Bonaire

What Bonaire does

Tourism Corporation Bonaire is the official government tourism marketing organization for Bonaire, a special municipality (openbaar lichaam) of the Netherlands located in the Dutch Caribbean. It operates under the governance of the Public Entity Bonaire (Openbaar Lichaam Bonaire) and functions as the sole destination marketing authority for the island, with no commercial competitors on-island. The corporation markets Bonaire's natural tourism assets — over 85 dive sites, 22 tropical beaches, 350+ species of fish, and 57 species of coral — across seven experience categories: diving, watersports, eco adventures, sightseeing, beaches, cuisine, and excursions.

The entity's platform is a destination website (bonaireisland.com) featuring an interactive map, itinerary builder, blog content written by locals, and an e-newsletter subscription service, with localization in English, Dutch, and Spanish. It does not operate proprietary technology products; its technology footprint is a conventional content and e-commerce-style marketing site plus a separate entry tax portal (tourismtax.bonairegov.com). Supporting systems include the STINAPA Nature Tag mechanism for water activities, managed through stinapa.bonairenaturefee.org.

The revenue model is non-commercial: the corporation administers a mandatory tourist entry tax of $75 per person, per visit, with proceeds allocated to education, infrastructure, tourism development, and sustainability initiatives on the island. The Nature Tag requirement for all water activities adds a secondary per-visitor fee tied to ecological preservation. Distribution occurs through the official website, interactive map, and partnerships with local dive shops, watersport operators, excursion guides, accommodations, and restaurants. The customer base is international tourists, primarily sourced from the US, the Netherlands, and the broader Caribbean region. Financials, headcount specifics, and operating budget are not publicly disclosed; the entity has no funding rounds, acquisitions, or subsidiaries on record.

Name

Bonaire

Legal name

Tourism Corporation Bonaire

Website

https://tourismbonaire.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourism Corporation Bonaire is the official government tourism marketing body for the Dutch Caribbean island of Bonaire. It promotes diving, eco adventures, and cultural tourism to international visitors and administers the $75 per-visitor entry tax and STINAPA Nature Tag program.

Ownership category

akta.pro rank

Product category

Tourism Marketing & Destination Promotion

NAICS

Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)

akta.pro secondary industries

Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Shore Excursion Operators (Tours & Activities) (THAEAFAC)

Keywords

• Caribbean tourism marketing
• Island destination promotion
• Scuba diving tourism
• Eco adventure travel
• Visitor entry tax

Headquarters

HQ city

Bonaire

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Pricing tiers

Distribution channels3 records

Marketing channels2 records

Core offering

Tourism Corporation Bonaire is the official government tourism marketing organization for the Caribbean island of Bonaire, promoting the island as a destination through a public website featuring diving, watersports, eco adventures, sightseeing, beaches, cuisine and excursions. It also administers and collects the mandatory tourist visitor entry tax ($75 per person per visit) and the Nature Tag fee required for participation in water activities, with revenues directed toward education, infrastructure, tourism development and island sustainability initiatives.

Product overview

Tourism Corporation Bonaire operates a tourism destination website offering experiential travel products including diving, watersports, eco adventures, sightseeing, beaches, cuisine, and excursions. Supporting services include visitor entry tax collection ($75 per person), Nature Tag requirements for water activities, an interactive map, vacation itineraries, and accommodation information. The platform also features a blog with local content and an email newsletter subscription. The company is a government tourism body, not a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Visitor Entry Tax Mandatory per-visitor entry tax of $75 collected from tourists arriving on Bonaire; processed online through the official tourism tax portal and used to fund island education, infrastructure, tourism development and sustainability initiatives.
• Nature Tag Mandatory Nature Tag that visitors must purchase prior to engaging in any water-based activities on Bonaire; administered by STINAPA and intended to preserve the island's ecological integrity.
• Diving Promotion Destination marketing of Bonaire's reef-based scuba diving and snorkeling experiences to international visitors seeking unspoiled Caribbean dive sites.
• Watersports Promotion Promotion of ocean-based recreational activities available across Bonaire, including paddleboarding and other water-based adventures, connecting visitors with local watersport operators.
• Eco Adventures Promotion Promotion of outdoor nature experiences across Bonaire's ecological habitats, wildlife habitats and natural landscapes, supported by the island's year-round warm trade winds.
• Sightseeing Promotion Promotion of guided sightseeing across Bonaire's natural wonders, secluded beaches and romantic locations, supported by seasoned local guides.
• Beaches Promotion Promotion of more than 22 tropical beaches on Bonaire and Klein Bonaire offering sun, sand and surf experiences to visitors.
• Cuisine Promotion Promotion of local dining and culinary experiences across Bonaire, showcasing the island's traditional cuisine to visiting travelers.
• Excursions Promotion Promotion of guided island tours and excursions that allow visitors to explore Bonaire with local operators.
• Interactive Map Self-serve interactive map tool allowing visitors to locate beaches, dive sites, hotels, restaurants and other points of interest across Bonaire.
• Vacation Itineraries Pre-planned vacation itineraries provided on the official tourism website to help visitors structure trips to Bonaire, including customizable 'favorites' trip-planning functionality.
• Accommodation Directory (Where to Stay) Online directory of accommodation options across Bonaire, including hotels, resorts, private villas, boutique hotels, B&Bs and apartments for visitor booking reference.

Quantifiable outcome

• Over 85 dive sites
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• Aruba Tourism Authority: Official destination marketing organization for the neighboring Dutch Caribbean island of Aruba, promoting beaches, diving, watersports, and eco-experiences - directly comparable DMO role and product mix to Bonaire.
• U.S. Virgin Islands Department of Tourism: Government tourism marketing entity for the USVI, promoting Caribbean diving, beaches, and eco-adventures to North American visitors - directly comparable DMO function and audience.
• St. Lucia Tourism Authority: Official Caribbean island DMO promoting eco-adventures, diving, beaches, and culinary tourism - parallel mandate to drive international arrivals to a small-island destination.
• Curaçao Tourist Board: National tourism board for Curaçao, another Dutch Caribbean island marketed for diving, beaches, and cultural experiences; same governance context (Kingdom of the Netherlands) and similar visitor base.
• Sint Maarten Tourism Authority: Tourism authority for the Dutch Caribbean island of St. Maarten, marketing beach and water-based experiences to international visitors under a comparable governance structure.
• Cayman Islands Department of Tourism: Government tourism authority for the Cayman Islands with a destination website offering dive sites, watersports, and eco-experiences; highly comparable DMO structure and diving-led positioning.
• Bermuda Tourism Authority: DMO marketing a small island destination for diving/snorkeling, beaches, and eco-experiences with similar reliance on North American source markets and digital marketing channels.
• Bahamas Ministry of Tourism: Official tourism marketing organization for The Bahamas, focused on Caribbean island experiences including diving, watersports, and beaches - parallel DMO mandate and product portfolio.
• Visit Barbados: National tourism marketing body for Barbados, marketing beaches, water sports, and cultural experiences to North American and European travelers under a comparable small-island destination model.
• Jamaica Tourist Board: National tourism authority promoting an island destination with beaches, water sports, eco-adventures, and culinary tourism, with similar reliance on international source markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BonaireTourism
• Facebookfacebook.com/Bonairetourism
• LinkedInlinkedin.com/company/1191723

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonaire