Stichting Sitara
Stichting Sitara is an Amsterdam-based Dutch non-profit foundation that delivers pre-preventive, neuropsychology-grounded training and advisory programs for children in superdiverse neighborhoods and the education and youth-care professionals who support them.
- Company typePrivate
- Founded1988
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Stichting Sitara does
Stichting Sitara is a Dutch non-profit foundation (Stichting) established in Amsterdam in the late 1980s by Emmy Jaggan, a Surinamese-Dutch co-founder, to support children in superdiverse urban neighborhoods. The organization employs approximately 18 people — a director, coordinators, trainers, a neuropsychologist, a pedagogue, a graphic designer, and support staff — and operates from a single office at Jan Lievensstraat 20 in Amsterdam. It is family-led: current director-bestuurder Jessica van der Luyt is the founder's granddaughter, with Sita Jaggan as Chair and Dino Jaggan as Treasurer on the board.
The foundation delivers a portfolio of pre-preventive programs grounded in neuropsychology and an internally developed 'in-betweenness' framework. HET HUIS is a 12-lesson, two-hours-per-lesson curriculum delivered directly in primary schools (groups 6–8) and the first years of secondary education, with separate cohorts for boys and girls (max 15 participants) and parallel parent sessions. Het VOORgesprek is a 2–4 hour interactive workshop on culturally sensitive working for organizations, delivered by two trainers either at Sitara's premises or in-house. Advieswerk provides advisory services to education and youth-care professionals. Connect ZO!, co-initiated in 2021 with nine partner organizations including Gemeente Amsterdam and Amsterdam UMC, is an expertise network bundling culturally sensitive youth-care delivery in Amsterdam Zuidoost. The Bibliotheek van Tussenverhalen is a story-sharing platform where youth publish experiences of cultural in-betweenness.
Revenue is generated through professional-services contracts: school agreements for HET HUIS delivery, fees for workshops and advisory engagements, and institutional/municipal partnerships (notably Gemeente Amsterdam). Pricing is not publicly disclosed and is quote-based. Go-to-market is sales-led via direct partnerships with schools, institutional referrals, and the Connect ZO! network. The foundation is privately held under family stewardship with no external investors, subsidiaries, or public listings, and is GDPR/AVG compliant. Operating geography is limited to Amsterdam, principally Amsterdam Zuidoost.
Stichting Sitara firmographics
Firmographics- Name
- Stichting Sitara
- Legal name
- Stichting Sitara
- Website
- https://sitara.nl
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stichting Sitara is an Amsterdam-based Dutch non-profit foundation that delivers pre-preventive, neuropsychology-grounded training and advisory programs for children in superdiverse neighborhoods and the education and youth-care professionals who support them.
- Ownership category
- akta.pro rank
Stichting Sitara industry classification
Industry- Product category
- Youth Development and Diversity Training Services
- NAICS
- Educational Support Services (611710), Child and Youth Services (624110), Educational Support Services (61171)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Inclusion, Special Needs & Early Intervention Training (IEPs/IFSPs, Neurodiversity) (EDACAIAF)
- akta.pro secondary industry
- Inclusive / Special-Needs Childcare Centers (EDACAAAH)
Keywords
Where Stichting Sitara is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Stichting Sitara business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Training programs for children (HET HUIS): HET HUIS is a pre-preventive training program delivered directly in schools for children in groups 6, 7, 8 (basisonderwijs) and first years of secondary education. Revenue generated through school contracts and agreements with educational institutions.
- Advisory and consulting services (Advieswerk): Advisory services to professionals in education and youth care on diversity and inclusion. Includes training, workshops, and advisory conversations delivered by neuropsychologists and trainers. Target audience ranges from managers to teachers to policy makers.
- Workshop 'Het VOORgesprek': Interactive workshop on inclusive and culturally sensitive working offered to organizations and institutions. Delivered by two trainers, lasting 2-4 hours. Can be delivered in-house at client location or at Sitara's premises.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Stichting Sitara product offering
Product offeringCore offering
Stichting Sitara delivers pre-preventive training programs and advisory services focused on diversity, inclusion, and cultural sensitivity for children in superdiverse urban neighborhoods and the professionals who work with them. Its flagship HET HUIS program is a 12-lesson curriculum for children aged 9-14, complemented by workshops and consultancy for schools, youth care organizations, and policy makers. The organization combines neuropsychology with decades of expertise in cultural sensitivity to address the in-between experiences of children from diverse backgrounds.
Product overview
Stichting Sitara offers a portfolio of programs focused on diversity, inclusion, and pre-preventive support for children and professionals. The core offerings include HET HUIS (a 12-lesson training for children on identity, values, and resilience), Het VOORgesprek (an interactive workshop on culturally sensitive working), and Connect ZO! (a multi-organization network for youth care in Amsterdam Zuidoost). Additional offerings include the Bibliotheek van Tussenverhalen (story-sharing platform) and advisory services. All programs are grounded in neuropsychology and years of expertise in pre-prevention.
Differentiator
Problem solved
Functional benefit
Brands
- HET HUIS: A pre-preventive training program focused on awareness and resilience for children growing up in superdiverse neighborhoods. The program targets students in grades 6-8 of primary school and first years of secondary education, focusing on identity, values and norms, and personal responsibility.
- Connect ZO!
- Bibliotheek van Tussenverhalen
Products and services
- HET HUIS A pre-preventive training program for children in groups 6, 7, and 8 of basisonderwijs (primary education) and the first years of voortgezet onderwijs (secondary education), focused on building self-awareness, resilience, and identity through three pillars: identity, values and norms, and personal responsibility. The program comprises 12 lessons of two hours each, with separate training sessions for boys and girls (maximum 15 participants) and parallel parent meetings, and is delivered directly in schools.
- Het VOORgesprek A low-threshold interactive workshop on inclusive and culturally sensitive working, combining science with practice to help participants understand diversity and inclusion frameworks. Delivered by two trainers, lasting 2-4 hours, available in-house at client locations (groups up to 20 participants) or at Sitara's Amsterdam premises, targeting managers, teachers, and policy makers.
- Advieswerk (Advisory Services) Advisory and consulting services for professionals in education and youth care on diversity and inclusion topics, including training, workshops, and advisory conversations delivered by neuropsychologists and trainers. Target audience ranges from managers to teachers to policy makers.
- Connect ZO! A culturally sensitive and systemic expertise network bundling knowledge and strengths from multiple youth care organizations (JDK, OKT, PIT, Levvel, De Waag, Arkin, Metsys, Gemeente Amsterdam, Amsterdam UMC) to better connect with families in Amsterdam Zuidoost and jointly develop training programs for professionals working in the district.
- Bibliotheek van Tussenverhalen A library of intermediate stories where young people share their multi-layered experiences related to cultural in-betweenness, supporting inclusive work and capturing lived experiences of diverse youth.
Companies that use Stichting Sitara
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Stichting Sitara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Stichting Sitara partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Connect ZO! network (Jongeren Die het Kunnen, OKT, PIT, Levvel, De Waag, Arkin, Metsys, Amsterdam UMC)coreExpertise network for improving youth care for families in Amsterdam Zuidoost. Culturally sensitive and systemic approach. Jointly developed training programs for professionals working in the district. Partners include: Jongeren Die het Kunnen (JDK), Ouder- en KindTeams (OKT), Preventief Interventie Team (PIT), Levvel, De Waag, Arkin, Metsys, Gemeente Amsterdam, and Amsterdam UMC.
- Gemeente Amsterdam (Municipality of Amsterdam)coreLong-term partnership with the Municipality of Amsterdam for providing diversity and inclusion services. The organization works with municipal programs and policies targeting children and families in Amsterdam.
- Hogeschool van Amsterdam (University of Applied Sciences Amsterdam)minorAcademic partnership for research and knowledge development in diversity, inclusion, and youth development.
- Hogeschool InHollandminorAcademic partnership for research and knowledge development.
- VU (Vrije Universiteit Amsterdam)minorAcademic partnership for research and knowledge development.
- Amsterdam UMCcoreAcademic medical center partnership for research and expertise in youth development and mental health.
- LevvelcoreYouth care organization partner in Connect ZO! network, providing services to children and families in Amsterdam.
- Jongeren die het kunnen (JDK)coreYouth organization partner and co-initiator of Connect ZO! network, focused on supporting young people.
- PIT (Preventief Interventie Team)minorPreventive intervention team partner in Connect ZO! network providing services to youth and families.
- OKT (Ouder- en Kindteams)coreParent and child teams partner providing support to families, active in Connect ZO! network.
- MetsysminorYouth care organization partner in Connect ZO! network.
- De WaagminorCare and support organization partner in Connect ZO! network.
- ArkinminorMental health care organization partner in Connect ZO! network.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Stichting Sitara competitors and assessment
Company assessmentBroad incumbents
- Pharos: Pharos is the Dutch center of expertise on health disparities, focusing on reducing health inequities for people with migration and refugee backgrounds. It is a broad incumbent because both organizations address inclusion outcomes for Dutch populations with migration backgrounds, though Pharos specializes in health while Sitara specializes in education and youth development.
- Movisie: Movisie is the Dutch knowledge institute for the social domain, providing research, training, and advisory services on youth care, diversity, and inclusion topics to municipalities and organizations. It is a broad incumbent because it operates in the same advisory/training space as Sitara but serves the entire Dutch social domain rather than specializing in superdiverse urban children.
- Anti-Defamation League (ADL): ADL is an international anti-discrimination organization that delivers diversity and anti-bias education programs to schools and communities. It is a broad incumbent because both organizations deliver structured anti-bias and inclusion curricula to school-age children, though ADL operates at much larger scale and across many geographies.
- Verwey-Jonker Instituut: Verwey-Jonker Instituut is a Dutch applied research institute conducting research on social issues including youth, education, diversity, and family policy. It is a broad incumbent because both produce evidence and advisory work for Dutch municipalities on inclusion and youth-serving systems, though Verwey-Jonker is primarily a research body rather than a program-delivery organization.
Direct peers
- Kennisland: Kennisland is a Dutch independent foundation that develops innovations in education and learning systems, often working with schools and municipalities. It is a direct peer because both Sitara and Kennisland create structured educational interventions and partner with Dutch municipalities to improve education outcomes for diverse learners.
- Stichting LOS: Stichting LOS is a Dutch foundation focused on diversity and inclusion in education and the labor market, advising schools and municipalities on culturally sensitive practice. It is a direct peer because both organizations deliver diversity/inclusion training and advisory services to Dutch schools and youth-serving institutions.
- Gelijke Kansen Alliantie: Gelijke Kansen Alliantie is a Dutch national alliance of municipalities and organizations working to equalize opportunities for children in education. It is a direct peer because both operate in the Dutch equal-opportunities-in-education space, partnering with schools and municipalities on pre-preventive interventions for vulnerable youth.
- Stichting De Verre Bergen: De Verre Bergen is a Dutch foundation that funds and develops programs to reduce inequality in education and youth development in the Netherlands. It is a direct peer because both organizations operate Dutch foundations addressing educational inequality for children from disadvantaged backgrounds, though De Verre Bergen operates more as a funder/program incubator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Stichting Sitara social profiles
Digital presenceStichting Sitara compliance and trust
Trust signalCompliance1 record
Stichting Sitara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stichting Sitara leadership team
Management profileNumber of profiles
Profiles18 records
Stichting Sitara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stichting Sitara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stichting Sitara
What does Stichting Sitara do?
Stichting Sitara delivers pre-preventive training programs and advisory services focused on diversity, inclusion, and cultural sensitivity for children in superdiverse urban neighborhoods and the professionals who work with them. Its flagship HET HUIS program is a 12-lesson curriculum for children aged 9-14, complemented by workshops and consultancy for schools, youth care organizations, and policy makers. The organization combines neuropsychology with decades of expertise in cultural sensitivity to address the in-between experiences of children from diverse backgrounds.
Is Stichting Sitara a public or private company?
Stichting Sitara is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stichting Sitara founded?
Stichting Sitara was founded in 1988. It employs 11 to 50 people.
Where is Stichting Sitara based?
Stichting Sitara is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Stichting Sitara make money?
Three revenue lines are on record. Training programs for children (HET HUIS) is the primary driver. The others are advisory and consulting services (Advieswerk) and workshop 'Het VOORgesprek'.
Who are Stichting Sitara's main competitors?
Broad incumbents on record are Pharos, Movisie, Anti-Defamation League (ADL) and Verwey-Jonker Instituut. Direct peers are Kennisland, Stichting LOS, Gelijke Kansen Alliantie and Stichting De Verre Bergen.
Does Stichting Sitara have an API?
No public API is recorded for Stichting Sitara.
What industry is Stichting Sitara in?
Stichting Sitara's product category is Youth Development and Diversity Training Services. Its primary akta.pro industry code is EDACAIAF, Inclusion, Special Needs & Early Intervention Training (IEPs/IFSPs, Neurodiversity), with a secondary code of EDACAAAH, Inclusive / Special-Needs Childcare Centers. Its NAICS code is 611710 and its SIC code is 8300.