Menasha Corp
Menasha is a 175+ year-old, family-owned packaging and supply chain solutions provider operating through Menasha Packaging (corrugated, displays, fulfillment) and ORBIS (reusable plastic containers, pallets, dunnage), serving 1,500+ global brands across CPG, food and beverage, healthcare, and industrial verticals.
- Company typePrivate
- Founded1849
- HeadquartersNeenah, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Menasha Corp does
Menasha Corporation is a 175+ year-old, family-owned privately held packaging and supply chain solutions provider headquartered in Neenah, Wisconsin. The company operates through two wholly-owned subsidiaries: Menasha Packaging Company, which designs, prints, converts, and fulfills high-end graphic and industrial packaging, retail merchandising displays, and point-of-sale materials; and ORBIS Corporation, an international closed-loop supply chain leader offering reusable plastic totes, pallets, containers, protective dunnage, bulk systems, carts, and metal racks. The company also operates the Retail Integration Institute (RII), a strategic merchandising consultancy that helps customers evaluate packaging and merchandising in a recreated retail environment.
The portfolio is anchored by patented sustainable packaging solutions such as the ResponsiPak portfolio, the Ocean in Mind program that reclaims and reuses plastic recovered near major waterways, RFID smart label systems, robotic case handling, and ISTA-certified testing labs. Product offerings span corrugated packaging, reusable plastic containers, display and fulfillment services, and sustainability-focused reusable systems serving customers across food and beverage, healthcare and pharmaceuticals, industrial and automotive, consumer packaged goods, and electronics segments.
Menasha generates revenue primarily through direct B2B enterprise sales of hardware (corrugated packaging, reusable plastic containers, pallets, dunnage, metal racks) and complementary professional services including design and engineering, pack-out, and supply chain fulfillment services served by a dedicated sales force to Fortune 500 and global consumer packaged goods companies. Pricing is quote-based and not publicly disclosed. The company is led by President and CEO Christopher D. Drees (appointed 2023) and controlled by descendants of founder Elisha D. Smith, with Michael K. Waite serving as Chairman of the Board since 2024.
Menasha Corp firmographics
Firmographics- Name
- Menasha Corp
- Legal name
- Menasha Corporation
- Website
- https://menashacorporation.com
- Company type
- Private
- Founded year
- 1849
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Menasha is a 175+ year-old, family-owned packaging and supply chain solutions provider operating through Menasha Packaging (corrugated, displays, fulfillment) and ORBIS (reusable plastic containers, pallets, dunnage), serving 1,500+ global brands across CPG, food and beverage, healthcare, and industrial verticals.
- Ownership category
- akta.pro rank
Menasha Corp industry classification
Industry- Product category
- Industrial Packaging
- NAICS
- Plastics Product Manufacturing (3261), Other Plastics Product Manufacturing (32619), Packaging and Labeling Services (56191)
- SIC
- Paperboard Containers & Boxes (2650), Plastics Products, Nec (3089)
- akta.pro primary industry
- Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)
- akta.pro secondary industries
- Rigid Food Containers (Cups, Trays, Clamshells) (IMALAAAD), Returnable/Reusable Plastic Packaging (RPCs, Crates, Totes) Manufacturing (IMANAEAM)
Keywords
Where Menasha Corp is headquartered
LocationHeadquarters
- HQ city
- Neenah
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Menasha Corp business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sustainable Packaging Products: Manufacture and sale of corrugated packaging, reusable plastic containers, pallets, dunnage, bulk systems, and metal racks. Core revenue from two business units: Menasha Packaging (retail merchandising packaging, displays, corrugated packaging) and ORBIS Corporation (reusable containers, pallets, dunnage).
- Fulfillment and Supply Chain Services: Pack-out, fulfillment services, and supply chain optimization services provided to major consumer brands.
- Design and Engineering Services: Structural design, graphic design, and custom design services for packaging and merchandising solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Menasha Corp product offering
Product offeringCore offering
Menasha Corporation designs, manufactures, and distributes corrugated packaging, reusable plastic containers/pallets/dunnage, retail merchandising displays, and promotional point-of-sale materials, and provides pack-out, fulfillment, and supply chain optimization services to global consumer brands. It operates two subsidiaries — Menasha Packaging Company (graphic/corrugated packaging, displays, fulfillment) and ORBIS Corporation (reusable totes, pallets, dunnage, bulk systems, metal racks).
Product overview
Menasha Corporation consists of two operating companies offering complementary packaging and supply chain solutions. Menasha Packaging Company provides retail merchandising packaging, corrugated shipping containers, and fulfillment services, along with high-end graphic packaging and promotional displays. ORBIS Corporation offers reusable plastic packaging solutions including totes, pallets, containers, protective dunnage, carts, and metal racks. Together, the companies help customers protect, move, and promote their products across supply chains. The portfolio includes patented sustainable packaging solutions like ResponsiPak and innovative reusable systems like the Ocean in Mind program that reprocesses coastline plastic waste.
Differentiator
Problem solved
Functional benefit
Products and services
- Menasha Packaging Company — Corrugated, Graphic, Display, and Fulfillment Solutions
- ORBIS Corporation — Reusable Plastic Packaging and Supply Chain Solutions
- ResponsiPak Sustainable Packaging Portfolio
- BulkPak Collapsible Bulk Containers
- Ocean in Mind Program
- Retail Integration Institute (RII)
- Design and Engineering Services
Quantifiable outcome
- Reduced water use by nearly 90% from 2010 to 2020
- +4 more outcomes
Companies that use Menasha Corp
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Menasha Corp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Menasha Corp partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting, core and flagship.
- GPS Education PartnerssupportingPartnership with GPS Education Partners where high school students receive classroom learning at a GPS center and work part-day in manufacturing at Menasha Corporation facilities. Nearly 90 employees have been trained as mentors in this program.
- Red CrosscoreMenasha Corporation Foundation is a partner in the Red Cross Ready 365 Program, helping prepare for, respond to, and help people recover from disasters. Employees can contribute through a company micro site to designate where their dollars should go.
- UnileverflagshipNamed one of four finalists for Unilever's Lifetime Achievement award at global supplier meeting. Selected to serve on Unilever's 4th Annual Supplier Climate Event panel to share sustainability collaboration practices.
- Northeast Wisconsin Land TrustsupportingMenasha Corporation Foundation partnered with Northeast Wisconsin Land Trust to help preserve forested lands. Two projects help protect 233 acres of forestland including a rare beech-maple forest, and another secures 138 acres in Neenah.
- Rebuilding TogethersupportingFoundation supports Rebuilding Together, an organization that provides home repairs and modifications for older adults, people with disabilities, and veterans who cannot pay for repair services.
- Habitat for HumanitysupportingEmployees volunteer with Habitat for Humanity building homes as part of community volunteerism initiatives.
Scale indicators5 records
Recent moves12 records
Expansion highlights5 records
Menasha Corp competitors and assessment
Company assessmentBroad incumbents
- Sonoco Products Company: Global packaging company serving consumer, industrial, and healthcare end markets with paperboard, rigid plastic, and protective packaging; comparable to Menasha across Menasha Packaging (paperboard displays, fulfillment) and ORBIS (reusable/returnable plastics).
- International Paper: Largest pulp and paper company in the world with significant corrugated packaging and reusable packaging exposure; vertically integrated from containerboard to boxes, competing head-to-head with both Menasha Packaging and ORBIS.
- Brambles (CHEP): Global pooling and logistics company operating CHEP pallets and IFCO reusable containers; competes directly with ORBIS in reusable pallets and returnable plastic containers for CPG, fresh produce, and automotive supply chains.
- Mondi Group: European-headquartered paper-based and corrugated packaging group with sustainability-led reusable and recyclable product lines; comparable to Menasha Packaging's corrugated and display business in Europe and to ORBIS on sustainable packaging.
- Smurfit Westrock: World's largest containerboard and corrugated packaging producer formed by the Smurfit Kappa / WestRock merger; directly competes with Menasha Packaging across corrugated boxes, displays, and fulfillment services for CPG and retail customers.
- Novolex (Pactiv Evergreen): Large North American manufacturer of paper and plastic packaging including foodservice, rigid containers, and protective packaging; comparable to ORBIS on plastic reusable containers and to Menasha Packaging on protective/dunnage solutions.
Direct peers
- Cascades Inc. Canadian-based manufacturer of corrugated packaging, containerboard, and tissue products with a strong recycled-content and sustainability focus; directly comparable to Menasha Packaging on corrugated packaging and to ORBIS on sustainable packaging positioning.
- Graphic Packaging Holding Company: Paperboard packaging manufacturer focused on folding cartons and food/beverage packaging with sustainability-led product lines; closely comparable to Menasha Packaging's high-end graphic and display business serving CPG and F&B brands.
- Packaging Corporation of America: U.S. corrugated packaging manufacturer with containerboard integration; competes with Menasha Packaging in corrugated boxes and displays for retail, e-commerce, and CPG customers.
- Rehrig Pacific Company: Family-owned manufacturer of reusable plastic containers, pallets, and recycling bins; the closest direct peer to ORBIS in reusable supply-chain packaging serving food, beverage, and retail supply chains.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Menasha Corp social profiles
Digital presenceMenasha Corp compliance and trust
Trust signalCompliance2 records
Menasha Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menasha Corp leadership team
Management profileNumber of profiles
Profiles9 records
Menasha Corp subsidiaries and ownership
Company hierarchySubsidiaries2 records
Menasha Corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menasha Corp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menasha Corp
What does Menasha Corp do?
Menasha Corporation designs, manufactures, and distributes corrugated packaging, reusable plastic containers/pallets/dunnage, retail merchandising displays, and promotional point-of-sale materials, and provides pack-out, fulfillment, and supply chain optimization services to global consumer brands. It operates two subsidiaries — Menasha Packaging Company (graphic/corrugated packaging, displays, fulfillment) and ORBIS Corporation (reusable totes, pallets, dunnage, bulk systems, metal racks).
Is Menasha Corp a public or private company?
Menasha Corp is a private company. It is classified as family owned and is currently operating.
When was Menasha Corp founded?
Menasha Corp was founded in 1849. It employs 5,001 to 10,000 people.
Where is Menasha Corp based?
Menasha Corp is headquartered in Neenah, United States, in the North America region.
How does Menasha Corp make money?
Three revenue lines are on record. Sustainable Packaging Products are the primary driver. The others are fulfillment and Supply Chain Services and design and Engineering Services.
Who are Menasha Corp's main competitors?
Broad incumbents on record are Sonoco Products Company, International Paper, Brambles (CHEP), Mondi Group, Smurfit Westrock and Novolex (Pactiv Evergreen). Direct peers are Cascades Inc., Graphic Packaging Holding Company, Packaging Corporation of America and Rehrig Pacific Company.
Does Menasha Corp have an API?
No public API is recorded for Menasha Corp.
What industry is Menasha Corp in?
Menasha Corp's product category is Industrial Packaging. Its primary akta.pro industry code is IMAMAHAA, Corrugated Packaging & Boxes (RSC, die-cut, bulk bins), with a secondary code of IMALAAAD, Rigid Food Containers (Cups, Trays, Clamshells). Its NAICS code is 3261 and its SIC code is 2650.