What MomMed does

MomMed is a privately held direct-to-consumer e-commerce brand founded in 2017 and headquartered in Kowloon City, Hong Kong, selling maternal and infant care products primarily to US and European consumers. Its core offering is a line of FDA 510(k)-cleared wearable breast pumps (S21, S21 Pro, S33 Luma, M21 Luma, S10 Pro) priced $89.99–$169.99, built on a proprietary expression platform called LuxerFlow that the company claims was developed from clinical insights of 10,000+ nursing mothers and delivers hospital-grade suction up to 280mmHg in a 230g, sub-45dB in-bra form factor. The product portfolio extends beyond pumps into a managed ecosystem of accessories (replacement flanges, valves, storage bags), feeding gear (electric bottle brushes, spoon feeders, bottle warmers, pacifier sanitizers), baby care (scales, nasal aspirators, nail trimmers, teethers), and pregnancy/ovulation test strips — totaling 58+ SKUs across these categories.

The business model is pure DTC e-commerce on a Shopify storefront with multi-language support (English, Spanish, German, French), multi-currency display (USD, GBP, EUR), and shipping into the US, UK, EU, Mexico, and Canada. Revenue is generated almost entirely from one-time hardware purchases ranging from $7.99 (accessories) to $169.99 (premium pumps), supplemented by a recurring consumables stream from replacement parts and disposable storage bags. Customer acquisition relies on content marketing, SEO, influencer testimonials, email capture, and an affiliate program; Klarna BNPL is integrated at checkout. The company carries four industry awards and Forbes Health recognition, maintains ISO 13485 and CPC Child-Safe Material certifications, and operates with an 11–50 employee headcount. No funding rounds, M&A, or institutional investors are disclosed.

Name

MomMed

Legal name

MomMed

Website

https://mommed.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MomMed is a private DTC e-commerce brand selling FDA-cleared wearable breast pumps, feeding accessories, pregnancy tests, and baby care products directly to consumers in the US, UK, EU, Mexico, and Canada via its own Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Sales - Breast Pumps: Direct sales of wearable breast pumps (S10 Pro, S21, S21 Pro, S33 Luma, M21 Luma) as one-time purchases ranging from $89.99 to $169.99. Products include varying suction levels, battery life, and accessories.
2. Hardware Sales - Accessories: Replacement parts and accessories including flange inserts, duckbill valves, silicone diaphragms, milk collector cups, main units, and sizing kits. Prices range from $7.99 to $58.99.
3. Hardware Sales - Feeding Products: Electric bottle brushes, portable bottle brush kits, breast milk storage bags, bottle warmers, pacifier sanitizers, spoon feeders, and feeding sets.
4. Hardware Sales - Pregnancy Tests: Pregnancy test strips and ovulation test strips sold in kits for family planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

MomMed designs and sells a line of wearable/hands-free electric breast pumps (S10 Pro, S21, S21 Pro, S33 Luma, M21 Luma) that deliver hospital-grade suction in a tubeless in-bra form factor, paired with proprietary LuxerFlow expression technology, FDA 510(k) clearance, and Bluetooth control via the MomMed mobile app. The catalog is extended through replacement parts, breastmilk storage bags, electric and UV bottle brushes, spoon feeders, bottle warmers, pacifier sanitizers, home pregnancy and LH ovulation test strips, and baby care items (scales, nasal aspirators, nail trimmers, teether toys, hair clippers, diaper bag backpacks). Distribution is direct-to-consumer through the MomMed Shopify storefront at mommed.com, with multi-language and multi-currency support and shipping into the US, UK, EU, Mexico, and Canada.

Product overview

MomMed offers a comprehensive maternal and infant care product portfolio centered around wearable breast pump technology and pregnancy-related products. The core offerings include five wearable breast pump models (S21, S21 Pro, S33 Luma, M21 Luma, and S10 Pro) that share a common platform of hospital-grade suction, rechargeable batteries, and hands-free designs, differentiated by features like night lights, battery life, and suction customization levels. The product line extends through breast pump accessories (replacement parts, storage bags, flange sizing kits), feeding gear (electric and manual bottle brushes, spoon feeders, bottle warmers, pacifier sanitizers), pregnancy tests and ovulation strips, and general baby care items (scales, nasal aspirators, nail trimmers, teething toys). The ecosystem is designed to support the complete breastfeeding and infant care journey from pregnancy through early childhood.

Differentiator

Problem solved

Functional benefit

Products and services

• MomMed S21 Double Wearable Breast Pump Entry-level wearable double electric breast pump for breastfeeding mothers; hospital-grade suction up to 280mmHg, 3 modes, 12 suction levels, quiet under 45dB, 6oz capacity, 5-6 sessions per charge; includes 24mm flange and 17/19/21mm inserts.
• MomMed S21 Pro Wearable Breast Pump Premium wearable double electric breast pump with LuxerFlow expression technology, hospital-grade suction up to 280mmHg, 3 modes, 12 levels, 230g lightweight design, 150-minute battery (5-6 sessions), and 1-year warranty; includes carrying case.
• MomMed S33 Luma Double Wearable Breast Pump Premium wearable breast pump with built-in ambient night light for nighttime pumping, 4 modes (including Massage), 9 suction levels, ultra-quiet under 45dB, 280mmHg suction, 5-6 sessions battery, 6oz capacity, silicone anti-leak stopper; targets mothers who pump at night.
• MomMed M21 Luma Double Wearable Breast Pump Wearable double electric breast pump with integrated night light, hospital-grade suction up to 280mmHg, 3 modes, 12 adjustable levels, quiet motor, and compact portable design; aimed at mothers who pump at night.
• MomMed S10 Pro Double Wearable Breast Pump High-capacity wearable breast pump with 6-8 sessions of battery life per charge, 3 modes, 9 intensity levels, 105-degree ergonomic flange, and 9oz capacity; designed for exclusive pumpers needing maximum battery life and capacity.
• MomMed Breastmilk Storage Bags Double-sealed no-leak self-standing breastmilk storage bags with temperature-sensing indicator, 6oz capacity, available in 60pcs and 220pcs packs; for breastfeeding mothers storing expressed milk at home, work, or in the freezer.
• MomMed Electric Bottle Brush Cleaner Set Electric bottle cleaning brush with 2 modes, 360-degree rotation, 90-minute battery life, 4 replacement brush heads, and waterproof design with included draining rack; for parents cleaning baby bottles and accessories.
• MomMed Electric Bottle Brush Cleaner Set (UV light) Electric bottle brush with UV light sanitization, 2 modes, 360-degree rotation, and multiple brush heads for comprehensive cleaning and sterilization of baby bottles.
• Portable Bottle Brush Kit Manual portable bottle brush kit designed for travel; includes detachable head and tail, lays flat for compact storage; for parents cleaning bottles away from home.
• Baby Spoon Feeder One-handed feeding spoon with 100ml capacity, 2mm food outlet with filter guard, food-grade silicone, detachable parts for high-temperature cleaning; suitable from 3 months old for introducing solids.
• Baby Spoon Bottle Feeder Combined bowl and spoon feeder for one-handed operation, soft silicone spoon, 100ml capacity, spill-free design for on-the-go feeding of infants and toddlers.
• MomMed Baby Bottle Warmer Bottle warmer for heating breast milk and baby formula to optimal temperature; for parents needing to safely and evenly warm stored milk and formula.
• MomMed Portable Pacifier Sanitizer Portable UV sterilization device for pacifiers and small baby items; compact design intended for travel and on-the-go use.
• MomMed Baby-Led Weaning Essentials Set Gift set containing 6 feeding tools for baby-led weaning, including essential accessories for starting solid foods; intended as a gifting bundle for new parents.
• MomMed Pregnancy Test Midstream 6-Tests Home pregnancy test kit with 6 midstream tests, FDA cleared; provides convenient multiple testing option for women seeking pregnancy confirmation.
• MomMed Pregnancy Test Strips-HCG 20/25/30/55 HCG pregnancy test strips available in multiple sensitivity levels (20, 25, 30, 55 mIU/mL) for early detection of pregnancy; for women seeking affordable, repeated testing.
• MomMed Ovulation Test Strips-LH60 LH ovulation test strips (60-count) for predicting the fertile window and supporting comprehensive menstrual cycle tracking; for women trying to conceive.
• MomMed Flange Sizing Kit (10PCS) Universal flange sizing kit with 10 inserts (13mm, 15mm, 17mm, 19mm, 21mm) compatible with most 24mm breast pump shields including Spectra, Momcozy, Bellababy, and Paruu; helps mothers find the correct fit for comfort and milk output.
• MomMed S21 Breast Pump Main Unit Replacement main motor unit for S21 wearable breast pump; allows continued use of existing flanges/accessories when a motor unit needs replacement.
• MomMed S21 Replacement Accessories Replacement parts kit for S21 pump including duckbill valves, silicone diaphragms, milk collector cups, and silicone flange inserts in 17/19/21/24/27mm sizes; for ongoing maintenance and sizing customization.
• Portable Breast Milk Cooler for Outdoor Portable cooler bag for maintaining breast milk temperature during outdoor and on-the-go use; for mothers transporting expressed milk outside the home.
• MomMed Diaper Bag Backpack Diaper bag backpack with organized compartments for baby essentials, designed to function as a baby carrier; for parents needing hands-free transport of supplies.
• MomMed Baby Hair Clippers Electric hair clippers designed with safety features for trimming babies' hair; for parents seeking gentle at-home grooming.
• Electric Baby Nail Trimmer Electric nail trimmer designed to safely trim infants' fingernails; for parents avoiding traditional clippers on small nails.
• MomMed Baby Nasal Aspirator Nasal aspirator for safely clearing babies' nasal passages; for parents managing infant congestion at home.
• MomMed Baby Scale (24 Inch) Digital baby scale (24-inch size) for monitoring infant weight at home; for parents tracking growth between pediatrician visits.
• Kids Drawing Projector Toy Early education toy that projects images for children to trace and draw, promoting creative development; for parents of toddlers.
• MomMed Silicone Baby Teether Toys Food-grade silicone teething toys for soothing infants' gums during teething; for parents seeking safe oral soothing products.

Quantifiable outcome

• 45% greater milk output compared to standard pumps (LuxerFlow technology)
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lansinoh: Broad incumbent in breastfeeding accessories, pumps, and nipple care. Overlaps with MomMed in breast pumps and storage bags but operates across more product categories.
• Medela: Established global leader in breast pumps and lactation products with hospital-channel presence. Competes with MomMed's hospital-grade claims but at much higher price points and broader distribution.
• Frida (Frida Mom): Broader maternal and baby care brand with postpartum and infant products. Overlaps with MomMed in postpartum and baby care categories but is not a wearable pump specialist.
• Philips Avent: Global incumbent in baby feeding and breast pumps. Competes with MomMed across breast pumps and feeding accessories but with substantially larger retail distribution and brand recognition.

Direct peers

• Spectra Baby USA: Hospital-grade breast pump brand widely used by working and exclusive pumpers. Explicitly named as compatible in MomMed's flange sizing kit, indicating direct product ecosystem overlap.
• Willow: Direct competitor in the in-bra wearable breast pump category with hospital-grade suction. Targets the same hands-free pumping use case that MomMed addresses with its S21/S33 product family.
• Bellababy: Direct competitor in wearable and portable breast pumps. Named in MomMed's flange compatibility list, confirming shared customer base and product positioning.
• Paruu: Wearable breast pump brand competing in the same value-to-premium segment. Listed in MomMed's flange compatibility cross-reference, confirming direct product competition.
• Momcozy: Direct competitor in wearable breast pumps targeting the same working-mother and price-sensitive consumer segment. MomMed's flange sizing kit explicitly cross-lists Momcozy compatibility, confirming direct product overlap.
• Elvie: Premium wearable breast pump competitor offering hospital-grade silent pumps. Elvie represents the higher-priced incumbent tier that MomMed undercuts with its sub-$170 pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MomMedOfficial
• Facebookfacebook.com/MommedCare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MomMed