Visiting Angels
- Company typePrivate
- Founded1998
- HeadquartersSioux Falls, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Visiting Angels firmographics
Firmographics- Name
- Visiting Angels
- Legal name
- Living Assistance Services, Inc.
- Website
- https://visitingangels.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Visiting Angels industry classification
Industry- Product category
- Senior Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Companionship & Social Engagement Visits (HSABAAAA)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA)
Keywords
Where Visiting Angels is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visiting Angels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Franchise Fees: Initial franchise fees ranging from $51,950 to $89,950 depending on territory and franchise type. These are one-time fees paid by new franchise owners to join the network.
- Royalty Revenue: Ongoing royalty of 3.5% of gross sales per month paid by franchisees. According to 2024 FDD data from 539 franchisees, annual revenues span from under $250,000 to over $10 million, with the majority of established locations (73+ months) reporting revenues between $1 million and $4 million.
- Direct Care Services: Hourly in-home non-medical care services provided to end consumers through franchise locations. Services include companion care, personal care, Alzheimer's and dementia care, with rates typically ranging from $26 to $44 per hour depending on location, shift minimums, and level of care required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based hourly care from $26-$44 per hour |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Visiting Angels product offering
Product offeringCore offering
Visiting Angels is a non-medical senior home care franchise network that delivers in-home care services to elderly adults through over 600 independently owned and operated agencies across the United States and select international markets. Its offerings span companion care, personal care, Alzheimer's and dementia care, Parkinson's care, palliative care, end-of-life care, respite care, 24-hour care, live-in care, transitional care, and veterans in-home care, sold hourly with no long-term contracts. Revenue is generated both from direct hourly care fees charged by franchisees and from franchise fees and ongoing royalties collected by the corporate franchisor Living Assistance Services, Inc.
Product overview
Visiting Angels is a non-medical senior home care franchise network operating over 600 locations across all 50 states, Washington D.C., and international locations since 1998. The company offers a comprehensive portfolio of care services centered around enabling seniors to age in place safely at home. Core offerings include personal care, companion care, and specialized care programs for Alzheimer's, dementia, Parkinson's, and end-of-life needs. Additional services include 24-hour care, live-in care, respite care for family caregivers, transition care for hospital discharge, and veterans-specific care. The company also provides supplementary programs like the GUIDE Model Program for care coordination and the Safe and Steady Fall Prevention Program for home safety. Services are delivered through a franchise model with independent local agencies supported by corporate resources, with flexible scheduling from a few hours weekly to 24/7 care.
Differentiator
Problem solved
Functional benefit
Products and services
- 24-Hour Care Continuous around-the-clock home care services providing constant supervision and assistance throughout the day and night for seniors who need continuous support.
- Alzheimer's Care Specialized non-medical care for seniors living with Alzheimer's disease, providing memory support, safety monitoring, and personalized daily assistance.
- Companion Care Non-medical assistance including meal preparation, light housekeeping, errands, and companionship to help seniors maintain independence in daily life.
- Dementia Care Specialized care for individuals with dementia focused on safety, routine maintenance, and personalized support tailored to cognitive decline.
- End-of-Life Care Non-medical compassionate assistance for individuals during the final stages of life, providing comfort, emotional support, and practical help for families.
- Live-In Care Care service where a professional caregiver resides in the client's home to provide ongoing daily support and companionship, emphasizing consistency and relationship-building.
- Palliative Care Non-medical approach supporting physical, emotional, social, and spiritual well-being for individuals with chronic conditions, complementing medical treatment.
- Parkinson's Care Dedicated in-home support helping people with Parkinson's disease live safely, comfortably, and independently at home with assistance for mobility, balance, and daily routines.
- Personal Care Assistance with bathing, dressing, grooming, toileting, and other personal hygiene activities to help seniors maintain dignity and independence.
- Respite Care Temporary relief services for family caregivers, providing short-term professional care so family caregivers can rest or attend to other responsibilities.
- Transition to Home Care (Ready, Set, Go Home) Specialized program helping seniors safely return home after a surgery or hospital stay, minimizing readmission risks through coordinated discharge planning and care support.
- Veterans In-Home Care Home care services specifically designed for veterans, including assistance navigating veterans benefits such as Aid and Attendance.
Quantifiable outcome
- No long-term contracts required - flexible service agreements allow cancellation with short notice (typically 24 hours to one week)
- +2 more outcomes
Companies that use Visiting Angels
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Visiting Angels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Visiting Angels partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- Meals on Wheels AmericamajorThe Visiting Angels Foundation made a landmark $100,000 donation to Meals on Wheels America, the largest single gift in the Foundation's 25+ year history. The partnership aims to strengthen the Meals on Wheels network of approximately 5,000 local providers serving nearly 2.6 million seniors annually with nutritious meals and human connection.
- Konnect AgencycoreKonnect Agency appointed as Agency of Record for Visiting Angels Living Assistance Services to lead media strategy and enhance brand visibility and community engagement amid ongoing growth in the senior care industry.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Visiting Angels competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Visiting Angels social profiles
Digital presenceVisiting Angels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visiting Angels leadership team
Management profileNumber of profiles
Profiles3 records
Visiting Angels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visiting Angels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visiting Angels
What does Visiting Angels do?
Visiting Angels is a non-medical senior home care franchise network that delivers in-home care services to elderly adults through over 600 independently owned and operated agencies across the United States and select international markets. Its offerings span companion care, personal care, Alzheimer's and dementia care, Parkinson's care, palliative care, end-of-life care, respite care, 24-hour care, live-in care, transitional care, and veterans in-home care, sold hourly with no long-term contracts. Revenue is generated both from direct hourly care fees charged by franchisees and from franchise fees and ongoing royalties collected by the corporate franchisor Living Assistance Services, Inc.
Is Visiting Angels a public or private company?
Visiting Angels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visiting Angels founded?
Visiting Angels was founded in 1998. It employs 5,001 to 10,000 people.
Where is Visiting Angels based?
Visiting Angels is headquartered in Sioux Falls, United States, in the North America region.
How does Visiting Angels make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are royalty Revenue and direct Care Services.
Does Visiting Angels have an API?
No public API is recorded for Visiting Angels.
What industry is Visiting Angels in?
Visiting Angels's product category is Senior Home Care Services. Its primary akta.pro industry code is HSABAAAA, Companionship & Social Engagement Visits, with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 624120 and its SIC code is 8082.