Merk en Media

What Merk en Media does

Merk en Media is a privately-held, Netherlands-based platform of 25 collaborating freelance specialists in marketing, communications, and sales, founded in January 2017 by Wilbert Witkamp and headquartered in Amsterdam. The platform assembles customized, project-based teams from its specialist network across five service categories: brand strategy and branding, online marketing, web development and design, visual content and production, and insights and training. It does not develop proprietary technology; its core "product" is access to a curated roster of senior specialists (e.g., SEO, photography, video, PR, growth hacking, coaching, design) with 10–25+ years of individual experience.

The company serves both B2B and B2C clients, with two priority segments: Dutch SMBs (MKB, up to 250 employees / €50M revenue), which the platform identifies as the country's largest business segment by turnover contribution, and Private Equity firms seeking buy-and-build support, value enhancement, and rapid growth acceleration for portfolio companies. Notable client logos include About You, Eigen Huis, Studiekring, Le Masque, Fixico, Taxiboeken.nl, and Sinner Business.

Merk en Media operates a sales-led, project-based professional-services revenue model with quote-based pricing tailored per engagement. Go-to-market relies on direct outreach, specialist-to-client referrals, organic SEO/content on its website (35+ specialism pages, glossary), and earned media. Distribution is direct and domestic (Netherlands), with stated capability for international projects but no active geographic footprint outside NLD. The platform has no outside investors, no parent company, and operates as an independent specialist collective rather than a traditional agency structure.

Name

Merk en Media

Legal name

Merk en Media

Website

https://merkenmedia.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Merk en Media is an Amsterdam-based platform of 25 collaborating freelance specialists in marketing, communications, and sales, founded in 2017. It assembles project-based teams for Dutch SMBs and private equity portfolio companies across brand strategy, online marketing, web, content, and training.

Ownership category

akta.pro rank

Headquarters

HQ city

Baarn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services and Consulting: Merk en Media generates revenue through project-based professional services, assembling customized teams of specialists based on client requirements. Services include brand positioning, SEO, media strategy, content creation, and social media management, as well as web, coaching, photography, video, and animation services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Merk en Media is a platform of collaborating freelance specialists in marketing, communication, and sales that assembles custom teams to build brands for B2B and B2C clients. The platform delivers brand strategy, online marketing, web development, visual content production, and insights/training services through a curated network of 25 specialists, providing fundamental value enhancement and rapid growth for Dutch SMBs and private equity portfolio companies.

Product overview

Merk en Media is a platform of collaborating specialist freelancers in marketing, communication, and sales, not a software product company. The platform organizes its services into five main categories: Merkstrategie en Branding (brand strategy and branding), Online Marketing, Webdevelopment en Webdesign (web development and design), Beeld en Content (visual and content), and Insights en Training (research and training). Clients receive customized teams assembled from these specialist services to build brands that sell for B2B and B2C markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Merkstrategie en Branding (Brand Strategy and Branding)
• Online Marketing
• Webdevelopment en Webdesign (Web Development and Web Design)

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Valley: Dutch creative agency focused on brand strategy, content, and digital campaigns for ambitious B2B and consumer brands. Directly comparable in service mix and Dutch market focus.
• Greenberry: Amsterdam-based digital creative agency serving Dutch enterprise and consumer brands with branding, content, and digital marketing services. Comparable in geography, mid-market positioning, and integrated service model.
• Dept: Largest independent Dutch digital creative and technology agency, offering end-to-end marketing, brand, and tech services to enterprise and growth-stage clients. Direct competitor for Dutch SMB and PE marketing mandates at greater scale.
• TamTam: Dutch full-service marketing and communications agency with strong B2B and B2C credentials. Closely comparable in service scope (strategy, content, digital) and primary market focus on Dutch clients.
• Bravoure: Dutch digital creative agency serving ambitious brands with strategy, design, and content production. Comparable boutique creative positioning with a similar Dutch SMB-to-enterprise client mix.
• N=5: Amsterdam-based independent creative agency delivering brand, advertising, and content services to Dutch and international clients. Comparable agency-style delivery model for similar customer profiles.

Broad incumbents

• Mirum Agency: Global digital agency network with a Dutch presence, offering broader brand, marketing, and technology services. Comparable category and capabilities but operates at significantly larger scale as part of an international holding.
• VMLY&R Netherlands: WPP-owned global advertising network with a Dutch office offering full-service brand, marketing, and communications. Same end-market but vastly greater scale, tooling, and international reach than Merk en Media.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/merkenmedia
• LinkedInnl.linkedin.com/company/merkenmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merk en Media