Washington Activity Coordinators Association

What Washington Activity Coordinators Association does

The Washington Activity Coordinators Association (WACA) is a volunteer-run, non-profit professional association serving student activities professionals across Washington State. Its membership comprises activity coordinators, ASB and club advisors, leadership teachers, athletic directors, cheer coaches, class advisors, and administrators from middle, junior, and high schools. The organization extends its reach through a board of elected officers and nine area representatives covering distinct geographic regions of the state, supported by Facebook, Instagram, email newsletters, and the wacaonline.org website.

WACA's product portfolio centers on an annual conference (the 2026 'Built to Connect' event scheduled March 11-13 at the Three Rivers Convention Center in Kennewick, WA), the Washington Student Leadership Adviser Certification Program (requiring 150 training hours across six categories with five-year recertification), and recognition programs including the Hall of Fame (established 2002, requiring 20+ years of service), Advisor of the Year awards at high school and middle school levels, and the Fortin Scholarship. Supporting resources include the Idea Share platform for member-submitted activity ideas, Area Information pages covering nine regions, and monthly newsletters.

Revenue is generated through conference registration fees (four tiers ranging from $119 to $618, with group-of-four discounts and a $50 price increase effective February 1, 2026) and Partner Fair exhibitor fees ($50 per table, targeting ~400 attendees). WACA has no proprietary technology platform, no public API, no AI capabilities, no parent company, no institutional investors, no funding rounds, and no M&A activity. The organization is structured around volunteer governance rather than commercial operations.

Name

Washington Activity Coordinators Association

Legal name

Washington Activity Coordinators Association

Website

https://wacaonline.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

The Washington Activity Coordinators Association is a volunteer-run, non-profit professional association serving student activities coordinators, ASB advisors, and leadership teachers across Washington State through an annual conference, certification program, and recognition awards.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Student activities association
• Professional development conferences
• Education leadership certification
• School activity advisors
• Nonprofit education organization

Headquarters

HQ city

Ridgefield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Conference Registration Fees: Revenue generated from annual conference registration with multiple pricing tiers including Pre-Con Only, Conference Only, Conference w/ Pre-Con, and Thursday Only options. Prices increased by $50 on February 1st.
2. Partner/Exhibitor Fees: Partner Fair exhibitor fee of $50 includes table and two chairs for access to 400 anticipated attendees including Activities Directors, School Administrators, and Leadership Teachers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Washington Activity Coordinators Association (WACA) is a volunteer-run non-profit professional association that supports student activities professionals in Washington State. It delivers an integrated portfolio of services including an annual multi-day conference, a multi-tier advisor certification program, recognition programs (Hall of Fame and Advisor of the Year), the Fortin Scholarship, and member resource platforms (Idea Share, Area Information, newsletters) coordinated through nine geographic area representatives.

Product overview

WACA is a non-profit professional organization run by volunteers serving student activities professionals in Washington State. The organization offers a single integrated portfolio of services centered on professional development and recognition for student activity coordinators, leadership teachers, ASB advisors, and administrators. The core offerings include the annual WACA Conference (held March 11-13, 2026 in Tri-Cities, WA), the Advisor Certification Program requiring 150 hours of training across six categories, Hall of Fame recognition for veterans with 20+ years of service, Advisor of the Year Awards at high school and middle school levels, and the Fortin Scholarship. Supporting these are resource platforms including Idea Share for activity ideas and Area Information for regional networking across nine areas. The portfolio functions as a unified professional development ecosystem rather than a commercial product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• WACA Annual Conference

Quantifiable outcome

• Annual conference connects hundreds of student activity professionals from across Washington State
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• SpringHill Suites by Marriott KennewickminorOthersHotel partner for the 2026 WACA conference in Kennewick, WA. Location sold out for the conference period.
• Fairfield Inn and Suites KennewickminorOthersRecommended hotel partner for conference attendees at the 2026 WACA event.
• Red Lion Kennewick Columbia CenterminorOthersRecommended hotel partner for conference attendees at the 2026 WACA event.
• Best Western Kennewick Tri-Cities CenterminorOthersRecommended hotel partner within walking distance for conference attendees.
• Three Rivers Convention CentercoreOthersVenue for the 2026 WACA conference, located in Kennewick, WA, hosting the Built to Connect event March 11-13th.
• Scott Backovich - EnvolvecoreStrategic or Co-development PartnerFeatured presenter at Pre-Con session focusing on creating a year-long activity plan to engage all students and spark campus involvement.
• Christian PaigecoreStrategic or Co-development PartnerFeatured presenter at Pre-Con session focusing on building community through climate and culture by empowering students.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DECA (formerly Distributive Education Clubs of America): DECA is a national student organization preparing emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. Its conference and advisor training model parallels WACA's professional development focus for high school educators.
• National Association of Student Councils (NASC): NASC is the national-level counterpart to WACA, operating under NASSP. While WACA serves Washington State student activity coordinators, NASC operates nationally with affiliate state associations, offering conferences, recognition programs, and curricula for student leaders and advisers.
• Future Business Leaders of America (FBLA): FBLA is a national career-oriented student organization with parallel educator-advisor engagement, conferences, and recognition programs. Comparable in scale and structure to WACA at the state and national level, but focused on business leadership rather than general student activities.
• National Association of Secondary School Principals (NASSP): NASSP is the parent organization of NASC and a broader umbrella for secondary school leadership, including activities directors and administrators. It serves a similar audience of educators involved in student leadership and school culture, with a national scope and comparable programming (conferences, awards, certification).
• SkillsUSA: SkillsUSA is a national nonprofit serving middle, high school, and college students preparing for careers in trade, technical, and skilled service occupations. While it focuses on CTE rather than general student activities, it shares conference-driven programming, educator professional development, and recognition awards with WACA.

Others

• Envolve Schools (Envolve): Envolve, founded by Scott Backovich, is a featured WACA presenter and provides student leadership and culture-building training, content, and resources to schools across the U.S. It serves the same advisor and administrator audience as WACA but as a programmatic/training vendor rather than a membership association.

Direct peers

• Texas Association of Student Councils (TASC): TASC is a state-level direct peer for Texas student activity advisors and ASB programs, providing an annual state conference, leadership curricula, and recognition programs analogous to WACA's offerings.
• California Association of Student Leaders (CASL): CASL is a state-level direct peer to WACA, serving student activity advisors and leaders in California through conferences, workshops, and recognition programs. The structure (statewide conference, awards, leadership development) closely mirrors WACA's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wacaonline
• Instagraminstagram.com/wacaofficial/?hl=en
• Xx.com/WACAofficial
• LinkedInlinkedin.com/company/washington-activity-coordinators-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washington Activity Coordinators Association