Utility Broadband Alliance (UBBA
The Utility Broadband Alliance (UBBA) is a 501(c)(6) not-for-profit trade association that convenes electric, water, and gas utilities with technology vendors to advance private LTE/5G broadband networks for grid modernization. It funds operations through annual membership dues and Summit & Plugfest events.
- Company typePrivate
- Founded2021
- HeadquartersFlorham Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Utility Broadband Alliance (UBBA does
The Utility Broadband Alliance (UBBA) is a 501(c)(6) not-for-profit trade association, incorporated in Delaware and headquartered in Durham, North Carolina, founded around 2020–2021 to advance private broadband networks (LTE and 5G) for America's critical infrastructure industries. UBBA operates as a membership-based industry alliance serving electric, water, and gas utilities alongside technology vendors, system integrators, and consultants in the utility broadband ecosystem. Its operations center on convening, education, and advocacy rather than product sales: the annual Summit & Plugfest (600+ attendees in 2024, up from ~300 in 2021) is its flagship event, supplemented by the UBBA Insights webinar program, the UBBA Unplugged podcast, position papers, use-case libraries, and Plugfest interoperability testing for private LTE/5G equipment.
The underlying technology focus is standards-based private LTE/5G for utility grid modernization, addressing secure, reliable, interoperable field-area communications to support grid digitization, AMI 2.0, real-time operations, and wildfire/grid resilience use cases. Notable member-led initiatives include Southern California Edison and Nokia's North America's first private 5G Field Area Network (winner of the 2024 TeckNexus Private Network Excellence in Energy and Utilities award) and New York Power Authority's drone-flight testing on private LTE.
Revenue is generated through annual membership fees — split into Utility Member and Vendor Member tiers billed annually — plus registration and corporate sponsorship income from the Summit & Plugfest and other events. Pricing is quote-based and not publicly disclosed. Distribution is direct: prospective members download applications from ubba.com and submit inquiries to [email protected]. The organization is led day-to-day by Executive Director Bobbi Harris and governed by an independent Board of Directors whose members include executives from Ameren (Chair), New York Power Authority (Chairman of the Board), USCellular, WWT, Nokia, and Alliant Energy.
Utility Broadband Alliance (UBBA firmographics
Firmographics- Name
- Utility Broadband Alliance (UBBA
- Legal name
- Utility Broadband Alliance, Inc.
- Website
- https://ubba.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Utility Broadband Alliance (UBBA) is a 501(c)(6) not-for-profit trade association that convenes electric, water, and gas utilities with technology vendors to advance private LTE/5G broadband networks for grid modernization. It funds operations through annual membership dues and Summit & Plugfest events.
- Ownership category
- akta.pro rank
Utility Broadband Alliance (UBBA industry classification
Industry- Product category
- Utility Telecommunications Trade Association
- NAICS
- Business Associations (813910), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
- akta.pro secondary industries
- Partner, Channel & Alliance Summits (THAHAMAC), Training, Enablement & Talent Development Summits (THAHAMAH)
Keywords
Where Utility Broadband Alliance (UBBA is headquartered
LocationHeadquarters
- HQ city
- Florham Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Utility Broadband Alliance (UBBA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Fees: UBBA generates revenue through annual membership fees from utility companies and technology solution providers. The alliance offers different membership categories for utilities versus vendors with corresponding benefit packages.
- Event Registration and Sponsorships: Revenue generated from the annual Summit & Plugfest through attendee registration fees and corporate sponsorships from technology vendors and service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Utility Member Benefits |
| Subscription | Annual | Vendor Member Benefits |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Utility Broadband Alliance (UBBA product offering
Product offeringCore offering
UBBA is a 501(c)(6) not-for-profit trade association that operates a membership-based collaboration forum where electric, water, and gas utilities join together with technology vendors to advance private LTE and 5G broadband networks for utility grid modernization. The alliance sells annual memberships and hosts an annual Summit & Plugfest event, providing member utilities and vendors access to technical resources, working groups, position papers, webinars, podcasts, and interoperability testing programs.
Product overview
Utility Broadband Alliance (UBBA) is not a product company but rather a 501(c)(6) non-profit industry alliance/membership organization. It does not offer software products or technology platforms for sale. UBBA serves as a collaborative body of utilities and ecosystem partners dedicated to advancing private broadband networks for critical infrastructure industries. The organization provides educational resources, industry events (Summit & Plugfest), webinars, podcasts (UBBA Unplugged), position papers, and member networking opportunities focused on utility communications modernization, but these are membership services and content offerings, not commercial technology products.
Differentiator
Problem solved
Functional benefit
Brands
- UBBA Unplugged: UBBA's official podcast series featuring interviews with industry leaders, utilities, and technology partners discussing private broadband networks for utilities.
- UBBA Insights Program
- Voice of the Members
Products and services
- Utility Membership Annual membership tier for electric, water, and gas utilities providing access to collaborative working groups, position papers, case studies, webinars, the annual Summit & Plugfest, and peer networking opportunities focused on private broadband network adoption for grid modernization.
- Vendor Membership Annual membership tier for technology solution providers, equipment vendors, and service companies seeking direct access to utility decision-makers, interoperability testing at Plugfest, and networking opportunities in the utility broadband ecosystem.
- UBBA Summit & Plugfest Annual flagship event combining technical conference sessions, member showcases, and a multi-vendor Plugfest interoperability testing program for utility broadband equipment and devices. The event attracts over 600 industry leaders and is held in different U.S. cities each year.
Quantifiable outcome
- 600+ industry leaders attended 2024 Summit & Plugfest, demonstrating strong community engagement
- +2 more outcomes
Companies that use Utility Broadband Alliance (UBBA
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Utility Broadband Alliance (UBBA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Utility Broadband Alliance (UBBA partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and major.
- 450 MHz AlliancecoreUBBA and 450 MHz Alliance signed a collaboration agreement to advance utility wireless strategies worldwide. The partnership focuses on joint advocacy for spectrum access and knowledge sharing between the two organizations representing utilities using different spectrum bands for private broadband networks.
- NokiacoreNokia is a UBBA member and strategic technology partner, collaborating on private LTE/5G deployments for utilities. Notable joint work with Southern California Edison on North America's first private 5G Field Area Network, which won the 2024 TeckNexus award.
- AnterixcoreAnterix, a provider of 900 MHz licensed spectrum for private LTE, is an active UBBA member hosting industry insight roundtables and webinars focused on utility grid communications and network effect strategies.
- EricssoncoreEricsson is a UBBA member contributing expertise in private LTE networks for utilities. Has hosted webinars on device testing, network infrastructure, and transmit power optimization for utility deployments.
- ItroncoreItron, a provider of AMI and network platforms, is a UBBA member presenting on AMI 2.0 applications, eSIM innovation, and sustainable network communication strategies for utilities.
- Motorola SolutionscoreMotorola Solutions sponsors UBBA technical sessions on LMR and broadband interoperability and provides expertise on mission-critical push-to-talk over private LTE networks.
- OneLayercoreOneLayer is a UBBA member providing multi-network operation solutions for utilities, presenting on device onboarding challenges and security for private LTE/5G networks.
- Palo Alto NetworkscorePalo Alto Networks is a UBBA member contributing cybersecurity expertise for private LTE/5G utility networks, presenting on zero trust architecture and defending utility network infrastructure.
- Black & VeatchmajorBlack & Veatch is a UBBA member providing consulting and integration services for utility private broadband deployments, sharing insights on industry adoption and innovative applications.
- WESCO (Anixter)majorWESCO (now including Anixter) is a UBBA member distributor providing equipment and services for utility private LTE network deployments, sponsoring technical sessions on network architecture.
- GE Grid Solutions (MDS)coreGE Grid Solutions (through the MDS wireless group) is a UBBA member providing industrial communications equipment and hosting industry insight roundtables on private LTE for utilities.
- USCellularmajorUSCellular is a UBBA member providing insights on utility private LTE journey and sponsoring technical sessions on emerging technology impacts on utility deployments.
- Hubbell | AclaracoreHubbell | Aclara is a UBBA member presenting on network platforms, high bandwidth access for meters, and cellular products and services for utilities.
- Burns & McDonnellmajorBurns & McDonnell is a UBBA member engineering firm providing insights on 5G/LTE deployment considerations for utilities and hosting Plugfest sessions.
- Enterprise Wireless AlliancecoreEnterprise Wireless Alliance presented a UBBA webinar on private wireless spectrum assessment, contributing expertise on spectrum issues for utilities.
- Hitachi EnergymajorHitachi Energy is a UBBA member contributing application perspectives at Plugfest events and sharing insights on utility private broadband evolution.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Utility Broadband Alliance (UBBA competitors and assessment
Company assessmentBroad incumbents
- Telecommunications Industry Association (TIA): Long-standing US trade association for the broader telecom industry (standards, supply chain, ICT infrastructure). Overlaps UBBA on utility telecom interests but at much broader scope and scale, with a more established certification and standards portfolio.
- GSMA: Global mobile industry organization representing mobile operators and adjacent ecosystem. Compares on industry alliance model, event scale (MWC), and spectrum/regulatory advocacy relevant to private cellular.
- Alliance for Telecommunications Industry Solutions (ATIS): Standards and industry solutions body for telecom and ICT; comparable membership dues/governance model and relevance to private network standards (e.g., via ATIS standardization activities touching utility use cases).
Direct peers
- Wi-SUN Alliance: Industry alliance promoting open-standard wireless mesh (Wi-SUN) for smart utility networks including AMI, distribution automation, and metering. Closely comparable in mission (utilities + ecosystem vendors), membership model, and event/content-driven GTM.
- Utilities Technology Council (UTC): Trade association for utility telecom and technology professionals, advocating on spectrum, cybersecurity, and broadband for critical infrastructure. Highly comparable in member base (utility telecom leaders), advocacy posture, and annual conference model.
- 450 MHz Alliance: Alliance championing utility wireless communications in the 450 MHz band; collaborating partner with UBBA on a January 2025 worldwide agreement. Directly comparable in mission (utility private wireless), membership model, and regulatory advocacy.
- OnGo Alliance: Industry coalition advancing shared spectrum and CBRS-based private LTE for enterprise and utility use cases. Comparable in private-LTE advocacy, membership dues/event revenue model, and Plugfest-style interoperability testing.
Others
- Enterprise Wireless Alliance: Industry organization focused on spectrum sharing, private wireless, and enterprise wireless licensing/advocacy. Already engaged with UBBA via joint webinars on spectrum assessment — adjacent in advocacy and member profile.
- Open RAN Policy Coalition: Policy/advocacy coalition promoting open and interoperable RAN technologies. Comparable as a vendor-led advocacy alliance influencing telecom/utility network procurement decisions, though focused on policy rather than technical testing.
Emerging players
- Connectivity Standards Alliance (CSA / Matter): Standards alliance behind Matter, Zigbee, and related IoT connectivity standards. Overlaps UBBA at the utility/IoT edge where alternative low-power connectivity competes with private LTE/5G for AMI and grid sensor use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Utility Broadband Alliance (UBBA social profiles
Digital presenceUtility Broadband Alliance (UBBA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Utility Broadband Alliance (UBBA leadership team
Management profileNumber of profiles
Profiles7 records
Utility Broadband Alliance (UBBA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Utility Broadband Alliance (UBBA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Utility Broadband Alliance (UBBA
What does Utility Broadband Alliance (UBBA do?
UBBA is a 501(c)(6) not-for-profit trade association that operates a membership-based collaboration forum where electric, water, and gas utilities join together with technology vendors to advance private LTE and 5G broadband networks for utility grid modernization. The alliance sells annual memberships and hosts an annual Summit & Plugfest event, providing member utilities and vendors access to technical resources, working groups, position papers, webinars, podcasts, and interoperability testing programs.
Is Utility Broadband Alliance (UBBA a public or private company?
Utility Broadband Alliance (UBBA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Utility Broadband Alliance (UBBA founded?
Utility Broadband Alliance (UBBA was founded in 2021. It employs 1 to 10 people.
Where is Utility Broadband Alliance (UBBA based?
Utility Broadband Alliance (UBBA is headquartered in Florham Park, United States, in the North America region.
How does Utility Broadband Alliance (UBBA make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are event Registration and Sponsorships.
Who are Utility Broadband Alliance (UBBA's main competitors?
Broad incumbents on record are Telecommunications Industry Association (TIA), GSMA and Alliance for Telecommunications Industry Solutions (ATIS). Direct peers are Wi-SUN Alliance, Utilities Technology Council (UTC), 450 MHz Alliance and OnGo Alliance. Others are Enterprise Wireless Alliance and Open RAN Policy Coalition. Connectivity Standards Alliance (CSA / Matter) is listed as an emerging player.
Does Utility Broadband Alliance (UBBA have an API?
No public API is recorded for Utility Broadband Alliance (UBBA.
What industry is Utility Broadband Alliance (UBBA in?
Utility Broadband Alliance (UBBA's product category is Utility Telecommunications Trade Association. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums, with a secondary code of THAHAMAC, Partner, Channel & Alliance Summits. Its NAICS code is 813910 and its SIC code is 8600.