CarTec Group

What CarTec Group does

CarTec Group a.s. is a privately-held Czech authorized automotive dealership group headquartered in Prague that holds franchise rights from BMW AG, MINI, BMW Motorrad, Rolls-Royce, and Aston Martin. The group operates six physical locations across the Czech Republic — Prague, Ostrava (two sites), Liberec, Olomouc, and Brno — through wholly-owned regional subsidiaries (CarTec Praha, CarTec Liberec, CarTec Olomouc, CarTec Ostrava, CarTec Brno) plus CarTec Exclusive Cars s.r.o. for premium and luxury vehicles. Founded as a group in 2003 and re-registered as a joint stock company (a.s.) under IČ 06657206 in 2012, the company employs 101–250 people and serves individual consumers as the primary segment, with secondary segments in business/fleet customers and a specialized diplomatic sales program.

The group's core offering spans new vehicle sales (BMW Series 1 entry at 388,000 Kč through BMW i electric, BMW M performance, MINI, BMW Motorrad motorcycles, Rolls-Royce and Aston Martin), the BMW Premium Selection certified pre-owned program with verified history and two-year warranty, and authorized maintenance, repair, and warranty servicing at five locations. Complementary revenue streams include operational leasing and financing through BMW Financial Services, BMW Service Inclusive maintenance packages, BMW Mobile Care roadside assistance, original BMW parts and accessories, vehicle trade-in (Výkup vozů), BMW-bundled insurance, and BMW Lifestyle merchandise e-commerce (bmw-lifestyle.cz). Digital touchpoints include the 24/7 KEY BOX digital service reception (launched October 2023), MY BMW application integration, 360° vehicle viewing, and digital service booking, with a customer-engagement layer built around BMW M Experience Roadshow events, the CarTec Golf Cup, and GDPR-compliant direct marketing with explicit consent and data sharing to BMW ČR.

Revenue mechanics combine high-value one-time new and used vehicle transactions (entry BMW starting 388,000 Kč, BMW i electric 946,000–3,363,000 Kč, BMW X1 428,000 Kč to XM 2,700,000 Kč, BMW M4 899,000 Kč to M5 3,224,000 Kč) with recurring authorized service, parts, financing fees, and operational leasing arranged monthly through BMW Financial Services. Vehicle pricing is unit-based in Czech koruna and operational leasing is subscription-priced monthly. Distribution is direct via the six authorized dealer locations (single-country, domestic Czech market) plus BMW Lifestyle e-commerce.

Name

CarTec Group

Legal name

CarTec Group a.s.

Website

https://www.cartecgroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

CarTec Group a.s. is a Prague-based authorized automotive dealer group operating six locations across the Czech Republic, representing premium and luxury franchises including BMW, MINI, BMW Motorrad, Rolls-Royce, and Aston Martin for new and certified pre-owned vehicle sales, authorized service, financing, and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new BMW, MINI, BMW Motorrad vehicles with full manufacturer support and warranty
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned vehicles under BMW Premium Selection program with verified history
3. Service and Repair: Authorized maintenance and repair services for BMW, MINI, BMW Motorrad vehicles including warranty and post-warranty service
4. Financing Services: Operational leasing and loan financing products through BMW Financial Services partnerships
5. Parts and Accessories: Sales of original BMW parts, accessories, and BMW Lifestyle merchandise including clothing and lifestyle products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CarTec Group a.s. is a Czech authorized multi-brand automotive dealership group that sells new and certified pre-owned vehicles for BMW, MINI, BMW Motorrad, Rolls-Royce, and Aston Martin, and delivers authorized maintenance, repair, parts and accessories, operational leasing, financing, insurance, and roadside assistance across six locations in the Czech Republic. The group also operates a BMW Lifestyle merchandise e-commerce store and digital service tools including the KEY BOX 24/7 self-service reception.

Product overview

CarTec Group is a multi-brand automotive dealership group operating as an authorized dealer for five premium vehicle brands: BMW, MINI, BMW Motorrad, Rolls-Royce, and Aston Martin. The company offers a comprehensive portfolio of vehicle sales (new and certified pre-owned through BMW Premium Selection), authorized maintenance and repair services, and complementary services including operational leasing, financing, insurance, and accessories. The core offering centers on BMW vehicles across all series (1-8, X, M, and i electric variants), complemented by MINI, motorcycle, and ultra-luxury brand showrooms. Services are delivered through five dealership locations across the Czech Republic (Ostrava, Liberec, Praha, Olomouc, and Brno), supported by a digital service reception system (KEY BOX 24/7) and online BMW Lifestyle merchandise store.

Differentiator

Problem solved

Functional benefit

Brands

• CarTec: Primary dealership brand for BMW, MINI, and premium vehicle sales and service
• CarTec Group BMW

Products and services

• BMW Vehicles (new and pre-owned) Authorized dealer offering new and pre-owned BMW vehicles across all series (Series 1–8, X1–X7, M performance, and i electric lineups) with full manufacturer warranty, official pricing in Czech Koruna, and showroom display across all CarTec locations.
• MINI Vehicles Authorized dealer of new and pre-owned MINI vehicles across the Czech Republic dealership network.
• BMW Motorrad Motorcycles Authorized dealer of BMW Motorrad motorcycles and accessories, with sales and servicing at select locations including Olomouc.
• Rolls-Royce Vehicles Authorized Rolls-Royce dealer for Prague, providing luxury vehicle sales and service support for the British luxury brand.
• Aston Martin Vehicles Authorized Aston Martin dealer for Prague, representing the British luxury sports car manufacturer in the Czech market.
• BMW Premium Selection (Certified Pre-Owned) Certified pre-owned BMW vehicle program featuring verified vehicle history, two-year warranty, financing options, and 360° digital vehicle viewing for prospective buyers.
• Operational Leasing (Operativní leasing BMW) Monthly operational leasing subscriptions for BMW vehicles with flexible terms and mileage options, delivered through the BMW Financial Services partnership, available to both individual and business customers.
• BMW Loans (Úvěry BMW) Loan financing for vehicle purchases arranged through BMW Financial Services for individual and business buyers.
• BMW Insurance (BMW pojištění) Insurance products for BMW vehicles delivered through partner insurance providers and arranged via CarTec dealerships.
• Authorized Service and Repair (BMW and MINI) Authorized maintenance and repair services for BMW and MINI vehicles across CarTec locations, including warranty and post-warranty service, diagnostics, and parts replacement.
• BMW Service Inclusive Prepaid maintenance and service package covering scheduled maintenance and repairs for BMW vehicles during the covered term.
• BMW Mobile Care (Roadside Assistance) 24/7 roadside assistance service for BMW vehicles, providing emergency support, towing, and on-the-road help.
• BMW Original Accessories and Parts Original BMW accessories and replacement parts for vehicle customization, maintenance, and repair.
• BMW Lifestyle Merchandise BMW Lifestyle branded merchandise including clothing, accessories, and lifestyle products sold through the bmw-lifestyle.cz e-commerce platform.
• Vehicle Trade-In (Výkup vozů) Trade-in service in which CarTec Group buys customers' existing vehicles, with valuation applied against new or certified pre-owned vehicle purchases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered primary and core.

• BMWprimaryChannel Partner/ Reseller/ DistributorCarTec Group is authorized BMW dealer for sales, service, and parts across Czech Republic. Offers complete BMW lineup including BMW i electric vehicles, BMW M performance vehicles, and BMW Premium Selection certified pre-owned program. Multiple showroom and service locations throughout Czech Republic.
• MINIprimaryChannel Partner/ Reseller/ DistributorAuthorized MINI dealer providing sales and service for MINI brand vehicles across Czech Republic dealership network.
• BMW MotorradprimaryChannel Partner/ Reseller/ DistributorAuthorized BMW Motorrad motorcycle dealer and service provider. Offers sales and authorized servicing for BMW motorcycles at select locations including Olomouc.
• Rolls-RoycecoreChannel Partner/ Reseller/ DistributorAuthorized Rolls-Royce dealer for Prague, providing luxury vehicle sales and service support for the prestigious British luxury brand.
• Aston Martin PraguecoreChannel Partner/ Reseller/ DistributorAuthorized Aston Martin dealer for Prague, representing the British luxury sports car manufacturer in the Czech market.
• BMW Vetriebs GmbH (BMW ČR)coreStrategic or Co-development PartnerCzech subsidiary of BMW AG. Data sharing partner with explicit consent from customers for transmission of personal data to BMW ČR and its subsidiaries for marketing purposes including newsletters and personalized offers.
• BMW Financial ServicescoreChannel Partner/ Reseller/ DistributorFinancing and insurance services partner providing operational leasing, loans, and insurance products for BMW vehicle purchases through CarTec dealerships.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emil Frey Group: Swiss-headquartered, one of the largest automotive retail groups in Europe with multi-brand premium and luxury franchises across multiple countries. Highly comparable to CarTec as a multi-brand authorized dealer group; operates at much larger scale.
• Hedin Mobility Group: Swedish automotive retail group with extensive European footprint including premium and luxury brands. Highly relevant peer as a multi-brand premium dealer group operating across multiple European markets with authorized OEM relationships.
• Porsche Holding Salzburg: Austrian automotive distribution and retail giant, subsidiary of Porsche AG. Operates as Europe's largest automotive distributor with multi-brand premium franchises - directly comparable multi-brand premium dealer model to CarTec.
• Sytner Group: UK-based luxury automotive retailer (part of Inchcape) specializing in premium and luxury brands including BMW. Directly comparable as an authorized luxury/premium dealer network with similar OEM relationships and service operations.
• AVAG Holding: German automotive retail group operating multi-brand dealerships with premium franchises. Comparable as a regional multi-brand premium dealer group with similar authorized OEM structure.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer headquartered in the UK, with extensive premium brand partnerships including BMW. Larger and more diversified than CarTec but comparable in OEM authorized retail model.
• AutoNation: Largest US automotive retailer with multi-brand new and used vehicle operations including luxury brands. Comparable in multi-brand authorized retail model but operates in a different geography and at much larger scale.
• Group 1 Automotive: US-based Fortune 500 automotive retailer with over 200 dealerships including premium/luxury brands. Comparable in multi-brand authorized retail and F&I business model but US-focused and significantly larger scale.

Regional players

• AAA Auto: Czech Republic's largest used car retailer, headquartered in Prague. Direct Czech geographic competitor but operates in the used vehicle segment rather than new luxury/premium retail; partial overlap with CarTec's BMW Premium Selection CPO program.
• Loukot Motor: Czech BMW authorized dealer group operating in the same territory as CarTec Group. Direct Czech geographic competitor for BMW franchise volume and service business; relevant for understanding local market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cartecgroup
• Instagraminstagram.com/cartec_group
• LinkedInlinkedin.com/company/bmw-cartec-group-czech-republic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarTec Group