated under SARL Maison Austruy, headquartered at the Commanderie de Peyrassol estate in Flassans-sur-Issole, Var. The group owns and operates a portfolio of wholly-owned wine estates spanning three countries: Commanderie de Peyrassol (Côtes de Provence, the flagship with ~800 years of viticultural heritage) and Château La Bernarde in Provence; Château Malescasse (Haut-Médoc Cru Bourgeois) in Bordeaux; Quinta da Côrte in Portugal's Douro Valley; and Tenuta Casenuove (Chianti Classico, acquired in 2015), with Tenuta Isola Nel Giglio also listed. The group also markets Gigi en Provence, a French gin brand.

Production relies on traditional winemaking methods: manual harvesting, gravity-fed 'raisin entier' vinification in concrete and steel vats, aging in Slavonian oak foudres and barriques, foot-treading in lagares for Ports, and discontinuous copper pot still distillation for Grappa. Stéphane Derenoncourt serves as the referring oenologist across the group, and estate directors (Alban Cacaret at Peyrassol, Marta Casanova at Quinta da Côrte, Alessandro Fonseca at Tenuta Casenuove) oversee individual properties. The portfolio extends beyond still wines into Ports, Grappa, olive oils, sparkling wine (ZIIK), and gin.

Commercially, the group runs a direct-to-consumer model: an e-commerce website (vignobles-austruy.com) with phone ordering, shipping to 14 European countries, estate sales at property locations, and a Paris showroom at 31 boulevard de la Tour Maubourg for tastings and private events. Pricing is per 75cl bottle, ranging from €11.70 (ZIIK) to €76 (Vintage 2015 Quinta da Côrte), with €15 shipping under €300 and free shipping above that threshold. Marketing combines content (blog recipes and wine education), organic social (Facebook, Instagram), experiential events (Avant-Première tastings, harvest open days, Urban Chef workshops at €90/person), and email/newsletter communications. Primary customer segments are wine enthusiasts/collectors and wine tourism visitors.

Name

Vignobles Austruy

Legal name

SARL Maison Austruy

Website

https://vignobles-austruy.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Vignobles Austruy is a privately-held French wine group operating wholly-owned estates across Provence, Bordeaux, Portugal's Douro, and Tuscany, selling wines, Ports, Grappa, olive oils, and gin directly to European consumers via e-commerce, a Paris showroom, and estate visits.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Estate wine production
• Provence rosé wines
• Bordeaux red wines
• Douro port wines
• Chianti Classico wines

Headquarters

HQ city

Flassans-sur-issole

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine and Spirits Direct Sales: Direct-to-consumer sales of wines (reds, whites, rosés), Ports, spirits (Grappa), and olive oils through the company's e-commerce platform and phone orders. Products are sold per bottle with volume discounts for cases of 6 or 12 bottles. This is the primary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vignobles Austruy produces and sells estate-bottled wines from a portfolio of wholly-owned vineyards across France (Provence and Bordeaux), Portugal (Douro), and Italy (Tuscany). The portfolio includes red, white, and rosé wines, Port wines, Grappa, French gin (Gigi en Provence), and extra virgin olive oils, distributed primarily direct-to-consumer through the company's e-commerce platform, estate visits, and a Paris showroom.

Product overview

Vignobles Austruy is a wine group led by Philippe Austruy comprising multiple estate vineyards across France, Portugal, and Italy. The portfolio includes Peyrassol (Provence, producing reds, whites, rosés, and olive oil), Château Malescasse (Bordeaux Haut-Médoc Cru Bourgeois), Château La Bernarde, Quinta da Côrte (Portugal's Douro Valley producing DOC wines and Portos), Tenuta Casenuove (Tuscany's Chianti Classico producing wines, grappa, and olive oil), Tenuta Isola Nel Giglio, and Gigi en Provence gin. The group also produces olive oils, grappa, and fortified Port wines alongside still wines.

Differentiator

Problem solved

Functional benefit

Brands

• Château Peyrassol: Flagship Provence estate producing Côtes de Provence AOC wines including rosés, reds, and whites from the Commanderie de Peyrassol property.
• Le Clos Peyrassol
• 1204
• Les Commandeurs
• #LOU by Peyrassol
• XIIIE
• Château Malescasse
• Simone de Malescasse
• Quinta da Côrte
• Grande Reserva
• Princesa Reserva / Côrte Princesa
• Tenuta Casenuove
• Contessa Carolina
• ZIIK
• Grappa di Chianti Classico
• Château La Bernarde
• Tenuta Isola Nel Giglio
• Gigi en Provence

Products and services

• Peyrassol (Commanderie de Peyrassol) Flagship Provence estate producing Côtes de Provence AOC red, white, and rosé wines under multiple cuvées (Château Peyrassol, Clos Peyrassol, 1204, XIIIE, Les Commandeurs, #LOU by Peyrassol, Fines Bulles), as well as estate olive oil. Sold direct-to-consumer via e-commerce and estate visits.
• Château Malescasse Bordeaux Haut-Médoc Cru Bourgeois estate producing red wines including Château Malescasse and the second wine Simone de Malescasse.
• Château La Bernarde Provence estate producing rosé wines within the Vignobles Austruy portfolio.
• Quinta da Côrte Douro Valley estate in Portugal producing DOC Douro wines (Grande Reserva, Princesa Reserva, Côrte Princesa), Ports (LBV, Tawny, Vintage, Colheita), and estate olive oil.
• Tenuta Casenuove Tuscan estate near Panzano in Chianti producing Chianti Classico DOCG wines (including Gran Selezione, Riserva, and standard Chianti Classico), Contessa Carolina IGT Toscana, ZIIK sparkling rosé, Grappa, and olive oil. Acquired in 2015.
• Tenuta Isola Nel Giglio Italian vineyard estate producing wines including Scoglio Nero.
• Gigi en Provence French gin brand from Provence produced by Vignobles Austruy.
• Grappa di Chianti Classico (Tenuta Casenuove) Grappa distilled from 100% Sangiovese marc using a discontinuous copper pot still, 42° alcohol, produced at Tenuta Casenuove in Tuscany. Priced at €49.00 per 50cl bottle.
• ZIIK Rosé Pétillant Brut Organic sparkling rosé wine made entirely from Sangiovese grapes using the Charmat method, produced at Tenuta Casenuove in Tuscany. Priced at €11.70 per 75cl bottle.
• Huile d'olive Commanderie Peyrassol Extra virgin olive oil from the Commanderie de Peyrassol estate in Provence, AOP certified. Priced at €20.50 per 50cl bottle.
• Huile d'olive Tenuta Casenuove Extra virgin olive oil from Tenuta Casenuove in Tuscany, made from Moraiolo, Pendolino, and Leccino olives, cold-pressed and filtered. Priced at €20.50 per 50cl bottle.
• Tawny 20 ans Quinta da Côrte 20-year aged Tawny Port from Quinta da Côrte, produced from Tinta Barroca, Tinta Roriz, Rufete, and Tinta Amarela grapes, aged in 600L pipas. Priced at €65.00 per bottle.
• Vintage 2015 Quinta da Côrte Vintage Port from the 2015 harvest at Quinta da Côrte, aged 20 months in foudres. Priced at €76.00 per bottle.
• Chianti Classico (Tenuta Casenuove) Red wine from Tenuta Casenuove in Chianti Classico, predominantly Sangiovese-based with varying proportions of Merlot and Cabernet-Sauvignon depending on vintage. Priced from €14.50 per 75cl bottle.

Quantifiable outcome

• Four wine estates across three countries
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Maison PolmardminorGTM or Marketing Partner · 21 November 2018Maison Polmard, renowned Parisian butcher and beef supplier to Michelin-starred restaurants, hosted a tasting event for Vignobles Austruy wines at their Beaupassage location on November 21, 2018. The event featured Tenuta Casenuove and other Vignobles Austruy wines paired with Polmard's premium meats.
• Stéphane DerenoncourtcoreOthersStéphane Derenoncourt serves as the consulting oenologist (œnologue référent) for Vignobles Austruy. He is referenced as the wine expert guiding tastings and providing expertise across all estate properties.
• Urban Chef / Jérôme OillicminorGTM or Marketing PartnerUrban Chef, a culinary workshop company led by chef Jérôme Oillic, partnered with Château Malescasse to host cooking workshops followed by tasting meals at the estate on October 26, 2019. Event priced at €90 per person with limited places.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Castel Group: One of France's largest wine producers and distributors with a multi-country estate portfolio spanning Bordeaux, Loire, Burgundy, and Languedoc — comparable multi-estate French model, but at vastly greater scale and with broader wholesale distribution.
• Domaines Barons de Rothschild (Lafite): Multi-country premium wine portfolio with Bordeaux anchor plus estates in Chile, Argentina, China, and Languedoc — comparable cross-border premium estate strategy, but with substantially greater brand prestige and global distribution scale.

Direct peers

• Champagne Bollinger: Family-owned premium sparkling and still wine house with diversified portfolio (Bollinger, Ayala, Champagne Bruno Paillard) — comparable family-controlled premium positioning and DTC channel mix, though anchored in Champagne rather than still wines.
• Groupe Gérard Bertrand: Premium Southern France wine group with multi-estate portfolio and DTC focus, anchored by flagship biodynamic estates in Languedoc-Roussillon and significant Provence rosé presence — directly comparable to Vignobles Austruy's Provence-centric DTC estate model.
• Symington Family Estates: Port and Douro wine producer owning Graham's, Cockburn's, Warre's, and Dow's — the most direct comparable to Quinta da Côrte within Vignobles Austruy's portfolio, with similar Port-focused premium positioning and family ownership structure.
• Marchesi Antinori: Multi-generational Italian wine dynasty owning Tignanello, Sassicaia (joint), and estates across Tuscany — directly comparable to Vignobles Austruy's Tuscan Chianti Classico presence at Tenuta Casenuove and represents the multi-terroir premium family-owned wine model.
• Domaines Ott: Iconic Provence rosé producer with multiple estates (Clos Mireille, Château de Selle, Château Romassan) under unified premium branding — the closest direct comparable to Commanderie de Peyrassol for Provence rosé prestige positioning and DTC channel mix.
• Tenute Lunelli (Cantine Ferrari / Tenuta Castelbuono): Italian family wine group spanning sparkling (Ferrari Trento) and still wine estates in Tuscany and Umbria — closely comparable to Vignobles Austruy's Italian Chianti Classico and sparkling (ZIIK) ambitions under family ownership.
• Advini: French wine group with ~20 estates across Languedoc-Roussillon, Provence, Beaujolais, and South Africa — the closest multi-estate French DTC comparable with similar appellation diversification and direct sales emphasis.
• Maison Chapoutier: Family-owned Rhône Valley producer with biodynamic estate portfolio and DTC emphasis — comparable family-controlled multi-terroir premium strategy with strong oenological signature, though anchored in Rhône rather than Provence/Bordeaux/Douro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChateauPeyrassol
• Instagraminstagram.com/peyrassol

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vignobles Austruy