Trayal Korporacija

What Trayal Korporacija does

Trayal Korporacija AD is a publicly listed Serbian joint-stock company (Belgrade Stock Exchange: TRAY) headquartered in Kruševac, manufacturing three discrete product families from a 135-year-old industrial base established in 1889. The company employs 501–1,000 staff (the Obilićevo Military-Technical Institute complex historically housed ~2,000 workers across 10 factories) and operates its own R&D laboratory. Revenue is derived from the sale of (a) pneumatic tyres under the Trayal and Rekord brands for tractors, cultivators, forklifts, trailers, construction equipment, bicycles, mopeds, motorcycles, scooters, and wheelchairs — plus authorized distribution of Russian KAMA passenger car and light truck tyres; (b) respiratory protective devices including CE-marked full-face panorama masks, half masks, gas/particle/combined filters certified to EN 136/140/14387, plus protective gloves, activated carbon, and military-grade protective equipment; and (c) civil explosives (powder, cast, slurry types), Nonel initiation systems, anti-hail rockets and automated hail protection platforms, pyrotechnic non-lethal and lethal devices, training devices, and chemical compounds including ammonium perchlorate and CS powder.

The business model is predominantly B2B hardware sales with transactional D2C online retail (trayal.rs) for Serbian consumers. Direct sales are used for industrial, agricultural, mining/construction, and government/military buyers, while export sales to the EU, former Yugoslav republics, and the United States flow through authorized distributor relationships. Pricing is by unit, denominated in Serbian Dinars inclusive of VAT for domestic channels (range RSD 300–RSD 69,375), with export prices negotiated separately. The GTM motion is sales-led, supported by remarketing via Google AdWords and Facebook Pixel, with lead capture and newsletter signup for marketing communications.

The underlying technology base spans rubber compounding and vulcanization, activated carbon production, nitrocellulose powder processing, and chemical formulation for pyrotechnics. The company holds CE certification under EU PPE Directive 2016/425 (Category III) verified by notified bodies Apave Sudeurope SAS (0082), Occupational Safety Research Institute (1024), and SGS Fimko (0598), and products are homologated at world-renowned testing institutes. Trayal is described as the largest employer in Kruševac and one of the largest exporters in Serbia, with no disclosed parent company, no funding rounds, and no active M&A or capital-raise activity in the input data.

Name

Trayal Korporacija

Legal name

TRAYAL KORPORACIJA AD

Website

https://trayal.rs

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

Trayal Korporacija is a 135-year-old publicly listed Serbian manufacturer producing pneumatic tyres, CE-certified respiratory protective equipment, civil explosives, and pyrotechnic devices for agricultural, industrial, mining/construction, and military buyers across the EU, former Yugoslav republics, and the United States.

Ownership category

akta.pro rank

Product category

Tyre and Industrial Manufacturing

NAICS

Tire Manufacturing (except Retreading) (326211), Rubber Product Manufacturing (3262), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Tires & Inner Tubes (3011), Fabricated Rubber Products, Nec (3060), Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro industry

PRIMARYIMANAKAI

Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Tires & Inner Tubes Manufacturing

SECONDARYIMANAKAF

Motorcycle & Scooter Tires Manufacturing

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Tires & Inner Tubes Manufacturing

SECONDARYTLAKADAJ

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYCRAJAGAI

Disposable Gloves & Protective Household Wear

Consumer Products & Retail/Household Products & Cleaning Supplies/Trash Bags, Wraps & Disposable Household Supplies

Keywords

• Pneumatic tyre manufacturing
• Industrial protective equipment
• Civil explosives production
• Rubber technical goods
• Pyrotechnic devices manufacturing

Headquarters

HQ city

Krusevac

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tyre Sales: Sales of pneumatic tyres under Trayal brand and as authorized distributor of KAMA (Russia) and Rekord brands. Product range includes tyres for tractors, cultivators, trailers, forklifts, bicycles, mopeds, motorcycles, scooters, wheelchairs, and construction equipment.
2. Protective Equipment Sales: Sales of personal protective equipment including protective masks, half-masks, combined filters, gas filters, particle filters, and protective gloves for industrial and military use.
3. Explosives and Pyrotechnics: Sales of civil explosives, pentolite boosters, Nonel systems, anti-hail rockets, pyrotechnic signaling devices, and training devices. Includes automated hail protection systems.
4. Online Retail: Direct-to-consumer sales through e-commerce platform trayal.rs for Serbian market.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trayal Korporacija manufactures pneumatic tyres (for agricultural tractors, cultivators, forklifts, construction equipment, bicycles, mopeds, motorcycles, scooters, wheelbarrows, and wheelchairs), respiratory protective devices and rubber-technical goods (protective masks, half masks, filters, gloves, activated carbon, military PPE), and civil explosives and pyrotechnic products (commercial explosives, anti-hail rockets, pyrotechnic devices, training devices, ammonium perchlorate, CS powder). The company also serves as an authorized distributor for KAMA (Russia) and Rekord tyre brands.

Product overview

Trayal Korporacija is a diversified Serbian manufacturing company producing three main product lines: (1) Pneumatic tyres including agricultural tyres for tractors and cultivators, industrial tyres for forklifts and trailers, construction equipment tyres, wheelbarrow tyres, bicycle tyres, moped/motorcycle tyres, scooter tyres, and wheelchair tyres, sold under the Trayal brand and Rekord premium sub-brand, plus distributed Kama brand tyres from Russia; (2) Protective devices and rubber goods including respiratory protective masks (full-face panorama and half masks), gas/particle/combined filters, protective gloves, activated carbon, and military-grade protective equipment including suits, decontamination gear, and water containers; (3) Explosives and pyrotechnics including civil explosives (powder, cast, slurry types), automated hail protection systems, pentolite boosters, Nonel initiation systems, non-lethal and lethal pyrotechnic devices, training devices, and chemical compounds (ammonium perchlorate, CS powder). The company operates as a traditional manufacturer without a unified software platform, selling through both retail and wholesale channels including an e-commerce store.

Differentiator

Problem solved

Functional benefit

Brands

• Rekord pneumatici: Rekord branded tyres for tractors, trailers, and agricultural use, sold under the Trayal brand as a premium product line.

Products and services

• Trayal Pneumatic Tyres Pneumatic rubber tyres for tractors, cultivators, trailers, forklifts, construction equipment, bicycles, mopeds, motorcycles, scooters, wheelbarrows, and wheelchairs, sold under the Trayal brand with various tread patterns (D-series models) tailored to agricultural, industrial, and consumer mobility use.
• Rekord Tyres Premium reinforced tyre line for agricultural tractor drive wheels, front wheels, and trailers offering enhanced construction for greater puncture resistance.
• KAMA Tyres Russian passenger car, van, and light truck tyres distributed by Trayal as authorized representative in Serbia, marketed under the KAMA brand.
• Protective Masks Respiratory protective masks including full-face panorama masks (Panorama B2G, Horizont) and half masks (PM-1) certified to EN 136 and EN 140 with Rd 40 filter connectors per EN 148-1, for industrial and military respiratory protection.
• Protective Filters Gas filters, particle filters, and combined filters (A2, B2, E2, K2, P3 and combinations) for respiratory protection, certified to EN 14387 with CE marking under EU directive 2016/425 as Category III PPE.
• Protective Gloves Protective gloves including sandblasting gloves (natural latex on cotton padding) and electrical gloves for worker protection in industrial settings.
• Activated Carbon Activated carbon products for air purification and filter applications used in respiratory protective equipment.
• Military Protective Devices Military-grade protective equipment including masks, filters, protective suits, socks, decontamination equipment, water tanks and vessels, offensive batons, and water bottles for armed forces and defense applications.
• Civil Explosives Commercial explosives for mining, construction, and quarrying including nitrotoluene, powder, cast, and slurry formulations produced since 1892.
• Automated Hail Protection (Anti-hail Rockets) Automated anti-hail protection systems and antihail rockets used by agricultural operators and meteorological services for crop protection against hailstorms.
• Pentolite Boosters Pentolite explosive boosters for commercial blasting applications in mining, quarrying, and demolition.
• Nonel Shock Tube Initiation Systems Nonel shock tube initiation systems for safe and precise explosive detonation in commercial blasting and mining applications.
• Pyrotechnic Non-Lethal Devices Pyrotechnic non-lethal devices including irritant devices, signaling and marking devices, and disturbing devices for crowd control and security force use.
• Lethal Pyrotechnic Devices Lethal pyrotechnic devices for military and defense applications.
• Pyrotechnic Training Devices Pyrotechnic training devices for military and security force training exercises.

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KLEBER, CIFAL, SETILEX (French Partners)coreStrategic or Co-development Partner · 1 January 1974Joint investment and technology transfer agreement signed in 1974 with French partners KLEBER, CIFAL, and SETILEX. This partnership led to the construction and commissioning of a new factory TRAYAL with annual production capacity of approximately 2 million radial passenger car tyres.
• KAMA (Russian Tyres)coreChannel Partner/ Reseller/ DistributorAuthorized representative and distributor of Russian KAMA tyres. Products include passenger car tyres, van and light truck tyres. Trayal markets and sells KAMA products under the KAMA brand.
• Rekord TyresminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Rekord tyres, another brand in their tyre distribution portfolio.
• NLB Komercijalna BankaminorOthersPayment processor for credit card transactions. The complete billing process is performed on the bank's website, ensuring secure payment processing for online purchases.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MSA Safety: Global safety equipment manufacturer including respiratory protection, filters, and protective gear. Directly comparable product portfolio to Trayal's industrial and military PPE range.
• Mitas (Continental Specialty Tires): Specialty tire manufacturer owned by Continental, producing agricultural, industrial, motorcycle, and bicycle tires. Closest direct competitor to Trayal across the same specialty/agricultural/motorcycle tyre categories.
• Dyno Nobel: Major global civil explosives manufacturer producing commercial blasting products for mining, quarrying, and construction. Direct peer in Trayal's civil explosives business line.
• Trelleborg Wheel Systems: Swedish specialty tire manufacturer focused on agricultural and material-handling tyres. Directly overlaps with Trayal's tractor, cultivator, trailer, and forklift tyre lines.
• Drägerwerk: German manufacturer of respiratory protection masks, filters, and safety equipment. Direct competitor to Trayal's Panorama B2G, Horizont, and PM-1 half-mask respiratory PPE line.
• Austin Powder: Global manufacturer of commercial explosives and initiation systems for mining, quarrying, and construction. Direct peer in civil explosives and pentolite/Nonel-style blasting products.
• BKT (Balkrishna Industries): Indian specialty tire maker focused on off-highway, agricultural, industrial, and construction equipment tyres. Direct competitor in the agricultural, forklift, and skid-steer tyre segments where Trayal is strongest.

Broad incumbents

• Bridgestone: World's largest tire manufacturer with significant agricultural, industrial, and motorcycle tyre lines. Broad incumbent exposing Trayal to global competitive pressure in specialty-tire categories.
• Continental AG: Global tire and automotive supplier with extensive specialty, agricultural, and industrial tyre offerings (including through Mitas). Broad incumbent whose reach into Balkan distribution could constrain Trayal's growth in higher-value segments.
• 3M Safety: Global PPE giant with extensive respiratory, filter, and glove offerings. Broad incumbent setting pricing and certification expectations that Trayal must meet to retain EU distribution access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trayal_krusevac
• YouTubeyoutube.com/channel/trayal
• Facebookfacebook.com/trayal.rs
• Instagraminstagram.com/trayal
• Pinterestpinterest.com/trayal
• LinkedInlinkedin.com/company/trayal-corporation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trayal Korporacija