The Associated Alumnae and Alumni of the Sacred Heart

What The Associated Alumnae and Alumni of the Sacred Heart does

The Associated Alumnae and Alumni of the Sacred Heart (AASH) is a 501c3 nonprofit alumni association headquartered in St. Louis, Missouri (P.O. Box 411821, St. Louis, MO 63141-1821; 801 S. Spoede Road), serving graduates of present and former schools and colleges directly associated with the Religious of the Sacred Heart (RSCJ) in the United States and parts of Canada. Founded on an idea developed by Sarah Chambers Polk in 1930, with its inaugural meeting in Saint Louis in 1933, AASH unites more than 40,000 alumnae and alumni across 45 member associations spanning 26 states and British Columbia. The organization operates through four regional directorates (Eastern, Central, Southern, Western) and is formally linked to the Network of Sacred Heart Schools and the international AMASC umbrella.

AASH's product and service portfolio is community-oriented rather than technology-based. Core offerings include the biannual Esprit de Coeur magazine, the eNews email newsletter, the AASH Connections online community forum, AASH Heritage Tours to France, a branded merchandise store (AASH Swag Store selling $3–$4 items like bumper stickers, nylon zipper bags, and screwdrivers), an online donation platform powered by CiviCRM with recurring gift support, the Planned Giving & Legacy Society program, a bookstore featuring works by RSCJ members and alumnae/i, events management for biennial national conferences and the Combined Regional Conference, and the AMASC World Congress engagement. There is no proprietary technology stack; the organization runs on standard nonprofit tooling (CiviCRM, Drupal-based web platform) and human-led community engagement.

AASH generates revenue exclusively through donations and ancillary activities: the 2025 Annual Giving campaign offers suggested tiers of $50, $150, $250, $1,000, and $2,500 with monthly or annual recurring options; planned giving and bequests flow through the Legacy Society; and merchandise sales contribute a small ancillary stream. There are no membership dues, no enterprise customers, no investor backing, and no disclosed financial statements. The go-to-market motion is community-led: membership is automatic for graduates of affiliated Sacred Heart schools, and engagement is driven through regional directors, publications, events, heritage tours, and digital platforms.

Name

The Associated Alumnae and Alumni of the Sacred Heart

Legal name

Associated Alumnae and Alumni of the Sacred Heart

Website

https://aash.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

AASH is a 501c3 nonprofit alumni association serving more than 40,000 graduates of Sacred Heart schools across 45 member associations in 26 states and British Columbia, funded by donations, planned giving, and merchandise rather than membership dues.

Ownership category

akta.pro rank

Product category

Alumni Association Services

NAICS

Civic and Social Organizations (813410), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Volunteer Management & Alumni Leadership Programs (EDALAOAH)

akta.pro secondary industry

Major Gifts, Planned Giving & Endowment Development (EDALAOAC)

Keywords

• Alumni association
• Nonprofit membership
• Alumni network
• Community organization
• Faith-based education

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Annual Giving: AASH operates as a 501c3 nonprofit that survives on donations from alumni and friends. The 2025 Annual Giving campaign offers suggested contribution tiers of $50, $150, $250, $1,000, and $2,500, with options for monthly or annual recurring contributions. Dues may not be paid through the online portal.
2. Planned Giving and Bequests: AASH accepts planned gifts and bequests through its Legacy Society. Donors can bequeath specific amounts or percentages of their estate to the organization for endowment or general purposes.
3. Merchandise Sales: The AASH Swag Store sells branded merchandise including bumper stickers ($3.00), nylon zipper bags ($3.50), and screwdrivers ($4.00) with free USPS shipping for US orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Core offering

AASH is a nonprofit 501c3 alumni association uniting more than 40,000 alumnae and alumni of Sacred Heart schools across 45 member associations in 26 U.S. states and British Columbia. It delivers member services including the biannual Esprit de Coeur magazine, eNews newsletter, AASH Connections online forum, merchandise swag store, heritage travel tours, recognition/award programs, regional and national conferences, and an online donation and planned-giving platform powered by CiviCRM.

Product overview

AASH operates as a non-profit alumni association offering a portfolio of member services including the Esprit de Coeur biannual magazine, an eNews email newsletter, online donation and planned giving platforms powered by CiviCRM, an AASH Connections forum for community networking, a swag merchandise store, heritage travel tours, and a network of 45 regional member associations spanning 26 states and British Columbia. The organization hosts national conferences, regional events, and publishes books by RSCJ and alumnae/i members.

Differentiator

Problem solved

Functional benefit

Products and services

• Esprit de Coeur Magazine Biannual magazine published for all alumnae/i of Sacred Heart Schools in the U.S. and Western Canada, featuring alum news, conference coverage, Sacred Heart authors, and updates from AMASC, the Network of Sacred Heart Schools, and RSCJ.
• AASH Swag Store Online merchandise store selling AASH-branded items including bumper stickers, nylon zipper bags, and screwdrivers. Offers free USPS shipping for US orders with sales tax included.
• AASH Heritage Tours Travel program offering heritage tours to France, allowing alumnae/i to explore Sacred Heart history and locations.
• AASH Connections Forum Online forum platform for alumnae/i to post and view connections including alum-owned businesses, hospitality, jobs, prayers, real estate, regional groups, small businesses, travel, and vacation rentals. Requires login to participate.
• eNews Email Newsletter Email newsletter subscription service allowing alumnae/i to receive regular updates and news from AASH.
• Online Donation Platform Annual giving donation platform powered by CiviCRM accepting contribution amounts of $50, $150, $250, $1,000, $2,500, or custom amounts. Supports monthly or yearly recurring contributions.
• Planned Giving & Legacy Society Planned giving program with bequest language templates and AASH Legacy Society membership recognition for donors who include AASH in their estate planning.
• Sacred Heart Books Bookstore featuring books written by RSCJ members and alumnae/i, including biographies of Madeleine Sophie Barat and other Sacred Heart-related literature.
• Regional Associations Network Network of 45+ member associations across 26 states and British Columbia, organized into Central, Eastern, Southern, and Western regions, connecting alumnae/i from Sacred Heart schools.
• Events Management Event listing and management service for AASH events including National Conferences, AMASC World Congress, Regional Conferences, and regional gatherings.

Named customers45 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• AMASC (World Association of Alumnae and Alumni of the Sacred Heart)coreStrategic or Co-development PartnerAMASC is the international umbrella organization for Sacred Heart alumni associations worldwide. AASH participates in AMASC World Congresses and represents the United States in international Sacred Heart alumni activities.
• Network of Sacred Heart SchoolscoreStrategic or Co-development PartnerAASH supports and promotes the Network of Sacred Heart Schools and other ministries served by the Society of the Sacred Heart.
• Society of the Sacred Heart (RSCJ)coreStrategic or Co-development PartnerThe Religious of the Sacred Heart (RSCJ) founded the Sacred Heart school network. AASH was created to unite all children of the Sacred Heart and to further the work of RSCJ. The organization serves alumnae/i of schools directly associated with RSCJ in the United States and parts of Canada.
• Sacred Heart Schools (Various)coreStrategic or Co-development Partner45 member school alumni associations affiliated with AASH, including Academy of the Sacred Heart (Bloomfield Hills, MI), Convent of the Sacred Heart (New York), Duchesne Academy (Houston), Forest Ridge School (Bellevue), and 40+ others across 26 states and British Columbia.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Villanova University Alumni Association: Alumni body for Villanova, an Augustinian Catholic university. Comparable as a Catholic-tradition alumni association with regional chapters, signature events, planned giving, and an alumni magazine, though serving a single university rather than a network of schools.
• Georgetown University Alumni Association: Alumni association for Georgetown University, another prominent Jesuit/Catholic institution. Comparable as a religious-tradition-rooted alumni body with regional clubs, planned-giving programs, and lifelong learning offerings, but at significantly larger scope and budget.
• Notre Dame Alumni Association: The official alumni network for the University of Notre Dame, a leading Catholic institution. It is comparable to AASH as a faith-rooted alumni association that sustains engagement through regional clubs, donor programs, and signature events, but operates at vastly larger scale.
• Boston College Alumni Association: Alumni association for Boston College, a Jesuit Catholic university. Like AASH, it runs regional chapters, an alumni magazine, donor recognition, and class-based engagement, but at a much larger institutional scale.

Others

• Council for Advancement and Support of Education (CASE): Professional association serving educational advancement professionals in alumni relations, development, and communications. Comparable as an ecosystem organization that sets standards and convenes practitioners serving alumni associations like AASH.
• AMASC (World Association of Alumnae and Alumni of the Sacred Heart): International umbrella for Sacred Heart alumni associations worldwide, of which AASH is a member. Comparable as the global counterpart coordinating AMASC World Congresses, joint publications, and cross-border alumni engagement.
• National Catholic Educational Association (NCEA): Largest private professional education association in the U.S., serving Catholic schools and the communities that support them. Comparable as a network organization that supports the broader Catholic school ecosystem from which AASH's members graduate.

Direct peers

• Maryville University Alumni Association: Maryville University in St. Louis is a Sacred Heart-founded institution and an AASH member association. Maryville's alumni association is a directly comparable peer given its shared RSCJ heritage and overlapping leadership pipeline with AASH.
• Jesuit Alumni Association: National organization connecting alumni of Jesuit schools and universities. AASH is a parallel structure for Religious of the Sacred Heart (RSCJ) schools; the two are directly analogous as faith-order alumni networks with regional chapters and shared identity-based programming.
• Duchesne Academy (Omaha) Alumnae Association: An AASH member association representing alumnae of Duchesne Academy in Omaha. Directly comparable as a Sacred Heart school alumni body that participates in AASH's regional and national programming and contributes to its national donor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aashsacredheart
• Facebookfacebook.com/AASHSacredHeart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Associated Alumnae and Alumni of the Sacred Heart