The Cannery
The Cannery is a privately held, 12,000+ square-foot luxury event venue in Mid City New Orleans that hosts weddings, corporate conferences, private celebrations, and ticketed public events, with exclusive in-house catering through sister company Toulouse Gourmet.
- Company typePrivate
- Founded2012
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
The Cannery firmographics
Firmographics- Name
- The Cannery
- Legal name
- The Cannery
- Website
- https://cannerynola.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Cannery is a privately held, 12,000+ square-foot luxury event venue in Mid City New Orleans that hosts weddings, corporate conferences, private celebrations, and ticketed public events, with exclusive in-house catering through sister company Toulouse Gourmet.
- Ownership category
- akta.pro rank
The Cannery industry classification
Industry- Product category
- Event Venue Services
- NAICS
- Caterers (722320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Venue & Banquet Hall Catering (THAFAIAC)
- akta.pro secondary industries
- Wedding & Social Event Catering (THAHAKAE), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)
Keywords
Where The Cannery is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Cannery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Event Venue Rental: The Cannery generates revenue primarily through renting its event space for weddings, receptions, corporate events, conferences, private parties, and other special occasions. Pricing is quote-based and customized based on event type, guest count, and services required.
- In-House Catering (Toulouse Gourmet): As the sole in-house caterer, Toulouse Gourmet Catering provides customized menus for events. All event menus are customized based on specific requirements, with food quality being a key highlight mentioned in customer reviews.
- Public Ticketed Events: The Cannery hosts public events such as New Year's Eve celebrations and Christmas brunches with Santa, selling tickets directly to attendees. New Year's Eve 2026 tickets range from $150 (early bird) to $175 per person, with table reservations available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wedding venue rental - customized quote |
| Other | Multi-year contract | Corporate event rental - customized quote |
| One time/ perpetual license | Pay-as-you-go | New Year's Eve public event tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Cannery product offering
Product offeringCore offering
The Cannery is a 12,000+ square foot luxury event venue in Mid City New Orleans that rents customizable indoor space for weddings, corporate events/conferences, and private celebrations. The venue operates exclusively with Toulouse Gourmet Catering as the in-house food and beverage partner, and also hosts ticketed public events such as New Year's Eve galas and Christmas brunches.
Product overview
The Cannery is a single, unified luxury event venue offering 12,000 square feet of modern, customizable indoor space. The core product is venue rental and event hosting, supplemented by catering partnerships and add-on services. The venue operates as a multi-purpose facility hosting weddings (the primary revenue driver), corporate events/conferences, private celebrations, and ticketed public events like New Year's Eve galas and Christmas brunches with Santa. Toulouse Gourmet Catering serves as the exclusive in-house food and beverage partner, providing customized menus for all events. Additional services include virtual tours for prospect qualification, flexible floor plans, and comprehensive event coordination.
Differentiator
Problem solved
Functional benefit
Products and services
- The Cannery Event Venue Luxury event venue offering 12,000 square feet of customizable indoor space for weddings, corporate events, conferences, and private celebrations. Features LED lighting sequences, state-of-the-art sound system, HD projector, 16'x20' drop-down screen, flat-screen TVs, and an 18'x24' stage. Accommodates up to 450 guests indoors.
- Wedding Services Full-service wedding venue offering ceremony and reception hosting with customizable floor plans, in-house catering partnership with Toulouse Gourmet, wedding suite access for pre-event meals and champagne toasts, and room-flip capabilities for combined ceremony-reception events. Recommended for weddings of 100-300 guests.
- Corporate Events and Conferences Corporate event hosting for conferences, luncheons, award ceremonies, meetings, and annual parties. Features flexible seating arrangements, large meeting rooms with 16' HD video screen, 5 HD flat-panel televisions, state-of-the-art sound system, LED lighting, and 18'x24' stage.
- Private Events Event hosting for intimate dinners, cocktail parties, showers, Mardi Gras balls, non-profit events, silent auctions, fashion shows, rehearsal dinners, bar/bat mitzvahs, quinceaneras, and trade shows. Offers pipe-and-drape ballroom customization and various room configurations.
- New Year's Eve Events Annual ticketed New Year's Eve celebration featuring premium open bar, gourmet cuisine by Toulouse Gourmet Catering, live entertainment, champagne toast at midnight, rooftop fireworks viewing, and late-night continental breakfast. Early bird pricing $150/person, regular rate $175/person.
- Christmas at The Cannery Annual Christmas brunch event featuring Santa Claus appearance, holiday crafts, hot chocolate bar, breakfast buffet by Toulouse Gourmet Catering, and bottomless mimosas for adults.
- Toulouse Gourmet Catering Partnership Exclusive in-house catering partnership providing customized menus for events at The Cannery. All event menus are customized based on specific requirements, with exceptions made for religious beliefs or other special circumstances.
Quantifiable outcome
- Venue can accommodate events for 100-300 guests as recommended capacity for wedding receptions
- +2 more outcomes
Companies that use The Cannery
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The Cannery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Cannery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, preferred and minor.
- Toulouse Gourmet CateringcoreExclusive in-house catering partner. All food and beverage for events is provided exclusively by Toulouse Gourmet Catering. The Cannery does not allow outside catering except for religious beliefs or special circumstances. Toulouse Gourmet is operated by the same ownership family (Kellie Schilling Levy and family) who opened The Cannery.
- Mike Lirette PhotographypreferredFeatured vendor partner listed on preferred vendors page. Regular vendor for wedding events at The Cannery, capturing events with professional photography.
- One Louder (DJ Services)preferredFeatured vendor partner on preferred vendors page providing DJ and entertainment services for events.
- Groovy 7 (Band)preferredFeatured vendor partner on preferred vendors page providing live band entertainment for events.
- NOLA LIMO (Limousine)preferredFeatured vendor partner on preferred vendors page providing transportation services for events and weddings.
- Alchemy EventspreferredFeatured vendor partner on preferred vendors page providing wedding and event planning services.
- Jessica Burke PhotographypreferredFeatured vendor partner on preferred vendors page providing professional photography services for events.
- WBE (Women's Business Enterprise)minorThe Cannery is certified as a Women's Business Enterprise through WBENC (Women Business Enterprise National Council).
- Women Owned (Certification)minorThe Cannery is certified as women-owned, featured on Women Owned website directory.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
The Cannery competitors and assessment
Company assessmentDirect peers
- Generations Hall: Large multi-purpose NOLA event venue hosting weddings, galas, Mardi Gras balls, and corporate functions; comparable in scale and event-type mix to The Cannery, serving similar New Orleans clientele.
- The Higgins Hotel & Conference Center: New Orleans conference and event hotel on the WWII Museum campus offering banquet halls, corporate meeting space, and wedding venues — competing for the same corporate and large wedding bookings.
- Race + Religious: New Orleans special-event venue in a historic property that hosts weddings, receptions, and private events for a similar Mid-City/Lower Garden District client base, competing head-to-head for the same wedding and corporate event bookings.
- The Civic Theater: New Orleans event venue in a historic theater building hosting weddings, private events, corporate gatherings, and ticketed performances — directly comparable event-type and guest-count profile to The Cannery.
- Elms Mansion: Historic New Orleans mansion venue for weddings, receptions, and private events with on-site catering coordination — competing for the same Mid-City/upscale wedding segment The Cannery targets.
Broad incumbents
- Hotel Monteleone: Historic French Quarter hotel with multiple event venues including ballrooms and rooftop spaces targeting weddings and corporate events in the New Orleans market.
- The Ritz-Carlton, New Orleans: Luxury New Orleans hotel on Canal Street featuring the historic Iberville Ballroom and full-service banquet/catering — competes for luxury weddings and high-end corporate functions with lodging plus F&B as part of the package.
- The Roosevelt New Orleans, A Waldorf Astoria Hotel: Iconic New Orleans luxury hotel with the historic Waldorf Astoria Ballroom and significant meeting/event space — competes with The Cannery for upscale weddings, galas, and corporate functions.
- Ace Hotel New Orleans: Design-forward boutique hotel in downtown New Orleans with substantial event space including ballrooms, meeting rooms, and a rooftop — competes for upscale weddings and corporate events as part of a broader hospitality offering.
- Four Seasons Hotel New Orleans: Luxury hotel with extensive indoor/outdoor event space overlooking the Mississippi, providing upscale wedding, corporate, and gala venues — direct competitor for high-end New Orleans events with broader lodging and amenities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Cannery social profiles
Digital presenceThe Cannery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cannery leadership team
Management profileNumber of profiles
Profiles8 records
The Cannery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cannery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cannery
What does The Cannery do?
The Cannery is a 12,000+ square foot luxury event venue in Mid City New Orleans that rents customizable indoor space for weddings, corporate events/conferences, and private celebrations. The venue operates exclusively with Toulouse Gourmet Catering as the in-house food and beverage partner, and also hosts ticketed public events such as New Year's Eve galas and Christmas brunches.
Is The Cannery a public or private company?
The Cannery is a private company. It is classified as family owned and is currently operating.
When was The Cannery founded?
The Cannery was founded in 2012. It employs 11 to 50 people.
Where is The Cannery based?
The Cannery is headquartered in New Orleans, United States, in the North America region.
How does The Cannery make money?
Three revenue lines are on record. Event Venue Rental is the primary driver. The others are in-House Catering (Toulouse Gourmet) and public Ticketed Events.
Who are The Cannery's main competitors?
Direct peers on record are Generations Hall, The Higgins Hotel & Conference Center, Race + Religious, The Civic Theater and Elms Mansion. Broad incumbents are Hotel Monteleone, The Ritz-Carlton, New Orleans, The Roosevelt New Orleans, A Waldorf Astoria Hotel, Ace Hotel New Orleans and Four Seasons Hotel New Orleans.
Does The Cannery have an API?
No public API is recorded for The Cannery.
What industry is The Cannery in?
The Cannery's product category is Event Venue Services. Its primary akta.pro industry code is THAFAIAC, Venue & Banquet Hall Catering, with a secondary code of THAHAKAE, Wedding & Social Event Catering. Its NAICS code is 722320 and its SIC code is 5810.