Womens Health Hub

What Womens Health Hub does

Women's Health Hub is a privately held, mixed-billing medical clinic headquartered at 236 Hoppers Lane, Werribee, Victoria, Australia. Founded in 2018 and operating as part of the family-owned Medical Hub Group network of General Practices, the clinic delivers integrated women's health services across the full lifecycle — from menstruation and contraception through antenatal/postnatal care, gynaecology, and menopause — alongside general family medicine. It serves women and families in Melbourne's western suburbs (Werribee, Hoppers Crossing, Point Cook) on a direct-to-consumer basis via online, phone, walk-in, and GP-referred channels, with 13 female GPs supported by on-site specialists (gynaecology, obstetric/gynaecological sonography), allied health (dietitian, physiotherapy, psychology, podiatry, sleep, ENT), an on-site Australian Clinical Labs pathology collection centre, and a Saturday medical aesthetics clinic (Dr Saber Cosmetic Clinic). The clinic is open six days a week with extended evening hours.

The underlying technology stack is standard Australian primary care: Best Practice Premier for electronic medical records, prescribing, and document automation; My Health Record integration; electronic prescribing; AutoMed Systems for online booking; and a custom-branded iOS/Android mobile app for 24/7 appointment scheduling. No public API, AI/ML capability, or proprietary platform is offered — the technology is a productivity layer over conventional clinical practice.

The business model is fee-for-service mixed billing. Patients pay consultation fees in full on the day; Medicare rebates are processed after payment. Procedures (iron infusion at A$215 with A$79.70 rebate, IUD/Implanon, skin excisions, MTOP) are billed separately with a treatment room fee. Bulk billing is at each GP's discretion and not guaranteed, though certain services (Implanon, dietitian under EPC plans) are routinely bulk billed for eligible patients. Telehealth and A$45 medical file copy fees are documented. The clinic has no disclosed funding, no enterprise clients, and no external investors; revenue is generated almost entirely from individual patient encounters, with a small corpor

Name

Womens Health Hub

Legal name

Women's Health Hub

Website

https://womenshealthhub.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Health Hub is a private, mixed-billing medical clinic in Werribee, Melbourne, founded in 2018, delivering integrated women's health and general practice services through 13 female GPs and on-site specialists and allied health providers for women and families in Melbourne's western suburbs.

Ownership category

akta.pro rank

Headquarters

HQ city

Werribee

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Consultation fees: Patients pay consultation fees at time of appointment; Medicare rebates are processed after payment. Fees vary by doctor, appointment type, and consultation length.
2. Procedures and additional fees: Procedures (skin excisions, Mirena insertion/removal, biopsies, Iron Infusions, MTOP) are billed separately from consultation fees. A Treatment Room Fee applies for procedures requiring clinical equipment, nursing support, or consumables.
3. Iron infusion procedure: Iron infusion procedure at $215 with Medicare rebate of $79.70 (out of pocket $135.30); iron medication purchased separately from pharmacy (up to $40 depending on pharmacy and concession status).
4. Bulk billing: Bulk billing offered at GP discretion (not guaranteed). Eligible patients (e.g. children 12 and under) do not automatically qualify. Medicare rebates flow to patients after out-of-pocket payment.
5. Implanon insertion/removal: Bulk-billed for eligible Medicare card holders. Non-Medicare patients pay private fees; may claim through private health insurance.
6. Medical aesthetics: Dr Saber Cosmetic Clinic provides anti-wrinkle and filler treatments on Saturdays at the clinic premises.
7. Telehealth consultations: Telephone and video consultations available; 5-minute Rapid Phone Consultations (bulk billed for repeat scripts/referrals/certificates if no further discussion). Medicare rebate eligible for patients who attended a face-to-face appointment in the last 12 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Women's Health Hub is a private mixed-billing medical clinic in Werribee, Victoria, delivering women's health and general practice care through 13 female GPs supported by on-site specialists (gynaecology, obstetric/gynaecological sonography, pathology, medical aesthetics), allied health practitioners (dietitian, physiotherapy, psychology, podiatry, sleep health, ENT), and procedural services including iron infusion, Implanon, IUD clinic, medical termination of pregnancy, skin checks, and travel vaccinations. Service delivery is enabled by Best Practice Premier EMR, on-site Australian Clinical Labs pathology, mobile booking apps, electronic prescribing, My Health Record integration, and telehealth consultations.

Product overview

Women's Health Hub is a mixed billing medical clinic in Werribee, Victoria, operating as part of the Medical Hub Group network. The clinic offers a comprehensive range of medical services under one roof, centred around 13 female GPs providing general practice care, with integrated specialist and allied health services. The product portfolio includes core GP Services, Women's Health Services (covering antenatal, postnatal, contraception, IUD/Implanon, menopause, cervical screening, MTOP), Specialist Health Services (gynaecology, dietetics, sonography, pathology, medical aesthetics), and Allied Health Services (physiotherapy, psychology, podiatry, sleep health, ENT). Additional services include iron infusion, skin checks, travel vaccinations, telephone/video consultations, endometriosis care, and COVID-19 vaccination. The clinic provides digital tools including a pregnancy calculator, online booking, and mobile apps for iOS and Android. Affiliated services include Onsite Medical Hub for corporate health. Patient records are managed via Best Practice Premier Software, and appointments are booked through AutoMed Systems.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practitioner Services Primary care consultations delivered by 13 female GPs covering immunisations, shared maternity care, children's health, disease prevention, health checks, family planning, family health, treatment of acute illnesses, iron infusion, and medical termination of pregnancy. Intended for women and families in Melbourne's western suburbs.
• Women's Health Services Specialised women's health services spanning the full life cycle, including antenatal care, postnatal care, contraception, IUD clinic, Implanon insertion/removal, shared maternity services, menopause support, cervical screening, breast examinations, gynaecological support, and medical termination of pregnancy (MTOP). For women from puberty through to menopause.
• Gynaecology Services On-site specialist gynaecology consultations with Dr Kent Kuswanto (complex pelvic surgery, minimally invasive/laparoscopic/robotic surgery) and Dr Chin Yong (urogynaecology, female pelvic floor reconstruction, prolapse, incontinence, laparoscopic pelvic floor reconstruction). For women requiring specialist gynaecological assessment and treatment.
• Dietitian Services (Eat for Wellness) Accredited Practising Dietitian consultations for women's health nutrition, including weight management, diabetes, PCOS, food intolerance, heart health, sports nutrition, perimenopause, menopause, and gut health. Bulk billed for all Enhanced Primary Care Plans patients; private fees apply otherwise. Booking via (03) 8780 9183.
• Obstetric/Gynaecological Sonography (Siles Health) Obstetric and gynaecological ultrasound including nuchal translucency, Down Syndrome screening, and 3D/4D ultrasound, delivered on-site by Dr Charles Siles (Siles Health). For pregnant and gynaecology patients referred by GPs or specialists.
• Pathology Collection (Australian Clinical Labs) On-site pathology collection centre operated by Australian Clinical Labs, enabling blood tests and other sample collection on-site without requiring external referrals. Open Monday to Friday 8:30am–4:30pm.
• Allied Health Services On-site allied health services including physiotherapy (Kirstie Martin, Elizabeth Gracias, Sara Clapham), podiatry (Sharyn Narvas), clinical psychology (Jo Thorburn, Georgina Psomiadis), provisional psychology at reduced fees (Dong Nguyen), sleep diagnostics and treatment (SleepHealth Clinic), and ENT surgery (Benjamin Cook, Sorway Chan). For women and families requiring multidisciplinary support alongside GP and specialist care.
• Iron Infusion Intravenous iron infusion for iron deficiency anaemia, administered over approximately 15-20 minutes followed by 30 minutes observation. Procedure fee is $215 with Medicare rebate of $79.70 (out-of-pocket $135.30); iron medication purchased separately from pharmacy.
• Skin Checks Skin examination consultations for the early detection of skin cancers and melanoma, available at the Werribee clinic.
• Travel Vaccinations Travel medicine consultations and vaccinations, including cholera and other travel-related immunisations, available up to 6 months in advance of travel.
• Telephone and Video Consultations (Telehealth) Remote consultations delivered by telephone or video for eligible patients, including 5-minute rapid phone consultations for repeat scripts, referrals, and medical certificates (bulk billed where no further discussion is required). Medicare rebate eligible for patients who attended a face-to-face appointment in the last 12 months.
• Endometriosis Care Comprehensive endometriosis assessment, diagnosis, and management, including referrals to on-site gynaecologists and pelvic pain specialists, allied health support, and multidisciplinary care coordination.
• Medical Aesthetics (Dr Saber Cosmetic Clinic) Cosmetic and anti-ageing procedures including anti-wrinkle treatments and dermal fillers, delivered on Saturdays at the Women's Health Hub premises by Dr Saber Cosmetic Clinic (Dr Ansari).
• COVID-19 Vaccine Services COVID-19 vaccination eligibility checking and booking for Pfizer vaccines, delivered in line with Australian Government rollout phases.
• Implanon Insertion and Removal Contraceptive Implanon insertion and removal procedure, bulk billed for eligible Medicare card holders; non-Medicare patients pay private fees and may claim through private health insurance depending on level of cover.
• IUD Clinic Intrauterine device (IUD) insertion and removal services delivered on-site as part of the clinic's women's health and contraception service line.

Quantifiable outcome

• Implanon insertion is bulk billed for eligible Medicare patients
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Medical Hub GroupcoreOthersWomen's Health Hub is a member of Medical Hub Group, a family-owned network of General Practices. This affiliation provides operational infrastructure, brand credibility, and access to a broader network of medical professionals across Victoria.
• Hopper's Lane General PracticeminorStrategic or Co-development PartnerAffiliated GP practice in the same location area. Hopper's Lane General Practice provides access to an additional 50+ professionals covering 40+ specialties. The two practices cross-refer patients and share specialist access through Wyndham Private.
• Wyndham PrivateminorStrategic or Co-development PartnerPrivate hospital and specialist referral partner affiliated with Women's Health Hub. Provides hospital-based specialist services for patients requiring inpatient care or surgical procedures.
• Dr Kent Kuswanto (Gynaecologist)coreImplementation/ SI/ Consulting PartnerGynaecologist specialising in complex pelvic surgery and minimally invasive gynaecology including robotic surgery. Practices on-site at Women's Health Hub. Contact: P- 9115 9338.
• Dr Charles Siles (Obstetric/Gynaecological Sonographer)coreImplementation/ SI/ Consulting PartnerObstetric and gynaecological sonographer and founder of Siles Health. Specialist in obstetric and gynaecological ultrasound, fetal maternal medicine, and genetics. Practices on-site at Women's Health Hub. Contact: (03) 9328 4403.
• Vicki Ma (Eat for Wellness - Dietitian)coreImplementation/ SI/ Consulting PartnerAccredited Practising Dietitian with over 13 years of experience specialising in women's health nutrition including PCOS, perimenopause, menopause, weight management, and gut health. Founder of Eat for Wellness. Practices on-site at Women's Health Hub. Bulk bills for Enhanced Primary Care Plans. Contact: (03) 8780 9183.
• Australian Clinical LabscoreImplementation/ SI/ Consulting PartnerOn-site pathology collection centre operating Monday to Friday 8:30am – 4:30pm. Blood tests can be performed without leaving the clinic premises.
• Onsite Medical HubminorStrategic or Co-development PartnerCorporate employee healthcare clinic based in Melbourne city providing workforce vaccination programs and COVID-19 screenings across Victoria. Operates as part of the same healthcare group that includes Women's Health Hub, Medical Hub at RMIT, and Hopper's Lane General Practice. Led by Dr Katie Mellor.
• Dr Chin Yong (Gynaecologist/Urogynaecology)minorImplementation/ SI/ Consulting PartnerGynaecologist subspecialising in urogynaecology and female pelvic floor reconstruction. Practices on-site at Women's Health Hub with special interest in prolapse, incontinence, and laparoscopic pelvic floor reconstruction. Contact: 03 9002 0319.
• Kirstie Martin (Physiotherapist)minorImplementation/ SI/ Consulting PartnerPhysiotherapist with special interest in women's health conditions and sporting injuries. Provides hands-on therapy, exercise prescription, and education. Practices on-site at Women's Health Hub.
• SleepHealth ClinicminorImplementation/ SI/ Consulting PartnerSleep diagnostic and treatment service with over 20 years of experience. Provides home sleep tests in Werribee and surrounding areas for sleep apnoea and related sleep disorders. Practices from Women's Health Hub premises. Contact: 1300 800 357.
• Dr Saber Cosmetic Clinic (Dr Ansari)minorImplementation/ SI/ Consulting PartnerAesthetic medicine clinic offering cosmetic and anti-ageing procedures including anti-wrinkle treatments and fillers. Located at Wyndham Private Consulting Suites in Werribee, operating on Saturdays at Women's Health Hub.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MSI Australia: Australia's leading reproductive and sexual health provider offering contraception, MTOP and women's health services nationally. Directly comparable to Women's Health Hub on service mix (contraception, MTOP, gynaecology) within an outpatient clinic model.
• True Relationships and Reproductive Health: Queensland-based non-profit delivering women's reproductive and sexual health services including contraception, pregnancy care and gynaecology. Closely mirrors Women's Health Hub's integrated outpatient women's health delivery model.
• Family Planning Australia: Operates reproductive and sexual health clinics across NSW providing contraception, cervical screening, menopause and gynaecology services. Comparable outpatient women's health clinic model with multi-channel service delivery.

Broad incumbents

• Epworth HealthCare: Major Melbourne-based private hospital group with extensive women's health services including maternity, gynaecology and fertility. Broader portfolio but overlaps Women's Health Hub on specialist women's health services and Melbourne catchment.
• Healthscope: Australia's largest private hospital operator offering maternity, gynaecology and women's health services across multiple states. Indirect competitor for higher-acuity cases that Women's Health Hub refers to Wyndham Private.
• Virtus Health: Leading fertility and reproductive medicine specialist in Australia and Ireland. Operates IVF and fertility services that overlap with Women's Health Hub's fertility and preconception offerings, but at higher acuity and broader scale.
• Monash IVF: Australian fertility services provider offering IVF and reproductive medicine. Comparable on the fertility segment but operates at a much higher specialty intensity than Women's Health Hub's general women's health practice.
• Jean Hailes for Women's Health: National non-profit women's health organisation providing clinical services, education and research across the lifecycle. Shares Women's Health Hub's whole-of-life women's health focus but operates a different funding and delivery model.
• Cabrini Health: Melbourne-based private hospital operator with maternity, gynaecology and women's health services. Functions as a referral destination for higher-acuity women's health cases originating from suburban clinics like Women's Health Hub.

Emerging players

• Eucalyptus: Australian telehealth platform offering direct-to-consumer services in women's health (fertility, contraception, menopause), men's health and weight management. Represents emerging digital competition for Women's Health Hub's lower-acuity women's health consultations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/explore/locations/206784613257887/womens-health-hub/?hl=en
• Facebookfacebook.com/WomensHealthHubHL
• LinkedInlinkedin.com/company/womens-health-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Womens Health Hub