Flymo
Flymo is a UK-anchored consumer garden power tools brand, founded in 1964 as the inventor of the hover mower, selling corded, cordless, and robotic mowers plus trimmers, blowers, and garden tidy equipment to residential homeowners across more than 20 countries under Husqvarna Group.
- Company typePrivate
- Founded1964
- HeadquartersDurham, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flymo does
Flymo is a UK-anchored consumer garden power tools brand founded in 1964 by Swedish inventor Karl Dahlman, who developed the original hover mower concept by adapting hovercraft technology to float a lawn mower on a cushion of air. The brand launched commercially in 1965 and is described as the UK's largest lawn mower manufacturer, with a product portfolio spanning corded lawnmowers, cordless lawnmowers (18V and 36V platforms), iconic hover mowers, robotic lawnmowers (EasiLife and EasiLife Go ranges), corded and cordless hedge trimmers, corded and cordless grass trimmers, blowers and vacuums, cordless chainsaws, pressure cleaners, and cordless weeders. The brand's cordless products are built around the POWER FOR ALL ALLIANCE 18V battery platform, which is interoperable with over 100 home, garden, and DIY tools from multiple manufacturers, and selected products feature brushless motor technology for extended runtime. Technical differentiation rests on the original hover mower architecture, the POWER FOR ALL battery ecosystem integration, and proprietary robotic mower designs, some of which continue to be manufactured at the Newton Aycliffe facility in the UK.
The company operates as a trading name under Gardena Manufacturing GmbH, a German-incorporated private limited company that is itself a subsidiary of the Swedish conglomerate Husqvarna Group, the world's largest producer of outdoor power products. UK operations are managed through Husqvarna UK Ltd., headquartered at Preston Road, Newton Aycliffe, DL5 6UP. Flymo sells directly to UK and Ireland consumers through the flymo.com e-Store and additionally distributes through third-party marketplaces (Amazon) and garden center retailers across more than 20 countries including the UK, Ireland, France, Germany, the Nordics, Benelux, Central Europe, Australia, New Zealand, and South Africa. Revenue is generated primarily through one-time hardware sales of garden power equipment and a secondary stream of accessories and spare parts (replacement blades, batteries, chargers) via the e-Store and spare parts portal. The target customer is residential homeowners performing domestic lawn and garden maintenance; the company does not sell into commercial landscaping or professional segments. Pricing is not publicly disclosed; products are listed through owned and third-party retail channels with promotional activity tied to seasonal sales events.
Flymo firmographics
Firmographics- Name
- Flymo
- Legal name
- Gardena Manufacturing GmbH
- Website
- https://flymo.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Flymo is a UK-anchored consumer garden power tools brand, founded in 1964 as the inventor of the hover mower, selling corded, cordless, and robotic mowers plus trimmers, blowers, and garden tidy equipment to residential homeowners across more than 20 countries under Husqvarna Group.
- Ownership category
- akta.pro rank
Where Flymo is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Flymo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Hardware Sales: Primary revenue from one-time sale of garden power products including lawn mowers (corded, cordless, hover, robotics), hedge trimmers, grass trimmers, chainsaws, blowers/vacuums, pressure cleaners, and weeders. Products sold at various price points based on power and features.
- Accessories and Spare Parts: Revenue from replacement blades, batteries, chargers, and other spare parts through the Flymo e-Store and spare parts portal (shop.flymo.co.uk).
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Flymo product offering
Product offeringCore offering
Flymo designs, manufactures, and sells a comprehensive portfolio of residential garden power equipment, including corded, cordless, hover, and robotic lawn mowers, hedge trimmers, grass trimmers, blowers and vacuums, chainsaws, pressure cleaners, and weeders. The cordless range is built around the POWER FOR ALL ALLIANCE 18V battery ecosystem, which is interoperable with over 100 home, garden, and DIY tools from multiple manufacturers. Products are sold directly to UK consumers through the flymo.com e-Store, through third-party retailers including Amazon and garden centers, and through international distribution in 50+ countries.
Product overview
Flymo is a lawn care and garden power equipment manufacturer offering a comprehensive portfolio of corded, cordless, and robotic outdoor products. The core product lines include lawn mowers (hover, corded, cordless, and robotic), hedge trimmers, grass trimmers, and garden tidy equipment (blowers/vacuums, chainsaws, pressure cleaners, and weeders). Flymo's cordless products utilize the POWER FOR ALL ALLIANCE 18V battery ecosystem, compatible with over 100 tools across multiple brands. Recent product launches include the EasiHover 300 reimagined hover mower and expansion of the Easi range of cordless garden tools. The company is part of the Husqvarna Group and continues to manufacture some robotic lawn mowers in the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Corded Lawnmowers
Companies that use Flymo
Customer profileSegments1 record
Flymo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flymo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- POWER FOR ALL ALLIANCEcoreFlymo participates in the POWER FOR ALL ALLIANCE, a multi-brand 18V battery ecosystem. The battery system is compatible with over 100 home, garden, and DIY tools from leading manufacturers. Flymo's cordless products including SimpliMow 300, EasiSaw 250, and other tools utilize this shared battery platform, enabling consumers to share batteries across brands and reducing duplicate battery purchases.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Flymo competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat3 records
Key highlights6 records
Customer concentration
Flymo social profiles
Digital presenceFlymo compliance and trust
Trust signalCompliance3 records
Flymo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flymo leadership team
Management profileNumber of profiles
Flymo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flymo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flymo
What does Flymo do?
Flymo designs, manufactures, and sells a comprehensive portfolio of residential garden power equipment, including corded, cordless, hover, and robotic lawn mowers, hedge trimmers, grass trimmers, blowers and vacuums, chainsaws, pressure cleaners, and weeders. The cordless range is built around the POWER FOR ALL ALLIANCE 18V battery ecosystem, which is interoperable with over 100 home, garden, and DIY tools from multiple manufacturers. Products are sold directly to UK consumers through the flymo.com e-Store, through third-party retailers including Amazon and garden centers, and through international distribution in 50+ countries.
Is Flymo a public or private company?
Flymo is a private company. It is classified as corporate owned and is currently operating.
When was Flymo founded?
Flymo was founded in 1964. It employs 5,001 to 10,000 people.
Where is Flymo based?
Flymo is headquartered in Durham, United Kingdom, in the Europe region.
How does Flymo make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Spare Parts.
Does Flymo have an API?
No public API is recorded for Flymo.