Menasha Corp

What Menasha Corp does

Menasha Corporation is a 175+ year-old, family-owned privately held packaging and supply chain solutions provider headquartered in Neenah, Wisconsin. The company operates through two wholly-owned subsidiaries: Menasha Packaging Company, which designs, prints, converts, and fulfills high-end graphic and industrial packaging, retail merchandising displays, and point-of-sale materials; and ORBIS Corporation, an international closed-loop supply chain leader offering reusable plastic totes, pallets, containers, protective dunnage, bulk systems, carts, and metal racks. The company also operates the Retail Integration Institute (RII), a strategic merchandising consultancy that helps customers evaluate packaging and merchandising in a recreated retail environment.

The portfolio is anchored by patented sustainable packaging solutions such as the ResponsiPak portfolio, the Ocean in Mind program that reclaims and reuses plastic recovered near major waterways, RFID smart label systems, robotic case handling, and ISTA-certified testing labs. Product offerings span corrugated packaging, reusable plastic containers, display and fulfillment services, and sustainability-focused reusable systems serving customers across food and beverage, healthcare and pharmaceuticals, industrial and automotive, consumer packaged goods, and electronics segments.

Menasha generates revenue primarily through direct B2B enterprise sales of hardware (corrugated packaging, reusable plastic containers, pallets, dunnage, metal racks) and complementary professional services including design and engineering, pack-out, and supply chain fulfillment services served by a dedicated sales force to Fortune 500 and global consumer packaged goods companies. Pricing is quote-based and not publicly disclosed. The company is led by President and CEO Christopher D. Drees (appointed 2023) and controlled by descendants of founder Elisha D. Smith, with Michael K. Waite serving as Chairman of the Board since 2024.

Name

Menasha Corp

Legal name

Menasha Corporation

Website

https://menashacorporation.com

Company type

Private

Founded year

1849

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Menasha is a 175+ year-old, family-owned packaging and supply chain solutions provider operating through Menasha Packaging (corrugated, displays, fulfillment) and ORBIS (reusable plastic containers, pallets, dunnage), serving 1,500+ global brands across CPG, food and beverage, healthcare, and industrial verticals.

Ownership category

akta.pro rank

Product category

Industrial Packaging

NAICS

Plastics Product Manufacturing (3261), Other Plastics Product Manufacturing (32619), Packaging and Labeling Services (56191)

SIC

Paperboard Containers & Boxes (2650), Plastics Products, Nec (3089)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

akta.pro secondary industries

Rigid Food Containers (Cups, Trays, Clamshells) (IMALAAAD), Returnable/Reusable Plastic Packaging (RPCs, Crates, Totes) Manufacturing (IMANAEAM)

Keywords

• Corrugated packaging manufacturer
• Reusable plastic containers
• Retail merchandising displays
• Promotional packaging solutions
• Supply chain fulfillment services

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sustainable Packaging Products: Manufacture and sale of corrugated packaging, reusable plastic containers, pallets, dunnage, bulk systems, and metal racks. Core revenue from two business units: Menasha Packaging (retail merchandising packaging, displays, corrugated packaging) and ORBIS Corporation (reusable containers, pallets, dunnage).
2. Fulfillment and Supply Chain Services: Pack-out, fulfillment services, and supply chain optimization services provided to major consumer brands.
3. Design and Engineering Services: Structural design, graphic design, and custom design services for packaging and merchandising solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Menasha Corporation designs, manufactures, and distributes corrugated packaging, reusable plastic containers/pallets/dunnage, retail merchandising displays, and promotional point-of-sale materials, and provides pack-out, fulfillment, and supply chain optimization services to global consumer brands. It operates two subsidiaries — Menasha Packaging Company (graphic/corrugated packaging, displays, fulfillment) and ORBIS Corporation (reusable totes, pallets, dunnage, bulk systems, metal racks).

Product overview

Menasha Corporation consists of two operating companies offering complementary packaging and supply chain solutions. Menasha Packaging Company provides retail merchandising packaging, corrugated shipping containers, and fulfillment services, along with high-end graphic packaging and promotional displays. ORBIS Corporation offers reusable plastic packaging solutions including totes, pallets, containers, protective dunnage, carts, and metal racks. Together, the companies help customers protect, move, and promote their products across supply chains. The portfolio includes patented sustainable packaging solutions like ResponsiPak and innovative reusable systems like the Ocean in Mind program that reprocesses coastline plastic waste.

Differentiator

Problem solved

Functional benefit

Products and services

• Menasha Packaging Company — Corrugated, Graphic, Display, and Fulfillment Solutions
• ORBIS Corporation — Reusable Plastic Packaging and Supply Chain Solutions
• ResponsiPak Sustainable Packaging Portfolio
• BulkPak Collapsible Bulk Containers
• Ocean in Mind Program
• Retail Integration Institute (RII)
• Design and Engineering Services

Quantifiable outcome

• Reduced water use by nearly 90% from 2010 to 2020
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered supporting, core and flagship.

• GPS Education PartnerssupportingStrategic or Co-development PartnerPartnership with GPS Education Partners where high school students receive classroom learning at a GPS center and work part-day in manufacturing at Menasha Corporation facilities. Nearly 90 employees have been trained as mentors in this program.
• Red CrosscoreStrategic or Co-development PartnerMenasha Corporation Foundation is a partner in the Red Cross Ready 365 Program, helping prepare for, respond to, and help people recover from disasters. Employees can contribute through a company micro site to designate where their dollars should go.
• UnileverflagshipGTM or Marketing PartnerNamed one of four finalists for Unilever's Lifetime Achievement award at global supplier meeting. Selected to serve on Unilever's 4th Annual Supplier Climate Event panel to share sustainability collaboration practices.
• Northeast Wisconsin Land TrustsupportingStrategic or Co-development PartnerMenasha Corporation Foundation partnered with Northeast Wisconsin Land Trust to help preserve forested lands. Two projects help protect 233 acres of forestland including a rare beech-maple forest, and another secures 138 acres in Neenah.
• Rebuilding TogethersupportingStrategic or Co-development PartnerFoundation supports Rebuilding Together, an organization that provides home repairs and modifications for older adults, people with disabilities, and veterans who cannot pay for repair services.
• Habitat for HumanitysupportingStrategic or Co-development PartnerEmployees volunteer with Habitat for Humanity building homes as part of community volunteerism initiatives.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Sonoco Products Company: Global packaging company serving consumer, industrial, and healthcare end markets with paperboard, rigid plastic, and protective packaging; comparable to Menasha across Menasha Packaging (paperboard displays, fulfillment) and ORBIS (reusable/returnable plastics).
• International Paper: Largest pulp and paper company in the world with significant corrugated packaging and reusable packaging exposure; vertically integrated from containerboard to boxes, competing head-to-head with both Menasha Packaging and ORBIS.
• Brambles (CHEP): Global pooling and logistics company operating CHEP pallets and IFCO reusable containers; competes directly with ORBIS in reusable pallets and returnable plastic containers for CPG, fresh produce, and automotive supply chains.
• Mondi Group: European-headquartered paper-based and corrugated packaging group with sustainability-led reusable and recyclable product lines; comparable to Menasha Packaging's corrugated and display business in Europe and to ORBIS on sustainable packaging.
• Smurfit Westrock: World's largest containerboard and corrugated packaging producer formed by the Smurfit Kappa / WestRock merger; directly competes with Menasha Packaging across corrugated boxes, displays, and fulfillment services for CPG and retail customers.
• Novolex (Pactiv Evergreen): Large North American manufacturer of paper and plastic packaging including foodservice, rigid containers, and protective packaging; comparable to ORBIS on plastic reusable containers and to Menasha Packaging on protective/dunnage solutions.

Direct peers

• Cascades Inc. Canadian-based manufacturer of corrugated packaging, containerboard, and tissue products with a strong recycled-content and sustainability focus; directly comparable to Menasha Packaging on corrugated packaging and to ORBIS on sustainable packaging positioning.
• Graphic Packaging Holding Company: Paperboard packaging manufacturer focused on folding cartons and food/beverage packaging with sustainability-led product lines; closely comparable to Menasha Packaging's high-end graphic and display business serving CPG and F&B brands.
• Packaging Corporation of America: U.S. corrugated packaging manufacturer with containerboard integration; competes with Menasha Packaging in corrugated boxes and displays for retail, e-commerce, and CPG customers.
• Rehrig Pacific Company: Family-owned manufacturer of reusable plastic containers, pallets, and recycling bins; the closest direct peer to ORBIS in reusable supply-chain packaging serving food, beverage, and retail supply chains.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menasha Corp