StationPlaylist
StationPlaylist, founded in 2001 in Tauranga, New Zealand, develops radio broadcasting automation software (Creator for scheduling and Studio for playout) plus encoding and remote voice tracking tools, serving over 15,000 commercial, internet, and community radio customers worldwide via direct perpetual licenses and support subscriptions.
- Company typePrivate
- Founded2001
- HeadquartersTauranga, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StationPlaylist does
StationPlaylist is a privately-held New Zealand software company, founded in 2001 and headquartered in Tauranga, that develops radio broadcasting automation software for terrestrial and internet radio stations. The product suite centers on two core applications that integrate: StationPlaylist Creator (a music and spot scheduler that generates daily/weekly playlists using rotation systems with separation rules across artist, song, genre, tempo, mood, energy, gender, and decade) and StationPlaylist Studio (an on-air broadcast playout application featuring intelligent automatic crossfading and voice track/song ramp overlapping for live-DJ-quality automation). Adjacent products include Streamer (a standalone multi-codec internet encoder supporting MP3, AAC+, Ogg Vorbis, Ogg FLAC, and Windows Media), Remote Voice Tracker (remote voice track recording with TLS encryption), and Remote Studio (low-latency RTP-based live remote broadcasting, launched November 2025).
The company's revenue model relies primarily on one-time perpetual software licenses ($139–$799 across individual products, bundles, and add-ons) with optional annual support subscriptions at $39–$69/year, supplemented by monthly Icecast stream hosting services and affiliate-sourced VPS deployments. Distribution is exclusively product-led: a 30-day full-featured trial, direct website purchase via credit card or PayPal, and email-based sales support. The company has sold over 15,000 cumulative licenses across commercial AM/FM stations, internet radio, community stations, educational institutions, retail/hospitality venues, and party DJs in more than a dozen countries. Recognition includes a Radio World magazine feature, an Australian Independent Radio News preferred-provider appointment, and a Microsoft Editor's Pick award. The business is bootstrapped with no external funding, a small employee count (11–50), and a single named developer (Ross Levis), consistent with a focused, founder-operated software publisher rather than a venture-backed scale business.
Product integration breadth is a notable element of the offering: full compatibility with D&R broadcast mixer consoles (WebStation, AirLite, Airence), JAWS/NVDA/Window-Eyes screen reader scripts, Winamp DSP plugins, Icecast and Shoutcast servers, multiple traffic/billing systems (AdMaster, Natural Log, Radio Workflow, Radio Traffic), weather data feeds, and emerging AI voice tracking integrations (RoboDJ, VoiTrai, RadioAIVT). Stability is a recurring customer-reported strength, including one deployment exceeding 5,000 continuous uptime hours. The latest software release, Version 6.20, shipped in November 2025 alongside the Remote Studio product launch.
StationPlaylist firmographics
Firmographics- Name
- StationPlaylist
- Legal name
- StationPlaylist.com
- Website
- https://stationplaylist.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StationPlaylist, founded in 2001 in Tauranga, New Zealand, develops radio broadcasting automation software (Creator for scheduling and Studio for playout) plus encoding and remote voice tracking tools, serving over 15,000 commercial, internet, and community radio customers worldwide via direct perpetual licenses and support subscriptions.
- Ownership category
- akta.pro rank
StationPlaylist industry classification
Industry- Product category
- Radio Broadcasting Software
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)
- akta.pro secondary industry
- Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)
Keywords
Where StationPlaylist is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
StationPlaylist business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Licenses: One-time perpetual software licenses with optional annual support and updates subscriptions. Licenses are priced per bundle or individual products with tiered Pro and Standard editions. Support renewal pricing at $39-$69 per year.
- Annual Support & Updates Subscriptions: 12 months of free updates and email support included with purchase. Optional renewal subscriptions for continued support and major/minor releases after initial period.
- Stream Hosting Services: Icecast stream server hosting services with pricing based on bitrate and maximum simultaneous listeners. No setup fees or long-term contracts. Monthly billing.
- Additional Modules and Add-ons: Additional modules including Website Song Request Script ($69), Time Announcement Files ($69), Temperature Announcement Files ($69), and Tone Detector DSP Plugin ($69) sold as add-ons to core software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pro Bundle - Full featured radio automation solution |
| One time/ perpetual license | Pay-as-you-go | Standard Bundle - Budget music automation |
| One time/ perpetual license | Pay-as-you-go | Individual Creator Products |
| One time/ perpetual license | Pay-as-you-go | Individual Studio Products |
| One time/ perpetual license | Pay-as-you-go | Remote Voice Tracker |
| One time/ perpetual license | Pay-as-you-go | Remote Studio |
| One time/ perpetual license | Pay-as-you-go | Streamer Standalone Encoder |
| Subscription | Annual | Annual Updates & Support Subscriptions |
| Subscription | Monthly | Icecast Stream Hosting |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
StationPlaylist product offering
Product offeringCore offering
StationPlaylist develops and sells radio automation software for terrestrial and internet radio broadcasters. Its products handle on-air playout, music scheduling, stream encoding, and remote voice tracking, allowing stations to automate broadcasts and produce professional-quality programming with minimal manual intervention. The company also offers stream hosting and a set of add-on utilities that extend the core automation suite.
Product overview
StationPlaylist offers a suite of radio broadcasting software products for terrestrial radio and internet streaming. The core products are Studio (on-air playout/automation software) and Creator (music/spot scheduler), which integrate to provide a complete radio broadcasting solution. Additional modules include Streamer (standalone stream encoder), Remote Voice Tracker (remote voice track recording), Remote Studio (remote live show capability), and various add-ons like Website Song Requester, Time/Temperature Announcement Files, and Tone Detector plugin. The company also provides Icecast stream hosting services. All products support integration with D&R broadcast mixer consoles, screen readers for accessibility, and third-party traffic/billing systems.
Differentiator
Problem solved
Functional benefit
Brands
- WinVorbis: Free graphical front-end for VorbisComment, OggEnc, OggDec, and VorbisGain. A free Ogg Vorbis encoder/tagger utility for Windows and Linux.
Products and services
- StationPlaylist Studio On-air broadcast playout software for radio stations that automates playback of music, jingles, commercials, and other audio content with features such as voice tracking, intelligent crossfading, and live assist.
- StationPlaylist Creator Music and spot scheduling software that builds rotation-based playlists with artist separation, time rules, and category balancing for radio programming.
- StationPlaylist Streamer Internet stream encoder that broadcasts a station's audio output to online listeners via multiple streaming formats and bitrates.
- StationPlaylist Remote Voice Tracker Allows announcers and DJs to record voice tracks remotely and submit them to StationPlaylist Studio for on-air playback.
- StationPlaylist Remote Studio Provides remote control and operation of StationPlaylist Studio over the internet, enabling off-site broadcasting workflows.
- StationPlaylist Stream Hosting Managed internet radio streaming hosting service providing bandwidth and listener connectivity for broadcasters using StationPlaylist software.
- Website Song Requester Script Add-on PHP script that lets listeners submit song requests through a station's website, integrated with StationPlaylist Studio.
- Time Announcement Files Pre-recorded top-of-hour time announcement audio files for use with StationPlaylist Studio's time announce feature.
- Temperature Announcement Files Pre-recorded temperature announcement audio files for use with StationPlaylist Studio's temperature announce feature.
- Tone Detector DSP Plugin Digital signal processing plugin for StationPlaylist Studio that detects specific audio tones to trigger station automation events.
Quantifiable outcome
- Over 5,000 hours of continuous uninterrupted operation reported by WBDH Radio
- +3 more outcomes
Companies that use StationPlaylist
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
StationPlaylist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability2 records
Feature7 records
StationPlaylist partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- D&RcoreFull integration with D&R WebStation, AirLite, and Airence USB broadcast mixer consoles. Studio plugins available from D&R enabling direct control of start/stop play, carts, and other functions from the mixer console.
- SoundStackminorSoundStack offers Virtual Private Servers (VPS) with StationPlaylist software pre-installed from $16/month. Promo code SPLFREE30DAYS provides 1 month free. Alternative to on-premise installation for cloud-based deployments.
- Securenet SystemsminorAffiliate partnership for stream hosting services offering advanced features beyond basic SPL hosting including ad insertion, smartphone apps, customized website players, geo-restriction, and support for more listeners. Coupon code STP2FREE provides 2 free months for SPL customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
StationPlaylist competitors and assessment
Company assessmentDirect peers
- DRS2006: DRS2006 is a direct competitor in the affordable radio/streaming automation category for Windows, frequently compared to StationPlaylist in user reviews on the same buyer shortlists for online radio stations.
- NextKast: NextKast is a radio automation and playout system serving terrestrial and internet radio stations with music scheduling, voice tracking, and live assist features that overlap StationPlaylist's Studio and Creator functionality.
- SAM Broadcaster: Spacial's SAM Broadcaster is a long-standing Windows-based internet radio automation suite that competes head-to-head with StationPlaylist for internet-only and small-market stations; explicitly cited as a competitor in StationPlaylist customer testimonials (e.g., Q105 Radio).
Emerging players
- RadioDJ: RadioDJ is a free/open-source radio automation software competing in the very-low-budget tier of the same SMB/community/internet radio segment where StationPlaylist's Standard and entry-level bundles compete.
- ZaraStudio: ZaraStudio is a budget Windows automation/streaming tool for small internet radio stations; it overlaps with StationPlaylist's Creator/Studio entry-level segment but with a narrower feature set and smaller install base.
Broad incumbents
- WideOrbit: WideOrbit (which acquired Scott Studios) offers enterprise radio and TV traffic/automation platforms competing in the upper tier where StationPlaylist positions itself as a credible affordable alternative for SMB stations.
- Dalet: Dalet is a $150,000+ enterprise broadcast workflow suite cited directly in SPL testimonials as a comparison point; SPL positions itself on cost and stability advantages against Dalet's full broadcast operations stack.
- RCS (Zetta / NexGen): RCS's NexGen and cloud-native Zetta platforms are the dominant enterprise radio automation systems cited explicitly in SPL testimonials (Alan Olson is a 'Master User' on both Scott Studios WideOrbit and RCS NexGen), making RCS the primary displacement incumbent.
- ENCO Systems (DAD): ENCO's DAD (Digital Audio Delivery) is a long-established radio playout/automation system with both on-premise and cloud variants, competing for the same radio station buyers though typically at higher price points than StationPlaylist.
Others
- Icecast: Icecast is the open-source streaming server that StationPlaylist's Streamer encodes to and which underpins its hosted stream service; it is the key interoperable infrastructure layer rather than a direct competitor, but technically adjacent and ecosystem-defining.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StationPlaylist social profiles
Digital presenceStationPlaylist financial estimates
Financial estimateRevenue estimate
Valuation estimate
StationPlaylist leadership team
Management profileNumber of profiles
Profiles1 record
StationPlaylist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StationPlaylist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StationPlaylist
What does StationPlaylist do?
StationPlaylist develops and sells radio automation software for terrestrial and internet radio broadcasters. Its products handle on-air playout, music scheduling, stream encoding, and remote voice tracking, allowing stations to automate broadcasts and produce professional-quality programming with minimal manual intervention. The company also offers stream hosting and a set of add-on utilities that extend the core automation suite.
Is StationPlaylist a public or private company?
StationPlaylist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StationPlaylist founded?
StationPlaylist was founded in 2001. It employs 11 to 50 people.
Where is StationPlaylist based?
StationPlaylist is headquartered in Tauranga, New Zealand, in the Oceania region.
How does StationPlaylist make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are annual Support & Updates Subscriptions, stream Hosting Services and additional Modules and Add-ons.
Who are StationPlaylist's main competitors?
Direct peers on record are DRS2006, NextKast and SAM Broadcaster. Emerging players are RadioDJ and ZaraStudio. Broad incumbents are WideOrbit, Dalet, RCS (Zetta / NexGen) and ENCO Systems (DAD). Icecast is listed as an others.
Does StationPlaylist have an API?
No public API is recorded for StationPlaylist.
What industry is StationPlaylist in?
StationPlaylist's product category is Radio Broadcasting Software. Its primary akta.pro industry code is MPAHAKAD, Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber), with a secondary code of MPAIAEAJ, Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering). Its NAICS code is 516 and its SIC code is 3663.