Kirana Megatara

What Kirana Megatara does

PT Kirana Megatara is an Indonesian publicly listed holding company (listed on the Indonesia Stock Exchange on 19 June 2017) that operates the largest crumb rubber processing group in Indonesia. The group is composed of 14 wholly-owned subsidiaries — 11 crumb rubber processors, 3 plantation units (including palm oil and rubber estates) and the original PT Djambi Waras (founded 1964) — spread across Sumatra and Kalimantan, with a stated aggregate processing capacity of 720,000 metric tons per year. The holding company itself was established in 1991, and operations have been progressively expanded through facility openings (Muara Bungo 1991, Rengat 1993, South Tapanuli 1996, Musi Banyuasin 2000, Bangka and Central Lampung 2011) and acquisitions (PT Bintang Agung Persada in 2019).

The company's core business is the vertically integrated production of technically specified natural rubber (TSR) — specifically SIR 10, SIR 20, and SIR 20 CV grades — from upstream plantation outputs (cup lump, latex, and Ribbed Smoked Sheet) through to export-grade crumb rubber. Products meet SIR international technical specifications and are supported by a Total Quality Management System (QMS), a digital traceability platform called Rubber Notes, and third-party risk mapping via RubberWay. Supply is sourced from a Smallholder Partnership Program covering more than 20,000 farmers across six Indonesian provinces, supplemented by the group's own plantations.

Kirana Megatara sells primarily to global tire manufacturers under direct B2B export contracts, with 13 named OEM customers (Bridgestone, Michelin, GoodYear, Pirelli, Continental, Sumitomo, Toyo Tires, Yokohama, Hankook, Kumho, Nexen, Cooper, Apollo) plus the international trader R1 International. Pricing is transaction-based and not publicly disclosed. The company is pursuing a sustainability-led differentiation strategy, holding ISO 9001:2015, ISO 14001:2015, FSC, and EUDR compliance certifications, with stated 2030 targets of 100% supply chain traceability and 50% renewable energy consumption.

Name

Kirana Megatara

Legal name

PT Kirana Megatara

Website

https://kiranamegatara.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kirana Megatara is Indonesia's largest crumb rubber processor, operating 14 subsidiaries with 720,000 MT annual capacity to produce SIR 10, SIR 20, and SIR 20 CV natural rubber for export to global tire manufacturers. It serves 13+ Tier 1 tire OEMs including Bridgestone, Michelin, and GoodYear, sourcing raw material from over 20,000 smallholder farmers.

Ownership category

akta.pro rank

Product category

Natural Rubber Processing

NAICS

All Other Rubber Product Manufacturing (326299), Other Rubber Product Manufacturing (32629)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Rubber Recycling (Crumb Rubber, Devulcanization) (IMANAMAE)

akta.pro secondary industries

Natural Rubber & Latex Crop Farming (Hevea, Guayule) (AFAGAGAH), Latex, Rubber & Plant Exudates Tapping (Non-Timber) (AFAMAFAC)

Keywords

• Natural rubber processing
• Crumb rubber production
• Sustainable rubber supply
• Tire raw materials
• Rubber plantation operations

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Natural Rubber Product Sales: Production and sale of technically specified rubber (TSR) products including SIR-10, SIR-20, and SIR-20 CV grades. Products exported to global tire manufacturers as main raw material. Revenue generated through direct B2B transactions with tire companies and international traders. Additional upstream revenue from cup lump and latex produced at plantation subsidiaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kirana Megatara produces and exports technically specified natural rubber (TSR/SIR) products including SIR 10, SIR 20, and SIR 20 CV grades through vertically integrated plantation and processing operations across Sumatra and Kalimantan. The company operates 14 subsidiaries with a combined annual processing capacity of 720,000 metric tons, supplying global tire manufacturers as the largest crumb rubber processor group in Indonesia.

Product overview

Kirana Megatara operates a vertically integrated natural rubber business with upstream plantation operations producing cup lump and latex, and downstream crumb rubber processing producing SIR 10, SIR 20, and SIR 20 CV. The company processes raw materials through milling and crumbing operations, maintaining quality consistency via Total Quality Management System (QMS). With a total annual capacity of approximately 720,000 metric tons across 14 subsidiaries, the company exports TSR products primarily to global tire manufacturers including Bridgestone, Michelin, GoodYear, Pirelli, Continental, and others. The portfolio includes FSC-certified rubber and EUDR-compliant supply chain products.

Differentiator

Problem solved

Functional benefit

Products and services

• SIR 10 (Standard Indonesian Rubber 10)

Quantifiable outcome

• 720,000 metric tons annual processing capacity
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• GPSNR (Global Platform for Sustainable Natural Rubber)coreStrategic or Co-development PartnerKirana Megatara is a member of GPSNR, supporting the attainment of sustainability goals globally. GPSNR is a multi-stakeholder platform for sustainable natural rubber.
• PISAgro (Partnership for Sustainable Agriculture Indonesia)coreStrategic or Co-development PartnerKirana Megatara is a member of PISAgro, participating in the Partnership for Sustainable Agriculture Indonesia initiative to promote sustainable agriculture practices in Indonesia.
• GAPKINDO (Gabungan Pengusaha Karet Indonesia)coreStrategic or Co-development PartnerKirana Megatara partners with GAPKINDO, the Indonesian Rubber Employers Association, for industry collaboration and sustainable rubber development.
• FSC (Forest Stewardship Council)coreTechnology or IntegrationKirana Megatara obtained FSC certification for its business unit (Kirana Permata) with 945.1 hectares of natural rubber garden certified in 2023. The company supports responsible forest management.
• RubberWaycoreTechnology or IntegrationCollaboration with RubberWay to map supply chain risks in terms of social and environmental aspects. RubberWay is used to assess risks of each supplier for deforestation and environmental concerns, with mitigation measures implemented for high-risk suppliers.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• PT Bakrie Sumatera Plantations: Indonesian plantation company with rubber and palm oil operations across Sumatra, including natural rubber processing. Comparable as an Indonesian peer with overlapping rubber plantation and processing activities, though more diversified across crops than Kirana Megatara.
• Société Africaine de Plantations d'Hévéas (SAPH): Ivorian natural rubber producer with significant African plantation and processing capacity serving European and global tire manufacturers. Comparable as a regional TSR producer operating outside the dominant Southeast Asian supply chain that Kirana Megatara competes within.

Broad incumbents

• China Hainan Rubber Industry Group: Chinese state-owned natural rubber plantation and processing conglomerate operating across multiple geographies with TSR, latex, and rubber wood products. Comparable as a major incumbent natural rubber producer, though more diversified geographically than Kirana Megatara.
• Guangdong Guangken Rubber Group: Chinese state-owned agricultural conglomerate with significant natural rubber plantation and processing operations across tropical regions. Comparable as a large-scale rubber producer, though operating with broader agricultural diversification than Kirana Megatara.

Direct peers

• Halcyon Agri Corporation: Singapore-headquartered natural rubber supply chain operator with processing operations across Southeast Asia. Directly comparable to Kirana Megatara as a large-scale SIR/TSR producer serving global tire customers with sustainability and traceability programs.
• Teck Guan Perdana Berhad: Malaysia-listed natural rubber producer (formerly Indonesian operations) producing SIR/TSR grades for global tire customers. Comparable as a regional peer producing the same technically specified rubber grades for export markets.
• Von Bundit Co. Thailand-based natural rubber producer with significant TSR/SIR production capacity and a focus on sustainable rubber supply. Directly comparable as a major Southeast Asian crumb rubber processor supplying global tire manufacturers with similar sustainability certification programs.
• Astar Rubber Industries: Thailand-based natural rubber processor producing TSR and ribbed smoked sheet for international markets. Directly comparable as a Southeast Asian crumb rubber competitor serving global tire manufacturers with similar product grades.
• Sri Trang Agro-Industry: Thailand-based publicly listed natural rubber producer and one of the world's largest, producing SIR/STR grades for global tire manufacturers. Directly comparable to Kirana Megatara as a vertically integrated TSR/crumb rubber exporter serving the same blue-chip tire customer base.
• Thai Hua Rubber Co. Thailand-based natural rubber processor producing SIR, RSS, and concentrated latex for export to tire and rubber goods manufacturers. Comparable to Kirana Megatara as a long-established Southeast Asian crumb rubber exporter targeting the same global customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirana Megatara