What Fixation does

Fixation, now operating as Wex Service following an April 2026 rebrand, is a UK-based professional camera and lens repair centre headquartered at a single workshop in Kennington Lane, London (Unit C, 250 Kennington Lane, SE11 5RD). Founded in 1988 and integrated into the Wex Photo Video group in 2015, the business serves professional photographers and serious enthusiasts across the United Kingdom with diagnostic, repair, calibration, and maintenance services for DSLR, mirrorless, and medium-format camera systems, professional lenses, studio lighting (Profoto, Broncolor), and support accessories (Gitzo tripods). Core technical capabilities include sensor cleaning, lens calibration, firmware updates, filter removal, grip replacement, infrared and full-spectrum conversion, and authorised manufacturer warranty work for Nikon, Canon, Sony, Tamron, Sigma, and Profoto.

The business operates on a transactional repair-services revenue model, charging from £144 (inc. VAT) per repair inclusive of parts and labour, with average turnaround of seven working days for estimates and fifteen working days for repairs. Same-day services (sensor cleaning, firmware updates, filter removal, grip replacement) provide a higher-frequency, lower-friction revenue layer. Distribution is omnichannel at a small scale: a physical walk-in workshop, a mail-in/courier service, an online repair form and tracking portal, and click-and-collect integration with the Wex Photo Video e-commerce platform. Customer segments are split between primary professional photographers requiring warranty support and fast turnaround, and secondary photography enthusiasts seeking maintenance services. Revenue is 100% transactional, with no subscription, retainer, or licensing components.

As a single-site repair workshop operating under the Wex Photo Video umbrella, Fixation/Wex Service functions as the dedicated authorised service arm of a larger photography retail ecosystem. The strategic value lies less in standalone scale than in manufacturer authorisation status, technical expertise, and cross-sell potential with Wex Photo Video's equipment sales and rental operations. No public revenue figures, headcount, or funding history are disclosed.

Name

Fixation

Legal name

Fixation | Wex Service Repair Centre

Website

https://fixationuk.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Fixation (now Wex Service) is a London-based UK professional camera, lens, and lighting equipment repair workshop, authorised by Nikon, Canon, Sony, Profoto, Tamron, and Sigma, serving professional photographers and enthusiasts with repairs, sensor cleaning, calibration, and warranty services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Repair Services: Core revenue stream from professional camera, lens, and photography equipment repairs. Includes parts and labour, with pricing starting from £144 for standard repairs. Revenue is transaction-based, driven by fault diagnosis and repair services.
2. Sensor Cleaning: Same-day sensor cleaning services for DSLR, mirrorless, and medium-format cameras. Offered as a standalone service to maintain image quality.
3. Specialized Conversions: Infrared and full spectrum camera conversions for specialized photography applications.
4. Firmware Updates: Firmware update services to load the latest patches and updates on customer equipment.
5. Warranty Repairs: Authorized manufacturer warranty repairs for Nikon, Sony, Tamron, and Profoto equipment, covering manufacturing defects and workmanship issues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Fixation (now Wex Service) is the UK's authorised professional repair workshop for photography equipment from Nikon, Canon, Sony, Profoto, Tamron, and Sigma. Operating from a single London workshop since 1988, the company offers camera and lens repair, sensor cleaning, firmware updates, filter removal, grip replacement, lighting equipment servicing, and specialised infrared and full spectrum camera conversions. Services are available via walk-in, mail-in, or online booking, with same-day options for routine jobs and authorised manufacturer warranty repair work.

Product overview

Fixation (now Wex Service) is a single-location professional repair workshop offering a unified portfolio of camera, lens, lighting, and accessory repair services. The core offering centers on diagnostic and repair services for professional photography equipment from major manufacturers (Nikon, Canon, Sony, Fujifilm, Tamron, Sigma, Profoto, Broncolor, Gitzo). The service is structured as walk-in and mail-in repair options with a repair tracking system. Same-day services include sensor cleaning, firmware updates, filter removal, and grip replacement. Specialty services include infrared and full spectrum conversion. The company also offers manufacturer warranty repairs and Click & Collect integration with Wex Photo Video retail operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Camera Repairs

Quantifiable outcome

• Same-day service availability for sensor cleaning, firmware updates, filter removal, and grip replacement

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Wex Photo VideocoreStrategic or Co-development Partner · 1 January 2015Fixation joined the Wex Photo Video family in 2015, creating an integrated ecosystem for photography equipment sales, rental, and repair services. As of April 2026, Fixation officially rebranded to Wex Service, becoming the dedicated repair arm of Wex Photo Video while maintaining its technical expertise and service standards.
• NikoncoreStrategic or Co-development PartnerAuthorised professional repair workshop for Nikon cameras and lenses. Undertakes manufacturer warranty repairs covering manufacturing defects and workmanship issues.
• CanoncoreStrategic or Co-development PartnerAuthorised professional repair workshop for Canon cameras and lenses, providing expert technical service and support.
• SonycoreStrategic or Co-development PartnerAuthorised professional repair workshop for Sony cameras and lenses. Undertakes manufacturer warranty repairs covering manufacturing defects and workmanship issues.
• ProfotocoreStrategic or Co-development PartnerAuthorised professional repair workshop for Profoto lighting equipment. Undertakes manufacturer warranty repairs covering manufacturing defects and workmanship issues.
• TamroncoreStrategic or Co-development PartnerAuthorised professional repair workshop for Tamron lenses. Undertakes manufacturer warranty repairs covering manufacturing defects and workmanship issues.
• SigmacoreStrategic or Co-development PartnerAuthorised professional repair workshop for Sigma lenses, providing expert calibration and repair services.

Scale indicators2 records

Broad incumbents

• Jessops: UK high-street photography retailer that historically operated in-house and partner repair services alongside sales. Comparable as a UK photo-retail and services incumbent competing for the same professional and enthusiast customer base, though Fixation specialises more deeply in repair while Jessops is sales-led.
• Park Cameras: UK photography retailer offering sales of new and used equipment alongside some servicing, sensor cleaning and trade-in options. Comparable as a UK-based photo retailer with an attached service proposition targeting the same enthusiast and professional segments, although Park Cameras' service line is narrower than Fixation's authorised multi-brand repair specialism.
• London Camera Exchange (LCE Group): Long-established UK photo retailer with both new and used camera sales and a servicing/cleaning offering. Comparable as another national UK photo-retail-and-services brand competing for the same professional and enthusiast customers, though LCE's service capability is a smaller share of its business than Fixation's pure repair focus.
• Clifton Cameras: Independent UK photography retailer with a service and sensor-cleaning offering for major brands. Comparable as a UK retailer with adjacent in-house technical services that competes for the same high-end customer base, though its repair depth and authorised-brand coverage are less extensive than Fixation's.

Others

• MPB: UK-headquartered platform for buying, selling and trading used camera equipment, adjacent to Fixation's customer base of working photographers upgrading and maintaining kits. Not a direct repair competitor but part of the broader UK photography-equipment services ecosystem, with potential overlap on used-gear inspection, grading and minor servicing.
• Wex Photo Video: Parent company since the 2015 acquisition and the wider retail/rental platform into which Fixation was rebranded as Wex Service in April 2026. Not a competitor but the integrated sales, rental and click-and-collect ecosystem that feeds customers and traffic into the Fixation/Wex Service repair workshop.

Regional players

• Calumet Photographic: European-origin professional photography retailer that historically combined sales, rental and own-brand service centres across multiple countries. Comparable as a professional-focused photo retailer with a service arm, but operating on a wider European footprint rather than UK-domestic only and overlapping geographically rather than directly competing head-to-head.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fixationuk
• Facebookfacebook.com/FixationUKltd
• LinkedInlinkedin.com/company/fixationuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fixation