Bonaire
Tourism Corporation Bonaire is the official government tourism marketing body for the Dutch Caribbean island of Bonaire. It promotes diving, eco adventures, and cultural tourism to international visitors and administers the $75 per-visitor entry tax and STINAPA Nature Tag program.
- Company typePrivate
- Founded-
- HeadquartersBonaire, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bonaire does
Tourism Corporation Bonaire is the official government tourism marketing organization for Bonaire, a special municipality (openbaar lichaam) of the Netherlands located in the Dutch Caribbean. It operates under the governance of the Public Entity Bonaire (Openbaar Lichaam Bonaire) and functions as the sole destination marketing authority for the island, with no commercial competitors on-island. The corporation markets Bonaire's natural tourism assets — over 85 dive sites, 22 tropical beaches, 350+ species of fish, and 57 species of coral — across seven experience categories: diving, watersports, eco adventures, sightseeing, beaches, cuisine, and excursions.
The entity's platform is a destination website (bonaireisland.com) featuring an interactive map, itinerary builder, blog content written by locals, and an e-newsletter subscription service, with localization in English, Dutch, and Spanish. It does not operate proprietary technology products; its technology footprint is a conventional content and e-commerce-style marketing site plus a separate entry tax portal (tourismtax.bonairegov.com). Supporting systems include the STINAPA Nature Tag mechanism for water activities, managed through stinapa.bonairenaturefee.org.
The revenue model is non-commercial: the corporation administers a mandatory tourist entry tax of $75 per person, per visit, with proceeds allocated to education, infrastructure, tourism development, and sustainability initiatives on the island. The Nature Tag requirement for all water activities adds a secondary per-visitor fee tied to ecological preservation. Distribution occurs through the official website, interactive map, and partnerships with local dive shops, watersport operators, excursion guides, accommodations, and restaurants. The customer base is international tourists, primarily sourced from the US, the Netherlands, and the broader Caribbean region. Financials, headcount specifics, and operating budget are not publicly disclosed; the entity has no funding rounds, acquisitions, or subsidiaries on record.
Bonaire firmographics
Firmographics- Name
- Bonaire
- Legal name
- Tourism Corporation Bonaire
- Website
- https://tourismbonaire.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tourism Corporation Bonaire is the official government tourism marketing body for the Dutch Caribbean island of Bonaire. It promotes diving, eco adventures, and cultural tourism to international visitors and administers the $75 per-visitor entry tax and STINAPA Nature Tag program.
- Ownership category
- akta.pro rank
Bonaire industry classification
Industry- Product category
- Tourism Marketing & Destination Promotion
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (487210)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)
- akta.pro secondary industries
- Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Shore Excursion Operators (Tours & Activities) (THAEAFAC)
Keywords
Where Bonaire is headquartered
LocationHeadquarters
- HQ city
- Bonaire
- HQ country
- United States
- HQ region
- North America
Markets served
Bonaire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Visitor Entry Tax |
Distribution channels3 records
Marketing channels2 records
Bonaire product offering
Product offeringCore offering
Tourism Corporation Bonaire is the official government tourism marketing organization for the Caribbean island of Bonaire, promoting the island as a destination through a public website featuring diving, watersports, eco adventures, sightseeing, beaches, cuisine and excursions. It also administers and collects the mandatory tourist visitor entry tax ($75 per person per visit) and the Nature Tag fee required for participation in water activities, with revenues directed toward education, infrastructure, tourism development and island sustainability initiatives.
Product overview
Tourism Corporation Bonaire operates a tourism destination website offering experiential travel products including diving, watersports, eco adventures, sightseeing, beaches, cuisine, and excursions. Supporting services include visitor entry tax collection ($75 per person), Nature Tag requirements for water activities, an interactive map, vacation itineraries, and accommodation information. The platform also features a blog with local content and an email newsletter subscription. The company is a government tourism body, not a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Visitor Entry Tax Mandatory per-visitor entry tax of $75 collected from tourists arriving on Bonaire; processed online through the official tourism tax portal and used to fund island education, infrastructure, tourism development and sustainability initiatives.
- Nature Tag Mandatory Nature Tag that visitors must purchase prior to engaging in any water-based activities on Bonaire; administered by STINAPA and intended to preserve the island's ecological integrity.
- Diving Promotion Destination marketing of Bonaire's reef-based scuba diving and snorkeling experiences to international visitors seeking unspoiled Caribbean dive sites.
- Watersports Promotion Promotion of ocean-based recreational activities available across Bonaire, including paddleboarding and other water-based adventures, connecting visitors with local watersport operators.
- Eco Adventures Promotion Promotion of outdoor nature experiences across Bonaire's ecological habitats, wildlife habitats and natural landscapes, supported by the island's year-round warm trade winds.
- Sightseeing Promotion Promotion of guided sightseeing across Bonaire's natural wonders, secluded beaches and romantic locations, supported by seasoned local guides.
- Beaches Promotion Promotion of more than 22 tropical beaches on Bonaire and Klein Bonaire offering sun, sand and surf experiences to visitors.
- Cuisine Promotion Promotion of local dining and culinary experiences across Bonaire, showcasing the island's traditional cuisine to visiting travelers.
- Excursions Promotion Promotion of guided island tours and excursions that allow visitors to explore Bonaire with local operators.
- Interactive Map Self-serve interactive map tool allowing visitors to locate beaches, dive sites, hotels, restaurants and other points of interest across Bonaire.
- Vacation Itineraries Pre-planned vacation itineraries provided on the official tourism website to help visitors structure trips to Bonaire, including customizable 'favorites' trip-planning functionality.
- Accommodation Directory (Where to Stay) Online directory of accommodation options across Bonaire, including hotels, resorts, private villas, boutique hotels, B&Bs and apartments for visitor booking reference.
Quantifiable outcome
- Over 85 dive sites
- +3 more outcomes
Companies that use Bonaire
Customer profileSegments1 record
Ideal customer profiles1 record
Bonaire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bonaire partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
Bonaire competitors and assessment
Company assessmentDirect peers
- Aruba Tourism Authority: Official destination marketing organization for the neighboring Dutch Caribbean island of Aruba, promoting beaches, diving, watersports, and eco-experiences - directly comparable DMO role and product mix to Bonaire.
- U.S. Virgin Islands Department of Tourism: Government tourism marketing entity for the USVI, promoting Caribbean diving, beaches, and eco-adventures to North American visitors - directly comparable DMO function and audience.
- St. Lucia Tourism Authority: Official Caribbean island DMO promoting eco-adventures, diving, beaches, and culinary tourism - parallel mandate to drive international arrivals to a small-island destination.
- Curaçao Tourist Board: National tourism board for Curaçao, another Dutch Caribbean island marketed for diving, beaches, and cultural experiences; same governance context (Kingdom of the Netherlands) and similar visitor base.
- Sint Maarten Tourism Authority: Tourism authority for the Dutch Caribbean island of St. Maarten, marketing beach and water-based experiences to international visitors under a comparable governance structure.
- Cayman Islands Department of Tourism: Government tourism authority for the Cayman Islands with a destination website offering dive sites, watersports, and eco-experiences; highly comparable DMO structure and diving-led positioning.
- Bermuda Tourism Authority: DMO marketing a small island destination for diving/snorkeling, beaches, and eco-experiences with similar reliance on North American source markets and digital marketing channels.
- Bahamas Ministry of Tourism: Official tourism marketing organization for The Bahamas, focused on Caribbean island experiences including diving, watersports, and beaches - parallel DMO mandate and product portfolio.
- Visit Barbados: National tourism marketing body for Barbados, marketing beaches, water sports, and cultural experiences to North American and European travelers under a comparable small-island destination model.
- Jamaica Tourist Board: National tourism authority promoting an island destination with beaches, water sports, eco-adventures, and culinary tourism, with similar reliance on international source markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Bonaire social profiles
Digital presenceBonaire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonaire leadership team
Management profileNumber of profiles
Bonaire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonaire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonaire
What does Bonaire do?
Tourism Corporation Bonaire is the official government tourism marketing organization for the Caribbean island of Bonaire, promoting the island as a destination through a public website featuring diving, watersports, eco adventures, sightseeing, beaches, cuisine and excursions. It also administers and collects the mandatory tourist visitor entry tax ($75 per person per visit) and the Nature Tag fee required for participation in water activities, with revenues directed toward education, infrastructure, tourism development and island sustainability initiatives.
Is Bonaire a public or private company?
Bonaire is a private company. It is classified as state government owned and is currently operating.
When was Bonaire founded?
Bonaire was founded in -1. It employs 11 to 50 people.
Where is Bonaire based?
Bonaire is headquartered in Bonaire, United States, in the North America region.
Who are Bonaire's main competitors?
Direct peers on record are Aruba Tourism Authority, U.S. Virgin Islands Department of Tourism, St. Lucia Tourism Authority, Curaçao Tourist Board, Sint Maarten Tourism Authority, Cayman Islands Department of Tourism, Bermuda Tourism Authority, Bahamas Ministry of Tourism, Visit Barbados and Jamaica Tourist Board.
Does Bonaire have an API?
No public API is recorded for Bonaire.
What industry is Bonaire in?
Bonaire's product category is Tourism Marketing & Destination Promotion. Its primary akta.pro industry code is THAAAEAD, Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking), with a secondary code of THAAAIAE, Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves). Its NAICS code is 48721 and its SIC code is 7900.