Round Wood of Mayfield
Round Wood of Mayfield is a UK family-run firm founded in 1990 that designs, manufactures, and supplies oak framed buildings, timber decking, flooring, and garden products via a Mayfield showroom and nationwide e-commerce, serving homeowners, trade builders, and commercial buyers.
- Company typePrivate
- Founded1990
- HeadquartersMayfield, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Round Wood of Mayfield does
Round Wood of Mayfield is a UK family-run business founded in 1990, originating from a sawmill established in response to fallen timber following The Great Storm of 1987. The firm designs, manufactures, and supplies oak framed buildings (including garages, outbuildings, garden rooms, pool houses, stables, annexes, extensions, conservatories, and commercial structures), decking (hardwood, softwood, and composite), cladding, engineered and solid oak flooring, and a broad range of garden products such as planters, fire pits, furniture, water features, and decorative statuary. Core construction relies on traditional mortise and tenon joinery executed by in-house craftsmen with over 30 years of experience, with timber sourced under PEFC and FSC chain-of-custody certifications.
The business operates a direct-to-consumer model combining a physical showroom in Mayfield, East Sussex with a nationwide UK e-commerce delivery operation covering catalogue items, plus a quote-based bespoke service for oak framed buildings. Customer segments span individual homeowners purchasing planters, decking, and small structures at retail price points, self-build/DIY buyers purchasing garage kits, trade customers (builders and landscapers) purchasing through a dedicated trade accounts program, and commercial or hospitality buyers commissioning larger oak framed buildings. Pricing spans low-ticket planters from approximately £13 to £1,380, mid-range flooring and cladding, and project-level bespoke oak buildings typically priced in the five-figure range and above.
Revenue mechanics rely on catalogue e-commerce volume at the lower end, mid-ticket decking and flooring orders, and a smaller number of higher-value bespoke oak building contracts that anchor margin. The firm employs between 11 and 50 people and operates without external growth capital, financing expansion organically. Recent reported despatch delays of up to one week indicate demand running ahead of current fulfillment capacity, while continuous product line expansion into Corten steel planters, Polystone pots, fire pits, and self-build kits points to a deliberate broadening of the addressable catalog beyond pure oak framing.
Round Wood of Mayfield firmographics
Firmographics- Name
- Round Wood of Mayfield
- Legal name
- Round Wood of Mayfield
- Website
- https://roundwood.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Round Wood of Mayfield is a UK family-run firm founded in 1990 that designs, manufactures, and supplies oak framed buildings, timber decking, flooring, and garden products via a Mayfield showroom and nationwide e-commerce, serving homeowners, trade builders, and commercial buyers.
- Ownership category
- akta.pro rank
Round Wood of Mayfield industry classification
Industry- Product category
- Timber and Landscaping Products
- NAICS
- Wood Product Manufacturing (321), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Prefabricated Wood Bldgs & Components (2452)
- akta.pro primary industry
- Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)
- akta.pro secondary industries
- Wood Mouldings, Millwork & Trim (IMADADAG), Wood Siding, Cladding & Exterior Wood Profiles (IMADADAH), Engineered Wood Siding, Trim & Mouldings (IMAMACAI), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)
Keywords
Where Round Wood of Mayfield is headquartered
LocationHeadquarters
- HQ city
- Mayfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Round Wood of Mayfield business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Timber and Outdoor Building Products: Revenue from selling timber products including oak framed buildings, decking, cladding, flooring, and structural timber. Products are sold directly to consumers and trade customers through e-commerce and showroom.
- Garden Features and Decor: Revenue from pots, planters, fire pits, water features, garden furniture, statues, and corten steel products. These are finished goods sold at various price points.
- Bespoke Oak Building Projects: Custom oak framed buildings including garages, extensions, barns, pool houses, and commercial structures. Projects range from standard designs to fully bespoke commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Polystone Planters - Contemporary Range |
| Unit Pricing | Pay-as-you-go | Fiberglass Planters - Fibrestone Range |
| Unit Pricing | Pay-as-you-go | Corten Steel Planters |
| Other | Multi-year contract | Bespoke Oak Buildings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Round Wood of Mayfield product offering
Product offeringCore offering
Round Wood of Mayfield manufactures and supplies oak framed buildings (garages, outbuildings, extensions, and commercial structures), timber decking, cladding, solid and engineered oak flooring, oak beams and railway sleepers, plus a complementary range of garden landscaping products including corten steel, polystone, and fibreglass planters and features. The company operates an in-house sawmill and CNC workshop in Mayfield, East Sussex, producing both stocked catalogue items and bespoke oak framing commissions for UK-wide delivery.
Product overview
Round Wood of Mayfield is a family-run Sussex business offering a curated collection of outdoor living products, with over 30 years of experience specializing in high-end timber products and garden features. The company operates as a multi-category retailer with distinct product lines: Oak Framed Buildings (including garages, outbuildings, leisure buildings, offices, summer houses, barns, pool houses, annexes, stables, houses, extensions, garden rooms, conservatories, orangeries, balconies, commercial buildings, pavilions, shops, and garden structures like gazebos, verandas, pergolas, outdoor kitchens, porches, and canopies); Decking (hardwood varieties including Balau, Angelim, Ash, Cumaru, Ipe, Oak, and Timbra Tech; softwood options including Cedar, Larch, and Thermo-treated Pine; plus composite decking and accessories); Cladding (hardwood, softwood, composite, batten, shingles, and thermo-treated options from Thermory); Flooring (engineered and solid oak from high-grade European timber); Timber (beams, plinths, sleepers, ironmongery, accessories, wood fuels, and joinery); and Pots and Planters (ceramic, clayfibre, fibreglass, polystone, stone, terracotta, wood, corten steel, plus accessories and garden features including fire pits, barrels, water features, furniture, decor, and statues). The company sources oak from P.E.F.C or F.S.C. approved sources and maintains sustainability commitments with waste reduction technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Oak Framed Buildings Bespoke and stock oak framed buildings manufactured in the company's Mayfield sawmill for residential homeowners, trade buyers, and commercial clients across the UK. The range covers garages, outbuildings, home extensions, and commercial oak structures.
- Hardwood and Composite Decking Timber decking boards for residential and trade landscaping projects, supplied as a stocked landscaping line with nationwide delivery.
- Timber Cladding Timber cladding boards for exterior building applications, supplied to homeowners and trade customers across the UK.
- Solid Oak and Engineered Wood Flooring Solid oak and engineered wood flooring manufactured from hardwood timber for residential and commercial interior projects.
- Oak Beams and Timber Sawn oak beams and structural timber produced from the in-house sawmill for construction, restoration, and landscaping projects.
- Railway Sleepers Railway sleepers sold for garden edging, retaining walls, raised beds, and landscaping features.
- Corten Steel Planters and Features Weathering steel (corten) planters and garden features for residential and commercial landscaping schemes.
- Polystone Planters Polystone planters designed to replicate the look of stone with reduced weight, for indoor and outdoor landscaping projects.
- Fibreglass Planters Lightweight fibreglass planters for residential and commercial landscaping and interior planting schemes.
Quantifiable outcome
- Timber has the lowest energy consumption and CO2 emissions of any commonly used building material
- +2 more outcomes
Companies that use Round Wood of Mayfield
Customer profileSegments3 records
Ideal customer profiles2 records
Round Wood of Mayfield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Round Wood of Mayfield partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Round Wood of Mayfield competitors and assessment
Company assessmentDirect peers
- Oakwrights: UK specialist in oak framed buildings, garages and homes using traditional jointing techniques. Closest direct competitor to Round Wood of Mayfield's oak framed buildings, extensions and bespoke structural oak range, with overlapping product categories and customer segments.
- Forest Garden: Major UK timber garden products manufacturer (overlap, fencing, garden structures, decking). Comparable to Round Wood of Mayfield's timber product, decking and garden features ranges, particularly in the trade and DIY retail channel.
- Scotts of Thrapston: Long-running UK manufacturer of timber summerhouses, garden buildings and outdoor structures. Direct overlap with Round Wood of Mayfield's garden buildings, summer houses and outdoor living product lines.
- Dunster House: UK garden buildings and outdoor structures retailer/manufacturer with broad range of log cabins, summer houses, gazebos and garden rooms. Overlaps with Round Wood of Mayfield's garden structures and D2C e-commerce motion in the UK homeowner segment.
- English Oak Buildings: UK supplier of oak framed garages, outbuildings and extensions with bespoke sizing. Directly comparable range and customer segment to Round Wood of Mayfield's oak framed garages and outbuildings line.
- King Oak: UK oak frame and timber frame buildings specialist offering garages, outbuildings and bespoke buildings. Comparable in product range (oak frame structures, traditional joinery) and target market (UK homeowners and trade customers).
- Waltons: UK garden buildings retailer offering summerhouses, log cabins, playhouses and outdoor structures. Comparable to Round Wood of Mayfield on D2C garden building e-commerce, target customer (homeowners), and breadth of outdoor living SKUs.
- Border Oak: Long-established UK oak frame homes and buildings manufacturer using traditional mortise and tenon joints. Highly comparable product set (oak framed houses, extensions, garages, outbuildings) and similar premium positioning in the residential oak framing market.
- Carpenter Oak & Woodland: Design-and-build oak frame specialist covering homes, extensions, outbuildings and commercial buildings using traditional green oak framing. Direct peer on bespoke oak framing craftsmanship, project delivery model and premium homeowner/trade customer base.
Broad incumbents
- Jewson: UK-wide builders' merchant and timber supplier carrying structural timber, sheet materials, landscaping and garden products. Competes with Round Wood of Mayfield on trade-channel timber, decking and cladding supply, but as a broad-line incumbent rather than a specialist oak framer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Round Wood of Mayfield social profiles
Digital presenceRound Wood of Mayfield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Round Wood of Mayfield leadership team
Management profileNumber of profiles
Round Wood of Mayfield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Round Wood of Mayfield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Round Wood of Mayfield
What does Round Wood of Mayfield do?
Round Wood of Mayfield manufactures and supplies oak framed buildings (garages, outbuildings, extensions, and commercial structures), timber decking, cladding, solid and engineered oak flooring, oak beams and railway sleepers, plus a complementary range of garden landscaping products including corten steel, polystone, and fibreglass planters and features. The company operates an in-house sawmill and CNC workshop in Mayfield, East Sussex, producing both stocked catalogue items and bespoke oak framing commissions for UK-wide delivery.
Is Round Wood of Mayfield a public or private company?
Round Wood of Mayfield is a private company. It is classified as family owned and is currently operating.
When was Round Wood of Mayfield founded?
Round Wood of Mayfield was founded in 1990. It employs 11 to 50 people.
Where is Round Wood of Mayfield based?
Round Wood of Mayfield is headquartered in Mayfield, United Kingdom, in the Europe region.
How does Round Wood of Mayfield make money?
Three revenue lines are on record. Timber and Outdoor Building Products are the primary driver. The others are garden Features and Decor and bespoke Oak Building Projects.
Who are Round Wood of Mayfield's main competitors?
Direct peers on record are Oakwrights, Forest Garden, Scotts of Thrapston, Dunster House, English Oak Buildings, King Oak, Waltons, Border Oak and Carpenter Oak & Woodland. Jewson is listed as a broad incumbent.
Does Round Wood of Mayfield have an API?
No public API is recorded for Round Wood of Mayfield.
What industry is Round Wood of Mayfield in?
Round Wood of Mayfield's product category is Timber and Landscaping Products. Its primary akta.pro industry code is IMAMABAI, Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock), with a secondary code of IMADADAG, Wood Mouldings, Millwork & Trim. Its NAICS code is 321 and its SIC code is 2400.