Visiting Angels

Name

Visiting Angels

Legal name

Living Assistance Services, Inc.

Website

https://visitingangels.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Companionship & Social Engagement Visits (HSABAAAA)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Senior home care
• In-home elder care
• Companion care services
• Dementia care services
• Franchise care network

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Franchise Fees: Initial franchise fees ranging from $51,950 to $89,950 depending on territory and franchise type. These are one-time fees paid by new franchise owners to join the network.
2. Royalty Revenue: Ongoing royalty of 3.5% of gross sales per month paid by franchisees. According to 2024 FDD data from 539 franchisees, annual revenues span from under $250,000 to over $10 million, with the majority of established locations (73+ months) reporting revenues between $1 million and $4 million.
3. Direct Care Services: Hourly in-home non-medical care services provided to end consumers through franchise locations. Services include companion care, personal care, Alzheimer's and dementia care, with rates typically ranging from $26 to $44 per hour depending on location, shift minimums, and level of care required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Visiting Angels is a non-medical senior home care franchise network that delivers in-home care services to elderly adults through over 600 independently owned and operated agencies across the United States and select international markets. Its offerings span companion care, personal care, Alzheimer's and dementia care, Parkinson's care, palliative care, end-of-life care, respite care, 24-hour care, live-in care, transitional care, and veterans in-home care, sold hourly with no long-term contracts. Revenue is generated both from direct hourly care fees charged by franchisees and from franchise fees and ongoing royalties collected by the corporate franchisor Living Assistance Services, Inc.

Product overview

Visiting Angels is a non-medical senior home care franchise network operating over 600 locations across all 50 states, Washington D.C., and international locations since 1998. The company offers a comprehensive portfolio of care services centered around enabling seniors to age in place safely at home. Core offerings include personal care, companion care, and specialized care programs for Alzheimer's, dementia, Parkinson's, and end-of-life needs. Additional services include 24-hour care, live-in care, respite care for family caregivers, transition care for hospital discharge, and veterans-specific care. The company also provides supplementary programs like the GUIDE Model Program for care coordination and the Safe and Steady Fall Prevention Program for home safety. Services are delivered through a franchise model with independent local agencies supported by corporate resources, with flexible scheduling from a few hours weekly to 24/7 care.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Hour Care Continuous around-the-clock home care services providing constant supervision and assistance throughout the day and night for seniors who need continuous support.
• Alzheimer's Care Specialized non-medical care for seniors living with Alzheimer's disease, providing memory support, safety monitoring, and personalized daily assistance.
• Companion Care Non-medical assistance including meal preparation, light housekeeping, errands, and companionship to help seniors maintain independence in daily life.
• Dementia Care Specialized care for individuals with dementia focused on safety, routine maintenance, and personalized support tailored to cognitive decline.
• End-of-Life Care Non-medical compassionate assistance for individuals during the final stages of life, providing comfort, emotional support, and practical help for families.
• Live-In Care Care service where a professional caregiver resides in the client's home to provide ongoing daily support and companionship, emphasizing consistency and relationship-building.
• Palliative Care Non-medical approach supporting physical, emotional, social, and spiritual well-being for individuals with chronic conditions, complementing medical treatment.
• Parkinson's Care Dedicated in-home support helping people with Parkinson's disease live safely, comfortably, and independently at home with assistance for mobility, balance, and daily routines.
• Personal Care Assistance with bathing, dressing, grooming, toileting, and other personal hygiene activities to help seniors maintain dignity and independence.
• Respite Care Temporary relief services for family caregivers, providing short-term professional care so family caregivers can rest or attend to other responsibilities.
• Transition to Home Care (Ready, Set, Go Home) Specialized program helping seniors safely return home after a surgery or hospital stay, minimizing readmission risks through coordinated discharge planning and care support.
• Veterans In-Home Care Home care services specifically designed for veterans, including assistance navigating veterans benefits such as Aid and Attendance.

Quantifiable outcome

• No long-term contracts required - flexible service agreements allow cancellation with short notice (typically 24 hours to one week)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered major and core.

• Meals on Wheels AmericamajorStrategic or Co-development Partner · 22 April 2026The Visiting Angels Foundation made a landmark $100,000 donation to Meals on Wheels America, the largest single gift in the Foundation's 25+ year history. The partnership aims to strengthen the Meals on Wheels network of approximately 5,000 local providers serving nearly 2.6 million seniors annually with nutritious meals and human connection.
• Konnect AgencycoreGTM or Marketing Partner · 8 December 2025Konnect Agency appointed as Agency of Record for Visiting Angels Living Assistance Services to lead media strategy and enhance brand visibility and community engagement amid ongoing growth in the senior care industry.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/VisitingAngels1
• Facebookfacebook.com/VAngelsSiouxFalls
• Xx.com/_VisitingAngels
• LinkedInlinkedin.com/company/visitingangels

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Angels