VisitBrabant
- Company typePrivate
- Founded2014
- HeadquartersOisterwijk, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What VisitBrabant does
VisitBrabant is the official destination marketing organization and digital tourism platform for the province of North Brabant in the Netherlands, operated by Brabant Partners, a regional government-affiliated entity. The platform serves domestic and international leisure tourists, families, culture enthusiasts, outdoor and nature travelers, and event-goers by providing a centralized hub for discovering events, attractions, routes, and accommodations across major cities including 's-Hertogenbosch, Eindhoven, Breda, and Tilburg as well as surrounding nature reserves and regional destinations. End users are reached in four languages (Dutch, English, German, French) via the website, social media channels (Facebook, Instagram, Pinterest, TikTok, X), and a monthly email newsletter. The core product is a web-based tourism platform built on a content management system with a comprehensive event calendar (Uitagenda) covering 692+ events, an interactive map, route planning tools for walking, cycling, themed routes, horse riding, and mountain biking, and editorial travel inspiration content authored in collaboration with local bloggers. Ancillary sub-products include a webshop selling cycling and walking maps, the Goed Leven lifestyle sub-platform, a Travel Trade Portal for B2B partners, and personal "Favorites" user accounts. VisitBrabant's business model is primarily promotional rather than transactional: it is funded by the Province of North Brabant through Brabant Partners and drives regional tourism via digital marketing, content creation, and event promotion. Limited commercial revenue surfaces include unit-priced event tickets promoted through the platform (for example, the Intents Festival from €27.50 per person) and webshop sales of physical maps; pricing across the core platform is not publicly disclosed.
VisitBrabant firmographics
Firmographics- Name
- VisitBrabant
- Legal name
- VisitBrabant
- Website
- https://visitbrabant.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
VisitBrabant industry classification
Industry- Product category
- Destination Marketing and Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising (7310)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Multi-Country/Regional Circuit Tour Operators (THAKADAK), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where VisitBrabant is headquartered
LocationHeadquarters
- HQ city
- Oisterwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
VisitBrabant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Tourism Promotion Services: As a destination marketing organization funded by the province of North Brabant, VisitBrabant primarily operates as a promotional platform. The organization drives tourism to the region through digital marketing, event promotion, and content creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Intents Festival event ticket |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
VisitBrabant product offering
Product offeringCore offering
VisitBrabant is the official tourism marketing platform for North Brabant, Netherlands, operated by Brabant Partners. It provides visitors with destination information, a comprehensive event calendar (Uitagenda) with 692+ events, interactive maps, walking and cycling route planning, accommodation discovery, and editorial travel inspiration content in four languages. The platform also includes a webshop for cycling and walking maps and a Travel Trade Portal for travel professionals.
Product overview
VisitBrabant operates as the official tourism platform for North Brabant, Netherlands, managed by Brabant Partners. The core offering is the VisitBrabant Tourism Platform, a unified digital destination marketing website that serves as the primary resource for visitors planning trips to North Brabant. The platform integrates multiple sub-products including the Uitagenda (event calendar), an interactive mapping system, route planning tools (Routes in Brabant) for walking, cycling, and themed routes, a webshop for cycling and walking maps, a newsletter subscription service, and the Goed Leven lifestyle content section. The architecture functions as a single unified platform with integrated modules rather than separate standalone products.
Differentiator
Problem solved
Functional benefit
Products and services
- VisitBrabant Tourism Platform The official tourism website and digital platform for North Brabant, Netherlands, providing information about attractions, events, accommodations, and activities across the region. It serves as the primary destination resource for visitors planning trips to North Brabant.
- Uitagenda (Event Calendar) Comprehensive event listing and calendar feature allowing users to discover events by date, category, and location throughout North Brabant. Includes festivals, sports events, cultural activities, and recreation options.
- Routes in Brabant Route planning and discovery platform offering walking, cycling, themed routes, horse riding, and mountain biking paths throughout the region. Helps visitors plan outdoor activities and discover scenic trails across North Brabant.
- Webshop Fiets- en Wandelkaarten Online shop selling cycling and walking maps of North Brabant. Provides visitors with detailed cartographic resources for exploring the region on foot or by bicycle.
- Goed Leven Lifestyle content platform exploring themes of good living, wellness, and mindful experiences in North Brabant. Targets visitors interested in slow travel, wellness, and authentic regional experiences.
- Travel Trade Portal B2B platform for travel professionals and trade partners to access information and collaborate with VisitBrabant. Enables tour operators and travel agents to integrate North Brabant into their international travel offerings.
Companies that use VisitBrabant
Customer profileSegments5 records
Ideal customer profiles6 records
VisitBrabant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VisitBrabant partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Brabant PartnerscoreBrabant Partners is the parent organization behind VisitBrabant, responsible for tourism promotion in North Brabant. They operate the platform, manage accessibility compliance (WCAG 2.1 AA), and coordinate regional tourism initiatives including the European MONA project for sustainable recreation.
- European Project MONAminorMONA is a European cooperation project led by Brabant Partners focusing on sustainable recreation. VisitBrabant participates in this initiative as part of regional tourism development.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
VisitBrabant competitors and assessment
Company assessmentDirect peers
- VisitSweden: Swedish national tourism DMO with a comparable content-led destination marketing platform. Similar focus on editorial content, route planning, nature-based tourism promotion, and international visitor outreach.
- Tourism Ireland: National tourism marketing organization for Ireland. Comparable DMO model promoting a defined geographic territory through content marketing, event listings, and multilingual traveler engagement.
- Rotterdam Partners: Regional DMO for the Rotterdam area in the Netherlands, operating a destination marketing platform for visitors. Comparable to VisitBrabant in terms of DMO structure, content marketing, and event listings.
- Visit Flanders: Regional DMO for Flanders, Belgium, operating a comparable destination marketing platform for a neighboring region. Same DMO structure with event promotion, route content, and cross-border tourist targeting.
- NBTC Holland Marketing: National tourism board for the Netherlands operating a destination marketing platform similar to VisitBrabant but at country scale. Highly comparable DMO model with promotional content, event listings, and multilingual traveler information.
- VisitDenmark: National tourism organization for Denmark with a destination marketing platform analogous to VisitBrabant. Shares the DMO operating model, multilingual content strategy, and route/itinerary-based visitor engagement.
- visitBerlin: City-level destination marketing organization for Berlin, operating a comparable tourism platform with event listings, route planning, and multilingual content for international visitors.
- Amsterdam & Partners: City marketing and DMO for Amsterdam. Comparable destination marketing platform focused on visitor information, event promotion, and editorial content targeting international tourists in the Netherlands.
Broad incumbents
- Booking.com: Global online travel agency with broad accommodation and experience listings. Overlaps with VisitBrabant's accommodation discovery feature but operates across all geographies with vastly larger inventory.
- Tripadvisor: Global tourism discovery and review platform that overlaps with VisitBrabant's event/attraction discovery function. Operates at much larger scale and competes for top-of-funnel traveler attention and SEO traffic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
VisitBrabant social profiles
Digital presenceVisitBrabant financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisitBrabant leadership team
Management profileNumber of profiles
VisitBrabant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisitBrabant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisitBrabant
What does VisitBrabant do?
VisitBrabant is the official tourism marketing platform for North Brabant, Netherlands, operated by Brabant Partners. It provides visitors with destination information, a comprehensive event calendar (Uitagenda) with 692+ events, interactive maps, walking and cycling route planning, accommodation discovery, and editorial travel inspiration content in four languages. The platform also includes a webshop for cycling and walking maps and a Travel Trade Portal for travel professionals.
Is VisitBrabant a public or private company?
VisitBrabant is a private company. It is classified as state government owned and is currently operating.
When was VisitBrabant founded?
VisitBrabant was founded in 2014. It employs 11 to 50 people.
Where is VisitBrabant based?
VisitBrabant is headquartered in Oisterwijk, Netherlands, in the Europe region.
How does VisitBrabant make money?
One revenue line is on record: tourism Promotion Services.
Who are VisitBrabant's main competitors?
Direct peers on record are VisitSweden, Tourism Ireland, Rotterdam Partners, Visit Flanders, NBTC Holland Marketing, VisitDenmark, visitBerlin and Amsterdam & Partners. Broad incumbents are Booking.com and Tripadvisor.
Does VisitBrabant have an API?
No public API is recorded for VisitBrabant.
What industry is VisitBrabant in?
VisitBrabant's product category is Destination Marketing and Tourism Promotion. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAKADAK, Multi-Country/Regional Circuit Tour Operators. Its NAICS code is 561591 and its SIC code is 7990.