Zootz

What Zootz does

Zootz is a strategic creative agency headquartered in The Hague, Netherlands, founded in 1992, with a stated headcount of 11-50 employees. The firm delivers full-service creative communications spanning strategy, concept development, branding and positioning, web design and development, campaign activation, animation, and film/photography. Its core capability is described as an interdisciplinary creative process combining perspectives from art historians, engineers, behavioral scientists, designers, strategists, and makers, with AI-prompt-driven workflows layered onto traditional sketching and design methods. (Note: the granular source data block returned describes a The Hague-based firm operating under the name 'DPI - Strategisch Creatief Bureau' rather than Zootz, suggesting either a brand or data-aggregation discrepancy.)

The client base is concentrated in the Dutch public sector, including Rijksoverheid, the Nationaal Cyber Security Centrum (NCSC), Gemeente Rotterdam, the Openbaar Ministerie, the KVK, Octrooicentrum Nederland, and the SP political party, with secondary exposure to education (Haagse Hogeschool), nonprofit (Stichting Lezen, ALS Foundation), and private enterprise (Lely, Covebo, Wij-techniek). Documented deliverables include the 'Onbegrensd Ontdekken' Europe Day campaign with partner De Kiesmannen, a unified digital platform for the SP covering 140 departmental branches, and an IP-awareness communication strategy for Octrooicentrum Nederland.

Revenue is generated through custom-quoted professional services engagements on a project basis, with no public pricing, no disclosed funding, and no disclosed valuation. Go-to-market is direct enterprise and government field sales, supported by an event-driven motion around flagship campaigns, and marketing relies on the corporate website, LinkedIn, Instagram, WhatsApp Business, and a portfolio of named case studies. The firm does not publish revenue, headcount growth, or pipeline data, limiting external visibility into commercial momentum.

Name

Zootz

Website

https://zootz.nl

Company type

Private

Founded year

1992

Headcount range

11–50 employees

Short description

Zootz is a The Hague-based strategic creative agency, founded in 1992, that delivers branding, campaign, web, and animation services to Dutch government, public-sector, and select private enterprise clients using an interdisciplinary team and AI-assisted creative production.

Ownership category

akta.pro rank

Product category

Creative and Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

Keywords

• Creative agency services
• Brand strategy
• Campaign development
• Web design
• Visual communication

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Professional services revenue from strategic creative consulting, branding, campaign development, web design and development, animation, and film/photography services. Projects are custom engagements typically quoted per assignment.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Zootz is a strategic creative agency (operating similarly to DPI) that delivers brand strategy, campaign development, web design, animation, and film/photography services. The agency develops visual communication and brand identities for clients across the public and private sectors, combining strategic thinking with creative production.

Product overview

No product and services information available for Zootz in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand positioning and identity development services for organizations seeking to define or refine their brand.

Quantifiable outcome

• Delivered campaign 'Onbegrensd Ontdekken' for Europadag May 9th bringing Europe close to home
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• De KiesmannenminorStrategic or Co-development PartnerCollaboration with De Kiesmannen on the 'Onbegrensd Ontdekken' campaign for Europadag (Europe Day, May 9th), bringing Europe close to home. Partnership for campaign and activation work.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy Amsterdam: Independent creative network with Amsterdam office offering brand strategy and campaign work across consumer and government. Comparable in service category with broader geographic scale.
• Publicis Amsterdam: Large multinational network's Amsterdam operation, offering advertising, design and digital creative services. Comparable capability set with materially larger scale and broader portfolio.
• DDB Amsterdam: Established Dutch advertising network offering advertising, branding and digital creative services to enterprise and government clients. Overlaps in capabilities but operates at broader network scale.

Direct peers

• Dept Agency: Amsterdam-headquartered digital creative and technology agency offering strategy, branding, design, web and campaign work for European enterprise and government clients. Directly comparable in service mix and Dutch-market positioning.
• TBWA\NEBOKO: Major Dutch creative network agency offering brand strategy, campaign development and production. Comparable in serving large Dutch enterprise and consumer clients with full-service creative offerings.
• 72andSunny Amsterdam: Global creative boutique with Amsterdam presence, focused on brand-building and campaign work for major European clients. Comparable boutique creative model and account profile.
• Anomaly Amsterdam: Creative boutique with Amsterdam office providing brand strategy, campaign development and integrated creative work. Comparable as a boutique-scale creative agency serving ambitious brand and public-interest clients.
• Studio Dumbar: Rotterdam-based independent design and branding studio with deep Dutch public-sector and cultural-project heritage. Comparable as a Dutch boutique focused on strategic design and visual identity work.

Regional players

• Woedend!: Rotterdam-based Dutch creative agency offering strategy, branding and campaign work for public and private clients. Comparable boutique creative services with a strong Dutch regional footprint.

Emerging players

• KNP (Kernpositionering): Dutch independent agency focused on positioning, brand strategy and creative concept development for Dutch clients. Comparable boutique-strategy orientation within the same Dutch market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zootznl
• Facebookfacebook.com/zootzNL
• LinkedInlinkedin.com/company/zootz---communicatiebureau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zootz